54
Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas at Austin Huaxia Rui University of Rochester Andrew Whinston University of Texas at Austin September 12, 2013 Abstract The unprecedented growth of cellular tra¢ c driven by web surng, video streaming, and cloud-based services is creating challenges for cellular service providers to fulll the unmet demand. To minimize congestion costs for under-served demand (e.g., dis- satised customers, or churn), the service provider is willing to pay WiFi hotspots to serve the demand that exceeds capacity. In the present study, we propose an optimal procurement mechanism with contingent contracts for service providers to leverage the advantages of both cellular and WiFi resources. As compared with conventional cellular communication technologies, WiFi hotspots provide data rates with a limited coverage. Our present work contributes to the existing literature by developing an analytical model, which considers this unique challenge of integrating the longer range We thank Xianjun Geng at UT Dallas, Dale Stahl, Maxwell Stinchcombe, and Thomas Wiseman at UT Austin, Yu Jin and Wen-Ling Hsu at AT&T Labs Research for their helpful comments. This project has been led as the US Provisional Patent 61836820. 1

Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

  • Upload
    others

  • View
    11

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Hotspot Economics: Procurement of Third-Party WiFi

Capacity for Mobile Data O­ oading�

Liangfei Qiu

University of Texas at Austin

Huaxia Rui

University of Rochester

Andrew Whinston

University of Texas at Austin

September 12, 2013

Abstract

The unprecedented growth of cellular tra¢ c driven by web sur�ng, video streaming,

and cloud-based services is creating challenges for cellular service providers to ful�ll

the unmet demand. To minimize congestion costs for under-served demand (e.g., dis-

satis�ed customers, or churn), the service provider is willing to pay WiFi hotspots to

serve the demand that exceeds capacity. In the present study, we propose an optimal

procurement mechanism with contingent contracts for service providers to leverage

the advantages of both cellular and WiFi resources. As compared with conventional

cellular communication technologies, WiFi hotspots provide data rates with a limited

coverage. Our present work contributes to the existing literature by developing an

analytical model, which considers this unique challenge of integrating the longer range

�We thank Xianjun Geng at UT Dallas, Dale Stahl, Maxwell Stinchcombe, and Thomas Wiseman at UTAustin, Yu Jin and Wen-Ling Hsu at AT&T Labs Research for their helpful comments. This project hasbeen �led as the US Provisional Patent 61836820.

1

Page 2: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

cellular resource and shorter range WiFi hotspots. We show the procedure of com-

puting the optimal procurement mechanism with a tight integration of economics and

computing. The model is validated using cellular network data from a large US ser-

vice provider. The simulation results show that the proposed procurement mechanism

signi�cantly outperforms the standard Vickrey-Clarke-Groves (VCG) auction in terms

of the service provider�s expected payo¤.

1 Introduction

We are witnessing an explosion of mobile data tra¢ c driven by web sur�ng, video streaming,

and online gaming. Global mobile data tra¢ c grew 70 percent in 2012 and will increase

thirteen-fold between 2012 and 2017 (Cisco 2013).1 The increasing popularity of smartphones

has caused the surge in data usage. In 2012, the typical smartphone generated 50 times more

mobile data tra¢ c than the typical non-smartphone (Cisco 2013). Cloud applications and

services such as Net�ix, YouTube, Pandora, and Spotify contribute to the unprecedented

growth of cellular tra¢ c.2 Business demand is also one of the chief drivers behind this

increase in data tra¢ c as the workforce goes mobile and data moves to the cloud.

The huge amount of data tra¢ c poses a challenge to the network infrastructure: Cellular

networks are overloaded and congested during peak hours because of the insu¢ cient capacity.

Network congestion can lead to a bad user experience and churn.3 The network providers,

such as AT&T and Verizon, need to solve the challenge of e¤ectively ful�lling the unmet

demand from consumers for high network quality.

In previous literature, researchers proposed several solutions from both technical and

1Global mobile data tra¢ c reached 885 petabytes per month at the end of 2012, up from 520 petabytesper month at the end of 2011 (Cisco 2013).

2Many video streaming applications can be categorized as cloud applications. Mobile video streaminghas much higher bit rates than other mobile content types. Globally, cloud applications will account for 84percent of total mobile data tra¢ c in 2017, compared to 74 percent at the end of 2012 (Cisco 2013).

3As reported by a New York Times article, customers were angered as iPhones overloaded AT&T. Someof the customers missed invitations to meet friends because their text messages had been delayed. seehttp://www.nytimes.com/2009/09/03/technology/companies/03att.html?_r=0.

2

Page 3: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

economic aspects: (1) increasing the number of cellular base stations or deploying the cell-

splitting technology4; (2) upgrading the network to fourth-generation (4G) networks such as

Long Term Evaluation (LTE), High Speed Packet Access (HSPA) andWiMax; (3) expanding

capacity by acquiring of the spectrum of other networks, such as the attempted purchase of

T-Mobile USA by AT&T; (4) adopting tiered pricing mechanisms (e.g. usage based price

plans) to constrain the heaviest mobile data users, instead of using �at-rate pricing plans

with unlimited data5; and (5) o­ oading data tra¢ c to WiFi networks (Bulut and Szymanski

2012).

Although all these solutions help solve the problem, each of them has its advantages and

disadvantages. The �rst and second solutions require heavy investments, and getting gov-

ernment approval for building new cell towers can take two years.6 It is extremely expensive

to increase the number of cellular base stations just for peak tra¢ c demands. As a result, all

cellular networks augment the �rst and second solutions with other approaches to expanding

capacity. The third solution su¤ers from regulatory constraints. Cramton, Skrzypacz, and

Wilson (2007) showed that an important market failure arises in spectrum auctions with

dominant incumbents. They suggest that the Federal Communications Commission (FCC)

should place limits on how much spectrum AT&T and Verizon are allowed to buy. This

concern is also re�ected in the action taken by the FCC to block the recent merger between

AT&T and T-Mobile.

Because of these technical, economic and regulatory constraints, the �fth solution, using

WiFi hotspots for mobile data tra¢ c o­ oading, seems to be the most promising approach in

augmenting solutions (1) and (2). WiFi hotspots refer to third-party hotspot owners, such as

local restaurants, bookstores, and hotels, which o¤er WiFi service to their customers. WiFi

4See Balachandran et al. (2008). ("While cell-splitting provides capacity bene�ts, it could be quiteexpensive and economically infeasible since in addition to the base station hardware/deployment cost, eachof the new bases needs to be provided with backhaul connectivity either via wireline access or microwavelinks.")

5Gupta et al. (2011) shows that the average net bene�ts realized under congestion-based pricing tend tobe higher than the average net bene�ts realized under �at-rate pricing.

6See http://www.businessweek.com/technology/content/aug2009/tc20090823_412749.htm.

3

Page 4: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

o­ oading could potentially be a win-win solution: The cellular service provider achieves sig-

ni�cant savings by not building more cellular base stations just for the peak tra¢ c demands.

The WiFi Hotspots gain additional revenue from their otherwise wasted spare capacity. Mo-

bile data o­ oading will become a key industry segment in the near future, and cellular service

providers show great interests in this approach: KDDI Corporation, a principal telecommu-

nication provider in Japan, has cooperated with about 100,000 commercial WiFi hotspots by

March 2012 (Aijaz et al. 2013). However, o­ oading data tra¢ c to third-party WiFi hotspots

is not purely a technology augmenting the existing cellular network. It is also a mechanism

design problem, considering the economic incentives of third-party WiFi hotspots. Instead

of focusing only on technical aspects, we need to combine both the technology of computing

and auction theory to solve the challenge of e¤ectively using WiFi hotspots. The tight inte-

gration of economics and computation technology in our system is seen as crucial to address

issues surrounding the data tra¢ c support for cloud-based services on mobile networks, such

as business collaboration tools, which require su¢ cient download and upload speeds.

As more businesses employ mobile collaboration tools to increase productivity, any inter-

ruption to service inconveniences users and can negatively a¤ect businesses. Mobile band-

width availability becomes a key issue in marketing and operations for service providers.

Therefore, when network congestion occurs or cell towers fail, network providers need to

quickly restore service to minimize the impact on customers. The objective of the present

study was to cope with this problem by leveraging the advantages of both cellular and WiFi

resources for network providers.

There were several challenges in the design of this procurement auction system. First, the

longer range cellular resource introduces coupling between the shorter range WiFi hotspots.

WiFi networks usually have a more limited range than cellular resources. We needed to

design an innovative procurement auction considering this di¤erent spatial coverage. Second,

the data tra¢ c is uncertain and changes frequently over time. It is critical to provide real-

time support for computing the optimal contract. Third, Dong et al. (2012) proposed a

4

Page 5: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Vickrey-Clarke-Groves (VCG) type auction for mobile data o­ oading. A VCG auction is

socially e¢ cient, but it is not optimal for the cellular network (the buyer). A typical VCG

mechanism leads to an overpayment to suppliers (Chen et al. 2005). The simulation results

in our study show that, as compared with the standard VCG auction, a procurement auction

with contingent contracts can signi�cantly improve the cellular network�s expected payo¤.

The main contribution of our study is to introduce and analyze a new procurement

mechanism with contingent contracts to meet these challenges in a realistic environment.

In the model, we partition the range of a cellular base station (a cell sector) into several

regions. The cellular capacity can serve data tra¢ c in any region, whereas the WiFi re-

source can only serve local tra¢ c. The auction rule is contingent on demand uncertainty

(i.e. consumers�mobile data tra¢ c). In the optimal design of such a procurement system,

the economic model and the computing technology are complements. After characterizing

the Bayesian-Nash equilibrium of the auction, we need to compute the contract under each

demand contingency and store the contracts. When the demand is realized, we can �nd the

corresponding contingent contract. Practical mechanism design requires an explicit consid-

eration of computational constraints (Bichler, Gupta, and Ketter 2010). In our real-time

auctions, computing and �nding the corresponding contingent contract fast is critical. The

number of contingent contracts we can implement is subject to computing speeds. Recent

advances in parallel computing, such as the open source cluster computing system, Spark,7

makes it faster to �nd contingent contracts in large databases. With extremely fast com-

puting speeds, our auction system can compute and implement a huge number of contingent

contracts � a task that was once considered computationally prohibitive and signi�cantly

improve the cellular network�s expected gain. In this sense, the function of our procurement

systems is similar to Algorithmic trading in �nancial markets (Barclay, Hendershott, and

Kotz 2006; Hendershott et al. 2011). Both of them are examples of the technological change

7Spark is an open source cluster computing system that aims to make data analytics fast. It providesprimitives for in-memory cluster computing: Data can be loaded into memory and be queried repeatedlymuch more quickly than with disk-based systems, like Hadoop MapReduce.

5

Page 6: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

of computation and use computer algorithms to automatically make decisions. Our insights

also apply more generally to optimal design in a class of supply chain problems.

2 Literature Review

Three streams of literature are related to this study. The �rst stream involves the study of

three di¤erent auction schemes: quantity auctions, multi-attribute auctions, and auctions

with contingent contracts. Dasgupta and Spulber (1989) extended the standard �xed quan-

tity auction and studied a quantity auction that allows the quantity of the goods purchased

to be endogenously based on the submitted bids. Our study di¤ered from their approach in

two critical ways: First, the unique feature of di¤erent spatial coverage makes a di¤erence

for the optimal auction design. The cellular resource can serve data tra¢ c in any region in

a cell sector, whereas the WiFi resource can only serve local tra¢ c. Buying more resources

from a local WiFi hotspot in one region frees up more cellular resources. Second, our auction

rules were determined by the contingency terms. The terms of a contingent contract are not

�nalized until the uncertain demand is realized.

