HOW HAVE · backlinks, reciprocal links were favored ZYT Approach 1. To build a 5 page microsites targeting top searched keywords in this domain 2. 500 word content pages with lot

HOW HAVEMICROSITES

EVOLVED?

Google behavior

1. Exact keywords and key phrases

were being benefited

2. Keyword density was important

aspect

3. Navigation links, anchor tag links,

backlinks, reciprocal links were favored

ZYT Approach

1. To build a 5 page microsites

targeting top searched keywords in

this domain

2. 500 word content pages with lot of

keywords included to rank high on

search

3. Site uploaded without any tracking

mechanism relying on know principles

of link building.

Online Marketing Trends

1. Keyword based SEO

2. Keyword based domains, keywords stuffed

into content with linkbacks

3. Submitting site to hundreds of relevant or

irrelevant directories

4. Content value doesn’t matter much for

ranking on search

5. More the better – links, keywords

approach

Ver 1.0 | 2009How Have MICROSITES Evolved?

METATAGS

TITLE

Used Engine| Reliable Used Engine On used-

engines.net

DESCRIPTION

Having idea in mind to buy used engine? There are

lots of advantages of used engine instead on new

engine. Wants to know more click on used-engines.net

KEYWORDS

cheap used engine, used auto engine, used auto

engine parts, used auto engines, used auto parts

engine, used automobile engines, used car engine,

used diesel engine, used engine, used engine oil, used

engine parts, used engines


Google behavior

1. Panda update targeted at spammy

content.

2. Keyword density still remained import

aspect

3. Blatant link building was about to be

penalized through Penguin update

4. User engagement was looked at for the

first time as a ranking and value signal.

ZYT Approach

1. Sites were still kept at same size

(5 pages)

2. User Interface was made better to

enabled better user experience

3. Call to actions were placed in first

fold to get higher click through rate

4. Build Referral Traffic to Main

website

Online Marketing trends

1. With Google launching Panda

update late in 2011, focus began to

shift away from link building.

2. Spammy links and content came

under fire.

3. For the first time, website content

started becoming important.


METATAGS

TITLE

Buy Used Engine Parts | Used Engine For Sale | Used Engine Parts

DESCRIPTION

Shop online for used engines at Usedengine.org. Wide range of used

engine parts are available: used car engine, used truck engine, used

engine parts, used auto engine and many more

KEYWORDS

used engine, used car engine, used engine parts, used engine for sale,

buy used engine, used engines, used truck engine, used engine sale,

used auto engine


ZYT Approach

1. Websites were upgraded in size and

content value (50 pages with good

content and lesser links, no-follow)

2. User engagement features were

increased, improved calls to actions were

introduced.

3. Ability to hold a visitor was improved

through a defined sales funnel.

4. Tracking for websites was introduced

using Google webmaster and Google

analytics.


1. Google’s focus on quality and UX

began to show on results.

2. Hundreds of websites were de-

indexed or penalized for spam,

irrelevant content.

3. User experience was an established

value marker and websites with depth

of information were being benefitted.

4. Social Media was taking off around

the same time.

Google behavior

1.UX and valuable content was being

credited. Spam and poor linking

strategies were penalized severely.

2. Keyword density was not important

anymore. Keyphrases and Intent were..

3. No-follow took over do- follow.

Blatant use of do-follow led to

penalties.

4. Google tools – Webmaster and

Analytics gained big importance


METATAGS

TITLE

Used Engines | Cheap Used Engines | Used Engines

For Sale

DESCRIPTION

There are multiple benefits of purchasing used car

engines from online stores. At used engines, you will

get quality used engines at affordable rates

KEYWORDS

usedengines, cheap used engines, used engines for

sale, buy used engines. used engine, used car

engines


Google behavior

1. Business or Individual authenticity tops

everything else.

2. Competition from social media and

Amazon has pushed Google to strengthen

their platforms for better performance. Sites

using Google platforms do well on Google

search

3. Other search engines including Yahoo

and Bing catching up.

ZYT Approach

1. Converted website into a RESPONSIVE

one for all media platforms.

2. Concept of mini-store introduced

3. Enhanced user experience and

engagement

4. Independent from main website. No back

linking to main site.

5. Size of website increased by adding

product listings (over 10000) to index more

valuable pages on Google index.


1. Advent of mobile and tablet shook

the online world. Complete perspective

of web experience changed from

desktop design to responsive design.

2. Search engines established User

Engagement + Social Branding +

Online Reputation + Website technical

health +

3. Business authority as the key

benchmarks for defining online value


UX Improvements

Parameter FROM TO

Bounce rate 48.50% 24.07%

Avg Visit Duration

0:01:32 0:02:44

Pages Per Visit 2.6 4.17

(total 2000) Rank

Main Keywords (few listed below)

used engines #3

Buy used engines #1

used engines for sale #4

cheap used engines #1

engines for sale #6

cheap engines #1

car engines for sale #5

cheap engines online #1

cheap car engines #1

discount used engines #1

cheapest engines online #1

engines sale #8

engines cheap #1


How do you continue developing these sites moving ahead?

- Keep developing them (keeping the changing marketing dynamics in mind)

- Keep up with Google. Take it as opportunity to bring out better versions of your

site. Google likes freshness and growing websites.

- Add eCommerce with https (SSL) to make your sites a selling store and provide

a safe and secure environment for your customers to buy from

- Use Google analytics and webmaster tools to understand user behavior on

your site and make it a wonderful experience for them!!!

Pushed 2000+

keywords on #1 page

rankings

Indexed 17,000 pages

Gives 10,000+ visits

per month

Version 1.0 Version 2.0 Version 3.0 Version 4.0

How Have Microsites Evolved?

www.zoomyourtraffic.com | +91 9922965797

[email protected]

ZoomYourTraffic Web Solutions

http://www.zoomyourtraffic.com/

mailto:[email protected]

Documents

HOW HAVE · backlinks, reciprocal links were favored ZYT Approach 1. To build a 5 page microsites targeting top searched keywords in this domain 2. 500 word content pages with lot