Homeseller Book

HomesellingProposal

Prepared for:My Valued Home Seller Client

For marketing the property located at:

Presented by:Nate Anderson Multi-Million Dollar Producer

Company:Prudential Fox and RoachREALTORS530 Walnut Street Suite 260Philadelphia, PA 19106

Office: 215.627.6005Office Fax: 215.627.3412E-mail: [email protected]: 215.440.2274Mobile: 215.500.1481

©2011, The Prudential Insurance Company of America. Prudential Real Estate brokerage services are offered through the Networkof broker member franchisees of the Prudential Real Estate Affiliates, Inc., a Prudential company. Most broker member franchiseesare independently owned and operated. “Prudential” and the Rock logo is a registered service mark of The Prudential InsuranceCompany of America. Used under license. Equal Housing Opportunity.

As your Prudential Fox & Roach Sales Associate, I won’t justfacilitate the sale of your home. I will create value for you.

>What I Will Do for You

Nate Anderson Office: 215.627.6005Office Fax: 215.627.3412E-mail: [email protected]: 215.440.2274Mobile: 215.500.1481

What I will do for you.(Introducing The Value Creation Process)

AboutMe

STEP 1:I will help you SET THE BEST PRICE based on aCompetitive Market Analysis I will prepare. Using myknowledge of neighborhoods, comparative sales, market

conditions and the “inventory of homes for sale,” I will help you establisha price that will maximize your return and achieve the best results for you

STEP 3:I will FIND THE RIGHT BUYERS. To generate seriousinterest from qualified buyers, I will create a marketingprogram specific to your home. I’ll keep your home “top of

mind” with my colleagues who represent qualified buyers. I will also makesure the prospects have the wherewithal to become purchasers.

STEP 2:I will help you “STAGE” YOURHOME for maximum value.I will look at your home through the eyes of a buyer. I will gaugeits “curb appeal.” I may suggest fix-ups. I will help you “edit”your furnishings and, with you, strategize to present your home in its best light.

As your Prudential Fox & Roach Sales Associate,I won’t just facilitate the sale of your home.

I will create value for you.

As a Value Creation Specialist, I will launch a dynamic process that willresult in a sales price that will exceed your expectations. Here’s how:


What I will do for you.(The Value Creation Process, continued...)

AboutMe

STEP 4:I will NEGOTIATE THE OFFERS for best results. I’ve setthe best price. I’ve helped “stage” the home. Now there arebuyers on the threshold. This is precisely when you want aValue Creation Specialist managing the negotiation, gearing up the excitement.stoking up the urgency to buy, and, most essentially, to net you a higher price.

STEP 5:I will NAVIGATE THE PROCESS for a problem-freesettlement. I’ll use my expertise and experience to anticipateand eliminate any obstacle along the way from contract to

settlement. And I’ll communicate with you each and every step of the way.

STEP 6:And I willDELIVERSUPERIORRESULTS to you. Many agentsapproach the sale of a home as a facilitator. They go through themotions, check the boxes, and maybe a “Sold” sign goes up. Iapproach the sale of your home as a creator. I use my company’s marketleadership, and put my intelligence and instincts to work to create added value.


AboutMe

What’s the difference between facilitatinga sale and creating a higher net price?

HOWSOME AGENTSFACILITATE

A SALE:

• Seller sets price• List on Multiple Listing Service• List on broker’s web site• Market the property• Receive offer(s)• Present offer(s)

HOW I WILL CREATEA HIGHER NET PRICE:

• Consult with you to determineyour needs and goals

PREPARE THE PROPERTYFOROPTIMUMAPPEAL• Set price based on your goals and

a Competitive Market Analysis• “Stage” your property for

broadest appealEXPOSE THE PROPERTYTOTHEMOSTBUYERS• Use PF&R’s HomeMarketingSystem

• List on Multiple Listing Serviceand on the region’s #1 web site:prufoxroach.com

• List on more than a dozenadditional sites

• Mobilize PF&R’s RelocationServices for qualified leads

• Target Market to PF&R’s top-producing agents

MANAGE DYNAMICNEGOTIATIONS• Create excitement and urgency• Negotiate for best price and termsMOVE TOWARDSETTLEMENT• Offer buyers Trident Group’s

one-stop services (financing,settlement and insurance)

• Offer buyers HOMEssentialsservice package

• Coordinate inspections andappraisals

• Renegotiate after inspectionsif necessary

• Offer buyers a HomeWarrantyELIMINATE OBSTACLES• Stay on top of all issuesat every step

• Keep all parties smiling allalong the journey

MAKE THE SETTLEMENTSUCCESSFUL• Protect you from future litigation• Attend settlement and resolveissues if necessary


Exceeding ExpectationsWhat can you expect from me

as your Prudential Fox & Roach Sales Associate?

AboutMe

I’m committed to providing you with more than just a successful real-estate transaction.I believe my clients are entitled to an experience that is convenient, stress-free andremarkably satisfying. Here is how we do that at Prudential, Fox & Roach, Realtors...

� Constant Communication

� Increased Understanding

� Personal Attention

� Enhanced Confidence

� Problem-Solving

� Being Your Real-EstateRepresentative for Life!


Prudential Fox & Roach is not only the region’s Market Leader, butwe have a powerful connection to the world’s outstanding real estatenetwork. It’s an unparalleled combination of professionals andresources at work for you.

What My Company WillDo for You

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What my company will do for you.(The power of market leadership)

MyCompany

In real estate, the stakes are real high.So, don’t you really want to work with the Market Leader? Just lookat the data. The following cold, hard numbers should give you

some warm comfort when you’re selling your home.

#1Real estate company in the Region

#1Single-market real estate company in the United States

#1Franchise Member in the United Statesof Prudential Real Estate Affiliates, Inc.

4,000Sales Associates in the Market

64Offices in Pennsylvania, New Jersey and Delaware


Real Estate’s First Family:putting down roots for more than a century.