In many procurement situations, the buyer cares about other attributes in addition to

price when evaluating the submitted bids. In a multi-attribute scoring auction, suppliers

submit multidimensional bids, and the contract is awarded to the supplier who submitted

the bid with the highest score according to a scoring rule. Che (1993) developed a scoring

procurement auction in which suppliers bid on two dimensions of the good. This scoring

auction allows only sole sourcing. However, o­ oading data tra¢ c to multiple WiFi hotspots

is naturally done in our procurement setting. In a keyword advertising market, Liu et al.

(2010) studied a weighted unit-price rule that is di¤erent from previous scoring auctions.

Adomavicius et al. (2012) examined the impact of feedback on the outcomes and dynamics

of the multi-attribute auctions using a laboratory experiment.

Contingent contracts have been widely studied in economics literature (Wilson 1989).8

8A contingent contract is a type of forward contract that depends on the realizations of some uncertain

6

Page 7: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Hansen (1985) studied an auction with contingent payments. DeMarzo et al. (2005) proposed

security-bid auctions in which bidders compete for an asset by bidding with securities whose

payments are contingent on the asset�s realized value. Chen et al. (2009) showed that

the procurement auctions with contingent contracts can manage the project failure risk of

suppliers and signi�cantly improve both social welfare and the buyer�s payo¤. The model in

our study di¤ers from such auctions in the application setting and auction formats.

The second stream of literature related to ours is the study of supply chain management.

Conceptually, the key problem in the procurement of third party WiFi capacity is the sup-

ply chain management. The outsourcing decisions become complicated when suppliers have

di¤erent characteristics. Cachon and Lariviere (2005) demonstrated that revenue-sharing

contracts can improve the supply chain performance. Tomlin (2006) studied the optimal

disruption management strategy when a buyer can source from two suppliers: one that is

unreliable and another that is reliable but more expensive. Allon and Mieghem (2010) con-

sidered the case when a buyer faces suppliers of multidimensional types: a responsive near-

shore source with higher cost (e.g., Mexico) and a low-cost o¤shore source (e.g., China).

They analyzed a tailored base-surge sourcing to capture the classic trade-o¤ between cost

and responsiveness. Yang et al. (2012) applied the revelation principle to derive the buyer�s

optimal procurement contract when suppliers possess private information about their dis-

ruption likelihood. In our context, the coverages of WiFi hotspots (suppliers) might be

di¤erent. The procurement mechanism thus needs to consider how to optimally integrate

the cellular capacity of service providers and the third-party WiFi capacity. Besides that,

demand and supply uncertainties tend to a¤ect the supply chain design. Mendelson and

Tunca (2007) showed that a combination of �xed-price contracts and open market trading

can improve supply chain e¢ ciency. In the wireless industry, cellular tra¢ c is highly dynamic

and unpredictable, and we propose a contingent mechanism to handle this tra¢ c uncertainty.

Our research is also related to the computer science literature on mobile data o­ oading.

events. For example, a contract can be contingent on the uncertain demand or the future spot market price.

7

Page 8: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Balasubramanian et al. (2010) designed a WiFi o­ oading system to augment mobile 3G

capacity. They found that for a realistic workload, WiFi o­ oading can reduce 3G usage

by almost half for a delay tolerance of one minute.9 Dong et al. (2012) propose a VCG

procurement auction for mobile o­ oading to incentivize WiFi hotspot owners to be truthful

in the bidding process. Iosi�dis et al. (2013) designed a double auction mechanism tailored

to the wireless o­ oading problem. The integration of economics and computation technology

allows us to improve the cellular network�s expected payo¤ in two important ways: (1) The

appropriate mechanism design avoids overpayment in the VCG auction (economics); and (2)

the parallel computing technology improves the performance of the procurement auction by

�nding the optimal contract under each contingency on demand uncertainty (computation

technology).

3 A Benchmark Model: Single WiFi Region

A cellular network provides service to its customers who demand bandwidth. Congestion

results when network capacity cannot satisfy instantaneous user demand. When the user

demand for mobile data is below a certain threshold XB, the cellular service provider faces

no additional cost except the sunk cost of buying the spectrum and keeping the system

running. However, when the demand ~X exceeds the threshold, the cellular service provider

incurs a cost of C0( ~X � XB). The threshold XB is the cellular capacity10 owned by the

service provider. The standard metrics used in the telecommunications industry to measure

quality of service (QoS), such as Erlang B formula and Kleinrock delay formula, depend on

the di¤erence between user demand and capacity or their ratio (Pinto and Sibley 2013). In

our problem setting, ~X � XB is the di¤erence between user demand and capacity. Note

9Lee et al. (2010) show that a WiFi network o­ oads about 65% of the total mobile data tra¢ c and saves55% of battery power without using any delayed transmission.10XB is interpreted as the channel capacity stated by the Shannon�Hartley theorem (Kennington et al.

2011). The theorem shows that when the information transmitted rate is less than XB , the probability oferror at the receiver can be made arbitrary small. When the information transmitted rate is greater thanXB , the probability of error increases as the information transmitted rate is increased.

8

Page 9: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

that capacity should not be interpreted as a strict output limit, but rather as a factor in

maintaining QoS. The cost function C0(�) is strictly increasing and strictly convex, which

captures the rapidly rising cost of congestion (e.g., dissatis�ed customers, or churn). A similar

convex cost function has been widely used in modeling the congestion cost of the Internet

(Dong et al. 2012). Apparently, we have C0(x) = 0 for any x � 0. Denote c0(x) = C 00(x) as

the marginal cost of congestion.

We model the demand for bandwidth as a random variable ~X with a cumulative distrib-

ution function G( ~X) in the support [0; 1]11. Given the unprecedented growth rate of mobile

data demand and the high cost associated with congestion, the cellular network is interested

in procuring spare resources from third-party WiFi hotspots.

Figure 1: Timeline for a Single Region Auction

In this benchmark model, we assume: (1) A single winning hotspot obtains the procure-

ment contract. (2) The range of a cellular base station (a cell sector) is the same as the

range of a hotspot (a WiFi region), for simplicity. Thus, we only have a single WiFi region

in a cell sector. We relax these two assumptions in Section 4.

The timeline for this benchmark model is shown in Figure 1. If the cellular network

purchases Y1 units of bandwidth from the hotspot, then the expected reduction of congestion

11Note that the assumption of the support is essentially saying that demand is bounded, which is withoutloss of generality for any realistic situation. Of course, the interpretation of 1 will be di¤erent for di¤erentscenarios. For example, 1 could be interpreted as 1 terabyte per second or 10 terabytes per second.

9

Page 10: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

cost for the cellular network is

V (Y1) =

Z 1

0

C0( ~X �XB)dG( ~X)| {z }congestion cost without WiFi

�Z 1

XB+Y1

C0( ~X �XB � Y1)dG( ~X)| {z }congestion cost with WiFi

; (3.1)

which is the valuation that the cellular network attaches to the additional bandwidth Y1. The

�rst partR 10C0( ~X�XB)dG( ~X) is the expected congestion cost without procuring fromWiFi

hotspots, and the second part,R 1XB+Y1

C0( ~X � XB � Y1)dG( ~X) is the expected congestion

cost when the purchase quantity is Y1.

Because

V 0(Y1) =

Z 1

XB+Y1

C 00(~X �XB � Y1)dG( ~X) > 0 (3.2)

and

V 00(Y1) = �Z 1

XB+Y1

C 000 (~X �XB � Y1)dG( ~X)� C 00(0)g(XB + Y1) < 0;

where g(�) is the density function of ~X. V (Y1) is strictly increasing and strictly concave,

which is not surprising given that the cost of congestion is convex.

We assume that the cost function for hotspot i to provide capacity Q to the cellular

network is

C(Q; �i) �Z Q

0

c(q; �i)dq; i = 1; 2; :::; n:

where c(q; �i) � 0 is the marginal cost function for hotspot i, and where �i represents each

hotspot�s private information about the cost of capacity provision. The cost of providing

bandwidth for a hotspot is based on its instantaneous user demand and many other consider-

ations that may not be revealed to the cellular network. For example, congestion encourages

customers of hotspots to balk and cause a negative impact on hotspots�pro�ts. This impact

might di¤er among di¤erent hotspots, and only hotspots know the actual impact. We assume

cq(q; �i) � 0 to capture the fact that the marginal cost of providing capacity for each hotspot

increases as more capacity is provided to the cellular network. Marginal costs are increasing

10

Page 11: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

and convex in the cost parameter, c� � 0, c�� � 0. Also, we assume cq� � 0. Hotspots�

cost parameters are independently and identically distributed with a continuously di¤eren-

tiable cumulative distribution function F (�) de�ned on [�; ��] which is common knowledge.

De�ne H(�) � F (�)=F 0(�), and let H(�) be an increasing function of �. This assumption

of monotone hazard rate is satis�ed by commonly used distribution functions such as the

uniform distribution.

It follows from Dasgupta and Spulber (1989) that the optimal allocation can be imple-

mented via a quantity auction (sealed bid) where

� The cellular service provider announces a payment-bandwidth schedule B = B(Q);

� Each hotspot chooses the bandwidth they want to sell given B(Q); and

� The hotspot choosing to provide the highest capacity, Q, wins the auction and sells

the chosen capacity to the cellular service provider.

This quantity auction is optimal for the cellular service provider if we assume that a

single winner emerges. Given the payment-bandwidth schedule B(Q), the hotspots�biding

strategy is denoted by Q (�): A hotspot with private cost parameter, � 2 [�; ��], bids Q (�).

Let �� be a threshold cost parameter: Hotspots for which the cost parameter exceeds ��

do not bid, while those with � < �� bid according to Q (�). This represents the individual

rationality constraint.

Proposition 1 (Single Region) In the optimal quantity auction, the payment-bandwidth

schedule B� (Q) and the optimal bidding strategy Q� (�) are given by the following equations:

B� (Q) = C�Q;Q�1(Q)

�+

R ��Q�1(Q) (1� F (x))

n�1C� (Q� (x) ; x) dx

(1� F (Q�1(Q)))n�1; (3.3)

V 0(Q� (�)) = CQ (Q� (�) ; �) + CQ� (Q

� (�) ; �)H (�) ; (3.4)

11

Page 12: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

where Q�1 (�) denotes the inverse function of Q� (�). The cellular service provider�s ex-

pected gain is

n

Z ��

(1� F (�))n�1 F 0 (�) [V (Q)� C (Q; �)� C� (Q; �)H (�)] d�: (3.5)

Under asymmetric information, this is the highest expected pro�t for the cellular service

provider when it must procure from a single winning hotspot.

Proof. See Appendix.

Note that the hotspot with the lowest � always wins the auction, because it has the

lowest marginal cost of providing bandwidth and provides the highest Q under the payment-

bandwidth schedule B(Q). In equation 3.5, n (1� F (�))n�1 F 0 (�) is the density of the lowest

�. The cellular service provider�s bene�t is the expected reduction of the congestion cost,

which is given by equation 3.1. C (Q; �) + C� (Q; �)H (�) is the "virtual cost" the cellular

service provider pays to the winning hotspot. Under complete information, the payment to

the winning hotspot is the cost C (Q; �). The information asymmetry is re�ected in the term

C� (Q; �)H (�), which is the information rent of the winning hotspot.

