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Running Head: SOCIAL MEDIA’S USE IN SECONDARY EDUCATION 1
How Social Media can be used to Improve Student and Faculty Communication in Secondary
Education
Jack Opkins
California State University, Long Beach
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 2
Chapter I: Introduction
Introduction
Statistics show that more and more secondary students are spending more time on social
networking sites. Not only are students doing this, educators, including principals, librarians and
teachers are joining and using these social networking sites. Sites like Facebook, MySpace and
Google+ give educators the unique opportunity to communicate electronically with the faculty
and students both at their sites and within their district, not only during school hours, but before
and after school as well. Research into how social networking can be used for educational
purpose is vitally important because social networking gives schools the golden opportunity to
both collaborate in a professional learning community, with peers that teach the same subject, to
share their best learning practices, data analysis and general collaboration on everyday classroom
instruction. Not only this, but the opportunity to share extended education online with students
outside of the classroom.
What is already known about social networking sites is that a majority of administrators,
librarians and teachers are in favor of using social networking for communication between peers.
It is also known that there aren’t enough safe guards implemented by districts to allow students
to log on to these sites during school hours due to student abuse of the educational intentions of
the educational projects. However, educators are also barred from social networking sites as
well which has led administrators to call for evaluation and reconstruction of district internet use
policies.
The biggest question that remains about this research is whether or not these social
networking sites will be effective in fostering greater communication among educators as well as
their students.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 3
Purpose of the Study
The goal of the research is to determine whether or not the use of social
networking sites will foster greater communication among educators, as well as with their
students. Research regarding how social networking may be used for educational purposes is
vitally important because social networking allows schools the chance to both collaborate in a
professional learning community (PLC) with their colleagues. Social networking also allows
them to collaborate in regards to their best learning practices, analysis of collected data and daily
instruction.
The question to be discussed in regards to the research is, “are social networking sites
(SNS) effective in fostering greater communication among educators as well as their students?”
The first hypothesis is, “the use of social networking sites (SNS) promotes greater
communication among education professionals at school and district levels”. The second
hypothesis is, “the use of social networking sites (SNS) promotes greater communication among
teachers and their students, in regards to subject matter content, before and after school hours”.
Significance of the Study
The importance of this project is to determine if education can be fostered among
educators, their peers and students outside of school hours. Clearly the American educational
system needs to be revised as status quo has proven to be ineffective. If educators can prove that
SNS can foster higher levels of collaboration and education it will force a change in the way
education is performed and will cause school districts to make the changes necessary to integrate
this technology in school sites. It will also cause school districts to ensure that the appropriate
safe guards are put into place to make this technology viable and hopefully cause districts to
restructure their internet usage policies.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 4
Chapter II: Literature Review
Introduction
The age group 13-17 has been one of the fastest growing demographics in social media
use. According to the Pew Internet and American Life Project (2010), “73% of wired American
teens now use social networking websites, a significant increase from previous surveys. Just
over half of online teens (55%) used social networking sites in November 2006 and 65% did so
in February 2008.” Surveys have shown that the amount of users 13-17 using Facebook rose
from 7% in 2010 (Ignite Social Media, 2010) to currently 20.6% in 2011 (Inside Facebook Gold,
2011). With the growth of SNSs (social networking services) educators are incorporating the
significant usage in social media among teenagers as a grand opportunity to engage and motivate
students in secondary schools. A growing body of research has explored the benefits of
integrating social media into the curriculum, yet concerns about privacy and misuse present the
need for further and in depth study of using various social media tools and sites in the classroom.
The objective of this literature review is to address the benefits and challenges in using social
media to engage, motivate, and improve communication among students in secondary schools, as
well as faculty along with discussing the impact, limitations, and direction for future study.
Synthesis for Literature
Opportunities for Collaboration
With the creation of Social Networking Services (SNS), online networking has become
one of the most effective ways to communicate and interact with, not only professionals at a
school site, but those at the district and state levels, and if desired those around the world. A
collaborative, multi-step research project by edWeb.net, IESD, Inc., MMS Education and MCH,
Inc., conducted in 2010 (edweb.net, 2010) set out to answer the questions as to how SNS could
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 5
be used in an educational environment, and how well it would be accepted. Approximately 1200
teacher, librarians and principals were asked to participate in an online survey in order to obtain
quantitative research related to implementing SNS at their school site and how it could used,
which was later followed up by a qualitative discussion in order the limitations of such a project.
