How to Make Your Website Win You More Business

7/28/2019 How to Make Your Website Win You More Business

http://slidepdf.com/reader/full/how-to-make-your-website-win-you-more-business 1/36

wbsi

make

Business

Hw t

yu

w yu

by Jason norris



t©2013

Allteeved.ttbkllbeeduced,tedetevltem,tmttedbme—electc,meccl,tc,ecd,tewe—wtutwtteemmteuble,excetteclubequttevew.

Eveetbeemdetmketbkcmletedccuteble,butwttemled.Temtvded-b.Teutdteublellveetelbltebltteettwteecttldmemtemtctedtbk.



Ddctd t tpu, tt-up,

d th th pp ut th

wh d t d bk pc pp

tdtg.



4

Tbl o onns

Fowod 6

W Dos Wb Si Do? 8Yuwebtebde 9

Wtmkeetwebte? 10

Awebtevetmet 11

Dfning Audinc 12tettetmket 14

Ueulecue 16

Wo, W, Wy (Til W) 17Wtdwebectet 18

Wb Si Dsign 21Getwebdewlleteult 22

Fltut 27

G Noicd! 32Bl,ewlette 33

P-e-clck,clmed,PR 34



5



6

Fowod

e-bkbeewtteelewemcvctttt

mtt-ct,eetltd’wld-lltt-udete-

eeutvetjutwwebte,butetwebte.

De.Tecctetc(elemet)etwebteemle,

deedtt-wdbecueteevemuctuewttebevtt

mkebue,et,tve.S,uwebteeedtbeecet,well-

zed,dcle-tedtmdl.

Smelemetcetvtettemxttmkedwebte,

dttetee“t”wtwwebte.Teee,weve,

bccledwebeetlttvetdtetettme.Ivewtte

te-bkettweveteecledwebeetltwkble

mewkdvdeeuctext,exmle,dccettebleut

dedtlbeutulwebte,tteetlldelvetemeev-

ewwebte-tttedetbeleve.

Te-bkdwte-eexeeceeldvdul,u,tt-

u,evceel,eltel,dwlecmetketede

dtuttbuetttve.

McletvedtttevecledwebelemetttIe

tbkveelleledtemdmdeuddeeceteed-eult

tewebte.Itmwkwtteclettttutmetemtm-

ttlebutwtwkdwtde’twkmkwebteme

eectvedultmtelmkudubuemecmettve. Te-

bkexltele.



Fwd 7

“Wht pt wb dg t tht wb dg

t t b... uct.” — Cameron Moll



8

Chapter I

W dos

wb si do?

T ght t b y qut, but t hud b th

t qut yu k yu wh ttg vy w

wb pjct. I yu k t th y, y wb t ut

th, t wud tht t pp wh tk th

tk dgg wb t hv gtt t k th-

v tht vy qut.

Iteueuwebtebue,teeeumbetu

vetcdebeeuttctullbuldt.Aeubuldt

tetmkeme,temt,tuetwt“dcttete

cvet?”



Wht d wb t d? 9

cll,mtbueeuettlettwteteeevuu-

e.Hece,temevwebteetetlclet

tduweteecwtue,tlcteuwteve

ct/twueetut,dutbuldtutwttewld

ue,dtvetemeumtttutemt“beleve”.S,

eetll,tueectvecletdewcletlketudetdwttud,wtudt,dwtudt.Teeuwt,

w,dwttemet.Beecebutwtuwttceve,duwll

vedectucce.Imtbelevettuvetutuel

ucutme’edetveeewetewtu’ewtt

ellwllctullell,dctuetell.Let’tkettdebtute.Evec-

tue,eve,evelk,evebuttuldbeceullwded,lced,

etc.twdtemueuwebte:tellmetteetele

led.It’t,ewktetdt.Otewe,t’jutdtct.

You wb si is bidgcll,webteccueeucttewtteede.

1.Teldutedteweeuwttemt.Tewebteled

tewtututvevt.

2.Teldutedteequetmemt,e..ubcbetu

ewlette,ctctu.

3.Tebuuduct-uuevce.

4.Teedt,dwtteveedetewttemmuctttewt

ttlkbutudubuewtteed.Itce,tewebte

tteduede,tjuttbeleve,buttllwe.