MyCompany

We trace our roots to 1886 with the founding of Fox & Lazo. We know the localeconomic trends, the local regulations and we possess the best and deepest local contacts. For allthose decades we have been woven into the fabric of our community. Our people have worked

with hundreds of thousands of clients. Their trust remains our most cherished corporate possession.

Lawrence E. Flick IV,Chairman and CEO.

Prudential Fox &Roach Principals, l to r:

Gerald F. Griesser,President, TridentGroup, Larry Flick

and James J. Waters, Jr,Exec VP, Prudential

Fox & Roach.


Prestige...

two powerful connections for you...

and proven performance...

MyCompany

Because real estate is primarily and essentially local, doesn’t it make sense to work with the folkswho know the Region best? Sure it does! The folks at Prudential Fox & Roach are those folks.

First, you get the preeminentreputation of Prudential, a

125-year-old brand name thatin consumer study after

consumer study is consideredthe essence of stability

and reliability.

You also get the prowess ofPrudential Real Estate affiliates,Inc., our global network of1,940 offices and 62,000 realestate professionals.

that ranks Number One in customer satisfaction. We have the best people.And the proof! Recently, a leading research firm rated Prudential Fox & Roachan overwhelming Number One in customer satisfaction.*In this statistically projectable study, those interviewed sayour customers trust us...

• more than our competitors’ customers trust those companies• trust us to market their homes better• trust us to explain the process more clearly• and trust us to get to closing more quickly

This is a tribute to our 4,000 passionate, professional, full-timeSales Associates. By the people who really count. You!* Source: Maxwell Associates

Prudential Fox & Roach’s Devon, PACorporate Headquarters.

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PRUDENTIALPATT, WHITEREAL ESTATE

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* A Prudential Fox& Roach, Realtors

Partnership

HunterdonMercer

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SALES TERRITORY BY STATE AND COUNTY

PRUDENTIAL PATT, WHITE REAL ESTATE*

My Company is the Region’sdominant real estate company


Market Share: Any way you slice it,Prudential Fox & Roach is the Leader.

MyCompany

Greater Philadelphia &Tri State Area** By% of Total $ Volume

Market Area SurveyedPennsylvania Counties: Philadelphia, Bucks, Montgomery, Delaware, ChesterNew Jersey Counties: Salem, Gloucester, Camden, Burlington, MercerDelaware: New Castle County

* Sold SettledThis representation is based on data supplied by the TReNDMultiple Listing Service. Neither that service, nor the Board of Realtorswho sponsors that service, are in any way responsible for its accuracy. Data maintained by the Boards or service may not reflect all realestate activity in the market, such as information on listings not published at the request of the seller, listings of brokers who are notmembers of the multiple listing service or of the Boards, unlisted properties, etc. In settled transactions January 1 - December 31, 2010.

Weichert 5.65%

Long and Foster 4.35%

C-21 Alliance 2.82%

Patterson-Schwartz 2.82%

Coldwell Banker Preferred 3.15%

Everybody Else

Prudential Fox & Roach21.98%


The “Voice of the Consumer” has just spoken.

MyCompany

J. D. Power and Associates ranks Prudential Real Estatehighest nationally in buyer and seller satisfaction.

For the second time in three years!

And the coveted consumer accolade goes to -- Prudential Real Estate Affiliates! In theindependent “2010 Home Buyer/Seller Satisfaction Study,” Prudential is at the topamong full service national real estate firms. “Satisfaction” is based on four criteria:

One finding that I’m particularly happy to report is that despite the growing popularityof using the internet to provide home buying and home selling resources, J. D. Powerreports that the real estate professional remains key to customer satisfaction.

That’s why I’m committed to not just meeting your expectations, but exceeding them!

1. Agent 2. Marketing 3. Office 4. Services

prufoxroach.com


My Company has the highestaverage sales price in the Nation.

MyCompany

So. Who do you want to sell your home?

Source: Average Sales Price is based on an analysis of transaction sides and sales volume data of the largest independently owned brokersin the U.S. for franchise networks recording at least 25,000 closed transaction sides in 2009, as reported in the 2010 Real Trends 500.

ERA

$162,744

$177,246

$187,757$202,078 $204,241

$208,967

$294,002

ColdwellBanker

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In this day and age, the home marketing process begins on the internet.The internet has become the Information Source of Choice. Since you’rea home seller, you want to list your home with a company that doesn’tjust realize this; it really realizes this! For years, www.prufoxroach.com hasbeen a national model. We’ve invested millions in tools and training tomake sure we don’t just meet the home buyer’s web expectations; weexceed them! Do we still rely on traditional marketing tools and the savvyof our sales associates? Of course! But we start on the internet, becausehome buyers do, too.

Marketing Your Home WithOne Thing In Mind: Results.

>


MarketingYourHome

This visual is worth a thousand words.Sure, selling a home will always involvea professional real estate salesassociate to create a strategy and closethe sale. But over the last few years there has been aseismic shift in the mechanics of marketing a home.Today, home buyers begin their home search on the internet.They return to it. Frequently. And they trust the informationthey find there. Here are some facts that will explain why PrudentialFox & Roach doesn’t just accept the internet. We’ve embraced it!

Source: 2008 National Association of REALTORS Profile of Home Buyers and Sellers.

FACT:Use of theInternet to

find and buya house hasincreased

in just thelast five years.

FACT:More than

of homebuyers say

they consultthe internet“frequently.”

FACT:More than

of homebuyers saythey findinternet

information“very useful.”

FACT:Approximately

first-timehome buyers

use the internet.

repeat homebuyers do so.

69% 81%

78%

82%

27%

What you need to know about sellingyour home in the internet age:


Of the thousands of real estate web sites outthere, one site, prufoxroach.com, rocks!

MarketingYourHome

INVENTORY

OPENHOUSES

HOMEPILOT

WHAT'SSOLD?