4 Multiple WiFi Regions

4.1 A Non-Contingent Procurement Auction

In the benchmark model, we assume that only a single hotspot wins the auction. However,

the WiFi capacity for one hotspot is limited, and relying on multiple hotspots is optimal

because of the convexity of the congestion cost functions. The benchmark model also assumes

that the range of a cellular base station is the same as the range of a hotspot. However,

cellular resources and WiFi resources actually have di¤erent spatial coverages. In suburban

areas, a typical cellular base station covers 1-2 miles (2-3 km) and in dense urban areas, it

may cover one-fourth to one-half mile (400-800 m). A typical WiFi network has a range of

12

Page 13: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 2: Multiple WiFi Regions

120 feet (32 m) indoors and 300 feet (95 m) outdoors.12 Therefore, we need to partition a

cell sector into several regions. In Figure 2, a red circle is a WiFi region. Usually, a WiFi

region has several WiFi hotspots that are close together.

Now suppose there are M WiFi regions in a cell sector, 1; 2; � � � ;M , and the demand

for region m is ~Xm. The demand vector ( ~X1; ~X2; � � � ; ~XM) has a joint distribution function

G( ~X1; ~X2; � � � ; ~XM). We assume the same congestion cost function of the cellular service

provider for all regions. Cellular resources can serve tra¢ c in any region m, whereas WiFi

hotspots in region m can only serve local tra¢ c.13 A unique challenge in the procurement

auction is that the longer range cellular resource introduces coupling between the shorter

range WiFi hotspots. In this section, we derive the optimal auction rule under di¤erent

spatial coverages.

The timeline for a multiple region auction is shown in Figure 3. The cellular service

provider follows a two-step decision procedure: In the �rst stage, it purchases WiFi capacity

12See http://en.wikipedia.org/wiki/Wi�, and http://en.wikipedia.org/wiki/Cell_site.13A WiFi hotspot might be on the boundary of two regions. In Section 6, we generate regions by clustering

the WiFi hotspots using k-means method. Note that for simplicity, we assume that cellular capacity can bereallocated seamlessly from one WiFi region to another. In practice, some cellular capacity can be redirected(e.g., core processing for the base station), and some capacity cannot be redirected (e.g., radio capacity fordirectional antennas �these cover only a certain direction and angular range).

13

Page 14: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 3: Timeline for a Multiple Region Auction

from hotspots in di¤erent regions. In the second stage, the cellular service provider adjusts

the allocation of cellular resources across regions.

We �rst focus on the optimization problem in the second stage. If the cellular service

provider purchases Ym units of bandwidth from hotspots in region m, then the expected

congestion cost is

Miny1;y2;��� ;yM

Z 1

0

Z 1

0

� � �Z 1

0

MXm=1

C0( ~Xm � Ym � ym)dG( ~X1; ~X2; � � � ; ~XM)

s:t:MXm=1

ym = XB; ym � 0; for m = 1; 2; :::M; (4.1)

where ym is the amount of cellular capacity allocated to region m. The cellular service

provider can adjust the allocation of cellular resources across regions through varying ym.

Purchasing more capacity from a local WiFi hotspot frees up more cellular resources, which

can be allocated to other regions. Note that the value of this minimization problem is the

expected congestion cost when the service provider can integrate both cellular resources and

WiFi resources.

14

Page 15: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Similarly, without hotspots, the expected congestion cost is

Miny1;y2;��� ;yM

Z 1

0

Z 1

0

� � �Z 1

0

MXm=1

C0( ~Xm � ym)dG( ~X1; ~X2; � � � ; ~XM)

s:t:

MXm=1

ym = XB; ym � 0; for m = 1; 2; :::M:

The value of this minimization problem is the expected congestion cost when the service

provider relies solely on cellular resources.

Because C0(�) is convex, using Jensen�s inequality, we have

MXm=1

C0( ~Xm � ym) � M � C0

1

M

MXm=1

( ~Xm � ym)!=M � C0

��X�

(4.2)

MXm=1

C0( ~Xm � Ym � ym) � M � C0

1

M

MXm=1

( ~Xm � Ym � ym)!=M � C0

��X � �Y

�;

where

�X =~X1 + ~X2 + � � �+ ~XM �XB

M; and �Y =

Y1 + Y2 + � � �+ YMM

:

If we de�neX = ~X1+ ~X2+� � �+ ~XM�XB as the total excess demand of the sector, �X = X=M

can be interpreted as the average excess demand across regions. The optimal allocation of

cellular resources should be y�m = ( ~Xm � �X) � (Ym � �Y ) with using WiFi hotspots and

y�m = ~Xm � �X without using hotspots.

For such allocations of cellular resources across regions to be feasible, we need y�m � 0,

or equivalently,

XB

M� Ym �

1

M

MXi=1

Yi

!� ~Xm �

1

M

MXi=1

~Xi

!; (4.3)

for m = 1; 2; :::;M , and for all possible pro�les of private cost parameters (�i; ��i). The

condition is more likely to be satis�ed if bandwidth demand and hotspots supply are relatively

homogeneous across regions or if XB is relatively large. Alternatively, the condition is more

15

Page 16: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

likely to be satis�ed if more hotspot bandwidth supply is available in regions with more

bandwidth demand (i.e., ~Xm and Ym are positively correlated). Apparently, the second

condition is a reasonable assumption because the economic incentive to supply bandwidth

is larger in regions with high demand. In this section, we assume inequality 4.3 is always

satis�ed. We relax this assumption in Section 5.

The expected reduction of congestion cost for the cellular service provider after the pro-

curement of hotspot bandwidth is

V (Y1; Y2; � � � ; YM)

= M

Z 1

0

Z 1

0

� � �Z 1

0

C0( �X)dG( ~X1; ~X2; � � � ; ~XM)| {z }congestion cost without WiFi

�MZ 1

0

Z 1

0

� � �Z 1

0

C0( �X � �Y )dG( ~X1; ~X2; � � � ; ~XM)| {z }congestion cost with WiFi

:

Because the valuation function is only a function of ~X1; � � � ; ~XM through �X, we denote

the distribution of �X as �G and rewrite the valuation as

V (Y1; Y2; � � � ; YM) = V��Y�=M

Z 1

0

C0( �X)d �G( �X)�MZ 1

�Y

C0( �X � �Y )d �G( �X) (4.4)

Note the similarity between the valuation function for the case of a single region (equation

3.1) and the valuation function for the case of multiple regions (equation 4.4), which imme-

diately implies that V��Y�is also increasing and concave in �Y . Indeed, the single region case

can be viewed as the same as a multiple-region case in which M = 1.

Because the valuation function is only a function of Y1; � � � ; YM through �Y , the task

of undertaking multiple procurements in multiple regions is essentially the same task as

undertaking a single procurement in one sector in which the bandwidth capacity is procured

from several hotspots in di¤erent regions. In other words, we are dealing with a variable

quantity procurement auction with multiple winners. In the �rst stage, the cellular service

provider�s optimization problem is characterized as a direct revelation game in which hotspots

announce their types and truthful revelation is a Bayes-Nash equilibrium. We adopt the

16

Page 17: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

notational convention of writing ��i = (�1; :::; �i�1; �i+1; :::; �n). The optimal allocation for

the cellular service provider can be implemented via a direct revelation mechanism where

� The cellular service provider announces a payment-bandwidth schedule Pi(�i; ��i), and

a bandwidth allocation schedule qi = Q (�i; ��i);

� Hotspot i reports the private cost parameter �i given Pi(�i; ��i) and Q (�i; ��i);

� Hotspot i provides bandwidth qi = Q (�i; ��i) to the cellular service provider and its

payment is Pi = Pi(�i; ��i).

The optimal mechanism (P �i (�i; ��i); Q� (�i; ��i)) for the cellular service provider is given

by the following proposition:

Proposition 2 (Multiple Regions) In the optimal direct revelation mechanism, all hotspots

truthfully announce their cost parameters �. The optimal bandwidth allocation schedule

qi = Q� (�i; ��i), for i = 1; 2; :::n is given by:

bV 0 nXi=1

qi

!= c(qi; �i) + c�(qi; �i)H(�i):

where V��Y�= bV (Pn

i=1 qi) = MR 10C0( �X)d �G( �X)�M

R 11M

Pni=1 qi

C0( �X � 1M

Pni=1 qi)d

�G( �X).

The optimal payment schedule Pi = P �i (�i; ��i), for i = 1; 2; :::n is given by:

P �i (�i; ��i) = C(Q� (�i; ��i) ; �i) +

Z ��

�i

C�(Q� (�; ��i) ; �)d�:

The cellular service provider�s expected gain is

E

"bV nXi=1

Q� (�i; ��i)

!�

nXi=1

C(Q� (�i; ��i) ; �i)�nXi=1

C�(Q� (�i; ��i) ; �i)H(�i)

#:

Under asymmetric information, this is the highest expected pro�t for the cellular service

provider when it can procure capacity from multiple hotspots in di¤erent regions (second

best).

17

Page 18: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Proof. See Appendix.

In the direct revelation game, hotspot i announces its cost parameter �i. The capacity it

needs to provide is qi = Q� (�i; ��i), and its payment is Pi = P �i (�i; ��i). This optimal mech-

anism is a global auction including all hotspots from di¤erent regions. Note that launching

separate auctions within each region is not optimal because the cellular resource can serve

tra¢ c in any region. The intuition is that procuring more WiFi resources in one region

frees up more cellular resources, and the cellular service provider can allocate the cellular re-

sources to other regions. In equilibrium, the virtual marginal costs c(qi; �i) + c�(qi; �i)H(�i)

are equalized across hotspots in di¤erent regions, and the marginal bene�ts of procuring

WiFi capacity should be equalized across regions as well. In addition, the number of hotspots

might be small in some speci�c regions. The global auction e¤ectively creates the inter-region

competition among the hotspots when the intra-region competition is limited. Under our

procurement mechanism, the network becomes more resilient because the peak data tra¢ c

can be seamlessly o­ oaded to some nearby hotspots with minimal service disruption. The

procedure of computing the optimal procurement auction is included in Appendix.

4.2 A Contingent Procurement Auction

In the previous section, the procurement mechanism is implemented before the demand is

realized. In this sense, there is an ex-post ine¢ ciency: The cellular service provider might

purchase either too much or too little bandwidth. Contingent contracts can be useful in mit-

igating this problem. In this section, the auction rule is contingent on demand uncertainty.

A prerequisite for a contingent contract is that the uncertain demand should be con-

tractable, which means the realized demand must be one that both cellular service provider

and hostpots can observe and measure and that neither side can covertly manipulate. An

increasingly important response to cost pressure in supply chains is the information sharing

between retailers and suppliers (Aviv 2001). Emerging technologies, such as Electronic Data

Interchange (EDI) and Radio Frequency Identi�cation (RFID), facilitate sales data-sharing

18

Page 19: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

and make the design of contingent contracts more practical and reliable. In our problem

settings, the cellular service provider can directly observe the demand information, but the

hotspots cannot observe it. In this section, we show that the cellular service provider does

not have incentive to misreport the private demand information. Therefore, the design of a

procurement auction with contingent contracts is practical.14

Now we present a theory on how to design the optimal multi-region procurement auction

with contingent contracts. Following from equation 4.4, the expected reduction of congestion

cost for the cellular service provider after the procurement of hotspot bandwidth given the

realization of the demand ( ~X1; ~X2; � � � ; ~XM) is

U(Y1; Y2; � � � ; YM) = U�Y�=M � C0( �X)�M � C0( �X � Y );

where �X =~X1+ ~X2+���+ ~XM�XB

M. U

�Y�is also increasing and concave in Y . When the demand

is realized, the cellular service provider can observe a vector of demand, ( ~X1; ~X2; � � � ; ~XM),

and then announces a vector, Xa, to the hotspots.

The optimal allocation for the cellular service provider can be implemented via a direct

revelation mechanism where

� The cellular service provider announces a payment-bandwidth schedule Pi(�i; ��i; ~X1; ~X2; � � � ; ~XM),

and a bandwidth allocation schedule qi = Q��i; ��i; ~X1; ~X2; � � � ; ~XM

�;

� Hotspot i reports the private cost parameter �i given Pi(�i; ��i; ~X1; ~X2; � � � ; ~XM) and

Q��i; ��i; ~X1; ~X2; � � � ; ~XM

�;

� After the demand is realized, the cellular service provider announces the demand in-

formation, Xa.

