How to Best Work with How to Best Work with Brazilian AgentsBrazilian Agents

The AssociationThe Association

- - Founded in Founded in 19921992

- 1- 1stst association into the association into the International Education International Education field in Latin America.field in Latin America.

- Non-profit civil society.- Non-profit civil society.

- Represents 90% of the - Represents 90% of the international Educational international Educational market in Brazil.market in Brazil.

- - Congregates 51 agencies Congregates 51 agencies members making an account of members making an account of approximately 600 exchange approximately 600 exchange program agencies in Brazil.program agencies in Brazil.

Our MissionOur Mission

““Develop, facilitate and Develop, facilitate and promote global promote global

education, aiming for a education, aiming for a better relationship better relationship among nations and among nations and

personal personal development.” development.”

Belta Regional Belta Regional Coordinators. Coordinators. Norte / NordesteNorte / Nordeste

BahiaBahia

Centro-OesteCentro-Oeste

Minas Gerais Minas Gerais

Rio de JaneiroRio de Janeiro

São PauloSão Paulo

ParanáParaná

Santa Catarina/ Rio Grande Santa Catarina/ Rio Grande do Suldo Sul

51 BELTA 51 BELTA

AgenciesAgencies

Franchisee, outletsFranchisee, outlets

600 exchange 600 exchange program agencies program agencies operating in Braziloperating in Brazil..

The Associates The Associates

- Belta oversees the excellence of services - Belta oversees the excellence of services offered by its associates – in order to elevate offered by its associates – in order to elevate their appraisal under the eyes of the consumers their appraisal under the eyes of the consumers market and international partners.market and international partners.

- Admissions of new members: upon - Admissions of new members: upon demonstration of integrity before the market and demonstration of integrity before the market and a conduct in accordance to the Bylaw and a conduct in accordance to the Bylaw and association’s Code of Ethics.association’s Code of Ethics.

- Partners are commited to acquainting, - Partners are commited to acquainting, promoting, intermediating and executing education and promoting, intermediating and executing education and exchange program services - such as: courses, exchange program services - such as: courses, internships, volunteer and paid work and internships, volunteer and paid work and educational/cultural programs – in Brazil and overseas.educational/cultural programs – in Brazil and overseas.

The MagazineThe Magazine

- Annual Issue;- Annual Issue;

- General Information for - General Information for Students;Students;

- Articles and news - Articles and news regarding internships, regarding internships, exchange programs, exchange programs, language courses around language courses around the world, etc;the world, etc;

- Associate’s Profiles and - Associate’s Profiles and Information;Information;

- 30,000 copies distributed - 30,000 copies distributed for free; for free;

- Targeted on final clients - Targeted on final clients and students all over Brazil.and students all over Brazil.

The WebsiteThe Website

belta.org.brbelta.org.br

- 30.000 visits - 30.000 visits per month.per month.

- 36,000 registered - 36,000 registered users.users.

- Important tool which lists - Important tool which lists Belta’s members according to Belta’s members according to each language and program each language and program interests.interests.

- Search Engine- Search Engine

International PartnershipsInternational Partnerships

INTERNATIONAL ORGANIZATIONS:INTERNATIONAL ORGANIZATIONS:

- FELCA- FELCA

FOREIGN EDUCATIONAL ORGANIZATIONS:FOREIGN EDUCATIONAL ORGANIZATIONS:

- Responsible for promoting their countries as - Responsible for promoting their countries as International Education destinations in BrazilInternational Education destinations in Brazil

- Belta’s role: articulate FEOs – instructs Belta’s agents - Belta’s role: articulate FEOs – instructs Belta’s agents in regards to educational system, study and course in regards to educational system, study and course programs, recognized schools and general programs, recognized schools and general information about visas and required documents for information about visas and required documents for countries involvedcountries involved

Partnerships AllowPartnerships Allow

• Participation of BELTA at other international educational exhibitions, such as: ALPHE Workshops, Imagine Canada, ICEF Workshops, UK Universities.

• Participation of BELTA at other international educational exhibitions, such as: ALPHE Workshops, Imagine Canada, ICEF Workshops, UK Universities.