TOOLS ROAD TRIPHome buyers know they can

search for their dream home allover the region. To the shoreand back. With more than100,000 homes, ours is the

largest, widest anddeepest selection.

In the neighborhoodsand price ranges home

buyers are searching, nowthey can see what’s sold,

when it sold, and for howmuch. Today’s market

features intense comparisonshopping. This is aninvaluable tool for

comparison shoppers.

Visitors to our web siteget the chance to sign up

for instant alertsof new listings using specificcriteria. These Home Pilotsubscribers are importantto us––and to you. We’rein touch with them often.

An exclusiveon prufoxroach.com!

Nothing says “For Sale!more emphatically than an Open

House. We post a regional listof hundreds of them everyweekend. With directions!What’s more, we email

personal invitations to HomePilot subscribers who are

searching for a home in yourarea and price range.

Once home buyers haveselected the homes they

want to see, we’ll set themup with directions and anoptimized map. They’ll

be on the road to apurchase in no time!

Not just mortgagecalculators, but also

easy to submitpre-qualification forms.

And a vast amountof helpful content.

We have made it our mission to ask home buyers whatthey want on a web site. And then give it to them.


MarketingYourHome

Hundredsupon hundredsof Open Housesare right here!

We’re in constantcontact with ourthousands ofHome Pilotmembers. Here’swhere they log in!

Point. Click!Dream! Buyersget right to the

search here!A map anddirections

are generatedin seconds!

prufoxroach.com’s home page is specificallydesigned to get the home buyer searching

right from the get-go


Two great tools to drive more visits to the siteand drive more visits to your home:

1) Home Tour Planner.

2) Homes SoldRecently.

MarketingYourHome

Talk about the ultimate Road Trip!The Home Tour Planner allows buyers to enter listingnumbers (up to five) and we’ll generate a well-thought-outmap and full set of directions such as the one below...

Let’s say your prospective buyers are searching aparticular neighborhood and price range. Now

they can get a print out of what’s sold thererecently. A great source of comparative data!

1968 Rutgers RoadDevon, PA 19333Listing No: 549087Bedroom: 4Bath: 3 full; 1 partial

Buyers get access to“Recently Sold” data on our

Property Detail pages.

When a buyer clicks on “HomesSold Nearby” he or she

gets property descriptions,selling prices and a map.


MarketingYourHome

Your property won’t just be listed on prufoxroach.com. It will be showcased!In addition to “vital statistics,” buyers will see:

• a slide show featuring multiple full-color photographs • map and directions to your home• neighborhood and school information

• enhanced financing data, including a mortgage calculator based on your listing price• buyers can print a flyer, schedule a showing while they’re still online, even get a mortgage pre-approval!

Here’s how your home gets big playon the biggest and best web site in the region:

Property DetailYou searched, Single Family/Detached Listings - at least 3 bedrooms / at least 2 Bathrooms in PA for $300,000 to $950,000.

India WilkesDevon

431 West Lancaster Ave

$699,00018788 Lincoln RoadKennett Square, PA 19348-2677Listing No: 5644977

Bedroom: 4

Bath: 3 full, 2 partial


And Prudential puts dailyalerts and reports in front of us.

Being on prudential.com puts your homein front of a world of potential buyers.

MarketingYourHome

Prudential’s real estateplatform featurestechnology nothingshort of awesome.Visitors toprudential.com can goright to a home search.Home buyers can re-quest a home tour to aPrudential Fox & Roachsales associate right whilethey’re online. It addsPrudential’s clout toPrudential Fox &Roach’s renownedregional sales force.

Because we are part of the Prudential Real EstateNetwork, our sales associates take advantage of what’scalled the Online Seller Advantage. This programsupplies us with regular email data updates. On the leftis an Activity Report that details the number of timesweb site visitors have searched your property––by weekand 30-day periods. Bar charts visualize the trend ofproperty searches. On the right is a CompetitiveOverview, an extraordinary mapping report that showsall the properties for sale near yours, with prices(including adjustments) and date listed. These OSAreports give us, and you, data not available elsewhere.


Our improved “Inline” Strategy: A global onlinealliance that propels buyers in to your home’s listing.We have created a collection of web connections––local, regional and international––that get a direct feed ofour listings onto hot real estate sites as quickly as possible. This exposure is incomparable in the industry andproduces enormous exposure for your property. And we constantly monitor the collection’s “deliverability.”

MarketingYourHome

OUR COMPANY

WEB SITE:Prufoxroach.com

NATIONAL REAL

ESTATE WEB SITES:Realtor.comPrudentialproperties.comTrulia.comZillow comFrontdoor.comHomes.comHomefinder.comHotpads.comOpenhouse.comHomewinks.comPropertypursuit.com

• All listings may not be displayeddepending on the geographicalfocus of the web site.

SEARCH ENGINES WITH REAL ESTATE SEARCH:GoogleMaps.com Lycos.comYahoo.com Vast.comAOL.com Overstock.comOodle.com

MEDIA WEB SITES:WSJ.com

(Wall Street Journal)Philly.com*

(Philadelphia Inquirer)Phillyburbs.com*

(Leading newspapersin PA and NJ suburbs)

Delawareonline.com*(Wilmington NewsJournal)


MarketingYourHome

In Real Estate, Our PEOPLE Make All the Difference

featured properties

We are pledged to the letter and spirit of U.S. policy for the achievement of equal housingopportunity throughout the nation. We encourage and support an affirmative advertisingand marketing program in which there are no barriers to obtaining housing because ofrace, color, religion, sex handicap, familial status, or national origin.