� Hotspot i provides bandwidth qi = Q (�i; ��i;Xa) to the cellular service provider and

14Sharing demand information with hotspots is a type of open book policy for a cellular service provider.The continuing interaction between a cellular service provider and hotspots makes contingent contracts morereasonable and attractive.

19

Page 20: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

its payment is Pi = Pi(�i; ��i;Xa).

Note that Xa can be some value other than ( ~X1; ~X2; � � � ; ~XM). However, we show that

Xa = ( ~X1; ~X2; � � � ; ~XM) in equilibrium in the following proposition.

Proposition 3 In the equilibrium of a multi-region procurement auction with contingent

contracts, the cellular service provider truthfully announces the demand information: Xa =

( ~X1; ~X2; � � � ; ~XM).

Proof. See Appendix.

This proposition shows that in equilibrium the cellular service provider will truthfully

report the demand information. The intuition is that if the cellular service provider mis-

reports the demand information, it distorts the bandwidth provision of WiFi hotspots and

reduces the expected payo¤ of the cellular service provider.

The optimal mechanism�P �i (�i; ��i; ~X1; ~X2; � � � ; ~XM); Q

���i; ��i; ~X1; ~X2; � � � ; ~XM

��for

the cellular service provider is given by the following proposition:

Proposition 4 In a multi-region procurement auction with contingent contracts, the optimal

bandwidth allocation schedule qi = Q���i; ��i; ~X1; ~X2; � � � ; ~XM

�, for i = 1; 2; :::n is given by:

bU 0 nXi=1

qi

!= c(qi; �i) + c�(qi; �i)H(�i): (4.5)

where U��Y�= bU (Pn

i=1 qi) = M � C0( �X) �M � C0( �X � 1M

Pni=1 qi). The optimal payment

schedule Pi = P �i (�i; ��i; ~X1; ~X2; � � � ; ~XM), for i = 1; 2; :::n is given by:

P �i (�i; ��i;~X1; ~X2; � � � ; ~XM) = C

�Q���i; ��i; ~X1; ~X2; � � � ; ~XM

�; �i

�+

Z ��

�i

C�

�Q���; ��i; ~X1; ~X2; � � � ; ~XM

�; ��d�:

20

Page 21: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

The cellular service provider�s expected payment is

E

264 Pni=1C(Q

���i; ��i; ~X1; ~X2; � � � ; ~XM

�; �i)

+Pn

i=1C�(Q���i; ��i; ~X1; ~X2; � � � ; ~XM

�; �i)H(�i)

375 : (4.6)

Proof. See Appendix.

This proposition is similar to Proposition 2, but the optimal mechanism depends on the

contingent demand. Therefore, this contingent procurement mechanism can improve the

ex-post e¢ ciency.

5 Extension

In Section 4, we assume that y�m � 0 for all m, or equivalently, the cellular capacity XB

is su¢ ciently large such that for all m and all possible pro�les of cost parameters (�i; ��i)

drawn from the distribution F (�), condition 4.3 is always satis�ed:

XB

M� Ym �

1

M

MXi=1

Yi

!� ~Xm �

1

M

MXi=1

~Xi

!:

We call it the feasibility condition. Note that condition 4.3 may hold for some pro�les of

cost parameters (�i; ��i) but not for some others. Our feasibility condition requires that

condition 4.3 holds for every pro�le of cost parameters (�i; ��i).

In this section, we introduce a modi�ed contingent procurement mechanism to discuss

the optimal procurement mechanism when the feasibility assumption is relaxed. We start

with a simple toy model with two WiFi regions, that is, M = 2.

To gain some intuitions about the feasibility condition, we depict two illustrating ex-

amples in Figure 4. We assume that there are two WiFi regions (M = 2), and that each

region has four hotspots (n = 8). The congestion cost functions for the service provider and

WiFi hotspots are simple: C0 (x) = 2x2, and C (x; �i) =�12+ �i

�x2, where the private cost

parameters for hotspots, �i, is drawn from a uniform distribution U [0; 1] for 1,000 times.

21

Page 22: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 4: Illustrating Examples of the Feasibility Condition

The data tra¢ c for each region, ~Xm, m = 1; 2, is drawn from independent standard uni-

form distributions U [0; 1] for 1,000 times. In the �gure, The blue "X"s indicate that the

feasibility condition is always satis�ed when the demand is�~X1; ~X2

�, the red dots indicate

that condition 4.3 is violated for some pro�les of cost parameters (�i; ��i) drawn from the

distribution F (�), and the black stars indicate that condition 4.3 is violated for all possible

pro�les of cost parameters (�i; ��i) drawn from the distribution F (�). When the feasibility

condition is always satis�ed (the blue "X"s), the optimal procurement mechanism is the

global auction we discussed in Section 4.2. When the feasibility condition is always violated

(the black stars), the marginal bene�ts of procuring WiFi capacity for the cellular service

provider cannot be equalized across di¤erent regions. In this case, a separate local auction

for each region is optimal. Our modi�ed mechanism mainly focuses on the third scenario:

the condition 4.3 is violated for some pro�les of cost parameters (�i; ��i) (the red dots). The

cellular capacity, XB, is set to be 0:4 in the left panel and 0:2 in the right panel. Figure

4 shows that the feasibility condition is more likely to be violated when the demands are

unbalanced or XB is small.

Under the modi�ed mechanism, the allocation scheme of cellular resource is denoted by a

vectorn�m

��i; ��i; ~X1; ~X2

�o, m = 1; 2, where �m

��i; ��i; ~X1; ~X2

�is the fraction of cellular

22

Page 23: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

resource allocated in region m, and it is a function of the reported types of hotspots and the

demand contingency.

The modi�ed procurement mechanism for two regions is described as follows:

� The cellular service provider announces a payment-bandwidth schedule Pi(�i; ��i; ~X1; ~X2),

an allocation scheme of cellular resourcen�m

��i; ��i; ~X1; ~X2

�o, and a bandwidth al-

location schedule qi = Q��i; ��i; ~X1; ~X2; �m

��i; ��i; ~X1; ~X2

��, m = 1; 2;

� Hotspot i reports the private cost parameter �i;

� Hotspot i provides bandwidth qi = Q��i; ��i; ~X1; ~X2; �m

��i; ��i; ~X1; ~X2

��to the cel-

lular service provider, and its payment is Pi = Pi(�i; ��i; ~X1; ~X2).

Let�s de�ne y��m as the optimal amount of cellular capacity allocated to region m when

we don�t consider the constraint ym � 0, so y��m is the solution to the following congestion

cost minimization problem when Ym is the optimal procurement quantity in region m:

miny1;y2

2Xm=1

C0( ~Xm � Ym � ym)

s:t:2X

m=1

ym = XB:

and

y��m = ( ~Xm � �X)� (Ym � �Y )

= ( ~Xm � �X)�"Xi2m

Q���i; ��i; ~X1; ~X2

�� 12

nXi=1

Q���i; ��i; ~X1; ~X2

�#;

where Q���i; ��i; ~X1; ~X2

�is given by equation 4.5 when M = 2. The optimal modi�ed

mechanism (P ��i ; q��i ; �

��m ) for the cellular service provider is given by the following proposi-

tion:

23

Page 24: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Proposition 5 If M = 2 and the feasibility condition is not satis�ed, the optimal allocation

allocation scheme of cellular resource is given by

���m

��i; ��i; ~X1; ~X2

�=

8>>>><>>>>:0, if y��m < 0;

y��m =XB, if 0 � y��m � XB;

1, if y��m > XB;

We denote Q���i; ��i; ~X1; ~X2

�as the solution given by equation 4.5. If ���m = y��m =XB,

the optimal bandwidth allocation schedule q��i is given by

q��i = Q���i; ��i; ~X1; ~X2

�; i 2 m:

If ���m = 0 or 1, q��i is given by

C 00

~Xm � ���mXB �

Xi2m

q��i

!(5.1)

= c (q��i ; �i) + c�(q��i ; �i)H(�i); i 2 m;

The optimal payment schedule P ��i (�i; ��i; ~X1; ~X2), for i = 1; 2; :::n, is given by:

P ��i (�i; ��i; ~X1; ~X2) = C (q��i ; �i) +

Z ��

�i

C� (q��i ; �) d�: (5.2)

Proof. See Appendix.

We brie�y outline the steps of the proof here. First, we need to show that the pro-

posed mechanism is incentive compatible: Given the modi�ed mechanism (P ��i ; q��i ; �

��m ),

each hotspot does not have an incentive to misreport its private cost parameter. Then,

we need to show that the proposed mechanism is optimal for the cellular service provider.

The intuition is that when the feasibility condition is satis�ed, the modi�ed mechanism is

equivalent to the optimal mechanism described in Proposition 4. Note that when the feasi-

bility condition is satis�ed, it is optimal for the cellular service provider to organize a global

24

Page 25: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

auction that includes all hotspots from di¤erent regions. When the feasibility condition is

not satis�ed, an optimal mechanism is to allocate all cellular capacity to one region, and

then organize a separate local auction for each region. We show that the expected payo¤ of

the cellular service provider in our modi�ed mechanism is the same as the payo¤ under two

separate local auctions when the feasibility condition is not satis�ed.

We can extend our modi�ed mechanism to the case that M > 2. The approach is that

the multiple region case can be converted to the case that M = 2.

Let�s denote ymk, for k = 1; 2; :::M and m = 1; 2; :::; k, as the solution to the following

congestion cost minimization problem:

minymk

kXm=1

C0( ~Xm � Ymk � ymk) (5.3)

s:t:kX

m=1

ymk = XB;

where Ymk is the optimal procurement quantity in region m when the participating hotspot

i 2 [kj=1j: Ymk =P

i2m Q�k

��i; ��i; ~X1; ~X2; :::; ~Xk

�. Q�k

��i; ��i; ~X1; ~X2; :::; ~Xk

�is given

by equation 4.5 when the participating hotspot i 2 [kj=1j. We sort ymk into descending

order in an iterated way. Step (1) y1M � y2M � ::: � yMM ; Step (2) for region m =

1; 2; :::;M � 1 in Step 1, we solve the minimization problem 5.3 when k = M � 1, and sort

ymM�1: y1M�1 � y2M�1 � ::: � yM�1;M�1, ...; Step (k + 1) for region m = 1; 2; :::;M � k

in step k, we solve the minimization problem 5.3 when k = M � k, and sort ym;M�k:

y1M�k � y2M�k � ::: � yM�k;M�k, k = 2; 3; :::;M � 1. The optimal modi�ed mechanism

when M > 2 is given by the following proposition:

Proposition 6 If M > 2 and the feasibility condition 4.3 is not satis�ed, the optimal al-

location scheme of cellular resource is given by the following iterated process: If yMM � 0,

then ���m = ymM=XB, for m = 1; 2; :::;M . If yMM < 0, then ���M = 0, and if yM�1;M�1 � 0,

then ���m = ymM�1=XB, for m = 1; 2; :::;M � 1. If yM�1;M�1 < 0, then ���M�1 = 0, :::; and

25

Page 26: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

if yM�k;M�k � 0, then ���m = ymM�k=XB, for m = 1; 2; :::;M � k. If yM�k;M�k < 0, then

���M�k = 0.

