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How to keep a close How to keep a close
relationship with your relationship with your
Potential ClientsPotential Clients??
E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem
Sales leads from exhibitions Inquiries from trade magazines Web-site exposure Hundreds / thousands of potential
clients accumulated
Channels to expose Channels to expose to to new prospectsnew prospects
Did you utilize them?Did you utilize them?
If 80% of potential buyers are in your
hand, how do you manage them?
Manage Potential Clients Manage Potential Clients EffectivelyEffectively
Keep them in contact regularly
Update them with your new products
Keep them remember you & your products
Use a cost-effectively medium
E-mail Marketing for different E-mail Marketing for different purposespurposes
New product catalogue Marketing research Special stock offer Pre-show invitation After-show catalogue reminder Company development / awards National approval Seasonal greeting cards
Are you using these currently?Are you using these currently?
Send images >> For Current buyers
Send web links >> 99% of competitors do
this
Send attachments >> virus concern
Scan the catalogue >> e-mail size very huge
Send a professional e-catalogueSend a professional e-catalogue
Secure Offer / Marketing Secure Offer / Marketing ResearchResearch
No need to explore products in open eyes Prevent competitors to copy your designs
How to How to operateoperate??
Preparation (A) - Prepare your client list
Company Name E-mail
ABC Importer Eric Tam [email protected]
K Mart Louisa Fujii [email protected]
Wal Mart Terri Theresa TT@walmart
JC Penny Paul Golluto Paul@at&t.net
Quelle Sam Benjamin [email protected]
M&M Walter Mellon [email protected]
FJB Fashions Frank Benjamin [email protected]
BMI Helena Ma [email protected]
NBA Peter MacDonald [email protected]
How to operate?How to operate?
Preparation (B) - Production of your e-catalogue
How to operate?How to operate?
1) Access our platform and log-into your account
Account ID:
Password:
abc123
xxxxxxxx
How to operate?How to operate?
2) Select the e-catalogue to send
How to operate?How to operate?
3) Select/upload the e-mail addresses from
your own computer Name E-mail
Eric Mazer [email protected]
John Smith [email protected]
Tony Tang TT@walmart
Paul Cane Paul@at&t.net
Sam Erickson [email protected]
Mark Lee [email protected]
Frank Benjamin [email protected]
Hingh Marsh [email protected]
Peter Mac [email protected]
How to operate?How to operate?
4) Enter an attractive e-mail subject
5) Send your e-catalogue
How to operate?How to operate?
5) Confirmation of job requested
PackagesPackages
Monthly package:
Monthly catalogue of 5 products + 500
emailing HK$1,200
Monthly catalogue of 10 products + 1,000
emailing HK$2,200
Monthly catalogue of 20 products + 2,000
emailing HK$3,600
OptionsOptions
E-mail Buy (valid for 1 year):
5,000 emailing - HK$ 2,500 ($0.5 per email)
10,000 emailing - HK$ 4,000 ($0.4 per email)
Others CostsOthers Costs
Production of Catalogue:
Professional catalogue for 5 products - HK$1,000
Standardize catalogue - HK$50 per product
(min 10 products)
Photo shooting:
Each product (by digital camera) - HK$100
E-Mail Direct Marketing E-Mail Direct Marketing SystemSystem
