How to be a Tour de Cure Captain

Sandi HassettLifeScan / Johnson & Johnson

Agenda

Set goals & plan

Recruit helpers

Recruit riders

Educate riders & sponsors

Utilize available tools to get your riders self sufficient

Market the event and communicate on-going progress

Offer incentives

Provide training & additional information in preparation

Set goals & plan

Determine the amount of money you’d like to raise and/or how many riders you’d like to have on your team (if your team was around last year - use that as a baseline)

S - SpecificM - MeasurableA - AttainableR - RealisticT - Timely

Plan your time and activities leading up to and after the ride

Include major milestones and key deliverables

Recruit helpers

You can’t (and probably don’t want to) do it all yourself if you really want to reach as many people you can

Consider folks who have a different reach and/or skill set than you do to compliment and gain more

Ideas on roles you might need:Executive sponsorship (support & $$$)Communication specialist (access!)Experienced group or TDC riders (training)Event helpers (kick-off, bbq’s, sign up day, etc.)

Recruit riders

Don’t limit yourself - expand to work, family, friends, gym mates, people at your place of worship, neighbors, go “global”

Focus your recruiting message on the ADA’s mission and reach

Emphasize that ANYONE can participateMany ride options: 25k (<16 mi), 50k, 75k, 120kRide your own tour option

Lead by example

Educate riders & sponsors

Prepare a welcome packet of all needed informationFAQ’s (event time, location, lengths, etc.)Links to ADA resources on the webLinks to centralized repository of information (promotion events, kick-off, training tips, safety guidelines)Matching gift informationCaptain contact information

Store the information in a location with most access

Guidelines for fundraising (riders getting sponsors)Again back to ADA’s mission & valueIdentification of sponsors (those who are riding & those who aren’t - Facebook / My Space?)Utilize ADA websiteTake advantage of Matching Gift Programs

Utilize available tools

ADA website & linksOn-line donation managementTeam Captain guidesRecruiting guidelinesIncentives & giftsOther programs (Red rider, Lunch n Learn, etc.)

Your tools from...Work (intranet, bulletin boards, mail slots, etc.)Friends & family (Facebook, My Space, reunions, neighborhood meetings, church communications, etc.)

Market the event & communicate

on-going progress

Executive level support

Communication channels

Events Kick-offTraining / information sessionsCentralized “thermometer” poster with progress

Offer incentives

Bike jerseys with company logos

Company wide raffles for riders who have signed up as well as fundraising activities (ex. raffle off iPod with proceeds going to the team or directly to the ADA)

Department competitions

Publication of participants

Promote ADA gifts

***Work with department leaders for funding these incentives***

Provide training & additional information

New this year - ADA to coordinate group riding clinic given by League of American Bicyclists

Have experienced riders give overview and / or training clinic

Organize training rides

Utilize local cycling clubs

***Always focus on safety***

Have fun !!!

Feel free to contact me for any questions

Remember....it’s all about helping the people with diabetes

Good luck!