A Developer’s GuideGet it listed. Get it seen. Get it sold.

www.stratfords.co.uk

Why Stratfords?

Make the right move at the right time

The property market moves fast, so planning when and how to launch your development is vital if you want to attract buyers before somebody else does.

Timing is key. When Rightmove alerts a prospective buyer that a property is ready, all the information they need to make a decision on whether to view needs to be in place and correct. That’s where we come in.

Get it listed. Get it seen. Get it sold.

You’re the experts in building and we’re the experts in what people want to buy.

When to list

The earlier the better is the right answer. And you don’t have to wait until you start building. Using detailed CGIs and floor plans can generate upfront interest from buyers and help with cash flow if you sell off-plan, easing the pressure of having too many unsold finished homes sitting empty on completion.

Offering incentives at this point is a key way to secure reservations on unbuilt plots and will help with marketing the rest of the development by creating a buzz that other buyers will want to be a part of.

By offering a stamp duty incentive on a recent development at the Newton Leys District Centre, and having high-quality CGIs available to view at the time of listing, we manged to secure off-plan reservations on 40% of the development.

Secure off-plan reservations before the building begins

First impressions count

It’s a cliché but it’s true – you don’t get a second chance to make a first impression. Your listings need to grab buyers’ attention straight away so they shoot right to the top of their must-view list. And the price needs to be right, too. Pricing your properties in line with Rightmove’s own price-range options can be the difference between the right buyers seeing them and them being overlooked completely if they don’t show up in search results.

Interest is at its height when properties are first launched. Emails and alerts making buyers aware of new listings spike interest and viewings in the early days and weeks but will soon tail off after the initial flurry of activity. We use this to our advantage by not listing every property at once. By drip-feeding listings over the course of a few weeks, we can ensure your properties generate regular alerts and emails and increase the chances of them being seen and, ultimately, sold.

• Decades of property experience

• Expert advice every step of the way

• Staggered listings to maintain buyer interest

• Bespoke video for every property

• Help with home staging to increase standout

We know property.

With over 50 years combined experience, you could say we’re experts. At Stratfords, we have the knowledge, the passion and the expertise to market and sell your properties for the highest price in the shortest time. Why choose anyone else?

We want to work with you from day one – before a brick is laid or a shovel goes in the ground. We can even advise on site acquisition if required. Together we can create a compelling proposition potential buyers will be excited by. You’re the experts in building and we’re the experts in what people want to buy. You won’t just be another property instruction to us. We’re genuinely proud of every home we sell.

Home is where the show home is

Of course, it’s not always possible to have everything done and dusted off-plan. Not every potential buyer is comfortable making a decision that way. They need something physical to look at – a well-presented, beautifully furnished and finished wow factor show home they can imagine themselves living in.

The sale’s the thing

Our aim is to sell your properties at the best price in the shortest time. This is our only focus and we will use all the expertise and modern technology at our disposal to do this. The days of just listing properties in newspapers and waiting for buyers to come to you are gone.

Get in touch with us today, whatever stage your development is at, and let’s work together to get your properties listed, seen and sold.

We don’t leave anything to chance

Having a show home also allows an opportunity to get more photos on listings and keep them refreshed and up to date and pique the interest of more buyers. As plots are finished and released, we take new photos and amend listings to encourage site views. Every new listing also gets its own video for sharing on our Facebook page and other social media to attract even more attention to your development.

To furnish or not to furnish?

Home staging can be vital in securing sales and different developments need thinking about in different ways – especially if they consist of various styles of home. We can advise on the best features to highlight to help your development stand out and give it the best possible chance of quick sales.

We can help you highlight a home’s best features - for a show home that inspires

Stratfords Residential Sales & Lettings Ltd

36 Wharfside, Fenny Stratford, MK2 2AZ

01908 630 100info@stratfords.co.uk

Helping you stand out from the crowd: every new listing gets its own video

In addition to our sales service, we can advise on the following:

Advice at every stage

• Site acquisition

• Investment purchasing

• Portfolio management

• Redevelopment opportunities

• Geographical advice, ensuring the greatest location potential

Whatever the stage or size of your development, we can help.

With our in-depth property knowledge, we have established great links with developers locally, in London and even abroad. We’ve advised at all stages on everything from small single-unit refurbishments and renovations for rental and sale to large scale developments of new builds for both residential and commercial use.

Looking to develop property? Talk to the experts.

Build your property portfolio

We deal with property portfolios for clients accross the globe, who buy to let, as well as buy and resell properties from Milton Keynes to London. We manage several blocks of apartments for these clients’ long term investments, as well as managing and maintaining multiple single properties for many others.

Breathing new life into old property

Houses in need of some TLC can be great short or long term investments, but with the wrong advice, they can be a financial disaster. We have guided many a purchaser through this minefield by using our expertise in the market to ensure the right price is paid for the property in the first place and advising on the resale value when the time comes to sell.

Making sure you land on your feet

Stratfords director David Thirkettle handles site and land purchasing. He is passionate about site acquisition and finding ‘land banked’ areas for future development, and is constantly on the lookout for land with potential. He works closely with our new build expert Tom Sothcott, and once suitable sites are found, David, Tom and the team will assist you from the planning and development stage, right through to completion of the site and the reselling or letting of the units.

From concept to reality, we can help – whatever stage your development is at.

Stratfords Residential Sales & Lettings Ltd

36 Wharfside, Fenny Stratford, MK2 2AZ

01908 630 100info@stratfords.co.uk

Get in touch with us today, whatever stage your project is at, and let’s work together to get the most from your development.

Stratfords Residential Sales & Lettings Ltd

36 WharfsideFenny StratfordMK2 2AZ

01908 630 100

www.stratfords.co.uk