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HOSPITALITY & RETENTIONBuild Your Staff/Customer Base... and Keep ThemFriday, January 10, 2020 | 8AM-10AM
Charles Babinski was the 2015 U.S. World Barista Champion. He’s worked in New York, Chicago, and in 2012, he opened G&B Coffee in downtown Los Angeles’s Grand Central Market (home of the Best Latte in the U.S., according to the New York Times). He’s also launched Go Get Em Tiger, with seven stores in the hippest
neighborhoods in LA. Learn from Charles about his journey and how he has scaled his business and grown a team while maintaining a
down-to-earth attitude, without compromising quality.
Registration Required: Visit DowntownSLO.com/BusinessEducationSeries All sessions held at the Downtown SLO Office, 1135 Chorro Street
DESIGN & ENVIRONMENT Design Thinking & The Circular Economy: Put Yourself in Your Customer’s Shoes
Friday, April 10, 2020 | 8AM-10AM
Joe Brown & Rhys Thom - IDEOGlobal design firm IDEO is known for designing the future of everything from telephones to toothpaste to transportation. Joe Brown (above) and Rhys Thom (below) are steeped in innovation, product design, user interfaces, and transforming businesses,
products, organizations and cities by harnessing the power of creativity and the tools of design for future thinking. Joe has been published in the Harvard Business Review and he’s taught at the
Stanford School of Business. Rhys works internationally to address the threatening and disruptive forces of climate change and he is committed to helping society transition from an industrial era of make, take, and waste to a modern one that is circular, regenerative and restorative. These two leaders in the field of
Design Thinking will share practical lessons for how you can elevate your business through design.
McCall Stone is the retail store supervisor of the Downtown SLO business, The Sock Drawer, now one of the largest online sock companies in the world. McCall is part of the team of kooky, cheerful sock fairies who hand-pick from the best sock brands based on the eclectic style needs of their amazing customers. Learn from McCall about how The Sock Drawer has grown and maintained a sock-
cessful business.
MARKETING & BRAND MANAGEMENTEveryone’s A Critic: Managing Your Brand in the Age of Crowd-Sourced Expertise
Friday, July 10, 2020 | 8AM-10AM
Luke Williams launched the Yelp San Luis Obispo Community in 2014 as the first Community Ambassador for Yelp. He works part-time as a local employee of the popular search engine to connect locals and visitors with great local businesses. Luke hosts Yelp events each month, engaging and growing the SLO Yelp Community and helping businesses
get the most out of all the free tools and features Yelp offers.
Erica Hamilton is part of the mother-daughter duo behind the local Downtown boutique, Blackwater. Learn how Erica has grown their Instagram following to over 14K, her take on influencer relationships, navigating the ups and downs of social media platforms, dealing with the haters and creating unique, carefully curated content for both their
social media platforms and website. Hear her local-take on what she thinks the future holds for small business retail marketing.
GROW YOUR BUSINESSFind the Tools to Take Your Business to the Next Level Friday, October 9, 2020 | 8AM-10AM
Jay Beck has served the Downtown community at several banks, including the new American Riviera Bank at the gateway to Downtown. He will share tips for how to access capital, what banks are looking for when it comes to small business loans, and best practices for financial management and how to take all the lessons you learn during this series
to the next level.
Judy Mahan is the Incubator Director for Cal Poly CIE, Center of Innovation and Entrepreneurship, at the HotHouse and the Director of the Small Business Development Center (SBDC). At the CIE HotHouse, she leads programming to assist in the business development of over a dozen currently incubating companies. On the SBDC side, Judy manages the pool of expert consultants to support their clients. With experience as a
corporate and securities attorney, Judy also provides legal guidance to more than 150 company clients within the SLO County SBDC network.
Tom Bruce is founder/president of the Central Coast Food & Beverage Consulting Company and 20-year veteran in the business. He serves as a coach with the Small Business Development Center, SBDC.
Christine Wallace & Brent Inglehart of the City of SLO will be speaking on Crime Prevention Through Environmental Design, focusing on reducing both crime and fear of crime.
Kurt Friedmann is a partner of Friedmann-Magee Group, and has a 25-year background in customer development, coaching, sales management, training, and customer experience management.
Local Coach! Learn from a local, Small Business Development Center (SBDC) coach about free tools available for expanding your Marketing and Brand Management.
Business Education
Series
2020
Quarterly sessions featuring dynamic speakers giving you the tools and inspiration to grow your
business, and better serve your customers.
Registration Required:Visit: DowntownSLO.com/BusinessEducationSeries
or find us on Eventbrite: Downtown SLO Business Education Series
The mission of Downtown SLO is to foster an economically vibrant Downtown San Luis Obispo
Friday, January 10, 2020
Hospitality & RetentionBuild Your Staff/Customer Base... and Keep Them
Friday, April 10, 2020
Design & EnvironmentPut Yourself in Your Customer’s Shoes: Design Thinking, Safety, and the Circular Economy
Friday, July 10, 2020
Marketing & Brand ManagementEveryone’s a Critic: Managing Your Brand in the Age of Crowd-Sourced Expertise
Friday, October 9, 2020
Grow Your BusinessFind the Tools to Take Your Business to the Next Level
Doors open at 7:45AMSessions 8AM - 10AM
Business Education
Series
2020
FREE Downtown SLO Members
$15 Guests/Future Members
Down town S LO.c om@DowntownSLO
Coffee + Treats Provided By:
Attendees will:
· Explore local tools and resources
· Network with other business and community members
· Learn about different successful business practices
2020 Sessions
Thank youto our
CommunityPartner
Location: Downtown SLO Office, 1135 Chorro Street