An Independently Owned and Operated Member of The Prudential Real Estate Affiliates, Inc.

www.prufoxroach.com

CHELTENHAM $260,000Rowland Park: Comfy 2-story 4BR-3BA/den, 3full BAs, lg updated KIT, Hardwood floors/wall towall carpets, beaut Fireplace, 2 car garage. DIR:fr Ashbourne Rd to Boyer Rd, L to #600 (cornerWalden). Call Maude Fischer 215-887-0400ML#4300034

CHESTNUT HILL $1,695,0002 story Neo French home by Architect R Yarnall.Golf course views, 5 Bedrooms/5.5Baths, formalLiving Room/rich wood detail, 4 huse fireplace,wrap-around balcony, state of the art amenities,Lord & Burnham greenhouse. Call ChoppyRouse 610-649-7410 ML#4278818

















sunday open house 2-4 PMABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#4279449

AMBLER $440,000Good incom/low expese, excellent opportunity. 1st flr:Deli/rest, 1-1BR 7 1-2BR apt, 1st flr tennant willing tonegotiate long term lease. Call Dennis Mcguinn215-542-220 ML#4278818

ABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#4279449




AMBLER $440,000Good incom/low expese, excellent opportunity. 1st flr:Deli/rest, 1-1BR 7 1-2BR apt, 1st flr tennant willing tonegotiate long term lease. Call Dennis Mcguinn215-542-220 ML#4278818a




ABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, Parlor

Rm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#42794492










ABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg fin

LL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#42794492










AMBLER $440,000Good incom/low expese, excellent opportunity. 1st flr:Deli/rest, 1-1BR 7 1-2BR apt, 1st flr tennant willing tonegotiate long term lease. Call Dennis Mcguinn215-




AMBLER $440,000Good incom/low expese, excellent opportunity. 1st flr:

Deli/rest, 1-1BR 7 1-2BR apt, 1st flr tennant willing tonegotiate long term lease. Call Dennis Mcguinn215-542-220 ML#4278818







ABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, Parlor

calll for appointment

philadelphia openABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#4279449





AMBLER $440,000Good incom/low expese, excellent opportunity. 1st flr:

Deli/rest, 1-1BR 7 1-2BR apt, 1st flr tennant willing tonegotiate long term lease. Call Dennis Mcguinn215-542-220 ML#4278818





ABINGTON $799,900Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220

ML#42794492






AMBLER $440,000











ABINGTON $799,900

Fab cstm 3 sty 6BR/5.5BA Stone Hm w/9000 sf, ParlorRm w/gas fp, LR, DR w/ wood cab, FR w/stone fp,grmt KIT, MBR Ste w/gas wood fp w/drs to deck, lg finLL w/fp/BA. Call Rhonda Rosenthal 215-542-220ML#42794492





ABINGTON $799,900






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We welcome anotherPassionate Professional to our FamilyJANE DOEToj fise rnvisd viesnvdsivhs ifvnam snfeiuhbvfd nvjn vieyf dkjfsdfdkfdfdks fdjf efns dvnuefuwebkdfvn; xioh k djfisernv isd vies nvds ivhseiuhbv fdn vjn viey fefn sdv nuef uw ebkdfvn;xioh k djf iser n visd viesnvd siv

PLEASE CONTACT JANE DOE AT THE MALVERNPAOLI OFFICE: 555-555-5555.

And what aboutprint advertisingand promotion?As Mark Twain said when he readhis premature obituary, reports ofthe death of newspapers may begreatly exaggerated. While we haveput increased emphasis on theinternet (that’s where the buyersare!) we continue to create superb,well-read newspaper ads andpersonalized promotionalmaterials on behalf of our clients.

At the heart of our web-centric marketing arestill our passionate, professional marketers.

The same data that show us that home buyers are using the internetmore and more also tell us that the real estate agent is still essential.Ask any serious real estate professional in the region; they’ll tell you,“Prudential Fox & Roach is the place to be.” Ours is an impressiveteam: 4,000 strong. You’ll appreciate their knowledge. You’ll trusttheir advice. Yes, we’ve put our stock in today’s technology to sellyour home. But our people are still the heartbeat of the entirehome selling enterprise.

Most real estate companies have a few top sales associates.We seem to have more than our share of them!


MarketingYourHome

Our major relocation effortscan be a major benefit for you.

Every day, from every corner of the globe, key executives are relocating to this economically andculturally robust Region! Prudential Fox & Roach’s Relocation Staff reaches them before they make theirmove. No Realtor does a better job at connecting with the relocation market than Prudential Fox &Roach. We have a full-time staff dedicated to putting our listings in front of these affluent, decisivehome buyers. And outside the region, our network of 1,940 Prudential Offices and 62,000 Prudentialreal estate professionals from around the globe create a steady and constantly replenishing source ofcorporate referrals. Here is a sampling of organizations currently serviced by our Relocation Division:

AETAdolorAmerican Red CrossAmeriSourceBergenAmertekAstra ZenecaAstro PowerAtofina ChemicalsBTGBankers Trust - DEBoeingBooz Allen HamiltonBritish EnergyBurlington CoatCampbell SoupCGUCIBA Specialty ChemicalsCatholic Health EastCertainteed/St. GobainChase Manhattan of DEChildren’s Hospital of PhiladelphiaChubb InsuranceCigna CompaniesCommerce BankCSX TransportationData Systems Analysts, Inc.David’s BridalDecision Onedelage landenDelaware Investment AdvisoryE.I. Dupont

Ernst & YoungFMCFranklin MintGE CapitalGlaxo Smith KlineHome DepotING BankISIIndependence Blue Cross/Blue ShieldInter Digital CommunicationsJP MorganJohnson & JohnsonKendall ConfabL-3 CorporationLippincott, Williams & WilkinsLockheed MartinLongshore SimmonsLowesMarriott CorporationMBNAMcDonald’s CorporationMerckMerrill LynchMobil OilMorgan Stanley Dean WitterMotorolaNabiscoNeose TechnologyNycomedOkidataPNCPSE&G

Pegasus CommunicationsPenn EngineeringPenn Mutual InsurancePhiladelphia InquirerPhiladelphia NewspapersPin Point Inc.Rodel, Inc.Rowan UniversitySCTSanofiShire PharmaceuticalSchlumbergerSarnoffSuburu of AmericaSynthesTemple UniversityTeva PharmaceuticalThe Bank of New York - DEThe Wharton School of BusinessThomas Jefferson UniversityTyco HealthcareUnisysUniversity of PennsylvaniaValero RefineryVanguardVertical NetVisteronWilliams Scotsman, Inc.W L GoreWorld Gate Communications


We Provide Everything BuyersNeed. Right Here. Right Now.