Promotion in BrazilPromotion in Brazil

Brazilian Exchange ClubBrazilian Exchange Club

• Partnership with

EmbraturEmbratur• Purpose:

internationally promote Brazilian programs that focus on foreign students through the promotion of “Study in Brazil”, consolidating the country as an important educational destination.

• Partnership with

EmbraturEmbratur• Purpose:

internationally promote Brazilian programs that focus on foreign students through the promotion of “Study in Brazil”, consolidating the country as an important educational destination.

Brazilian Exchange ClubBrazilian Exchange Club

• Partnership with Ministry of TourismMinistry of Tourism

• Purpose: drive a better performance of the Studies and Exchange Travel segment. The pilot program ProBEI – Brazilian International Education Program – was created at the city of São João del-Rey, aiming for a future application on a national scope.

• Partnership with Ministry of TourismMinistry of Tourism

• Purpose: drive a better performance of the Studies and Exchange Travel segment. The pilot program ProBEI – Brazilian International Education Program – was created at the city of São João del-Rey, aiming for a future application on a national scope.

studyinbrazil.orgstudyinbrazil.org

BRAZIL - 190.732.694 BRAZIL - 190.732.694 inhabitantsinhabitants

6th largest economy in 6th largest economy in the world! the world!

Number one in Latin Number one in Latin AmericaAmerica

Main sources of information about International Main sources of information about International Education to the Latin American studentsEducation to the Latin American students

StudentsStudents

AgentsAgentsEducational ConsultantsEducational ConsultantsSchoolSchoolCountry office for the Country office for the

promotion promotion of international educationof international education

InternationalInternationalOffices (HEI)Offices (HEI)

Family Family and and

FriendsFriends

MagazinesMagazines

NewspapersNewspapersForuns, exhibitions Foruns, exhibitions

and workshopsand workshops

InternetInternet

TV and TV and RadioRadio

Brazilian StudentsBrazilian StudentsAgeAge

Up 17 years old

From 18 to 30 years old

From 31 to 50 years old

Brazilian StudentsBrazilian Students

EducationEducation

Languages Course

High School

Summer Camp

Vacation Package

Work Programs

Post graduation

Other

Most Attractive Countries Most Attractive Countries Canada

USA

UK

Ireland

Australia

Spain

New Zealand

Other

Brazilian AgentsBrazilian Agents

Why they are important?Why they are important?

- Represent the partner in another - Represent the partner in another countrycountry

- Market the partners to the specific target, - Market the partners to the specific target, through several promotional activities such as:through several promotional activities such as:

• distribution of material;distribution of material;• participation in fairs;participation in fairs;• advertisement in websites;advertisement in websites;• organization of presentations to students.organization of presentations to students.

Why they are important?Why they are important?

- Provide students of quality and in high - Provide students of quality and in high number for their partners;number for their partners;

- Provide information about the local market;- Provide information about the local market;

- Help to increase the number of applications;- Help to increase the number of applications;

- Provide the students with every information - Provide the students with every information necessary prior to the trip.necessary prior to the trip.

Why they are important?Why they are important?

- Low cost and low risk to recruit international - Low cost and low risk to recruit international students;students;

- Alow easy and fast access to the local - Alow easy and fast access to the local market;market;

- In Latin America the agents play a very - In Latin America the agents play a very important part in helping students choose the important part in helping students choose the best experience abroad.best experience abroad.

Their JobTheir Job- Recommend the most suitable cities and - Recommend the most suitable cities and schools according to the profile of each schools according to the profile of each student;student;

- Give every information about services - Give every information about services included in the price;included in the price;

- Do the booking procedures and orientation - Do the booking procedures and orientation about needed documentation;about needed documentation;

Their JobTheir Job- Deliver to the students the confirmation Deliver to the students the confirmation

of services and provide additional of services and provide additional information prior to the trip: courses, information prior to the trip: courses, accomodation, transfers, flight ticket, accomodation, transfers, flight ticket, travel insurance, train and bus tickets, travel insurance, train and bus tickets, discount cards, etc.discount cards, etc.

- Offer financial eases.- Offer financial eases.

