How the Middle East Tweets:The Most Connected#MidEastTweets

November 2012

Introduction

In summer 2012, Portland and Tweetminster conducted a unique study into the use of Twitter in the Middle East. Portland has analysed the influencers in the Middle East and produced the most comprehensive map of Twitter connectivity between influencers across the region.

This analysis was complemented by a survey of the top 500 most connected Twitter users. The first of its kind in the region, How the Middle East Tweets provides a unique view of connections between users and countries across the region.

#MidEastTweets

xxxxx

#MidEastTweets

#MidEastTweets

Middle East’s 50 most connected

#MidEastTweets

UAE’s most connected

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Key findings

The top 50 tweeters are

Egypt 17Bahrain

Saudi Arabia

Lebanon

UAE

Qatar

Jordan

Kuwait

1110

3

5

211

#MidEastTweets

The top 50 tweeters are

38% commentators

36% journalists

18% politicians or government officials

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The top 50 tweeters are

male66%female30%organisations4%

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Top tweeters mainly use Twitter to

78%discuss politics

67% use Twitter for national news

…but it is also way to share news

54% use Twitter for international news

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Top tweeters mainly use Twitter to

“I most often tweet about…”

67%

#MidEastTweets

5%

78%

14%

20%

54%

13%

21%

32%

Conclusions

Conclusions

• Political and government figures are now adopting Twitter as a mainstream tool for communications and engagement but other voices are also breaking through

• Politics is the most common theme for discussion on Twitter but it is also used for news and socialising

• Women are becoming more active on Twitter but most of the top 50 are men

• Egypt’s Twitter users have the most connections across the region

#MidEastTweets

About Portland

About Portland

International consultancy specialising in strategic communications and reputation management in the digital age

Trusted by the world’s most successful individuals, businesses and governments

Experienced consultants who have worked on the front line in Westminster, Washington, Fleet Street, UN, European Union, UK Foreign Office and World Economic Forum

Pioneers in integrated communications campaigns engaging politicians, global opinion leaders, decision-makers, consumers and media

Leaders in digital reputation management and social media campaigns

Follow us @PortlandComms