If ���m = ymM�k=XB, the optimal bandwidth allocation schedule q��i is given by

q��i = Q�M�k

��i; ��i; ~X1; ~X2; :::; ~XM�k

�, for i 2 m:

If ���m = 0, q��i is given by:

C 00

~Xm �

Xi2m

q��i

!(5.4)

= c (q��i ; �i) + c�(q��i ; �i)H(�i); for i 2 m;

The optimal payment schedule P ��i , for i = 1; 2; :::n is given by:

P ��i = C (q��i ; �i) +

Z ��

�i

C� (q��i ; �) d�: (5.5)

6 Simulation Studies

Applying our model to the network data from one of the largest U.S. service providers,

we address the following question in this section: As compared with the standard VCG

auction, how much can our optimal procurement auction improve the cellular network�s

expected payo¤? The Monte Carlo simulation results demonstrate that, as compared with

the standard VCG auction, our contingent procurement auction signi�cantly improves the

cellular network�s expected payo¤. We also evaluate the impact of the cellular capacity and

the relative cost of deploying cellular resources on the performance di¤erence between these

two mechanisms.

Before we do the comparison, we will �rst review the multi-unit VCG auction for pro-

curement in our context. The following list describes the VCG procurement auction:

� Invite each hotspot to report its cost parameter �. Denote the submitted cost para-

26

Page 27: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

meters as f�1; �2; � � � ; �ng.

� Under the VCG mechanism, the socially e¢ cient allocation minimizes the sum of the

expected congestion cost of the cellular service provider and the cost of hotspots.

According to equation 4.2, we have the sum of the expected congestion cost, and the

minimization problem is formalized as follows:

minq1;q2;:::;qk

M

Z 1

0

Z 1

0

� � �Z 1

0

C0( �X � �Y )dG( ~X1; ~X2; � � � ; ~XM) +nXi=1

C(qi; �i)

s:t: qi � 0; for i = 1; 2; :::; n;

�Y =1

M

MXi=1

Yi =1

M

MXi=1

qi:

� Let � (�1; �2; � � � ; �k) be the optimal value of the objective function, and let (q�1; q�2; � � � ; q�n)

be an optimal solution to the cost minimization problem. Let ��i (��i) be the optimal

value of the objective function with the additional constraint qi = 0 (i.e., hotspot i

does not participate in the auction).

� The cellular service provider will pay hotspot i according to the following:

Pi = ��i (��i)� � (�1; �2; � � � ; �n) + C(q�i ; �i) (6.1)

where ��i (��i)�� (�1; �2; � � � ; �n) is the bonus payment to hotspot i, representing the

positive externality that hotspot i is imposing on the cost minimization problem. The

cellular service provider pays hotspot i its cost C(q�i ; �i), plus its contribution to the

cost minimization problem. This payment internalizes the externality.

� Hotspot i provides capacity q�i and receives payment Pi.

Note that the VCG auction is both truth-telling and socially e¢ cient by standard ar-

guments. All hotspots bid their cost parameters truthfully, irrespective of other hotspots�

27

Page 28: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 5: Area Map of A Typical Cell Sector

bids. The VCG mechanism guarantees the minimum total cost. However, it leads to an

overpayment to hotspots that is shown in the simulation.15

In our simulations, we consider a typical urban neighborhood in New York City, NY, USA,

as shown in Figure 5. We de�ne a cell sector as the range of the cell tower. Our dataset

consists of the location information of 14,576 cell towers from a large cellular provider in the

U.S. In our simulation study, we pick a cell tower in New York City from the full list of cell

towers and simulate the mobile data demand in this sector. In Figure 5, T represents the

cell tower, and others are 69 WiFi hotspots in the given cell sector.16 Following Dong et al.

(2012), we set the communication range for a cell tower as 250m, and set the communication

range for Wi-Fi as 100m. The following steps describe the procedure of simulations:

� Generating tra¢ c demands in the given cell sector: To gain a sense of the population

density in the coverage area of the cell tower, we use 2010 census data, which contains

the land area coverage and population density of each zip code. Combining the market

15Note that this VCG mechanism is not contingent on the realized demand. We also simulate the perfor-mance of a contingent VCG mechanism. The basic results of performance comparison remain unchanged.16Locations of commercial WiFi hotspots are from http://wigle.net.

28

Page 29: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

share of this service provider for the �rst quarter 201317, we estimate the number of

users in the given cell sector. On average, smartphone users consume about 1GB

data per month, but the usage patterns of mobile data is highly uneven.18 Paul et al.

(2011) and Jin et al. (2012) found that a small number of heavy users contribute to a

majority of data usage in the network. To consider the heterogeneity of data usage and

the e¤ects of peak hours, we simulate individual data usage from the byte distribution

in Jin et al. (2012).19

� Generating WiFi regions in the cell sector: Dong et al. (2012) showed that the ap-

propriate number of WiFi regions in a cell sector is six. Following their approach, we

generate six WiFi regions by clustering the WiFi hotspots using k-means. In Figure

5, Region A, Region B, ... , and Region F indicate which region the WiFi hotspots

belong to.

� Generating tra¢ c demands in each WiFi region: We use two di¤erent methods to place

users in the cell sector and assign them to the corresponding WiFi regions according

to their locations. (1) All users are randomly placed in the cell sector. (2) All users

are placed according to the densities of the hotspots.20 After placing all the users, a

nearest hotspot is calculated for each user location. If the distance between the nearest

hotspot found and the user location is less than the hotspot range (100m), the user

is counted as one of the regional population according to the WiFi region; otherwise,

the user is considered as in the region with no hotspots (region 0). We run 1,000

17See http://www.talkandroid.com/159929-t-mobile-loses-market-share-while-verizon-and-att-continue-to-dominate.18See http://www.�ercewireless.com/special-reports/average-android-ios-smartphone-data-use-across-

tier-1-wireless-carriers-thr-1#ixzz2ZSpDoS5Z.19We obtain the quantiles of the byte distribution from Jin et al. (2012) and generate inidvidual us-

age using the Johnson System. We also adjust the usage by considering the e¤ect of peak hours, seehttp://chitika.com/browsing-activity-by-hour.20To calculate the densities of the hotspots for di¤erent locations, we divide the square circumscribing the

cell sector into a 20 by 20 array of grids. By default, each grid has a weight of 1, except the grids whosecenters are not in the range of the tower. The grid�s weight is increased by the number of hotspots whoselocations are inside the grid. Then, a list of grid indices is created according to the weight of each grid.Finally, for each user, a grid index is �rst uniformly chosen from the list, and then the location of the useris uniformly chosen from the range of the grid with the grid index just picked.

29

Page 30: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 6: The Performance Comparion of the Procurement Mechanisms for the ServiceProvider

simulations to generate tra¢ c demands in each WiFi region.

� Generating cell tower capacity: The cell tower capacity is set to three carriers, that is,

three times 3.84 MHz (Dong et al. 2012). Data spectral e¢ ciency varies across towers

from 0.5 to 2 bps/Hz.21 We set spectral e¢ ciency to be 1 by default and then vary

the spectral e¢ ciency to evaluate its impact. Note that when the user demand for

mobile data is below 80% of the cell tower capacity, the cellular service provider faces

no congestion cost.

Using the algorithms in Section 4.2 and Section 5, we conduct a variety of simulations

to compute the corresponding allocation under the VCG mechanism and our contingent

procurement auction (CPA). The relative cost of deploying cellular resources as compared

with WiFi resources a¤ects the bandwidth allocation result. Dong et al. (2012) assumed

that spectrum cost is always higher than WiFi and that WiFi is always preferred when

the cellular service provider is overloaded. Joseph et al. (2004) assumed that the relative

cost of deploying cellular resources as compared with WiFi resources is 4:1. We follow their

assumptions and set the parameter values: C0 (x) = 0:5 � ax2, and C (x; �i) = (0:5 + �i)x2,21See http://www.rysavy.com/Articles/2011_05_Rysavy_E¢ cient_Use_Spectrum.pdf

30

Page 31: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 7: Performance Di¤erence and Cell Tower Capacity

where a = 4, by default. In the simulation, we vary a to evaluate its impact. A hotspot�s

private cost parameters �i is drawn from a standard uniform distribution U [0; 1] for 1,000

times.

The simulation result of the performance comparison is shown in Figure 6. In the left

panel, the users are randomly placed in the cell sector. In the right panel, the users are

placed according to the densities of the hotspots. The two panels show similar results: our

CPA system signi�cantly outperforms the VCG mechanism in terms of the expected net gain

of the cellular service provider (the expected net gain = the reduction of congestion cost -

the payment to hotspots). Note that both of the panels suggest that the VCG mechanism

leads to an overpayment to hotspots. The VCG mechanism is socially e¢ cient in terms of

minimizing the sum of the expected congestion costs of both the cellular service provider

and hotspots. However, it is not optimal for the cellular service provider.

Data spectral e¢ ciency varies across cell towers using di¤erent wireless technologies. An

increase in spectral e¢ ciency signi�cantly contributes to tower capacity (Dong et al. 2012).

Figure 7 evaluates the impact of spectral e¢ ciency (cell tower capacity) on the performance

di¤erence, which is de�ned as the di¤erence between the service provider�s expected net gain

31

Page 32: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 8: Performance Di¤erence and Relative Cost of Deploying Cellular Resources

under the proposed CPA system and the gain under the VCG mechanism.22 Note that the

unit of the performance di¤erence is normalized, and we are only interested in the trend. We

�nd that as the cellular capacity increases, the advantage of our CPA system, in comparison

with the VCG mechanism decreases. This is because the bandwidth purchased from the

WiFi hotspots also decreases with the cellular capacity (see the dashed line in Figure 7).

The service provider is less willing to purchase WiFi resources when it owns a relatively

large cellular capacity, and the overpayment problem in the VCG mechanism is thus less

detrimental to the service provider�s expected gain. This simulation result suggests that the

proposed CPA system is particularly useful when the cell tower capacity is relatively small.

We also vary the relative cost of deploying cellular resources as compared with WiFi

resources to evaluate its impact. Figure 8 shows that as the relative cost parameter a

increases, the advantage of our CPA system as compared with the VCGmechanism increases.

When the relative cost of deploying cellular resources is high, the service provider is more

willing to procure from the WiFi hotspots, which exacerbates the overpayment problem in

22The simulation results are similar when the users are randomly placed or are placed according to thedensities of the hotspots, so here we only present the result when the users are randomly placed.

32

Page 33: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

the VCGmechanism. Therefore, the advantage of our CPA system increases with the relative

cost parameter a.

7 Managerial Implications and Discussions

In the previous sections, our procurement mechanism was a static model. The present study

could also apply to dynamic real-world settings by using a real-time auction. In a dynamic

model, we assume that the cost parameter of hotspot i at time t, �it, is drawn from a

distribution with a cumulative distribution function Ft(�). If t0 denotes peak hours and t00

denotes o¤-peak hours, we have Ft0(�) �st-order stochastically dominates Ft00(�).

The process �ow for a dynamic model is shown in Figure 9. Step 1 computes the optimal

mechanism including the optimal payment schedule, P �i (�i; ��i; ~X1; ~X2; � � � ; ~XM), and the op-

timal bandwidth allocation schedule, Q��i; ��i; ~X1; ~X2; � � � ; ~XM

�, according to Proposition

4. We call Step 1 the pre-computing stage. After data tra¢ c is generated at time t, an auc-

tion system automatically bids for hotspots given �it, the negative impact parameter based on

the instantaneous user demand. Note that �it is a function of the instantaneous user demand.

