Communicating ideas and solutions must be made simple in order to achieve the desired outcome. The main and supporting ideas have to be well structured to engage the audience by eliciting the right questions and responding with key messages which are insightful and well supported.

Structured Thinking and Communication 2-day workshop

21 - 22 May 2013

HILTON Singapore 581 Orchard Road

For enquiries, please contact Boon Chye at: +65 9841 5702 or bclim@excelle.com.sg

Organized by: excelle C O N S U L T I N G

NTUC members eligible for additional U-TAP funding up to $330.00

“Behind every effective presentation is clear and structured thinking”

How business and technical professionals can achieve buy-in for their ideas, solutions & recommendations when presenting to stakeholders and clients

The following techniques, used by leading management consultancies worldwide, help professionals achieve stakeholder buy-in:

• The Pyramid Principle helps structure the thinking and ensures that the main idea is well supported by strong arguments and pertinent data prior to communicating to the intended audience • The Crafting of Key Messages helps develop insightful messages which are impactful and answers the question ‘So what?’ • The Situation-Complication-Question-Answer (SCQA) Framework helps captivate the audience’s attention and prepare them to grasp what is about to be communicated, and is used to develop effective introductions

Target audience : policymakers, managers, researchers, consultants, professionals in engineering, IT, sales and marketing, and those who need to write proposals and/or prepare presentations to stakeholders.

This workshop will help you, your colleagues and staff to:

• Reduce time spent in writing proposals and reports • Increase overall clarity, persuasiveness and impact of messages • Achieve buy-in for ideas, solutions and recommendations

Venue $1,480 nett

For 3 or more pax, $1,258 each

Effective Communication Workshop Series from Excelle Consulting

Structured Thinking and Communication

Using Minto Pyramid Principle

Two-Day Workshop

for

Marketeers, policy makers, managers, consultants and professionals in engineering, IT and sales, and those who write proposals and/or prepare presentations to stakeholders.

Upon completion of the workshop, participants will be able to:

• Craft insightful key messages

• Write effective introduction that leads to the key message

• Build logical structure of messages

• Develop compelling recommendations

• Adapt presentations to different audiences

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Organized by:

excelle C O N S U L T I N G

Pyramid built of ‘ideas’

Organized by:

EXCELLE CONSULTING PTE LTD

9 Temasek Boulevard #19-05 Suntec City Tower 2 Singapore 038989 UEN 200300196D

Copyright © Excelle Consulting Private Limited, Singapore

PROGRAM OUTLINE

Prior to setting up Excelle Consulting in early 2003, he was Director of Technology Consulting at Cap Gemini Ernst & Young (South-east Asia). He is a frequent speaker at regional seminars and conferences. Boon Chye is a Certified Management Consultant (CMC). He has conducted corporate and public seminars on this topic since 2008. He also lectures to Masters and BBA students at ESSEC, a premier French Business School and provides coaching on structured thinking. He is a fully certified ACTA Trainer and Assessor by WDA Boon Chye obtained his Software Engineering degree from France under a Public Service Commission Scholarship from 1978-1985.

FACILITATOR

Methodology

The workshop is designed to be highly interactive. There will be daily

breakout sessions where participants discuss in groups and present their

solutions. Concepts covered are illustrated using real-life examples and

case studies.

Boon Chye is the Principal Consultant of Excelle Consulting, a Singapore-based Management and IT Consultancy firm. He has successfully consulted to MNCs, Government Agencies and SMEs in 20 countries.

Past Participants (partial)

DBS, NCS, Sembcorp Industries, iDA, Kulicke & Soffa, NTUC Healthcare,

SATS, e2i, SingPost, Ecquaria Technologies, SPRING, IE Singapore,

Schneider Electric, CrimsonLogic , PayPal, STEE, and motivated PMETs.

DEFINING THE PROBLEM

• Address the right issue from the audience’s perspective

• Frame the problem correctly before analyzing it

CREATING AN EFFECTIVE INTRODUCTION

• Craft an effective introduction using SCQA framework

• Relate introduction to problem definition

CRAFTING KEY MESSAGES

• Develop insightful key messages

• Distinguish between strong and weak messages

BUILDING THE STRUCTURE WITH STRONG ARGUMENTATION

• Identify the main tenets of Pyramid Principle

• Construct the pyramid structure of messages

• Develop deductive and inductive arguments

• Group ideas and apply logical order

CONSTRUCTING THE DELIVERABLE

• Convert message structure into documents and presentations

• Identify effective elements for closing

MAKING THE FINAL PRESENTATION TO STAKEHOLDERS

• Align presentation to communication objectives & types of audience

This workshop helps professionals acquire and enhance the 21st century skills of effective communication and critical thinking in writing and presentation. Behind every clear writing is clear thinking which in essence is manifested through a logical structure of insightful ideas supported by strong arguments and pertinent data. All leading management consultancies leverage these skills to develop winning proposals, compelling recommendations and convincing reports for their clients and top management.

Workshop Title: Structured Thinking and Communication

Date: 21-22 May 2013

0900 -1700h

Venue: HILTON HOTEL, 581 Orchard Road

(10 minutes walk from Orchard MRT)

Registration Details*

Please complete the registration form on the next page and fax or email to

+65 6468 7530

Workshop Enquiries Boon Chye Mobile: 9841 5702 or Email: bclim@excelle.com.sg

Payment Details Workshop Fee: SGD1,480 GST exempt

(inclusive of workshop folder, 2 lunches and 4 tea-breaks)

15% discount applies to total invoice of 3 or more participants from the same

company or organization registered for the same session. Nett fee after

discount is S$1,258 each.

Please send cheque to: EXCELLE CONSULTING PTE LTD

9 Temasek Boulevard

#19-05 Suntec City Tower 2

Singapore 038989

Cheques should be made payable to Excelle Consulting Pte Ltd

Cancellation A full refund will be granted if we are notified of the cancellation at least 14

days before the workshop’s start date. There will be no refund for notifications

received thereafter. Substitution of participants will be allowed at any time

without penalty.

Excelle Consulting reserves the right to cancel any workshop. In such cases, a

full refund will be made immediately. * Excelle Consulting shall be entitled to refuse to register a

participant at its sole discretion

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