The results of the research indicated that most of the principals felt that social networking
sites “have value in education as a way for educators to share information and resources;
to create professional learning communities; and to improve school-wide with students
and staff” (edweb.net, 2010). Other discoveries related to SNS included “educators who
have used social networking technology are more positive about the benefits than those
who have not”, “educators expressed a strong preference for joining a social network”,
and “schools and districts need to expose more educators to this technology” (edweb.net,
2010).
The research indicates that “61% of the educators who responded had joined one or more
social networks” (edweb.net, 2010). Principals were the least likely to join an SNS at 54%,
while teachers weighed in at 62% and librarians were “the most likely at 70%”(edweb.net,
2010). Another interesting discovery was that the group of educators in the 18-34 age range
were “the most likely to use social networks at 78%”, compared to “65% of those aged 35 to 54,
and 47% over 55 years old” (edweb.net, 2010).
All three categorical educational professions indicated that SNS has a high value “across
a wide range of applications including peer networking, creating professional learning
communities, and improving school-wide communication” (edweb.net, 2010). A majority of
those principals that participated actually indicated that SNS had a “very valuable” use in
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 6
education. Some of the web tools that principals discussed using in the classroom environment
included Webinars, Youtube and Podcasts.
The creation of SNS has enabled an easier means of communication amongst the student
population. Greenhow and Robelia discuss in their findings that whereas students acknowledge
the Internet as a tool for schoolwork, they are “far more excited” with the idea of more
communication and participation. In their study of High School MySpace users, they found that
students preferred to work collaboratively on group projects using the tools and services that
MySpace offered. Not only did the students gain technological, communication, and creative
skills, using the tools they were able to create study groups, assign tasks, check progress, and
clarify teacher instructions (Greenhow & Robelia, 2009b). In another study on the social
network Globaloria, researchers found that many students present strong evidence of being
engaged, and ascribe meaning to their experience. Students were experiencing the value of
“teamwork, people skills, and social skills” through their use of the program (Reynolds &
Caperton, 2011).
Messner (2009) used twitter to communicate with the author of a book that was being
studied by her middle school class. Students were able to discuss the topic of writing revisions
without the need for the author being physically present in the classroom. Communication
through SNSs also increased the supportive network amongst low income students, enabling
more information and resources for students dealing with issues such as low self-esteem, lack of
social belonging, lack of confidence, and major life transitions such as going to college.
Challenges of Implementing Social Media in the Curriculum
The limitations of the use of SNS were that “social networking per se is mostly blocked
for students” (edweb.net, 2010). Other barriers to the usefulness of SNS for education included
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 7
concerns such as “appropriate use”, lack of money, time for training, professional development
and personnel to manage the system.
Principals felt that a number of changes would have to be made in order to implement
SNS in educations. Among the top changes that principals indicated “students must be taught
about appropriate boundaries to online interaction”, as well at ensuring that “students be taught
critical reasoning and how to process date” (edweb.net, 2010). However, existing policies
implemented at schools do not allow students to have access to these sites. To this extent, about
half of the principals that participated in this research indicated that “their current policies were
inadequate and needed revision” (edweb.net, 2010).
The future impacts of SNS on education were many, as indicated by principals. The
changes that were mentioned by more than a handful of principals included “movement toward a
more social/collaborative view of learning, improved student motivation and engagement,
connecting to real-life learning and enhanced teacher communication and collaboration”
(edweb.net, 2010). The research’s primary recommendation, based on the results of the over
1200 educators that were that “both principals and teachers need greater awareness and
understanding of (SNS) options, experience using those tools and professional development of
how to apply them” (edweb.net, 2010), in an educational setting, such as collaborating with
colleagues, building professional learning communities (PLC) and implementing collaborative
technology into their teaching. Many of these finding, as well as the supporting quantitative
data, can be found in Appendix A.
Young, (2009) mainly discussed the problems teachers can have with students while
using Twitter. Many examples are discussed but the real focus seems to be the authors outside
view of how social media can cause a breakdown in the educational experience due to misuse by
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 8
the students. “An incident of cheating came up early in the semester – a student asked
classmates for a quiz answer” (Young, 2009). The author also stated “sometimes you have
people writing funny comments, and we have to stop and acknowledge that it happened and
sometimes that takes away from it a little bit” (Young, 2009).
Conclusion
Future study could involve a series of comparative studies – secondary school students in
different regions, states, or countries. Suggested direction of research could also be a
longitudinal study as most social media research only lasts for less than six months to a year.
Selwyn & Grant (2009) points out debates and controversies in social media research; and it
would be of interest to see trends in student motivation, engagement, and communication over a
longer period of time. Most importantly, with privacy issues constantly looming, especially with
social networking sites such as Facebook, a crucial study could be examining if and how privacy
concerns affect student engagement and communication when using social media.