The functional forms are speci�ed by hotspots in advance, but the value of �it varies over

time. Our system �nds the corresponding contingent contract: P �i (�it; ��ii; ~X1; ~X2; � � � ; ~XM)

and Q��it; ��it; ~X1; ~X2; � � � ; ~XM

�given the data tra¢ c at time t, Xt = ( ~X1t; ~X2t; � � � ; ~XMt),

and the auction results are shown, all in a fraction of a second. We call Step 2 - Step 4

the real-time auction stage. Like the display advertising auctions (McAfee, 2011), speed is

of the essence in our real-time procurement auction, because the slow process of showing

the auction results would sacri�ce the cellular service provider�s pro�t. Bichler, Gupta, and

Ketter (2010) also addressed the need for real-time intelligence in dynamic markets. At time

t + 1, we repeat the real time stage and show the corresponding auction results when the

data tra¢ c is Xt+1 = ( ~X1t+1; ~X2t+1; � � � ; ~XMt+1).

The actual auctions and o­ oading to WiFi would need to be integrated with the policy

33

Page 34: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 9: The Process Flow for the Automated Auction System

management infrastructure, which is able to supply some of the key variables in the auction

valuation: (1) the currently o¤ered data tra¢ c, (2) the capacity of each cell tower, and (3)

the congestion cost when o¤ered tra¢ c exceeds capacity (e.g., in terms of rejected sessions

or excessive delay). This procurement auction relies on IT and automation technology and

becomes a type of information systems: completely integrate all relevant information into

the supply chain through wireless networks. Our procurement mechanism extends beyond

the limits of service providers�cellular resource to interconnect multiple hotspots in di¤erent

regions by allowing for real-time and accurate data sensing. This leads to a more precise

monitoring and control of mobile data o­ oading.

Hendershott et al. (2011) showed that the algorithmic trading mechanism improves liq-

uidity and enhances the informativeness of quotes in �nancial markets. Because of this

mechanism, trading becomes more electronic and automatic, and computer systems dy-

namically monitor market conditions and determine trading decisions. The function of our

procurement system is similar: By integrating WiFi resources, our system is particularly

useful in supporting the mobile data demands during peak hours and improving "liquidity."

In �nancial markets, liquidity is referred to the cost of trading large quantities quickly. An

algorithmic trading mechanism executes pre-programmed trading instructions and results in

more competition in liquidity provision, thereby lowering the cost of immediacy (Hendershott

34

Page 35: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

et al. 2011). In our context, the automated auction system monitors the demand uncertainty

in real time and executes the bandwidth allocation schedule and the payment schedule com-

puted in advance. The auction mechanism introduces competition among WiFi hotspots and

thus reduces the cost of satisfying instantaneous user demand for cellular service providers.

Our automated auction system is a vivid illustration of the power of Cyber-Physical Sys-

tems (CPS). CPS are integrations of computation with physical processes (Lee 2008), and

in our context, embedded computers and networks monitor and control the data o­ oad-

ing processes. The literature on CPS mainly focused on the feedback loop where physical

processes a¤ect computation and vice versa (Lee 2008). The economic incentives of di¤erent

entities have been overlooked in the design of CPS. Our automated auction system consists

of multiple self-interested WiFi hotspots each operating according to its own objectives, and

the strategic behaviors of these hotspots may make predictable and reliable real-time per-

formance di¢ cult. We address this issue by using economic theory to design an incentive

compatible procurement mechanism.

In terms of the system design, one might wonder why cellular service providers wouldn�t

build their own hotspots instead of procuring capacity from hotspots. In fact, we have seen

some pilot projects for self-managed hotspots (Aijaz et al. 2013). However, to fully reap

the bene�ts of o­ oading, cellular service providers need to ensure that their customers are

able to o­ oad data as frequently as possible. Iosi�dis et al. (2013) pointed out that directly

managing a hotspot is very expensive and even impractical in some cases. The option of more

hotspots directly managed by the service provider is always available, but not cost-e¤ective.

Paul et al. (2011) found that 28% of subscribers generate tra¢ c only in a single hour during

peak hours in a day. O­ oading tra¢ c to third party hotspots overcomes the obstacle of

managing a hotspot and ensures the high availability of WiFi resources. This strategy allows

operators to handle mobile data tra¢ c with reduced capital and operational expenditures.

Another question related to the design of our system is whether service providers should use

competitive bidding instead of negotiation to select a contractor (a WiFi hotspot). Bajari et

35

Page 36: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

al. (2009) considered several determinants that may in�uence the choice of auctions versus

negotiations. For complex projects, auctions may sti�e communication between the buyer

and the contractor. But for products with standardized characteristics, competitive bidding

is perceived to be a better way to select the lowest cost bidder. In our context, the WiFi

capacity satis�es the standard assumption of well de�ned products in auction literature.

The model in the present study can be generalized to discussing a supply chain problem of

procuring multiple products. The existing literature on supply chain management has mainly

focused on single-item production systems. In some cases, it is possible to decompose an

N -product problem into N independent single-product problems. For some other real-world

scenarios, however, the independent management of procuring multiple products might be

ine¢ cient in the presence of a joint capacity constraint (Demirel 2012). Van Mieghem and

Rudi (2002) studied newsvendor networks allowing for multiple products. In our theoretical

model, the wireless service in di¤erent WiFi regions can be thought of as di¤erent products in

the supply chain problem. When we consider the procurement of third party WiFi capacity,

the service provider owns the cellular capacity that can serve tra¢ c in all WiFi regions,

whereas each WiFi hotspot can only serve local tra¢ c. A similar supply chain problem is

shown in Figure 10: Consider a �rm that produces multiple products using a shared resource

(in-house capacity) that is common to products 1, 2, and 3. Because of capacity limitations,

the �rm also may need to procure the products from di¤erent suppliers. In this example,

suppliers 1, 2, and 3 only produce product 1; suppliers 4, 5, and 6 only produce product 2,

and so on.

The �rm must make the following decisions: How to allocate in-house capacity to produce

di¤erent products? How much quantity should be procured from each supplier? What is the

corresponding payment scheme for each supplier? Because the in-house capacity is a shared

resource that can used for all products, we cannot decompose this supply chain problem

into several independent procurement problems. Our theoretical model provides an auction

framework to answer these questions in the presence of a joint capacity constraint. The

36

Page 37: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

Figure 10: A Supply Chain of Procuring Multiple Products

decision problem described above is common in many manufacturing and service companies.

For example, in fast fashion industries, companies o¤er a large number of new clothing styles

using shared resources and respond quickly to shifts in consumer demands. Our contingent

procurement approach highlights the importance of the optimal procurement mechanism and

the quick response time of the implementation.

8 Conclusions

In the present article, we designed an optimal procurement auction with contingent contracts

for mobile data o­ oading. The integration of both cellular and WiFi resources signi�cantly

improves mobile bandwidth availability. A unique challenge in this procurement auction is

that the longer range cellular resource introduces coupling between the shorter range WiFi

hotspots. We characterized the Bayesian-Nash equilibrium of the auction and computed

the corresponding contingent contract. The simulation results showed that our procurement

auction signi�cantly outperforms the standard VCG auction. Our analysis is also useful for

mechanism designers in developing procurement auctions that can maximize buyer�s pro�t

when they are used to automate the supply chain.

In the telecommunications industry, consumers, especially business users, are concerned

about mobile QoS because the e¤ects of congestion are costly to them. For simplicity, we

abstracted away the consumer side in our model. It is possible that congestion costs may

37

Page 38: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

lead consumers to respond by switching to a di¤erent provider, or by changing their usage

behavior. It would therefore be interesting to consider how rational consumers would behave

in the presence of large congestion costs. A future direction is to study the procurement

auction when consumers form rational expectations of the network congestion (Su and Zhang

2009). It allows the cellular service provider to consider various types of QoS warranties;

that is, when a severe congestion occurs, the cellular service provider compensates business

users through monetary payments, or other forms of goodwill. The provision of warranties

may serve as signals of QoS for cellular service providers.

The present study has several limitations. We assume that WiFi hotspots can always

provide the promised capacity. However, WiFi hotspots need to purchase WiFi capacity

from internet service providers (ISP). What if hotspots cannot deliver the capacity because

of a problem on the ISP side? The procurement auction might be plagued with a chosen

hotspot�s failure. To better manage the suppliers�failure risks, the design of our procurement

mechanism should include a contingent payment when a hotspot fails in the future research

(Chen et al. 2009). When multiple hotspots fail, the problem becomes even more widespread

and network managers must then address the most severe outages �rst. Successful automated

auction systems must be robust to unexpected failures.

In our present study, we also assume that the cost function is purely related to the rela-

tionship between capacity and tra¢ c and abstract away the setup costs which could not be

tra¢ c related (e.g., the cost to establish business agreements and security mechanisms with

WiFi hotspots, and the handshaking and hand-o¤ costs for each tra¢ c �ow). Incorporating

these costs in the future research can provide a more practical view of our procurement

mechanism.

Another limitation of the present study is the use of only one cellular service provider

in the procurement auctions. An important direction for future research is to extend our

model to a setting with multiple cellular service providers. The wireless services market is

38

Page 39: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

highly concentrated.23 On the regional level the concentration is more severe: Often only

two cellular service providers are true head-to-head competitors in a given area. In many

geographical markets, one cellular service provider may dominate and operate as a monopoly

(Cramton et al. 2007). In this case, a procurement auction framework with one cellular

service provider is appropriate. However, for example, an intense duopoly competition has

arisen between Verizon and AT&T in some other areas. Thus, in the problem setting of two

competing cellular service providers, the design of the optimal procurement auction remains

an open question.

A Appendix

A.1 The Procedure of Computing the Optimal Procurement Auc-

tion

� Invite each of the n hotspots to report its cost parameter �. Denote the submitted cost

parameters as f�1; �2; � � � ; �ng.

� De�ne the map q : �n ! Rn as follows:

�For each i = 1; 2; � � � ; n and x � 0, let �i(x) be the implicit function satisfying

the following equation

c(�i(x); �i) + c�(�i(x); �i)H(�i) = x:

Because the left-hand-side of the equation is increasing in �i(x), given a value of

x, �i(x) can be easily solved using bisection in the interval [0; �qi] where �qi is a

positive number large enough so that the value of left-hand-side exceeds x.

23The most widely used measure of market concentration is the Her�ndahl-Hirschman Index (HHI). HHIin the wireless services industry at the end of 2005 was over 2,700.6 (Cramton et al. 2007).

39

Page 40: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

�From equation 4.4, bV 0(q) can be written asbV 0(q) = Z 1

�Y

c0( �X � �Y )d �G( �X) =

Z 1

q=M

c0( �X � q=M)d �G( �X):

Let q� be the solution to the following equation:

nXi=1

�i

�bV 0(q)� = q:Again, because the left-hand-side is decreasing in q, we can easily solve for q�

using bisection in the interval [0;M ].24

�Let

q � (q1; q2; � � � ; qm) ���1(bV 0(q�)); �2(bV 0(q�)); � � � ; �m(bV 0(q�))� :

� De�ne payment plan Pi as

Pi � Pi(�1; � � � ; �m) � C(qi; �i) +Z ��

�i

C�(qi(�; ��i); �)d�; (A.1)

where �� is a threshold cost parameter to be determined.

� Hotspot i will provide capacity qi and receive payment Pi. The capacity allocation and

payment schedule (qi; Pi) consist of the optimal feasible mechanism with the choice of

��.25 The expected pro�t of each hotspot before the auction is:

�i(�i) =

Z ��

�i

E�i[C�(qi(�; ��i); �)]d�:

24When q = 0, the left-hand-side is positive. When q = M , the left-hand-side is nonpositive. Moregenerally, q� can be found in the interval [0;M ��X] where ��X is the upper bound of �X .25The payment schedule P and the non-increasing property of the qi(�i; ��i) guarantee incentive compat-

ibility. The design of qi guarantees optimality from the cellular network�s perspective.