Wecletkme“wtdewebted?”Ilwuetemeexmle:u

vteedetebdeduetete.Yuwttevtt

ctebdetude,weetewllbebletttebueelt-

bumet.Yuwebteeedtvdettbde.

Tectue,lk,butt,edledwduwebteetemtel

wtwctbuldt.



10

W mks g wb si? Teeemdwebte.Hweve,teeetmetwebteut

tee.Ielleelttdwebteml’tdeu…ell,w

wteutme?Iuetedwt“d”,wellte,te-bkbbl’tu.“Gd”teeem“et.”Adttetekeew

weveewetwebte.Tevtmjtwebteevebecmeet,

ecelbecuetevtmjtwebtecetetedwttewk

bemeeld.

Aetwebteuldtlctvteteedetuldlttte

edetct.tetdtttet

eu,dublteteu,temtudmetllevel,

ell.bedtellueedtudetdcetclemket-

.

Mtwebteedbecueteedebdldwebdevele.

Getwebteecetedbetdeveledetmkete,t.Let’lk

tttew.I,tetlclet,Icmedvtudubu-

eu,mexecttttuettteudemeetetd

metId’ttclld,tbumetId’ttcllbu.Tt’m

exectt.S,weIettee,uejutctettvecvetwt

medu cvet led twee tt, mexectt’t

beemet.Mexecttve’tbeemetd,mtlkel,uve’tete.

Slet’jututtuttee-ewdte-bkbutcetwebte

ttw.

Teeemeblemeuttee,butmue’ttulluted

tceele.Iettt.But,wteveucmtlevelwttece,I

belevettwewuldlleettetwebtewllmkelemucee,d

wllultmtelellu.Heetecuclt:teexectteveet

webtetuedetct.Dwellee?Gd!

Iutme,webteevemttmedum.It tewebtcul,

weemtele,tdemt,ettemtwd.Ite-

ect,webteeltlkebk,tttebtveteblttveede

eweectvemetteledkew(tuttekew).Get

webteejutlkeetel-el-ctbk-tetellttte

etewtededmketemtkectdmetmeeveete

ctetttmtteccleed.



Wht d wb t d? 11

A wb si is n invsmn

Eveu’etlellle,well-cedteeetl

bue.Ice,d’tbequcktdmuductettc’tbeldle.wd,teevelttlettc’tbeldveteteet.

Tettbemdeeettuuld,ttevelet,veeece

tewebttcutme,tetlemlee,buetedeeve

vetcquckldeldutmebutubuedteduct

evceuvete.

But,Idele,t’teuttujutvewebte,umutve

etwebteuwttbetkeeul.Getwebtecjectte

medelmwceectedwtmuclecm.

Teeveeltue.I’veeembcmwebtettweebdlde-

edddtvtetttecmletellckedelmdced-

blt.bdtem!Yucdbettettt!

Tetke-weettud’tvewebte,uwlluelbelbu-

ettecmettd.S,umet,ueedwebte!But,t

eet:t’teutvedwebte,juttewebteueed

etwebte.Iuetdmetttmctubue,t

eedtbeet.Tedeecebetweedwebtedetwebte

tectet,dwteedeectttet.Gdwebteetuede,

etwebteetubue.Iecueeveeteeeutt-utve

webte.Hweve,wewteevu,t’ctullbettetve

webtetllttveettmkeubuelkbdde’tel

uell.

Yuteekvlumebutubue.Yuwebtemttt

ubue.Mkeueutettuc.

No • More than 20 million shoppers are now online, purchasingevetmbktcmutetctelettetjet-lettultumet.Iucmet,meewllueutwtelltle.



12

Chapter II

Dfning

udinc?

Stt-up, bu d tpu d t b

t but th wy thy wk. chv th bt -

ut yu wb t, t ptt tht yu kw

yu tgt kt d d ut. Udtdg yu

tgt cut’ dgphc hp yu dt x-

cty wht yu wb t w ( hud) b, d wht kd tctc t w wk bt.

Bkwutetudecededut,uwllbemeeectvebuld-

te ttetewt te ele uwtteve. Kwwu

edewllbeteteccmketdetmettuwlldcue

elettdttuctembumu.