With the expansion Internet access availability to today’s population, coupled with
national programs that provided access to low socioeconomic communities, the digital divide is
closing fast among our millennial learners. This has led to the rise of our student population
investing a lot of their time after school into participation in the social networking scene.
Educators have an opportunity to capitalize on using these various social networks to their
advantage to increase student motivation, engagement, and collaboration inside and outside of
the classroom. Current research is new on the topic, mainly consisting of personal accounts and
qualitative studies. Further research will need to be quantified in order for educators see a
proven positive effect on its incorporation into the classroom, and to find the correct methods of
its implementation.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 9
Chapter III: Methodology
Procedure
The research method that will be used is descriptive. I chose this method because the
information I want to obtain is the amount of time used by educational professionals on SNS as
well as the amount of that time they used to communicate with their peers and students. This
method was chosen to describe each variable within these groups. Data will be collected by first
giving educators a very simple pre-test, via the internet, regarding SNS (Appendix B). Questions
will include if they use a computer outside of school, if they have internet access outside of
school, if they use SNS, if they know what the term SNS means, what purposes they use SNS
for, and how often they use SNS. After these pre-test are collected and scores are obtained
educators will be asked to keep a log of their daily use of computers, the internet and SNS
outside of school hours, for a month. Once the time period has elapsed, educators will be asked
to fill out the same survey as they did before. Survey results will be collected online after
follow-up activities, such as sending emails, reminding people to submit their survey. Once the
surveys are complete, data will be collected and analyzed, using a t-test to determine if SNS
help educators collaborate with their peers and students.
In regards to validity, I plan on making the research experiment be more effective than
just surface level, or force validity. The validity will be predictive validity to predict whether or
not the use of SNS by educators will be successful in the future. In regards to reliability, I plan
on using internal consistency. The reliability will be much greater if I measure the first half of
the test differently than the second half of the test.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 10
Subjects
The subjects used in this study will be the principals, librarians and teachers at four
secondary high schools in the Saddleback Valley Unified School District in Orange County,
California. These subjects will number approximately 400 in total. There will be approximately
sixteen (16) principals, four (4) librarians, and 380 teachers. This population was chosen as
these individuals come into contact with students the most during a regular school day, and tend
to collaborate with one another on a daily basis but likely to retire to their personal lives at the
end of the school day. This sample size was chosen because it would be typical of a moderately
sized school district, much like a majority of the districts in America, rather than a single high
school district like Los Alamitos Unified, or a large district like Los Angeles Unified.
Instrumentation
The relation of the research questions to the instruments, (i.e. the pre- and post-tests) was
to ensure as little instrumental bias or instrumental decay occurred. The surveys ensure that the
rating scale will be the same both before and after research period has occurred, ensuring that the
subjects determine their level agreement with their behavior. The questions asked were very
restrictive in nature to make sure that the scale would be effective. Also, since the questions all
relate to the subjects’ home-life I would be a concealed observer in order to ensure that problems
of subjective judgment and presence of the observer wouldn’t conflict with their normal
behavior.
I believe the survey show reliability in that there is no observer error present in the data
collection system. The survey display no leading questions, few sensitive questions relating to
sex and age, don’t assume facts that might not be true, provide information on how to respond,
address single concepts and avoid jargon. Also, the use of a pre- and post-test ensures that
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 11
successive measurements will be used, and hopefully the same scores occur on both tests, and if
this is the case, than the survey is valid. Initially the survey might seem that it only has force
validity, as it looks valid on the surface, but if the survey can predict either a success or failure of
the use of SNS by educators in the future, than it creates a predictive validity.
Data Analysis
From the study, data will be collected and analyze to determine if any patterns emerge in
relation to SNS and communication between educators and their peers as well as educators and
their students. Statistics that quantify the observations, related to the educators’ access to
technology, their familiarity with SNS, their uses of SNS, their use of SNS in relation to interval
of use and amount of time per interval of use, their job title, age and sex (i.e. frequency, duration
and interval), will be collected to determine if there are any correlations present. The use of a t-
test gives the advantage of making it easy to set up the studies of these groups to determine the
best correlations among the above listed factors. Granted this only allows the attainment of two
real data points for comparison, but the use of different t-tests for each variable as it relates to
another will allow multiple data points to be discovered and shared.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 12
References
edWeb.net, iESD, MCH Strategic Date, & mms education. (2010). School Prinicpals and Social
Networking in Education: Practices, Policies, and Realities in 2010. Retrieved from
http://www.edweb.net/fimages/op/PrincipalsandSocialNetworkingReport.pdf
Greenhow, C., & Robelia, B. (2009). Informal learning and identity formation in online social
networks. Learning, Media and Technology, 34(2), 119–140.