40

Page 41: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

� The expected gain of the cellular service provider before the auction is

W (��) = E

"bV (q�)� nXi=1

C(qi; �i)�nXi=1

C�(qi; �i)H(�i)

#(A.2)

� The optimal procurement auction can be obtained by searching over [�; ��] for the

optimal threshold value �� that yields the highest value of W (��).

A.2 Proof of Proposition 1

Proof. Suppose that the bidding strategy of all other hotspots is Q� (�), and let�s consider

hotspot i�s expected pro�t. IfQ� (�) is also an optimal strategy for hotspot i, hotspot i should

have no incentive to pretend that the cost parameter is e� when the true cost parameter is�i. Let v(e�; �i) be hotspot i�s expected pro�t if he bids Q�e�� while his true cost parameteris �i:

v(e�; �i) = h1� F �e��in�1 hB �Q�e���� C �Q�e�� ; �i�i : (A.3)

For v(e�; �i) to be maximized at e� = �i, we need @v(e�; �i)=@e�je�=�i = 0:[1� F (�i)]n�1 [B0(Q (�i))Q0 (�i)� CQ (Q (�i) ; �i)Q0 (�i)] (A.4)

= [B(Q (�i))� C (Q (�i) ; �i)] (n� 1) [1� F (�i)]n�2 F 0 (�i) :

Let v(�i) = v(�i; �i). Plugging A.4 into the expression of v0(�i), we can obtain that v0(�i) =

� [1� F (�i)]n�1C� (Q (�i) ; �i), and

v(�i) =

Z ��

�i

[1� F (x)]n�1C� (Q (x) ; x) dx: (A.5)

41

Page 42: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

On the other hand, the hotspot with the lowest � always wins the auction, so the sum of the

expected pro�ts of the cellular service provider and the hotspots is

n

Z ��

(1� F (�))n�1 F 0 (�) [V (Q)� C (Q; �)] d�;

where n is the number of hotspots and n (1� F (�))n�1 F 0 (�) is the density of the lowest �.

The cellular service provider�s expected pro�t is given by

n

Z ��

(1� F (�))n�1 F 0 (�) [V (Q)� C (Q; �)] d� � nE [v(�i)] ;

where nE [v(�i)] is the sum of the expected pro�ts of all hotspots because the hotspots are

ex-ante symmetric. After integration by parts, the equation above reduces to:

n

Z ��

(1� F (�))n�1 F 0 (�) [V (Q)� C (Q; �)� C� (Q; �)H (�)] d�:

Let Q� (�) be determined by the following �rst-order condition:

V 0(Q� (�)) = CQ (Q� (�) ; �) + CQ� (Q

� (�) ; �)H (�) :

Because V (�) is strictly concave and H (�) is increasing, we can easily show that Q� (�) is

decreasing in �. In addition, Q� (�) clearly maximizes the cellular service provider�s expected

pro�t. We need to further show that Q� (�) is an equilibrium bidding strategy for the

hotspots. Suppose that Q� (�) is the equilibrium bidding strategy. From A.3, we have

v(�i; �i) = [1� F (�i)]n�1 [B(Q (�i))� C (Q (�i) ; �i)] :

Combining this equation with A.5, we can obtain:

B (Q� (�)) = C (Q� (�) ; �) +

R ���(1� F (x))n�1C� (Q� (x) ; x) dx

(1� F (�))n�1;

42

Page 43: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

and then we can verify that under B (�), Q� (�) is indeed an equilibrium bidding strategy.

A.3 Proof of Proposition 2

Proof. This proof is similar to the proof of Proposition 1. For a multiple region auction,

the cellular service provider�s expected pro�t is

E

"bV nXi=1

qi

!�

nXi=1

C(qi; �i)�nXi=1

C�(qi; �i)H(�i)

#:

Because the hotspots�congestion cost functions are convex, the virtual marginal costs

are equalized across hotspots:

bV 0 nXi=1

qi

!= c(qi; �i) + c�(qi; �i)H(�i): (A.6)

for i = 1; 2; :::n. The bandwidth allocation schedule qi = Q (�i; ��i) satisfying A.6 maxi-

mizes the cellular service provider�s expected pro�t. Using arguments analogous to those

in Proposition 1, we can show that Q (�i; ��i) is decreasing in �i and that Q (�i; ��i) is an

equilibrium bidding strategy for the hotspots.

A.4 Proof of Proposition 3

Proof. We �rst show that the cellular service provider does not have incentive to misreport

the demand vector whenM = 1. The proof for the case thatM > 1 is similar. If the cellular

service provider purchases Y1 units of bandwidth in region 1, then given the realization of

the demand, ~X, the expected reduction of congestion cost for the cellular service provider

is:

U(Y1) = C0( ~X �XB)� C0( ~X �XB � Y1):

43

Page 44: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

U(Y1) is strictly increasing and strictly concave, and

U 0(Y1) = C00( ~X �XB � Y1):

Lemma 1 If Xa = ~X, the optimal bidding strategy Q���; ~X

�is strictly increasing in

~X.

Proof : The bidding strategy Q���; ~X

�is determined by the following �rst order con-

dition:

U 0(Q�; ~X) = CQ (Q�; �) + CQ� (Q

�; �)H (�) :

Using the implicit function theorem, we can obtain:

@Q�

@ ~X=

�C 000 ( ~X �Q�)�C 000 ( ~X �Q�)� CQQ (Q�; �)� CQQ� (Q�; �)H (�)

> 0. �

Let Ua(Z1) = C0(Xa) � C0(Xa � Z1). If Xa 6= ~X, the cellular service provider should

pretend that the demand is Xa. Under the payment-bandwidth schedule B, the bidding

strategy for a hotspot is Q� (�;Xa), which is given by:

U 0a(Q) = CQ (Q; �) + CQ� (Q; �)H (�) :

However, the cellular service provider�s expected pro�t is

n

Z ��

(1� F (�))n�1 F 0 (�) [U(Q)� C (Q; �)� C� (Q; �)H (�)] d�

The bidding strategy Q� (�;X) maximizes the cellular service provider�s expected pro�t.

Because Xa 6= ~X, and by Lemma 1, Q� (�;X) is strictly increasing in X, Q� (�;Xa) cannot

maximize the cellular service provider�s expected pro�t. Thus, the cellular service provider

does not have incentive to misreport the demand information.

44

Page 45: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

A.5 Proof of Proposition 4

Proof. The proof is straightforward from the proof of Proposition 2.

A.6 Proof of Proposition 5

Proof. First, we need to show that hotspot i does not have an incentive to misreport its

type under the mechanism (P ��i ; q��i ; �

��m ). Let�s de�ne

q��i = Q����i; ��i; ~X1; ~X2; �

��m

��i; ��i; ~X1; ~X2

��;

Q0 = Q���b�i; ��i; ~X1; ~X2; �

��m

�b�i; ��i; ~X1; ~X2

��;

where b�i 6= �i. Without loss of generality, we assume b�i > �i. It is easy to show that

Q����i; ��i; ~X1; ~X2; �

��m

��i; ��i; ~X1; ~X2

��is nonincreasing in �i (A higher reported type re-

sults in less bandwidth purchased from this hotspot). Given that other hotspots report their

types truthfully, the gain of hotspot i if it reports its true type �i is:

P �i (�i; ��i)� C(Q� (�i; ��i) ; �i)

=

Z ��

�i

C�

�Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�

=

Z b�i�i

C�

�Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�

+

Z ��

b�i C��Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�

�Z b�i�i

C�

�Q��

�b�i; ��i; ~X1; ~X2; ���m

�b�i; ��i; ~X1; ~X2

��; ��d�

+

Z ��

b�i C��Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�

= C(Q0;b�i)� C(Q0; �i)+

Z ��

b�i C��Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�;

45

Page 46: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

where the inequality comes from the fact that Q����i; ��i; ~X1; ~X2; �

��m

��i; ��i; ~X1; ~X2

��is

nonincreasing in �i and the assumption c� � 0. Therefore, hotspot i does not have an

incentive to report b�i when its true type is �i.Then we need to show the proposed mechanism is optimal for the cellular service provider.

If 0 � y��m � XB, we have:

���mXB = y��m = ( ~Xm � �X)� (Ym � �Y ):

The expected payment from the cellular service provider to hotspot i is

Z ��

"C(q��i ; �i) +

Z ��

�i

C�(q��i ; �)d�

#F 0(�i)d�i =

Z ��

C(q��i ; �i)F0(�i)d�i

+

Z ��

"Z ��

�i

C�

�Q��

��; ��i; ~X1; ~X2; �

��m

��; ��i; ~X1; ~X2

��; ��d�

#F 0(�i)d�i:

After integration by parts (the second term), this reduces to

Z ��

[C(q��i ; �i) + C� (q��i ; �i)H(�i)] dF (�i) :

We can show that the expected payment under the proposed mechanism is the same as

the payment characterized in Proposition 4 if 0 � y��m � XB. Because the mechanism

described in Proposition 4 is optimal for the cellular service provider when 0 � y��m � XB,

the proposed mechanism is also optimal when 0 � y��m � XB. If y��m < 0, or y��m > XB, then

we have ���m = 0 or 1. Without loss of generality, we assume that ���1 = 1, and ���2 = 0.

In this case, an optimal mechanism is to allocate all cellular resource to region 1, and then

organize two separate local auctions. This result is given by the following lemma:

Lemma 2. If the feasibility condition is not satis�ed, then it is optimal for the cellular

46

Page 47: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

service provider to organize two local auctions with

���m

��i; ��i; ~X1; ~X2

�=

8><>: 0, if y��m < 0

1, if y��m > XB

;m = 1; 2:

Proof : Under the contingent procurement auction, we need to solve the following opti-

mization problem under each demand contingency:

miny1;y2

2Xm=1

C0( ~Xm � Ym � ym)

s:t:

MXm=1

ym = XB; ym � 0:

Because the feasibility ratio is 0, the constraint is always binding for all (�i; ��i). Thus

the optimal solution is y�1 = XB, y�2 = 0, or y�1 = 0, y

�2 = XB. Without loss of generality, we

assume that y�1 = XB, and y�2 = 0.

The expected reduction of congestion cost for the cellular service provider is given by

U(Y1; Y2) = maxy1;y2

2Xm=1

C0( ~Xm)�2X

m=1

C0( ~Xm � Ym � ym):

According to the Envelope Theorem, we have:

UY1(Y1; Y2) = C0( ~X1 � Y1 �XB) = C0

h( ~X1 �XB)� Y1

i;

UY2(Y1; Y2) = C0( ~X2 � Y2):

Thus, the cellular service provider can implement the optimal allocation by two indepen-

dent local auctions with ���1 = 1 and ���2 = 0. �

According to Lemma 2, we need to show that the expected payment from the cellular ser-

vice provider under the proposed mechanism is the same as the payment under two separate

47

Page 48: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

local auctions. In our proposed mechanism, the bandwidth allocation is given by:

C 00

~Xm � ���mXB �

Xi2m

qi

!(A.7)

= c (qi; �i) + c�(qi; �i)H(�i), for i 2 m:

This bandwidth allocation is the same as the allocation generated by two separate local

auctions. Under the proposed mechanism, the expected payment from the cellular service

provider to hotspot i, i 2 m is:

Z ��

P ��i F0(�i)d�i

=

Z ��

"C(Q��

��i; ��i; ~Xm; �

��m

�; �i) +

Z ��

�i

C�(Q����; ��i; ~Xm; �

��m

�; �)d�

#F 0(�i)d�i

=

Z ��

hC(Q��

��i; ��i; ~Xm; �

��m

�; �i) + C�

�Q��

��i; ��i; ~Xm; �

��m

�; �i

�H(�i)

idF (�i) ;

where P ��i is given by equation 5.2 and Q����i; ��i; ~Xm; �

��m

�is the solution to equation A.7.

