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19 April 2015Not-For-Profit TV Report explaining how NFPTV's cause marketing campaigns work.More:www.NFPTV.com
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Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
How would you like to get a profound, yet fair,
advantage over your competition?
1a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
How would you like to get aprofound, yet fair,
advantage over your competition?
Both your companys image and its bottom-line can benefit from sponsoring an NFPTV Cause-Marketing-CampaignTM.
When you sponsor an ethical Not-For-Profits ad on TV, you:
All while you help an ethical Not-For-Profit.
Get noticed by your target market;
Earn their trust; and
Make them feel good about buying from you.
1b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Consumers prefer to give their support to
businesses that actively support a cause
2a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Consumers prefer to give their support to businesses that actively supports a cause
According to a Cone Corporate Citizenship Study an all time high of 84% of
consumers say they are likely to switch brands to support a worthy cause when
price and quality are equal.
By aligning your business with an ethical Not-For-Profit, you get noticed - people
see your support for the Not-For-Profit in a way that grabs them by the eyes and
ears - and you gain their trust . . .
. . . dont be mistaken, people know you are in business and you have to make
money to survive and to grow. But people feel better about buying from you
when they too are helping support the Not-For-Profit you are sponsoring.
When you look at it that way, its easy to see that not just doing the right thing,
but being seen to do the right thing, is just good business, right?
2b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
The Halo Effect
Improves Your
Improves Your
Improves
3a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Improving Your
Improving Your
Improving
The Halo Effect
Employees whose companies support social issues are 40% more likely to say
they are proud of their company's values and nearly 25% more likely to be loyal
to their employers . Cause-marketing is good for your companys employee
morale and helps reduce staff turnover.
Consumers believe that cause-marketing firms are more caring and genuinely
interested in helping others.
Joining with social causes not only enhances your image, it can improve your
companys bottom line. Consumers feel good about your company supporting the
Not-For-Profit, and also about themselves when they buy from you.
According to a study conducted by the Ross School of Business at the University of Michigan, Cause Marketing benefits your business by:
3b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
So, how do you ensure you make the biggest
impact with your cause marketing program?
4a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
So, how do you ensure you make the biggest impact with your cause
marketing program?
So, supporting a Not-For-Profit is good for your company's image, good for its
bottom line, is great for employee morale, makes your customers feel better
about dealing with you - and about themselves.
That is why an NFPTV Cause-Marketing-CampaignTM gives you a profound, yet fair
advantage over your competition. Plus the Not-For-Profit wins as well.
So, how do you ensure you make the biggest impact with your cause marketing
program? We believe one of the most powerful and cost-effective ways for small
to medium-sized businesses to generate maximum exposure, for both their Not-
For-Profit and themselves, is with an NFPTV Cause-Marketing-CampaignTM.Heres why . . .
4b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Nothing says, Youve arrived!
better than television
"TV can reach broad audiences, mass
audiences, niche audiences; it can be local,
5a
regional, national; it can be spots, sponsorship,
interactive. It can be anything you want it to be. I
tend to think of TV as the Swiss Army knife of media,
its got something for everybody." Nick Manning, Chief Operating Officer, Ebiquity Thomson Intermedia
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Nothing says, Youve arrived!
better than television
No medium offers greater impact than television. No other medium offers the
excitement and emotion that television offers.
Like Nick Manning of Ebiquity Thompson Intermedia says, ...TV
can be anything you want it to be ...
What type of audience do you want to reach? Broad, mass,
niche?
Do you want to advertise locally, regionally, or nationally?
Wouldnt you agree that there really is something for every
business?
5b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
But what about the Internet, hasnt
it killed TV viewership?
6a
"Well I think whats quite interesting about TV viewing is most people seem to think that TV viewings in decline
and its not, TV viewing overall is pretty much rock
steady over the last 30 years and commercial TV
viewings on the rise." Les Binet,
Director, DDB Matrix
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
But what about the Internet, hasnt it killed TV viewership?
These days with all the hype about the internet, you could be forgiven for
thinking that people are watching less TV.
But that simply isn't the case.
Were actually watching more TV than ever before . . . as Les Binet from DDB Matrix points out, . . . commercial TV viewing is on the rise.
In fact . . .
6b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
People still spend 9 times more time in front of their TV than online
7a
"My issue with websites, if I may be so
bold, is that youve got to find them in the
first place; and you might get sent some stuff and
thats wonderful. But the thing about television
advertising is its got the eyeballs, theyre there." Robert Senior,
Chairman & Chief Executive, Saatchi & Saatchi Fallon
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
People still spend 9 times more time in front of their TV than online
In fact, not only do we spend nine times as long watching the telly than we do
online, according to an AC Nielsen Report, we spend over twice as much time
watching TV as we spend listening to the radio, and over nine-and-a-half times
longer on the couch in front of the tube than we devote to reading a
newspaper.
No other medium gets as much of our attention as television.
