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How to Be a Hero:Anticipating a New Generation of Users

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Agenda and Goals

• Dramatic Improvements in Information Presentation

• User Empowerment with a New Generation of Interactivity

• Application Experience Drives Unprecedented User Adoption

• The Emergence of Tech Populism• Conclusions

AGENDA

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Dramatic Improvements in Information Presentation

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Good User Experienceis Good Business

Online experience is #1 marketing outlet

Source: Forrester Research

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Agenda and Goals

• Dramatic Improvements in Information Presentation

• User Empowerment with a New Generation of Interactivity

• Application Experience Drives Unprecedented User Adoption

• The Emergence of Tech Populism• Conclusions

AGENDA

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Web 2.0 ApplicationsMake Users More Productive

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Consumer Applications Set the Trend for Business Applications

Finance and Billing

Expenses

Human Resources

Sales Compensation

Revenue Reporting

Product Sales

Profitability Analysis

Fraud Reporting

User Expectations are Increasing

Evening Daytime

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Interactivity Increases User Productivity

Rich Internet Applications: Not Just for Customers“To get the most from their workforces, firms should design employee-facing tools… and look for opportunities to leverage RIA’s specific capabilities to improve usability.” Forrester Research

RIAs Bring People-Centered Design to Information Workplaces“Because RIAs improve the way people find and manipulate content, complete transactions, and consume multimedia content, these technologies are ideal for improving the user experience for information workers.” Forrester Research

Web 2.0 self-service applicationsare the blueprint for future Business Intelligence and reporting applications

9Actuate Corporation © 2011

Agenda and Goals

• Dramatic Improvements in Information Presentation

• User Empowerment with a New Generation of Interactivity

• Application Experience Drives Unprecedented User Adoption

• The Emergence of Tech Populism• Conclusions

AGENDA

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Application Experience Drives Adoption

Google Finance

Hide Complexity• Unified view across systems• Diverse data, complex

interactions

Increase Usability• Focus on key user activities• Information in context of task

Retain Flexibility• Guided interaction• Users can explore information

RIA = Rich Internet Applications

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Importance of Application Experience

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Agenda and Goals

• Dramatic Improvements in Information Presentation

• User Empowerment with a New Generation of Interactivity

• Application Experience Drives Unprecedented User Adoption

• The Emergence of Tech Populism• Conclusions

AGENDA

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The Emergence of Tech PopulismForrester Research

Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

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Tech PopulismA Paradigm Shift

Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

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Tech Populism Users Will Find Ways to Be Self-Sufficient

Jeffrey Hammond, Principal Analyst, Forrester Research - March, 2010

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Agenda and Goals

• Dramatic Improvements in Information Presentation

• User Empowerment with a New Generation of Interactivity

• Application Experience Drives Unprecedented User Adoption

• The Emergence of Tech Populism• Conclusions

AGENDA

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Conclusions

Interactive, rich Information Applications appeal to users and developers

• Enjoyable to use• Easy to modify and keep fresh

These Trends Are Happening Now

Users Expect More and Are Able To Do More

Today’s developers will drive higher levels of user satisfaction and

application success by embracing and responding to these trends

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How to Be a Hero:Anticipating a New Generation of Users