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Hosted Buyer Programme
1. ANUFOOD China 2020
1.0 About the show 1.1 Overview Hall Plan 1.2 Highlight segments
2. Hosted Buyer Programme
2.0 About the programme 2.1 Sponsorship opportunity 2.2 How it works 2.3 Contact us
Content
1.0 ABOUT THE SHOW
Dates 15 - 16 April, 2020 09:30 – 17:30 17 April, 2020 09:30 – 15:00 Trade visitors only
Venue Shenzhen World Exhibition & Convention Center, Shenzhen, China
Industry knowledge: ANUFOOD China is powered by Anuga, the world’s largest trade fair for food and
beverages and most important industry meeting point. Broad network: The exhibition is made by the leading trade fair organiser Koelnmesse and you can
benefit from its global network. Customized exhibitor services and a precise matchmaking programme enhance your effectiveness and
efficient communication with key trade buyers.
30.50%
15.22%
14.37%
8.00%
7.83%
6.10%
5.55%
4.43% 4.12%
3.88%
Analysis of products categories for AFC 2020
1.0 ABOUT THE SHOW
MEAT 15.22%
CHILLED & FRESH FOOD 4.12%
DAIRY 3.88%
DRINKS 14.37%
FINE FOOD 8%
ORGANIC 4.43%
SWEETS & SNACKS 30.5%
FOOD SERVICE 5.55%
Baby FOOD 7.83%
Seafood 6.10%
1.1 OVERALL HALL PLAN
Matchmaking Area
1.2 HIGHLIGHTED SEGMENTS
40%
60%
International Exhibitors
Local Exhibitors
HEALTH & FUNCTIONAL
FOODS PRIVATE LABLES
VEGETARIAN PRODUCTS
READY TO EAT
PRODUCTS
NON-GMO PRODUCTS
Trend Topics
700 Exhibitors
ORGANIC PRODUCTS
SUPERFOODS
ANUFOOD China 2020 aims to host more than 10,000 domestic
buyers in the event, of which 300 top buyers from South China and
East China (particularly those from Guangdong – Hong Kong –
Macau Greater Bay Area) will be designated to engage in
networking sessions with the ANUFOOD China’s exhibitors.
This program is designed to facilitate interactions between
qualified exhibitors and our highly targeted Hosted Buyers.
2.0 ABOUT THE PROGRAM
As exhibitor, you are guaranteed complimentary access to
our Hosted Buyers in the form of power-packed, targeted
business meetings and ample networking time to create
leads, close deals, and build long-term relationships.
ALL EXHIBITORS who had filled in the “Enquiry Form –
Hosted Buyer Program” and submit to the organizer by 10
March 2020.
Who is qualified to join the Hosted Buyer Program? Guidelines
Each company to send only 1 English
representative
Exhibitors must ensure that their booths are
manned by another staff during the Hosted
Buyer Meeting Sessions
2.0 ABOUT THE PROGRAM
2.0 ABOUT THE PROGRAM
Criteria Chairman, President, CEO, General Manager, Managing Director, Senior Manager, Procurement Manager, Purchaser or senior management level personnel, etc.
300 Hosted Buyers!
300 Hosted Buyers are invited from
55% from Guangdong province 20% from Guangxi, Fujian, Hainan, Guizhou and
Yunnan provinces 15% from Shanghai, Zhejiang, Jiangsu and Anhui
provinces 10% from Hong Kong, Macao, Taiwan
Hosted Buyers are grouped by two angles
Product sourced:
1. Sweet & Snacks 2. Meat & Meat products 3. Drinks (alcohol & Non-alcohol) 4. Baby food 5. Seafood
Channel sourced:
1. Distributors / Dealers 2. E-commerce 3. Chain stores 4. Hotels & Restaurants
2.0 ABOUT THE PROGRAM
Target Hosted Buyer list
Importers/ Distributors Supermarkets/E-commerce Hotels & Restaurant
2.0 BUYER TOUR SESSIOINS
Hosted Buyer Tour will be organized among trade buyers from food associations in Guangdong – Macau – Hong Kong Greater Bay Area. Designated exhibitors will have a 3-5 minutes presentation when Buyer Tours come to their booth for visiting.
Cooperated Associations： • Guangzhou Food Industry Association
• Xiamen Food Industry Association
• Shenzhen Food Industry Association
• Shenzhen Import/Export Chamber of
Commerce
• Guangdong Cold Chain Association
• Foshan Food Industry Association
• Huizhou Food Industry Association
• Dongguan Food Industry Association
• Zhongshan Food Industry Association
• International Food Safety
Association
• The Association for Hong Kong
Catering Services Management Ltd
• Chamber of F&B Industry of Hong
Kong Ltd
......
2.0 MATCHMAKING SESSIONS
Date Time Hosted by Co-organizer
15-Apr-20 11:00- 12:30 Wine exhibitors Wine Media
15-Apr-20 13:15 - 15:00 Meat exhibitors Meat International Group
15-Apr-20 15:15 - 17:00 Snacks & drink exhibitors Global Union， Importfood.net
16-Apr-20 10:00 - 11:00 Baby / Organic food exhibitors Mum & Baby observation
16-Apr-20 11:00 - 12:00 Retailers/ E-commerce Shenzhen Retail association
16-Apr-20 12:15 - 14:15 Importers/Distributers China Chamber of Commerce of Foodstuff and Native Produce (CFNA)
16-Apr-20 15:15 - 17:00 Restaurants, Hotels Shenzhen Culinary Association, China Hotel Association
Schedule
2.2 SPONSORSHIP OPPORTUNITY
Sponsor Opportunities in Matchmaking area:
Exhibitor Poster with your own graphic, A0 size
EUR 180/pcs
Product showcase with one product
EUR 300/pcs
Package sponsor (both post and showcase)
EUR 400/pcs
Posters
showcase
FREE sponsorship opportunity for exhibitors of ANUFOOD China 2020. * Limited space, first come first serve.
2.3 HOW IT WORKS
01 02 03
Apply & Respond Receive buyers’ info from organiser and respond with inquiries
2020.2.15-3.15 2020.3.15-3.31
Exhibitors Provide info of company, brand, products, etc.
2020.1.1-3.15
Confirmation Pre-matching with relevant buyers and matchmaking sessions by signing “Confirmation Letter”
01 02 03 04
Pre-meeting Reminder E-mail SMS Tel.
Hosted Buyer Meet Hosted Buyer criteria
Online Apply Complete pre-registration on website or WeChat, provide procurement requirements
Browse & Feedback Select favored products & pick “Matchmaking” or “Buyers Tour”
Confirmation Sign “Confirmation Letter” & “Terms & Conditions of Acceptance”
2020.1.1-2.28 2020.2.1-3.15 2020.1.1-3.31 2020.3.15-3.31
Meet up at Matchmaking
sessions or booth
2020.4.1-4. 10 2020.4.15-4. 17
Ms. Cathy Zhang | +86 21 6390 6161 ext. 810 | +86 13916869450 | [email protected]
2.4 Contact us
Koelnmesse Mr. Ned Guo | +86 21 6390 6161 ext. 831 | +86 18616972865 | [email protected]
