How to Make More Sales

with Email Marketing

Greig WhittonFounder, Evergrow

Matt WilkeMarketer, Maven Agency

Webinar outline

• What is email marketing?

• How does it work?

• What are the keys to success?

• Where should you begin?

Greig Whitton Matt Wilke

What is email marketing? Greig Whitton Matt Wilke

• Sharing content via email to:

− Nurture and convert potential customers

− Retain and promote to existing customers

What is email marketing? Greig Whitton Matt Wilke

• Sharing content via email to:

− Nurture and convert potential customers

− Retain and promote to existing customers

• NOT the same thing as spam.

Why bother with email?Greig Whitton Matt Wilke

• Over 2 billion people use email.

Why bother with email?Greig Whitton Matt Wilke

• Over 2 billion people use email.

• Over 180 billion emails are sent every day.

Why bother with email?Greig Whitton Matt Wilke

• Average revenue per email is $0.10.

Why bother with email?Greig Whitton Matt Wilke

• Average revenue per email is $0.10.

• Email is the easiest and most effective channel to use.

How does it work?Greig Whitton Matt Wilke

• For potential customers:

− Establish credibility, educate, and demonstrate value

− Monitor engagement to track readiness to buy

− Target engaged prospects with conversion offers

How does it work?Greig Whitton Matt Wilke

• For existing customers:

− Create additional value

− Send targeted offers

− Encourage word of mouth and referrals

How does it work?Greig Whitton Matt Wilke

• Evergrow prospect nurturing and conversion:

− Newsletters and free samples demonstrate value

How does it work?Greig Whitton Matt Wilke

• Evergrow prospect nurturing and conversion:

− Newsletters and free samples demonstrate value

− Clicks indicate engagement and readiness to buy

How does it work?Greig Whitton Matt Wilke

• Evergrow prospect nurturing and conversion:

− Newsletters and free samples demonstrate value

− Clicks indicate engagement and readiness to buy

− Sales capacity concentrated on engaged prospects

How does it work?Greig Whitton Matt Wilke

• Evergrow client engagement:

− Newsletters and webinar invitations create value

How does it work?Greig Whitton Matt Wilke

• Evergrow client engagement:

− Newsletters and webinar invitations create value

− Social share links encourage word of mouth

Keys to successGreig Whitton Matt Wilke

1. Earn permission first

Keys to successGreig Whitton Matt Wilke

2. Share content that people will actually value

Keys to successGreig Whitton Matt Wilke

3. Use a professional email management service

Keys to successGreig Whitton Matt Wilke

4. Link your email campaigns to your online presence

Keys to successGreig Whitton Matt Wilke

5. Establish a consistent schedule

Keys to successGreig Whitton Matt Wilke

6. Limit blatant promotional content

Keys to successGreig Whitton Matt Wilke

7. Spring clean your mailing list periodically

1. Prepare a plan

2. Get ideas and inspiration from other brands

3. Choose a professional email management service

4. Build your mailing list

5. Invest in professional design

Where should you begin? Greig Whitton Matt Wilke

• Evergrow forums

• Online marketing guides

• Greig: 021 671 8225

• Matt: 021 461 6817

Need more help?Greig Whitton Matt Wilke