And as Robert Senior of Saatchi & Saatchi Fallon points out, on
the internet people have to find you first, but as Mr Senior says,
the thing about television advertising is its got the eyeballs,
theyre there.
Name any target group - any demographic - and we already
know what theyre watching . . . and thats pretty powerful
knowledge, dont you think?
7b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Think about this: how many people have gone out and bought a bigger
television recently?
8a
I think the golden age of television is only
just beginning. The combination of the
plasma widescreen and high-definition images means
that television packs a bigger emotional punch than
ever before." Alex Graham, Chief Executive, Wall to Wall Productions
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Think about this: how many people have gone out and bought a bigger television recently?
How many people do you know who have gone out in the last couple of years
and bought themselves a big, new, LCD or Plasma TV, or maybe a projector?
These days a home theatre room isnt such a startling feature, theyre
becoming standard in a lot of new homes. And with 3D & 4K TVs now on the
market . . . the future of television is as bright as ever.
Bigger screens, higher definition, surround sound, 3D and 4K
are already here. Its easy to see why Alex Graham of Wall to
Wall productions says, television packs a bigger emotional
punch that ever before, isnt it?
Do you also hear where hes coming from when he says that
he feels, the golden age of television is only just beginning?
8b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Many business owners assume TV advertising is too expensive for them
9a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Many business owners assume TV advertising is too expensive for them
Many business owners we talk to think that this will cost thousands in
production, and then thousands for each spot during an ad break ... they
assume that TV is too expensive for them.
While it is true that many companies do spend thousands on having an ad
made and tens of thousands buying the ad spots, you don't have to dig so
deep.
The fact is local and regional television is much cheaper and more cost
effective that most business owners realise. For instance, in some regional
markets you can buy a 30 second ad spot during ad breaks for popular TV
shows like Oprah and Dr Phil for under $100.00.
In fact, you can reach your target audience better, more precisely - on TV -
and you can usually do it for less than you can reach the same audience in
print or on radio.
9b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
The emotional pull of TV plus the flexibility of the Internet is a
powerful combination
10a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
Couple a direct response television commercial that drives traffic to a website
and you have a winning combination for delivering high-impact marketing to
your target market.
Our TV commercials are loaded to numerous video sharing websites, and
optimised to drive traffic to your website (by the way, if you dont already have a
website, we can create one for you).
We also add your commercial on NFPTVs website with a link to the Not-For-
Profits website you are sponsoring together with your contact information plus a
link to your website. This gives another opportunity to get customers to make
contact with you.
The emotional pull of TV plus the flexibility of the Internet
is a powerful combination
10b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
An NFPTV Cause-Marketing-Campaign
packs a powerful marketing punch
[no matter how small your business]
TM
11a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
So, lets recap. With a NFPTV Cause-Marketing-Campaign . . .
An NFPTV Cause-Marketing-Campaign packs a powerful marketing punch
[no matter how small your business]
11b
By aligning with an ethical Not-For-Profit and sponsoring their TV
ad, you improve your image in the community, earning your
markets trust, so they feel better buying from you, which
improves your bottom line ... and improves employee morale.
You get the emotional pull of television working for your business.
And you get the power of the internet.
I bet youre wondering, How much is this going to cost?, right?
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
NFPTV Cause-Marketing-Campaigns are flexible and cater to budgets
TM
BIG and small
12a
both
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
You can sponsor an NFPTV Cause-Marketing-CampaignTM with a budget as low
as AU$1,470.00 plus GST. The number of times a Not-For-Profits NFPTV Cause
Marketing AnnouncementTM will air during an individual campaign depends on
the total budget and the cost of airtime, which is determined by:
NFPTV Cause-Marketing-Campaigns are flexible and cater to budgets
both big and small
12b
Placement (which shows are targeted),
Region,
TV Station, and
Competition (for instance, rates go up during elections).
Before we look at what we can do for you, consider this . . .
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
"Actively supporting a Not-For-Profit on TV
allows you to reach out and touch the heart and
soul of your market.
Adrian Butler, Founder, NFPTV
13a
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
"Actively supporting a Not-For-Profit on TV allows you to reach out and touch the heart and soul of your market."
Which is why, before you sponsor an NFPTV Cause-Marketing-CampaignTM for a
Not-For-Profit, both we and the Not-For-Profit, as well as you, must be satisfied
that you and the Not-For-Profit are a good fit.
If you want to make a genuine difference, and you want to enjoy a better image,
a better bottom-line, and better staff morale, and feel a powerful sense of
purpose - an NFPTV Cause-Marketing-CampaignTM is great value.
So, what wed like to do now, is, assuming the AU$1,470 +gst minimum is not
out of reach for you right now, is to take a look at an ethical Not-For-Profit that
we are currently working with, that we believe may be a good fit for you and your
business. Does that sound fair enough?
13b
Copyright 2015 NFPTVwww.NFPTV.com
How NFPTV Cause-Marketing-Campaigns WorkTM
14
Find out more:www.NFPTV.com