Obvuwtcludece

ebe,ede,

ce,lct(weetelve),

dtecl,wcmll

judedte

kdjbtemweeeteueld

.



Dg th udc? 13

Rte,tetmketllwutcuueedbdmee

eccmketttmelkeltbumutmtemket.Kw

uudece,kwteeed,dkwwttewllbelktdwe

tevtuwebte.Tkwledewllbetebumkettte-

e.

Smtmketekwttteeemubeteveuteted,d

tekwtttevemeewllel tevee. Hweve,dete

cume’etcetteetmed,udetddemc

mtcetltllelevttdevue.It’tllueultette

b-ctuevewutetcume.Heevemleexmle. Iu

vedecded,exmle,ttuductwllbeeedtwde,te

ueecwlltelluttteteuwebteuldbeeted,

wtwtelt-cledbckud,dtttuldvdexceveue

Flquckmvtextdctue.

Dg yu tgt kt t yu kw wh t kt, wht gug t u d wht

ktg x t utz. It k yu jb dg w cut d c-

pttv. Bu uth, Sth Gd h gt wy puttg t - “It’ uch btt t b #1

kt th t b #6 g kt.”



14

Attt,Idtwttedtmedwelltedeettetet

mket.Iueedmemt,tdmevlubletclete

ubjecttet,ueGletec“temtcedetet

mket”.

Iwllt:mllbueedStt-ueedtbemtbutwted

bue;teeedtbemtettecmettdettve.De

tetmketwllelukwweetmketdwtmkett.Oce

ultteclu,t’eeteteelmttmecclecete

clttellutteletedtclzewtelewtwmtee

mlteet.

Here are my fve critical tips or choosing the right target market or your

business:

1.Lktucuetteclet:Wmttemeezeu?W

utucuetcletbewlckeecmmtmet?Lk

cmmcctetcdteettemeu.Wcebte

mtbue?Itvelkelttteelelketemculdlbeetm

uduct/evce.Wteeddeuduct/evceulll?Wtbeet

declcctetcdubttetblettwllelutdut

mtecwd?

2.Lktucmett:Weucmetttet?Wete

cuetcutme?D’tetememket.Yumdcemket

ttteevelk.

3.Squeezetejuceut:Wteutltllteetueuducte-

vce.exttecetue,lt tebeettevde(dtebeet te

beet).Fexmle,dwebdeveleequltweblut.Te

eultbeetellkwebte.Aellkwebte

wllttctmecutmebecueteeetecmeldtut-

wt.Sultmtel,tebeetwebluttmecutmed

mkememe.

Oceuveubeetlted,mkeltelewveeedttu

beet ulll. F exmle, web devele culd ce t tet buee

wceteetedcetecletbe.Wlettllveeel,t

deveubetttm.



Dg th udc? 15

4. Lkteccdemc,dcde“cc”utet:

Fueuttlweeduductevce,butlwmt

lkeltbut.Tkbuttellwct:e,lct,ede,cmelevel,

eductllevel.

Pccecceedwttecldemtlcctetce-

le,clud:elt,tttude,vlue,teet,bbe,letle,dbev-

.

I demc dt be ecc u ec mket ell

meu’etttettuutue.Iu’eumllbue,

tecceeettdttumllbuequteecllecc.

Swtewulduwttcmetel,metemket

cm,metewebtettbblwtetuttetteudece

uwlct?Twtmetvetdutetmketme-

wk.Iuwttbettecmett,etebetetumve

vetemlct.Yuveueetteuddtebbld’t.I

uwttwmebue,ueedteewtcmmut--dexm-

eteed--beejum.

5.metevluteudect:Oceu’vedecdedtetmket,beue

tcdeteequet:

-Aeteeeueletttmcte?Wletdtbeecc,u

d’twttbeteccttuttletele.

-Wllmtetellbeetmmduct/evce?Wllteeeeedt?

DIudetdwtdvemtettmkedec?

-tedmduct/evcedmIcedtel?

-Iectemwtmmee?

-Aeteelcceble?

Tetcktdtteectblce.Yumbek,“HwdIdll

tmt?”ecleeectevedeut-

et.Secmzetcledbltttlkbututetmkettt

tlktutetmket.Secbldumweeeleutet

mketcmmuctete.Lkuveeult,cdecduct-

uveuw.Akucuetcutmeeedbck.