We compare this with the expected payment under two separate local auctions and �nd that

they are equal.

A.7 Proof of Proposition 6

Proof. Let ymk be the solution to the minimization problem 5.3 without sorting, R+k be

the set of m such that ymk � 0, and R�k be the set of m such that ymk < 0. We have the

following lemma:

Lemma 3. If region m 2 R�k and ykk < 0, then m 2 R�k�1, for k = 2; 3; :::;M , and

m < k.

Proof: Let�s consider a k-region procurement auction. According to equation 4.5, the

48

Page 49: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

optimal bandwidth allocation schedule qi = Q���i; ��i; ~X1; ~X2; � � � ; ~XM

�is given by:

C 00(�X � �Y ) = c(qi; �i) + c�(qi; �i)H(�i); for i 2 [kj=1j; (A.8)

where �X =~X1+ ~X2+���+ ~Xk�XB

k, and �Y = 1

k

Pi2[kj=1j

q0i. The allocation of cellular resource

across regions in a k-region procurement auction is ymk = ( ~Xm� �X)� (Ym� �Y ). In the next

iteration, the optimal bandwidth allocation schedule under am auction with k � 1 regions,

q0i is given by the following equation:

C 00( �X0 � �Y 0) = c(q0i; �i) + c�(q

0i; �i)H(�i); for i 2 [k�1j=1j; (A.9)

where �X 0 =~X1+ ~X2+���+ ~Xk�1�XB

k�1 , and �Y 0 = 1k�1P

i2[k�1j=1jq0i. We show that there exists

i 2 [k�1j=1j, such that q0i � qi, by contradiction. Suppose that q0i < qi for all i 2 [k�1j=1j.

By equation A.8 and A.9, �X 0 � �Y 0 < �X � �Y . Let the allocation of cellular resource across

regions in a k � 1-region procurement auction be ym;k�1, and we have

ym;k�1 = ( ~Xm � �X 0)� (Y 0m � �Y 0)

> ( ~Xm � �X)� (Ym � �Y ) = ymk, for m = 1; 2; :::; k � 1.

where Y 0m =P

i2m q0i. Because

Pkm=1 ymk = XB, and ykk < 0,

Pk�1m=1 ym;k�1 >

Pk�1m=1 ymk >

XB, which contradictsPk�1

m=1 ym;k�1 = XB in an auction with k � 1 regions. �

Our iteration process in Proposition 6 is essentially an iterated elimination of the regions

with ymk < 0. This lemma says that if ymk < 0 in the iteration step k, the allocation of

cellular resource of this region will be less than zero in the iteration step k + 1. Therefore,

the regions with ymk < 0 will eventually be eliminated. The implication is important in the

sense that the order of elimination does not matter, so in each iteration, we eliminate the

region with the smallest ymk if the smallest ymk < 0.

Now we can show the optimality of the iterated process. If yMM � 0, the feasibility

49

Page 50: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

condition 4.3 is satis�ed, and the cellular resource and bandwidth allocation is the same as

the allocation in Proposition 4. If yMM < 0, we generate two new regions: i 2 [M�1j=1 j or

M . Using Proposition 5, we can show that ���M = 0. Then, we continue to consider the

iterated process: for i 2 [M�2j=1 j or i 2 M�1, if yM�1;M�1 � 0, the feasibility condition

is satis�ed when we consider a procurement auction such that the participating hotspot

i 2 [M�1j=1 j. Therefore, the optimal bandwidth allocation for hotspot i = 1; 2; :::;M � 1 is

given by equation 4.5 when the participating hotspot i 2 [M�1j=1 j. If yM�1;M�1 < 0, we use

Proposition 5 again, and ���M�1 = 0. We complete the proof by iterating this process.

References

[1] Adomavicius, G., Gupta, A., and Sanyal, P. (2012). E¤ect of information feedback

on the outcomes and dynamics of multisourcing multiattribute procurement auctions.

Journal of Management Information Systems, 28(4), 199-230.

[2] Aijaz, A., Aghvami, H., and Amani, M. (2013). A survey on mobile data o­ oading:

technical and business perspectives. Wireless Communications, IEEE, 20(2), 104-112.

[3] Allon, G., and Van Mieghem, J. A. (2010). Global dual sourcing: Tailored base-surge

allocation to near-and o¤shore production. Management Science, 56(1), 110-124.

[4] Ausubel, L.M. (2006). An e¢ cient dynamic auction for heterogeneous commodities.

American Economic Review, 96(3), 602-629.

[5] Ausubel, L.M., and P. Cramton. (2006). Dynamic auctions in procurement. N. Dimitri,

G. Piga, G. Spagnolo, eds. Handbook of Procurement. Cambridge University Press,

Cambridge, UK.

[6] Aviv, Y. (2001). The e¤ect of collaborative forecasting on supply chain performance.

Management science, 47(10), 1326-1343.

50

Page 51: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

[7] Bajari, P., McMillan, R., and Tadelis, S. (2009). Auctions versus negotiations in pro-

curement: an empirical analysis. Journal of Law, Economics, and Organization, 25(2),

372-399.

[8] Balachandran, K., Kang, J., Karakayali, K., and Singh, J. (2008). Capacity bene�ts of

relays with in-band backhauling in cellular networks. IEEE International Conference on

Communications, 3736-3742.

[9] Balasubramanian, A., Mahajan, R., and Venkataramani, A. (2010). Augmenting mobile

3G using WiFi. In Proceedings of the 8th international conference on Mobile systems,

applications, and services 209-222.

[10] Barclay, M.J., Hendershott, T., and Kotz, K. (2006). Automation versus intermediation:

Evidence from treasuries going o¤ the run. Journal of Finance, 61(5), 2395-2414.

[11] Bichler, M., Gupta, A., and Ketter, W. (2010). Designing smart markets. Information

Systems Research, 21(4), 688-699.

[12] Bulut, E., and Szymanski, B.K. (2012). WiFi access point deployment for e¢ cient

mobile data o­ oading. In Proceedings of the �rst ACM international workshop on

practical issues and applications in next generation wireless networks, 45-50.

[13] Cachon, G.P., and Lariviere, M.A. (2005). Supply chain coordination with revenue-

sharing contracts: strengths and limitations. Management Science, 51(1), 30-44.

[14] Cisco Visual Networking. (2013). Global mobile data tra¢ c forecast update, 2012-2017.

Cisco white paper.

[15] Che, Y.K. (1993). Design competition through multidimensional auctions. RAND Jour-

nal of Economics, 24(4), 668-680.

[16] Chen, J., Xu, L., and Whinston, A. (2010). Managing project failure risk through

contingent contracts in procurement auctions. Decision Analysis, 7(1), 23-39.

51

Page 52: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

[17] Chen, R.R., Roundy, R.O., Zhang, R.Q., and Janakiraman, G. (2005). E¢ cient auction

mechanisms for supply chain procurement. Management Science, 51(3), 467-482.

[18] Cramton, P., Skrzypacz, A., and Wilson, R. (2007). The 700 MHz spectrum auction:

An opportunity to protect competition in a consolidating industry. Working paper.

[19] Dasgupta, S., and Spulber, D.F. (1990). Managing procurement auctions. Information

Economics and Policy, 4(1), 5-29.

[20] DeMarzo, P.M., Kremer, I., and Skrzypacz, A. (2005). Bidding with securities: auctions

and security design. American Economic Review, 95(4), 936-959.

[21] Demirel, S. (2012). Strategic Supply Chain Management with Multiple Products under

Supply and Capacity Uncertainty (Doctoral dissertation, University of Michigan).

[22] Dong, W., Rallapalli, S., Cho, T., Jana, R., Qiu, L., Ramakrishnan, K. K., and Zhang,

Y. (2012). Incentivized cellular o­ oading via auctions. In Proceedings of the seventh

ACM international workshop on mobility in the evolving internet architecture, 1-2.

[23] Gupta, A., Jukic, B., Stahl, D.O., and Whinston, A.B. (2011). An analysis of incentives

for network infrastructure investment under di¤erent pricing strategies. Information

Systems Research, 22(2), 215-232.

[24] Hansen, R.G. (1985). Auctions with contingent payments. American Economic Review,

75(4), 862-865.

[25] Hendershott, T., Jones, C.M., and Menkveld, A.J. (2011). Does algorithmic trading

improve liquidity? Journal of Finance, 66(1), 1-33.

[26] Iosi�dis, G., Gao, L., Huang, J., and Tassiulas, L. (2013). An iterative double auction for

mobile data o­ oading. The 11th International Symposium on Modeling & Optimization

in Mobile, 154-161.

52

Page 53: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

[27] Jin, Y., Du¢ eld, N., Gerber, A., Ha¤ner, P., Hsu, W. L., Jacobson, G., and Zhang, Z.

L. (2012). Characterizing data usage patterns in a large cellular network. In Proceedings

of the 2012 ACM SIGCOMM workshop on Cellular networks: operations, challenges,

and future design, 7-12.

[28] Joseph, D.A., Manoj, B.S., and Murthy, C. (2004). Interoperability of Wi-Fi hotspots

and cellular networks. In Proceedings of the 2nd ACM international workshop on wire-

less mobile applications and services on WLAN hotspots, 127-136.

[29] Kennington, J. L., Olinick, E., and Rajan, D. (2011). Wireless Network Design: Opti-

mization Models and Solution Procedures (Vol. 158). Springer Science.

[30] Lee, E. A. (2008). Cyber physical systems: Design challenges. 2008 11th IEEE Interna-

tional Symposium on Object Oriented Real-Time Distributed Computing 363-369.

[31] Lee, K., Lee, J., Yi, Y., Rhee, I., and Chong, S. (2010). Mobile data o­ oading: how

much can WiFi deliver? In Proceedings of the 6th International Conference, 26.

[32] Liu, D., Chen, J., and Whinston, A.B. (2010). Ex ante information and the design of

keyword auctions. Information Systems Research, 21(1), 133-153.

[33] Paul, U., Subramanian, A.P., Buddhikot, M.M., and Das, S.R. (2011). Understanding

tra¢ c dynamics in cellular data networks. In INFOCOM, 2011 Proceedings IEEE, 882-

890.

[34] Pinto B. and Sibley D. (2013). Network congestion and the unilateral e¤ects analysis of

mergers. Working paper.

[35] Mendelson, H., and Tunca, T. I. (2007). Strategic spot trading in supply chains. Man-

agement Science, 53(5), 742-759.

[36] McAfee, R.P. (2011). The design of advertising exchanges. Review of Industrial Orga-

nization, 39(3), 169-185.

53

Page 54: Hotspot Economics: Procurement of Third-Party WiFi ... · Hotspot Economics: Procurement of Third-Party WiFi Capacity for Mobile Data O› oading Liangfei Qiu University of Texas

[37] Su, X., and Zhang, F. (2009). On the value of commitment and availability guarantees

when selling to strategic consumers. Management Science, 55(5), 713-726.

[38] Tomlin, B. (2006). On the value of mitigation and contingency strategies for managing

supply chain disruption risks. Management Science, 52(5), 639-657.

[39] Van Mieghem, J.A., and Rudi, N. (2002). Newsvendor networks: Inventory manage-

ment and capacity investment with discretionary activities. Manufacturing & Service

Operations Management, 4(4), 313-335.

[40] Wilson, R.B. (1989). E¢ cient and competitive rationing. Econometrica, 57(1), 1-40.

[41] Yang, Z.B., Ayd¬n, G., Babich, V., and Beil, D.R. (2012). Using a dual-sourcing option

in the presence of asymmetric information about supplier reliability: Competition vs.

diversi�cation. Manufacturing & Service Operations Management, 14(2), 202-217.

54