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Within our corporate family is the Trident Group, offering your buyers nationallyranked and recognized services such as mortgage financing, settlement services, titleand homeowners insurance. Trident’s mission? To provide buyers with every conceivableservice, each handled with complete professionalism, so the buying processis flawless and timely. Once a potential buyer has inked a contract for your home,they can take advantage of exclusive HOMEssentials services that includeutility connection, contractor referrals and discounts with moving van companies.


It can be daunting, but with my expertise and my company’sresources, it can be accomplished with the maximum ofskill and the minimum of stress.

<The Homeselling Process:Described and Demystified


Your needs come first.

SellingYourHome

Our process of marketing your property must matchyour objectives, priorities and needs.

In order to best serve you, I will want to learn more about your plans, so please feel freeto ask questions and share your concerns with me. The following worksheets on the topicsoutlined below can help me understand your goals and help us build a strong workingrelationship.

• The agency laws that may apply as we work together in the marketing and saleof your property.

• The objectives you want to achieve from the sale of your home and the supportyou expect to receive from me.

• How the homeselling process should be tailored to fit the characteristicsof your property.


Understanding your expectations

SellingYourHome

The following questions will help me understand what ismost important to you in the sale of your property.

1. Communications. How important is regular commu-nication with your real estate professional? What informa-tion is important to you? How often do you want to becontacted, and what is your preferred way to keep in touch?2.Motivation.Why are you considering selling your proper-ty at this time? How far along are you in the home-selling process (just exploring the possibility of selling, ordefinitely committed to putting your property on themarket)?3. Time frame. Is there a certain date by which the saleof this property needs to close? How flexible are you onthis time frame?

4. Relocation assistance. Will you need informationor assistance in moving to a new area?

5. Homeselling decisions. Are there any other individualswho will be involved in your property sale decision?May I please have permission to speak with them?

6. Price. Do you have specific expectations as to theselling price of your property? If so, what do you base thisfigure on? Do you anticipate a certain amount of netproceeds from this sale?7. Marketing Plan. Are there specific activities you expectto see included in the marketing of your home?

8. Previous homeselling experience. Have you eversold a house before? If so, how many and how recently?

9. Positive experiences. What were the most positivefeatures of your previous homeselling experiences? If youhave never sold a house before, what would help tomake this a positive experience?10. Concerns.Were there any unsatisfactory features ofyour previous homeselling experiences that you hope toavoid this time? If you are selling your first house, are thereany problems or concerns you are worried about?11. Expectations. What are your expectations of me asyour real estate professional? What specific services andsupport do you look forward to receiving from me?


SellingYourHome

The Homeselling ProcessSelling a house typically includes many of the following elements.

I will be your resource and guide every step of the way.

Initial Consultation• Determine your needs and priorities• Review “agency” choices and select appropriate working relationship• Discuss Marketing Plan• Establish pricing strategy

Design and Implement Marketing Plan• Complete home enhancement recommendations• Carry out scheduled marketing activities• Show the property to brokers and prospective buyers• Communicate with you on a regular basis• Monitor results of marketing activities• Modify Marketing Plan and Pricing Strategy as necessary

Review Offer(s) and Reach Agreement with Buyer• The Buyer’s Real Estate Professional presents the offer• Discuss and clarify proposed terms and conditions• Negotiation; possible counter offers• Reach final agreement

Complete Settlement Process (per purchase contract)• Deposit Buyer’s earnest money• Sign documents• Title search; preliminary title report to Buyer• Inspections• Removal of any remaining contingencies• Buyer’s final walk-through of property• Loan funding/balance of funds from Buyer• Record title• Relocation of Seller; possession property by Buyer

After-Sale Service• Help you find your new home, as needed• Assist you with relocation, as needed• Provide resources for other after-sale home owner needs


SellingYourHome

Appreciating your propertyEach property has special features that may interest buyers.

Please tell me about your home.

1. What do you feel are the most appealingfeatures of this property?

2. What features does this property havethat differentiate it from other similarproperties?

3. What changes or enhancements wouldyou suggest to make your property assalable as possible?

4. What do you regard as the mostattractive features of the surroundingneighborhood?

5. Do you have any special terms orconditions regarding the sale of yourproperty I should be aware of (e.g. items ofpersonal property to be excluded, etc.)?

6. Are you aware of any problems orconcerns regarding the property or theneighborhood that will need to be disclosedto prospective buyers?


SellingYourHome

The Goals of Effective MarketingTo successfully promote your property to the market,a comprehensive plan of targeted activities is essential.

Our marketing program has three aims:

1. Promote directly to prospective buyers, by...• print advertising• the internet, through our groundbreakingweb site prufoxroach.com

• yard sign• open houses• other marketing activities

2. Enlist the efforts of other real estate professionals...• The Prudential Real Estate Network• Referral and relocation resources• Multiple Listing Service (MLS)• Direct promotion to other real estate professionals

3. Maintain communication with you...• Review the results of our marketing activities• Consult with you to fine-tune our marketingstrategy, as needed


How do buyers find the home they purchase?

1. TheAgent.Our sales associateshave the mostreliable and mosttopical informationto share with you. Whichmakes them our mostvaluable asset. And makesus the Market Leader.2. The

Internet.No other real estatecompany has a website with as many

resources, tools, or assophisticated a

search engine asprufoxroach.com

SellingYourHome

Homebuyers use several information sources in their search process.According to a new national survey, Prudential Fox & Roachputs the top two sources before buyers in an extraordinary way.