16

ttt

MkettmFbue

Weleuld

wetet?

Usul Rsoucs:

Pew Internet(ewteet.)ubleetedteetuem

vudemc.

Scarborough (Scbu.cm) ue e elee wt ueul dt d

metmeubleeetude.

YumbeuedwtucdjutbdecGle.Ive

ledveexmlebve.

wttu’vedetedutetmketu’lleedtcmeett

ecedektttmketwleecubddett.Ituld

exlwtuvete,wu’edeet,dweuldbu

mu.Let’cllt“TeleW”-W,Wt,W.Imetedteeke-

wdcteedcteteewewlltexmetemdetl.



Wh, Wht, Why (p W) 17

Chapter III

Wo, W,

Wy (Til W)

Oc w kw wht u wb t’ pup d wh w

tgtg, w w d t t wth ctt tht w

t wth th pp wh w vt u t. Ou pu-

p w b t gt ct ct ut th.

ewebteeedt“tketevtbted”deltemdwt

teelk.Adtmutbedequckl!Wtewec-

detttute,vteedtkwwttdext.le,

tmeewkwelltue.Iuedletutlweb

teet,uuldkwwttdwttteewetwd

ble.Itw,uwllvetebetmct.Ttbed,keemd

ttmtelewcmetuwebtew’tbecmecutme,eveu

vedetebetbleet.



18

Ict,teveecveteteteetudeecet,me-

l 1 ut 100vt wll ed uctct u,u, bu

met.Teee,eucutmemtt,mteled’t

cvettetvt. Bevt,u’llvetecetvetetu,

cvet,deullvtetemembetecletwktdteme.

Aukw,teIteetwcetedtetlcemtuce.

Pele,temtt,uetmttl,dteuulc:

etwtuwt,detut!Itectetutedetvdete

mteededbtue,tewlllktelewee.Keemdtt

lexlt,d“tewletwue”ebetketbcue

ctevde,tuwebte.Yuectvecletequewe

luttteblem,eed,deedwt.Pvdetewedte

wlletud.Futeme,uceeucletwtu

ctet,tewllwttetwtteweldeletwk.

S,teeuvt,mketectetccebledete.

Wiing good wbg conn:A,uetcmtblewtctetwt,dudtkww

tmxmzeumeewtteletumbewd,tedmeme

mewkteweb.Sectettveuetwtwtec-

tet.Betteete,eltdt.Idelwtmwclet,Ilw

ktemtwtetectetdedttmetedtdtwek.Weteclet

ubmttedd,ulld,mjbtdcult.Remembeteld:

t’lweetubtctttddcete.

Here are my fve essential tips or creating remarkable web site content.

1. riple W - WHO, WHA, and WHY:Temtmttecem-

tuwllewtuvtwue,wtud,wudt

,dwudt.(OK,ttuldbe“quduleW,”buttjutdd’tvete

mett).

eluettebllll,Iteewetwdble,wtedwu

W,Wt,dWttemet.

ble

dlcetewebtlk

ctetel.



Wh, Wht, Why (p W) 19

EXAMPLE: Itecdel(WHO)mllbuewe,tt-u,de-

vceel,(WHA)wtetmebuetue-t-dd-

exevemketttee,(WHY) tecetmeclet,mkeme

me,wtebuedvemetmetcutedlet.

Te WHO is:Wutetmket?(E..lde,buewe,-t...etc.)

Te WHA is: Wtdudtelte“w”ut?Dtueubue

ttle,buttewtuttlee.(E..ultteldtecte,

ctectdedcete,cdeemkewddmelktebet

tecbe...etc.)

Te WHY is:Wdudt?Ttemtmttttettemet.

Welebuwtueell.Wt’tevetmetuede?(E..

Dteeedmeclet?Aetelkmetmecutmzedd

eeettvewtee,etelkmeetwettemll

tuteccutebtu?)

Wktttemet,dttkeettble.Remembett

“leme”wetcmetwebtectet,becue,Idbve,elewt

tett,detut.

2. Make your content interesting: D’tjutvdedmtdct.

Mketlveldetetweeveble.tveelelme

wteebum.Oeteetvewtt,tebetwtelltme-

etmketemlu“vecvet”,edtbectul

dd.S,e,elluel,uevceuduct.Mkeuellkble.

Oceuwteuctet,e-edtdutueltuclet’e,

tettcvceueltbu,-u,equetuwevce.Wt

wuldmkeubuuduct?

ip: Iuetbeuelevcetedtdtlzeu

ctet,ktemtkeetemetledvcettuctet,butt

mketevelewd,tcuttectetdwzetec.Adedt

cwteecdwlldtu.



20

3. Write about things and provide inormation that you know well:Yuclet

emt,dtevebblledbwedtwteewebtette

wtuebeeldute.S,dtttbemeeuet,

ellmetud’tkwvewell.utlkeeveteleIec,et

umeect,butlmkequltuetetmemeeed

edute.D’tvedt.Iuttcveletcmedceucvcw,elewllbbltetutute.

4. Make your content load ast: (Ibetdd’teettecm,dd!)

Teetmettttettldlwl.Teecbem

etblem,dteucetettcmetmebeut

ud,butemembettuduwebdevelevectlveu

ctet.Smetttwtuctltewttucdeuweb

te.uteltetcdctvlble,becueetme,teltetvl-

blecdectccmlmewtlededucetemutcdeu

e.Telecde,temlleteeze.Uemllmettveteue

tetteletemtelee.Dtuemucuduweb

te.Ibelevetteelllket,t’teectve,d,mtmttl,t

ddttevellldtmetecmute.Fll,vdectetttb-

keuttdte.

5. Use words (key words) in your content that people will search or:

Kewdetewdttcutmeuetduteweuec

ee.Tedettmeueteewde.Yuuld

ce kewd tt ccutel efect u bue. Te uld be ecc

euttettetlcutme,butttw.Ocue,u’llb-

blveumeukewd.Tebetctckdeetkewd

deete.

Itemeubuewellkw,uetkewdte“AbutU”

e.Butmtcutmewllbe ecuductevce,tu

me.Al,tectemteewtwkucmett’te.Sec

eeeetutcdeed,ettle,blddlkedtexttbete

mtmttdelevttemute.Teee,teecewd

teeectuctetextemelmtt.

tettevtlcmetevewebtedvet/mkettl.

Ttwtbecmeeetlwebtewetevewdedtte

webledcteteulb.A tettc,tddeuve

ctetdetelmevtttteteeulb.mtte

wmultmed-beddfuwebte,cctetwmdt

equemettectuctuwebte.



Wb St Dg 21

Chapter IV

Wb SiDsign

T y, y wb t ut th tht cu t

uch pvdg v ut ctt d

t w tuctud t ppy v tht ctt t th

d. Wb t dt th bk pt. But

th thy th vd, . Wb t

ght b thught t wh btw th xt.

T k t ptv t udtd th du th-

ughy t utz t w by xptg t cpbt

wh ctg gt wb t.

Altu d c dee c mke b deece, et

web te de ’t cket cece d c el be let. M

-dee beleve tt te’e uble t cete vull le-

webtebecuetedd’tttcl,tttelckcetvef.



22

Teeecetdemxmdtecqueecledlte-

uetttewebtetluctl,butemkblet.Fteu

wwttelldelvette“wt”beutulwebde,Iecmmed

bkclledTePcleBeutulWebDebBed,wcuc

dmz.cm.

G wb dsignwill g sulsIdetdewebtettwllbetced,weteedtudetdw

uetectwtweb-te,wtetkdwtetebctteu-

e’bev.

Ue’bttewebe’tellvedeetmcutme’bt

teweetemctdlcucl.Ite,cutmemuet

vewcute,tequcklmve.Ouwebte,vtlcetecew

e,cmetetext,dclcktetlkttctceteteet.I

ct,teewllbeletteeted’tevelkt.Awellkwt

tecetmzee,ultellveveecdletmkeu

mct.Iteeuwebtede’tvequcklmeetue’exectt,

teBAKbuttclckeddteeccectued.

Here are my simple steps to great web design.

