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Social Media in the Tourism Industry: How Social Media and The Self Congruity Theory affect Destination Choice A Senior Project presented to The Faculty of the Journalism Department California Polytechnic State University, San Luis Obispo In Partial Fulfilment of the requiremetns for the Degree Bachelor of Science in Journalism By McKenzie Sixt June 2013

How Social Media and The Self-Congruity Theory Affect Destination

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