Rich Brooksflyte new mediaflyte.bizflyteblog.comtwitter.com/therichbrooks

flyte school

How to Build Your Business with

Blogging

HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

http://www.flickr.com/photos/myklroventine/

HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

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HOLISTIC WEB MARKETING

• Attraction

• Retention

• Conversion

• Measurement

http://www.flickr.com/photos/myklroventine/

TODAY’S GOALS

TODAY’S GOALS

• How to get found

TODAY’S GOALS

• How to get found

• How to get subscribers

TODAY’S GOALS

• How to get found

• How to get subscribers

• How to get shared

TODAY’S GOALS

• How to get found

• How to get subscribers

• How to get shared

• How to get business

BLOG DEFINITION

• What is a blog?

BLOG DEFINITION

• What is a blog?

• A simple content management system.

BLOG DEFINITION

• What is a blog?

• A simple content management system.

• A multi-channel distribution service.

BLOG DEFINITION

• What is a blog?

• A simple content management system.

• A multi-channel distribution service.

• A website on steroids.

A SIMPLE CMS A SIMPLE CMS

MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION

MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION

MULTI-CHANNEL DISTRIBUTION MULTI-CHANNEL DISTRIBUTION

MULTI-CHANNEL DISTRIBUTION THE BUSINESS CASE FOR BLOGS

• Why Blog?

THE BUSINESS CASE FOR BLOGS

• Why Blog?

• SEO/Inbound Marketing

THE BUSINESS CASE FOR BLOGS

• Why Blog?

• SEO/Inbound Marketing• Credibility/Expertise

THE BUSINESS CASE FOR BLOGS

• Why Blog?

• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach

THE BUSINESS CASE FOR BLOGS

• Why Blog?

• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach• Product/Service Support

THE BUSINESS CASE FOR BLOGS

• Why Blog?

• SEO/Inbound Marketing• Credibility/Expertise• Communication/Reach• Product/Service Support• Monetization

BLOGGING FOR SEO

BLOGGING FOR SEO BLOGGING FOR SEO

BLOGGING FOR SEO BLOGGING FOR SEO

BLOGGING FOR SMO BLOGGING FOR SMO

BLOGGING FOR SMO BLOGGING FOR SMO

BLOGGING FOR SMO BLOGGING FOR SMO

BLOGGING FOR SMO WHAT YOU’LL NEED...

WHAT YOU’LL NEED... WHAT YOU’LL NEED...

HOW TO GET FOUND HOW TO GET FOUND

• What affects search engine rank?

HOW TO GET FOUND

• What affects search engine rank?

• Page content

HOW TO GET FOUND

• What affects search engine rank?

• Page content

• Incoming links

WHY BLOG ROCK FOR SEO SEO PREP WORK

SEO PREP WORK

1. Ideal customers’ biggest problems?

SEO PREP WORK

1. Ideal customers’ biggest problems?

2. Research related blogs

SEO PREP WORK

1. Ideal customers’ biggest problems?

2. Research related blogs

3. Perform a keyword analysis

YOUR IDEAL CUSTOMER...

DOING YOUR RESEARCH

• Find and read related blogs

DOING YOUR RESEARCH

• Find and read related blogs

• Alltop.com

DOING YOUR RESEARCH

• Find and read related blogs

• Alltop.com• Technorati.com

DOING YOUR RESEARCH

• Find and read related blogs

• Alltop.com• Technorati.com• Google Alerts

KEYWORD RESEARCH

• Brainstorm keyphrases

• Test your beliefs

• Refocus your blog posts

1. PRODUCTS & SERVICES

2. PROBLEMS OR NEEDS 3. REAL OR PERCEIVED BENEFITS

4. FEATURES 5. COMPETITION

HOW TO OPTIMIZE

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HOW TO OPTIMIZE

You need to know what you’re shooting for...

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KEYWORD ANALYSIS TOOLS

• Keyword Analysis Tools:

• Raven SEO (raventools.com)

• KeywordDiscovery.com

• Google Adwords Keyword Tool (bit.ly/betterkeywords)

KEYWORD ANALYSIS TOOLS

KEYWORD ANALYSIS TOOLS UNCOVERING KEYWORDS

bit.ly/betterkeywords

UNCOVERING KEYWORDS

bit.ly/betterkeywords

GOOGLE INSIGHTS

KEYWORD QUESTIONS

https://freekeywords.wordtracker.com/keyword-questions/

KEYWORD QUESTIONS

https://freekeywords.wordtracker.com/keyword-questions/

ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION

ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION

ON PAGE OPTIMIZATION ON PAGE OPTIMIZATION

MORE KEYWORD HOMES

• Other Places for Your Keyword Phrases

• Meta-Description

• Alt-Tags

• Categories

• Tags

• Domain Name

LET’S START BLOGGING!

BLOG POST TITLE TIPS

• How to Maximize Your Results

• Lead with your best keywords

• The colon is your friend

• Must still read well

KEYWORD RICH TITLES

BLOG POST CONTENT TIPS

• How to Maximize Your Results

• Use at the beginning, sprinkle throughout

• Emphasize

• Use in headers, subheaders, alt-tags, tags

• Link appropriately

ALL IN ONE SEO PLUGIN

ALL IN ONE SEO PLUGIN SEO PLUGINS

SCRIBE SEO SCRIBE SEO

SCRIBE SEO GOT LINKS?

• Links are votes of confidence...

• But not all links are created equal

• The linking site

• Number of links

• Context

• Anchor text

CREATE VALUABLE CONTENT CREATE LINK BAIT

• Numbered lists

• How-to articles

• Embedded videos

• Best industry blogs

DIRECTORIES GUEST BLOGGING

HOW TO GET SUBSCRIBERS HOW TO GET SUBSCRIBERS

HOW TO GET SUBSCRIBERS GETTING SUBSCRIBERS

GETTING SUBSCRIBERS GETTING SUBSCRIBERS

EMAILING SUBSCRIBERS HOW TO GET SHARED

SHARING TOOLS SOCIAL MEDIA

HOW TO GET BUSINESS THE POWER OF MAGNETS

TRANSFER THAT SEO LOVE ROI - TRAFFIC REPORTS

DEALING WITH COMMENTS

• The Good

• The Bad

• The Spammy

MONETIZE YOUR BLOG

• Ads

• Affiliate programs

• E-books

• Lead generation

FINAL THOUGHTS

• Commit time and resources

FINAL THOUGHTS

• Commit time and resources

• SEO is essential

FINAL THOUGHTS

• Commit time and resources

• SEO is essential

• Build a subscriber base

FINAL THOUGHTS

• Commit time and resources

• SEO is essential

• Build a subscriber base

• Be patient

THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

THANK YOU

Rich Brooksflyte new media

www.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks