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Check out this presentation which focuses on all the major factors that you must check while doing SEO audit for a website!
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How to Do SEO Audit of Your Website
Created By
EZ Marketing Tech+1 (347)-507-5471 | [email protected] |
www.ezmarketingtech.com
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What Is SEO Audit?
Site audit, simply, means finding out what’s the current condition & overview of an website and finding out rooms for improvements!
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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Why You Need to do SEO Audit Know the current health status of your websiteIdentify the issues/problems that reduces your
website’s online visibilityDoing SEO in the right way through optimizing your
website for search engines.Improve your sales, conversions, leadsIncrease the possibility of getting large volume of
targeted online trafficFind out if all your web pages can be crawled and
indexed by search engines.Learn about your competitors and how to stay ahead
of them!+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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SEO AuditStart With Google: Do a “Site:Domain.com” search in
Google to find out:How many pages are returned in SERPIs the homepage showing up as the first resultIf the homepage isn’t showing up as the first result,
there could be issues, like a penalty or poor site architecture/internal linking, affecting the site.
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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Contents Check ListTitle: Are your content’s titles catchy? Including
keywords in contents?Content Length: Contents need to be 400+
words.Keyword Targeted Content: Site’s contents are
being written targeting main keywords of your website?
Keyword Density: Keywords density need to be with 1.5%-2%.
User Friendly: Is the text broken down into easy to read paragraphs?
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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Contents Check ListDuplicate Contents: Are you copying contents from
others? Do you already have duplicate contents in your website?
You can use tools like SmallSEOtools.com or copyscape.com to check plagiarism of your contents. Even you can check content’s uniqueness by searching manually in Google!
Internal Linking: Are you giving sufficient backlinks to related contents of your website?
External Linking:Is there any outbound links on your website?If so, do they pointed to relevant quality
websites?+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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Meta Tags Check List
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Meta Title: Meta titles should include main keywords and unique. Length need to be within 55-60 characters.
Meta Description: Keywords must be included in descriptions. Must be unique. Description length needs to be within 155-160 characters.
Meta Keyword: No longer a ranking factor. So not necessary to use. Instead, this practice may reveal your targeted KWs to your competitors.
Heading Tags: Heading Tags are 6 types (H1, H2…H6). For better result, use at least First 3 heading tags (H1,H2,H3) in your targeted page.
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Check List
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
URL Structure: No excessive parameters or session ID’s URLs exposed to search engines should be static.
Sitemap: Already has a XML sitemap? If yes, how well it has been optimized? Did you submitted the XML sitemap to Google
Webmaster Tool?
Robots: Do your website has a perfectly optimized robots.txt file? Has the entire site or important content been blocked
via the robots.txt?
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Check ListURL Canonicalization:
Either WWW or Non-WWW version of site is specified in Google Webmaster Tools
In case if you don’t know how to fix canonicalization from cPanel: http://www.htaccessbasics.com/force-www-nonwww-domain/
Cannibalization: Refers to using the same title for all pages of a website for better ranking. Also using the same anchor text while building links for different pages.
Make sure that each targeted pages have unique and different page titles and descriptions.
Image Alt Tags: Whether image tags have been used with all images Numerous tools are available for checking image alt tags of a
website like http://tools.seochat.com/tools/broken-links-images-tool/
+1 (347)-507-5471| [email protected] | www.ezmarketingtech.com
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Off-Page Check ListLoading Speed:
Whether the website taking longer time to load (standard loading time is around 2-3 seconds)
Check loading speed by using tools like: https://developers.google.com/speed/pagespeed/insights/ http://tools.pingdom.com/fpt/
Backlinks Number & Source: Check the backlinks number and quality Whether backlinks are coming from relevant websites. Check anchor text variation You can use backlink checker tools like
https://ahrefs.com/ http://www.backlinkwatch.com/ http://moz.com/researchtools/ose+1 (347)-507-5471 | [email protected] |
www.ezmarketingtech.com
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Off-Page Check ListBroken Links: Broken links are those which no longer work
now. Broken links usually create when the link pointing to a web page that has been moved or deleted.
Social Engagement: Check social engagement to measure popularity of
that website You can use social engagement measuring tools like
http://www.seocentro.com/tools/search-engines/link-popularity.html
Site Audit Tools: There are some really great site audit tools with which you can easily audit a website within minutes! Some tools are:
http://seositecheckup.com/ http://www.seoptimer.com/ http://www.woorank.com/
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
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Thanks a Lot for Reading This Presentation
This Presentation is created by EZ Marketing Tech.
+1 (347)-507-5471 | [email protected] | www.ezmarketingtech.com