How to build an effective How to build an effective relationship with your agentrelationship with your agent

- Keep a regular communication;- Keep a regular communication;

- Provide marketing assistance;- Provide marketing assistance;

- Visit and organize training - Visit and organize training workshops to the agent’s staff workshops to the agent’s staff regularly;regularly;

- Pay on a commission basis;- Pay on a commission basis;

- Work with a written contract and review it - Work with a written contract and review it periodically.periodically.

How to build an effective relationship How to build an effective relationship with your agentwith your agent

- Provide - Provide financial and financial and non-financial non-financial incentives;incentives;

- Organize Fam - Organize Fam Trips.Trips.

Brazilian AgentsBrazilian Agents

Follow-up during and Follow-up during and after the courseafter the course

•The work of the educational consultants does not The work of the educational consultants does not finish when the program is sold or after the student finish when the program is sold or after the student has travelled. has travelled.

•There is a “long-distance accompaniment” that lasts There is a “long-distance accompaniment” that lasts untill the student returns.untill the student returns.

•The agents give a post-study feedback to their The agents give a post-study feedback to their partners.partners.

Language BarrierLanguage Barrier

• The agents provide all the information The agents provide all the information with a local language as many students with a local language as many students and parents do not speak a foreign and parents do not speak a foreign language. language.

• Besides, Brazilian families are family Besides, Brazilian families are family centered. The agent works as a bridge centered. The agent works as a bridge between them and the school or the between them and the school or the accommodation.accommodation.

Consumer GuideConsumer Guide

Compensation for DamagesCompensation for Damages

COMPLAINTS AND COMPLAINTS AND DISPUTESDISPUTES•Consumer rights resulting Consumer rights resulting from either contractual from either contractual provisions or legal provisions or legal regulations applicable are regulations applicable are challenged when suppliers challenged when suppliers do not perform their do not perform their obligations.obligations.•Referring a complaint to the Referring a complaint to the supplier or to public or supplier or to public or private entities, or taking a private entities, or taking a case to court are courses of case to court are courses of action available to action available to consumers to settle consumers to settle disputes and protect their disputes and protect their rights.rights.

Consumer GuideConsumer Guide

SUPPLIER’S LIABILITYSUPPLIER’S LIABILITY

•The Consumer The Consumer Defense Code (CDC) Defense Code (CDC) distinguishes between distinguishes between two types of liability: two types of liability: on the one hand are on the one hand are defective quality or defective quality or inaccurate quantily of inaccurate quantily of goods or services; and goods or services; and on the other the on the other the damage caused to damage caused to consumers, the so-consumers, the so-called consumer called consumer accidents.accidents.

Contact InformationContact Information• Mr. Carlos Andre Gati Robles Mr. Carlos Andre Gati Robles

PresidentPresidentpresidencia@belta.org.brpresidencia@belta.org.br

• Mr. Marcelo AlbuquerqueMr. Marcelo AlbuquerqueFinancial DirectorFinancial Directormarcelo@belta.org.br marcelo@belta.org.br

• Ms. Vilma Santos Gomes Ms. Vilma Santos Gomes Operational DirectorOperational Directorvilma@belta.org.brvilma@belta.org.br

• Ms. Neila ChammasMs. Neila ChammasInstituition Relations DirectorInstituition Relations Director

Emeritus Adviser: Ms. Maura de Araujo Leão Ms. Maura de Araujo Leão

Av. Paulista, 2006 - cj. 507 Av. Paulista, 2006 - cj. 507 São Paulo, SP - BrazilSão Paulo, SP - Brazil

CEP.: 01310-926CEP.: 01310-926Tel: (55 11) Tel: (55 11) 2638.9663

belta@belta.org.brbelta@belta.org.brwww.belta.org.br www.belta.org.br

Financial Council:Financial Council: Mr. Felipe Trigo Mr. Felipe Trigo Ms. Derci Gonçalves Soares Jardim Ms. Derci Gonçalves Soares Jardim Ms. Carla Amaral Ms. Carla Amaral

Ethics Committee:Ethics Committee: Mr.Thiago España Mr.Thiago España Ms. Ana Beatriz Faulhaber Ms. Ana Beatriz Faulhaber Mr. Allan Mitelmão Mr. Allan Mitelmão

Ms. Mariglan GabarraMs. Mariglan Gabarra Executive Director Executive Director mgabarra@belta.org.br mgabarra@belta.org.br