Greenhow, C., & Robelia, B. (2009). Old communication, new literacies: Social network sites as
social learning resources. Journal of Computer-Mediated Communication, 14, 1130–
1161.
Ignite Social Media. (2011). [Bar graph of Age Breakdown for Facebook, April 6, 2011]. 2011
Social Network Analysis Report – Geographic – Demographic and Traffic Data
Revealed. Retrieved from http :// www . ignitesocialmedia . com / social - media - stats /2011-
social - network - analysis - report /
Inside Facebook Gold. (2011). [Pie chart of Global Audience Demographics, September 1,
2011]. Facebook Stats. Retrieved from
http :// gold . insidenetwork . com / facebook / facebook - stats /
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social media and mobile internet use
among teens and young adults. Pew Internet & American Life Project. Retrieved from
http :// pewresearch . org / pubs /1484/ social - media - mobile - internet - use - teens - millennials -
fewer - blog
Messner, K. (2009). Pleased to Tweet You. School Library Journal, 55(12). 44-48.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 13
Reynolds, R., & Caperton, I.H. (2011). Contrasts in student engagement, meaning-making,
dislikes, and challenges in a discovery-based program of game design learning.
Education Technology Research and Development, 59, 267–289. doi 10.1007/s11423-
011-9191-8.
Selwyn, N., & Grant, L. (2009). Researching the realities of social software use – an
introduction. Learning, Media and Technology, 34(2), 79–86.
Young, J.R. (2009). Teaching with Twitter. Chronicle of Higher Education, 56, 9-12.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 14
Appendix A
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 15
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 16
Appendix B
Please answer the following questions based on how strongly you agree or disagree with the statement as it relates to your behavior after school hours. (1) indicates that you “Strongly Disagree” while (5) indicates that you “Strongly Agree”
Question 1 2 3 4 51. I have access to a computer.2. I have a computer at home.3. I use a computer.4. I use a computer to access the internet.5. I use the internet on a daily basis.6. I know what Social Networking Sites (SNS) are.7. I have an account on a SNS.8. I have a Facebook account.9. I have a MySpace account.
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 17
10. I have a Google+ account.11. I have a Skype account.12. I visit a SNS on a yearly basis.13. I visit a SNS on a monthly basis.14. I visit a SNS on a weekly basis.15. I visit a SNS on a daily basis.16. I visit a SNS on an hourly basis.17. When I visit a SNS I spend at least 5 minutes on the site.18. When I visit a SNS I spend at least 10 minutes on the site.19. When I visit a SNS I spend at least 20 minutes on the site.20. When I visit a SNS I spend at least 30 minutes on the site.21. When I visit a SNS I spend at least 45 minutes on the site.22. When I visit a SNS I spend at least 1 hour on the site.23. When I visit a SNS I spend at least 2 hours on the site.24. When I visit a SNS I spend at least 3 hours on the site.25. When I visit a SNS I spend at least 4 hours on the site.26. When I visit a SNS I spend at least 5 hours on the site.27. When I visit a SNS I spend at least 6 hours on the site.28. When I visit a SNS I play video games.29. When I visit a SNS I look at pictures.30. When I visit a SNS I post updates about myself.31. When I visit a SNS I talk to friends.32. When I visit a SNS I talk to my colleagues.33. When I visit a SNS I talk to my colleagues about collaboration.34. When I visit a SNS I talk to my colleagues about best practices.35. When I visit a SNS I talk to my colleagues about data collection.36. When I visit a SNS I talk to my colleagues about daily instruction.37. I have established a SNS group regarding my classes.38. My students have established a SNS group
HOW SOCIAL MEDIA IMPROVES SECONDARY EDUCATION 18
regarding my classes.39. When I visit a SNS my students talk to me about their classes.40. When I visit a SNS I talk to my students about my classes.41. I have been an educator for 0-5 years.42. I have been an educator for 6-10 years.43. I have been an educator for 11-15 years.44. I have been an educator for 16-20 years.45. I have been an educator for 21-25 years.46. I have been an educator for 26+ years.47. I am an educator at a middle school.48. I am an educator at a high school.49. I am a teacher.50. I am a librarian.51. I am a principal52. I am female educator.53. I am male educator.54. I am between the ages of 20-29.55. I am between the ages of 30-39.56. I am between the ages of 40-49.57. I am between the ages of 50-59.58. I am 60+ years old.