Source: The 2009 National Association of REALTORS Profile of Home Buyers and Sellers.Due to rounding, percentage distributions may not add up to 100 percent.

Knew the Seller2%

Home Book or Magazine>1%

Other>1%

Newspaper Advertisement

2%

Yard Sign12%

Friend, Neighbor or Relative

6%

Home Builder5%

Internet36%

Real Estate Agent36%


How frequently do home buyersconsult their information sources?...

...And how useful do they considertheir information sources?

SellingYourHome

Source: The 2010National Association of REALTORS

Profile of Home Buyers and Sellers.

Frequently

Internet

FREQUENCYOFUSEOFDIFFERENT INFORMATION SOURCES(Percentage Distribution)

(*= less than 1 percent)

Real estate agent

Yard sign

Open house

Print newspaper advertisement

Home book or magazine

Home builder

Relocation company

Television

Billboard

0% 20%

74%

22%

12%

9%

6%

5%

*

*

5%

6%

2%

11%

18%

27%

33%

35%

19%

15% 11%

12%

44%

55%

64%

77%

84%

97%

93%

95%*

40% 60% 80% 100%

Occasionally Rarely or not at all

69%

Real estate agent

Internet

Home builder

Yard sign

Open house

Relocation company

Home book or magazine

Print newspaper advertisement

Billboard

Television

Very Useful Somewhat Useful Not useful

0% 20% 40% 100%80%60%

15%

17%

24%

21%

27%

39%

41%

42%

81%

81% 17% 2%

*18%

48% 11%

6%

8%

14%

16%

14%

16%

20%65%

67%

62%

63%

59%

53%

53%

USEFULNESS OF INFORMATION SOURCES(Percentage Distribution Among Buyers Who Used Each Source )

(*= less than 1 percent)

Time and time again,buyers look to

the internet andreal estate

professionalsmore than anyother sourceof help in

their searchfor a new home.

Source: The 2010National Association of REALTORSProfile of Home Buyers and Sellers.

When asked howuseful the informationwas, home buyerscontinued to citethe internet andthe agent as the toptwo sources.


Is there a trend in using the Internet inthe home buying process?

SellingYourHome

Frequently Occasionally

USE OF INTERNET TO SEARCH FORHOMES, 2003-2010

90%

80%

70%71%

77% 79% 80%84%

87%

18%18%

21%22%24%

29%

42%53% 57% 59%

66% 69%

60%

50%

40%

30%

20%

10%

0%2003 2004 2005 2006 2007 2008

90%

13%

76%

2009

89%

74%

2010

15%

Source: The 2010National Association of REALTORSProfile of Home Buyers and Sellers.

Is there ever! Duringthe last seven yearsfrequent online usehas shot up 32%!The internet is notjust one resource anymore.Along with a sales associatewho knows how to exploitthe internet on yourbehalf, among homebuyers, it’s the resourceof choice today.


How Buyers Find Open Houses

SellingYourHome

Data derived from polling customers attending Open Houses.

Yard Sign 47%Internet 29%

Newspaper 19%

Agent 3%Neighbor 2%


Important ways to help promote your property

SellingYourHome

Here’s how you can provide peace of mind to prospective buyers

Take these steps and you can enhance the salability of your property:

• Written disclosure

A written property disclosure statement will give buyersa clear understanding of your property and thesurrounding neighborhood.

• Home warranty

A home warranty can give prospective buyers peaceof mind by providing repair-or-replace coverage ofmajor home operating systems and appliances.

• Professional home inspections

Professional inspections, such as structural, roof and termite,will reveal the current condition of the property.


SellingYourHome

. Discover property conditions before a buyer walks through the door

. Fix problem(s) and display receipts showing what repairs have been made

. Help prevent buyers from subtracting thousands for what may be a hundred dollarsworth of repairs

. Shop contractors to find the best price for repairs

. Set your listing apart from the others

. Demonstrate your motivation and strengthen your market position

Benefits of a Pre-listingInspection for Sellers


Understanding market value

SellingYourHome

Market-sensitive pricing can be the keyto maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

Factors that have significant influence on the market value of a house, including:

• Location, design, amenities and condition

• Availability of comparable (competing) properties

• Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property

• The seller’s expected net proceeds

• The amount spent on improvements

The impact of accurate pricing:

• Properties priced within market range generate more showings and offers,

and sell in a shorter period of time

• Properties priced too high have a difficult time selling


Determining a market-sensitive price

SellingYourHome

An impartial evaluation of market activity is the most effective wayto estimate a property’s potential selling price.

A Comparable Market Analysis (CMA) considers similar properties that:

Have sold in the recent past

• This shows us what buyers in this markethave actually paid for properties similar to yours

Are currently on the market

• These are properties that will be competing with yoursfor the attention of available buyers

Failed to sell

• Understanding why these properties did not sell can helpavoid disappointment in the marketing of your properties


Asking Price in Relationshipto Fair Market Value

% of Prospective PurchasersWho Will Look at Property

The dangers of overpricing

SellingYourHome

An asking price that is beyond market rangecan adversely affect the marketing of a property.

Percent of buyers who will view property

• Fewer buyers are attracted, and fewer offers received• Marketing time is prolonged, and initial marketing momentum is lost• The property attracts “lookers” and helps competing homes look better by comparison• If a property does sell above true market value, it may not appraise, and the buyers

may not be able to secure a loan• The property my eventually sell below market value


How will buyers see your property?

SellingYourHome

It is important for a property to makethe best possible impression on prospective buyers.

The following factors can interefere with a buyer’s appreciation of your property:

Exterior• Clutter• Lawn needs mowing and edging• Untrimmed hedges and shrubs• Dead and dying plants• Grease or oil spots on the driveway• Peeling paint• Anything that looks old or worn

Interior• Worn carpets and drapes• Soiled windows, kitchen, bath• Clutter• Pet and smoking odors• Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to removethese distractions can lead to strong offers from buyers.


