How to deal with your digital reputation

HOW to Deal with your digital reputation20 slides max. series

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7 out of 10 global business executives see their

reputations online as vulnerable.

This high estimate reflects executive anxiety

over reputation erosion in a

fiercely competitive and unpredictable business

environment

Risky Business: Reputations Online™ .A worldwide online survey of 703 senior executives conducted by Weber Shandwick

in cooperation with the Economist Intelligence Unit (EIU) © 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

The greatest reputation threat online to companies

negative media coverage (84%)

customer complaints in the media or on grievance sites online (71%)

negative word of mouth (54%)

dissatisfied employees

confidential leaks

Source : reputations-online magazine

+

© 2011/h20_02b01 ImagePro Communication Projects · www.imagepro.gr

Write-down what

would you like to be

your online reputation,

and why.

write


Learn about

your online

Reputation

Today.

find


Despite the findings

collect all valuable

information about

onLine activity

concerning your

Industry.

collect


Rationalize the gap

and find the roots.

Analyze


Prioritize findings

and describe actions

that are addressing

the issues.Describe


internal

Explore issues

that will affect

your onLine

reputation and may

arise from your

internal environment


Explore issues that

may arise from your

external environment(suppliers, service providers, outsourcers, wholesalers, retailers, associations etc.)

external


Review your corporate

web site and evaluate

the info provided regarding

your digital reputation issues evaluate

Your web site is your official communication channel. Obsolete, missing

and wrong info can ne misleading and leave space for rumors


Prepare

Based on your analysis, list top

potential issues and name the people

that will be possibly involved & exposed.

Plan Pro-active communication

content & actions for the top 3 issues.

(Mind about the reputation of people as of the corporation; involving and training them makes big difference)


Create an onLine reputation strategy that will:

-Cope with current issues

-prevent issues recur /appear

-contain a reputation sensitivity analysis

-build multi-level reputation mechanisms

-Contain worst case scenarios

-fill the gap

Strategy

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Reputation sensitivity

Segmentation idea

vulnerable

criticalNon-

critical

invulnerable

Applies primarily to market segments and onLine audiences but can be extended back to back to all the links of the chain

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Feed

“Feed them before you need them”

Contribute honest and useful information

to the selected onLine communities /individuals

about you.

Focus on knowledge that will make the difference

if things go tough. Immune them with “antibodies”

that will make them not only to resist,

but attack harmful rumors.


Open your doors and invite

your premium onLine audience

to know you better; to get

personally involved with you

and your people. Help them to

share the experience and keep

inviting…

Open


Don’t be afraid to test..

and discover what others think.

Test


Honesty

You have managed to

build a credible profile.

Be honest even at the toughest

times and don’t forget that

you must keep dialoguing.


Create & Launch innovative online tools

for info or For better service, that will

help you to be perceived as Leader.

Leadership


Your reputation

is vital for many

engage them wisely

*The so called new, interactive, online or social media are merciless

It’s a challenge.

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Documents

How to deal with your digital reputation