Show off your home –– every time!

SellingYourHome

These tips can help your property make the best impressionevery time it is previewed by sales professionals

or shown to prospective buyers.

Interior� Make beds, clean up dishes, empty wastebaskets� Remove clutter throughout, organize closets and

cupboards; put away toys� Set out “show towels” in bathrooms� Freshen the air with potpourri or baked bread

aroma; deodorize pet areas� Set the temperature at a comfortable level� Do quick vacuuming and dusting� Arrange fresh flowers throughout� Have a fire in the fireplace (when appropriate)� Turn off the television; play soft background music� Open drapes and shades; turn on the lights

Exterior� Remove toys, newspapers, yard tools

and other clutter� Tidy up; pick up after pets� Park vehicles in the garage or on the street;

leave the driveway clear� Add color with flowers and potted plants


You are the key playeron the homeselling team!

SellingYourHome

No one has a more important rolein the homeselling process than you.

Here are some ways your participation can contribute to a successful sale:

Maintain the property in ready-to-show condition.Ensure that the house is easily accessible to real estate professionals. (lock box and key)Try to be flexible in the scheduling of showings.When you are not at home, let me know how you can be reached in case an offer is received.If approached directly by a buyer who is not represented by a real esate professional, pleasecontact me. Do not allow them into the property unescorted.Remove or lock up valuables, jewelry, cash and prescription medicines.If possible, do not be present when the property is being shown.Securely pen up pets, or take them with you.Be cautious about saying anything to prospective buyers or their agents that could weakenyour negotiating position, especially regarding price or your urgency to sell.Collect the business cards of real estate professionals who preview and show your home, andpass them on to me.Let me know of any change in the property ’ s condition that would need to be disclosed topotential buyers.Be available to review with me the list price and condition of your property if it has not soldin a reasonable period of time.Feel free to contact me at any time with questions or concerns.


From offer to completed sale...

SellingYourHome

When our marketing efforts bring forth a purchase offer,you can count on me to:

Negotiate the agreement• I’ll explain the offer to you and answer your questions.• I’ll help you determine the best course of action by pointing out potential advantagesand disadvantages of the offer and by clarifying the choices available to you.

• I’ll prepare an Estimate of Net Proceeds based on the proposed price and terms.• I’ll negotiate through the buyer’s agent, and handle possible counteroffers, to reach

a final agreement that is favorable to you.

Complete the transaction• I’ll explain to you in detail all the steps that will occur for a successful closing, andanswer any questions you might have.

• I’ll work with the buyer’s broker, settlment officer, title officer and others to helpcoordinate their activities and keep the transaction moving forward.

• I’ll monitor the progress of inspections, the buyer’s loan and other contingencies ascalled for in the purchase contract. I’ll resolve questions or problems that mightarise, in order to ensure a timely closing.

• I’ll accompany the buyer and buyer’s agent during their final walk-throughof the property.

• I’ll assist you in handling details required for the completion of the transaction.• I’ll communicate with you on a regular basis so you can stay informed andremain as worry-free as possible.

Follow up after the sale closes• I’ll confirm that all your real estate-related needs have been met, andprovide information on service providers you may require.

• I’ll offer relocation assistance if you’re moving to a new area.• I’ll help you locate a new home if you’re remaining in the area.


As we’ve said, we don’t just facilitate the sales of thousands of homesales each year. We create them. In order to do that, I guaranteethat you will receive an exceptional level of service. To be specific...

>Here Is My Guaranteeto You


MyGuarantee

At Prudential Fox and Roach, we do not just facilitate the sale ofthousands of homes each year.

We create those sales.I guarantee that you will receive an exceptional level of service

and a sale price that you want and deserve.In order for that to happen, Prudential Fox & Roach and I

will provide the following services...

As your Sales Associate,here’s my guarantee to you...


MyGuarantee

My guarantee to you, continued...I will set the Best Price.� I will help you determine the optimum outcome of your house sale in terms

of time table, pricing, marketing and any special requirements that will makethe experience a superior one.

� We will review current market conditions and their impact on the sale of your home.I will create a personalized Prudential Fox & Roach Comparable Market Analysison your behalf. I will review, in detail, the impact of competing properties on the saleof your home.

� Based on our review and your goals, I will recommend the very best price for yourproperty. (It is our objective to secure the optimal price and terms for your homeand will review, in detail, the basis for our pricing recommendation.)

� I will provide you with a report (called a Sellers’ Net Sheet) that shows the cost of sale,pay off of any mortgages and a net balance that will be due to you at closing.

� Should market conditions change, I will outline your options and makerecommendations for the best outcome.

I will “stage” your home for sale.

� I will advise you as to the most advantageous presentationof each room in your home as well as the home’s exteriorand landscaping.

� I will advise you as to any minor cosmetic changesthat would increase the marketability of your homeand maximize your return. These changes will berecommended only when the return on theinvestment will exceed the expense.


MyGuarantee

My guarantee to you, continued...I will market your home with professionalismand passion.� I guarantee to put our Home Marketing System to work for you. This is our

exclusive set of state-of-the-art disciplines and tools that has helped us becomethe region’s real estate market leader.

� As part of this systematic approach, I will constantly market to otherPrudential Fox & Roach sales associates and the cooperating brokers in the Region.

The Home Marketing System includes• instant and continuous presence on the industry’s strongest and most

often visited website, prufoxroach.com• instant and continuous presence on an additional dozen global sites

including realtor.com, aol.com, prudential.com and yahoo.com• powerful, large-space listing advertising in the region’s best-read

newspapers• access to our strong regional Relocation Services and to Prudential’s

network of offices and real estate professionals.

I will manage the negotiation process to createa sense of excitement and urgency.

� I will be your advocate. I will negotiate the most advantageousprice and terms for your home, given existing market conditions.

� You and I will discuss various approaches tonegotiating, and I will recommend the best optionfor the specific circumstance.

� I will make our mortgage specialists available to youto help make a determination of the validity of theoffers you receive.

� I will review each condition and/or contingency inthe offer and their impact on the transaction.


MyGuarantee

My guarantee to you, continued...

I will take every step to insure a smooth,on-time settlement.� I guarantee that you will have the opportunity to take advantage of Prudential

Fox & Roach/Trident Group’s “Right here, right now” collection of financialand closing services designed to help get buyers and sellers to the closing tablewith speed and efficiency. These Trident Group services include one of thenation’s largest broker-affiliated mortgage banking, title insurance andhomeowners insurance companies.

� Speaking of services, I guarantee that you will be able to take advantage ofour exclusive HOMEssentials home services as well. HOMEssentials includesutility turn-on services, contractor referral, discounts on moving companiesand discounts at regional companies. These services are of great benefit tobuyers and sellers alike.

� I will provide you with timely status reports. I will personally supervise thepurchaser’s walk-through inspection. And I will follow up on anyoutstanding issues after closing.

To sum up, I will not just facilitate the sale,I will create value for you.

Sincerely,

––––––––––––––––––––––––––––––Your Value Creation Specialist


Addenda

>


How to protect yourselffrom unexpected repair costs

Whether you’re selling or buying, HSA Home Warranty protectionis one of the most important features of your home.

Addenda

As a SellerYou’re protected while your home ison the market.Mechanical system failures are covered duringthe listing period for up to one year – yousimply pay a low deductible.

You have a marketing edge.An HSA Home Warranty can help sell yourhome faster and closer to your asking price.The warranty enhances your home’s valueto prospective buyers and helps secure thebest possible price for your home.

You’re helping prvent post-settlement disputes.If an unexpected failure occurs in your homeafter the sale, the buyer turns to HSA forresolution, not you.

As A BuyerYou’re prepared for the unexpected.The cost of repairing or replacing appliancesand systems in your new home can be budget-breaking, especially when you’ve just purchasedthe home. You know these elements of yourhome can’t last forever. Plan ahead.

You save yourself time. You keep it simple.An HSA Home Warranty provides theconvenience of one source for most repairneeds. Prompt, reliable service is available 24hours a day, 7 days a week.

You’re protected year after year.The HSA Home Warranty is renewableannually so you’re always prepared for theunexpected.

800-367-1448 • www.onlinehsa.comThe HSA Home Warranty is subject to the terms,

conditions and provisions of the home warranty contract.


Pennsylvania Tax Informationwww.revenue.state.pa.us/revenue

Pennsylvania State Income Tax 3.07% on earned and unearned income

Philadelphia City Wage Tax 4.301% on wages of residents3.77164% on wages of non-residents

Philadelphia Net Profits Tax 4.301% on wages of residents3.77164% on wages of non-residents

Philadelphia Business Privilege Tax .2400 mills of gross receipts6.5% on net income

Philadelphia School Income Tax 4.5385% on unearned income

Townships & Boroughs Wage Taxes Various wage taxes may apply

Philadelphia Real Estate Property Millage 82.64 mills on assessed value of Real Estate

Township & Boroughs Real Estate Millage Various

Real Estate Transfer TaxesPennsylvania 1% of sale pricePhiladelphia 3% of sale PriceTownships & Boroughs 1% to 2% of sale price

Pennsylvania Sales & Use Tax 6% on non-necessities

Philadelphia Sales & Use Tax 7% on non-necessities

Addenda


Addenda

The Charitable Arm of Prudential Fox & Roach, REALTORS®and The Trident Group

BBuildining ag a Legacgacy of GivivingCommitted to Addressing the Needs of Children and Families

in Stressful Life Circumstances; Especially Their Housing

In 1995, Prudential Fox & Roach/Trident founded Fox & Roach Charities,corporation that is a public charity. Since our inception, Fox & Roach Charities has donated over $3,400,000 in charitablecontributions to more than 350 organizations in the tri-state area. It is thanks to our sales associates and employees, whocontributed about $1,600,000, and the company contributing more than $1,800,000 to Fox & Roach Charities, that we havesuccessfully raised and donated $3,400,000. Outside oft he charitable funding program Prudential Fox & Roach/Trident hasthe Bill Fox, Sr. Family Fund to help our own sales associates and employees. We have donated in excess of $435,000 to thisfund to help our own.Without the voluntary support of our sales associates’ and employees’ contributions from commissionsand salary, this could not have been accomplished.

Since beginning in 1995 “Community Service Day” has become an important company-wide tradition

employees to lend a helping hand to those in need. A day ofh ammering nails, painting walls and sprucing up yards… at soupkitchens, day care centers, shelters, food banks, and construction sites…allows us to give back to our communities, touch lives,and help the less fortunate. It’s a day that gives us another dimension and lets us feel good about ourselves, our company andour work.

For eight years, Fox & Roach Charities has partnered with DelawareValley Habitat for humanity for their

(gross) to support Habitat’s regional home building mission. For six years, we have partnered with Delaware Hospice for the

enabled the Delaware Hospice to grow that $60,000 in donations into over $330,000(gross). Last but not least, we have partnered with ESF Dream Camp Foundationfor the past three years to hold our annual Main Line Jazz event. Fox & RoachCharities gave $30,000 and through this event, we were able to raise over $285,000for ESF Dream Camp Foundation’s year-long mentoring and summer camp forunderprivileged children.

In addition, through a partnership between Prudential Fox &Roach/Trident and our sales associates and employees, we were able to raisemore than $400,000 for Tsunami Relief and over $450,000 for Hurricane KatrinaRelief, resulting in a “House in a Box” for a Louisiana family who lost their home.

Documents

Homeseller Book