1. Aim or the simple and the straightorward:d’tcetemtddec

edleltdwtte’elk.ItectetWHO,WHA,AD

WHY,tedeuldtellue“ee’weettetwtuwt”.Eue

tctetewellzeddeeexteubelldwtle.Itutve

vtdquckldtmeectcl.

tet Blce: Blce llbuteu tt ude de t t

tedetete.Itlketeblcewetcevmmet

mmet.Iu’etceulbutwultut,tedewllbe-

cmeublcedtequckl.Yucmultetevulwetde

mw,ucwtcl,zedteddtemvlelemet.

Smle,mmldelwbet.Tkuwebteetlte.



Wb St Dg 23

Iut etltettclutteeddulldzed,udeted

tem,u’etleteetquckl.Hweve,uwlkddt-

meettcle,bt,dwelcm,uemelkeltbu.

Yuwtedwuductevceuvevdedtmt.

Keettd!

2. Navigational Balance: Weuudetdwuetectwtweb-

te,vtlblcebecmeketude. Telwtude-

tdutcul vtl t b lk t u te’ tcul

metc.dt,eteueGleAltccceutcm’

mtlet.Weedmtvttutet?Wtetemt

ed,dwtctdeletkebeelevute?

Oceukwmebutuetdwuvttectuwll

bebletudetdmeeceluvtlblce.

Iwd,teuletumbtt,teletevtuwebte,te

mectetdmtteewllttke.Ttbed,lkt

wtemtelelddwtemtelet.Teete

lduldvequcktmeedvblee-clckwtett

wceveetewtt.

3. Colour:Teeclclclmttlebue

dductmket.Aell,eecwttclvetewetlte

teldmetlttee.Hweve,jutlkeevetelett

tdwtwebtedde,wetcmetcl,keetmle.Wt

lttleeedvetuedbcudetdwtwkdwtde’t

utwllbeuwtcmzclceme.(Tecet

butcwebcl,edtccltu

ue,ttuAexemettlludteeectblce(tee’tt

wd).Yucmkemexemetueedttequet

eect.

Oetuwttkeemdtlwemembettclmve

deetmecvudemcdcultue,lwtkbut

utetmketdlemucucbuttebevdee-

ece.



24

Tree golden rules o choosing the right colors or your web site:

- Does your website need to sync with an existing color scheme? Te

tecebuetetteedtefecttebdtttecmled

ue.Wtcludeteetumketclltelcme?

- What kind o photos and graphics will you incorporate into the site?It’m-

ttttuclcemebeetutmtcume,dvceve.P-

tcctullbeetucetwetcmetccl

ute.Lkttectueuwllue,dttddtctcllette.

- Use only 3 main colors on your web site: Temecluue,tedet

becmetkeetemllmdceteblcedeect.

Ilwecmmedute60– 30– 10Rule. Teule ecettu

uldckteedeetclduetemt60%,30%d10%e-

ectvel.

• Te 60% will be the primary color of your site and set the overall tone of your

de.

• Te 30% should contrast with the 60% to create a visually striking eect.

• Te 10% is an ‘accent color’, which should complement either your primary or

ecdcl.

4. ypography: Te t te tck ubject t tlk but becue t

ecme m elemet. Mt ele ted tudeetmte te m-

tcetwetcmetwebde,deeel.Tee

tedectecevetctetttcjutbetwetedete

tkelce.Iueelttuvetbele,ueedtclmbutt

mdetucuellwttucceedtededut.

ctulletemtmttelemetde;tclte-

llmkebekulductdcbetedeecebetweeuweb

tebeetbed.Wedewebteclet,I cel

edutulttdtdeetedeette

ctext.It’btteduce,butuccetuccucl

edettdtetmeetwllvetelwtwleteed.



Wb St Dg 25

FON:

Ftl,let’mkeuewekwtedeecebetweeedet.

Seteteewttetctcetteedmelette.(Tee

tceectullcllede)deteteewtuttem.

FON SIZE:

detemetezeutextumutcdeteue:wt’t?

Wttudece?Iuwtutexttbecedel,mketled

eeteee.Studevewtt,meeteetedtectet,

mlletextcecueteedetcumetetext,tetc-

t.Hweve,te,mlletextmtdwtemdmeetul

teee.

Sweulduueteette?Studeveuetedtt,tem

bdtext,etemeedblewetcmett,butbecmele

edbletewebduetlwceeelut.Teeeteeelule

tumbtueettdetteweb.

Mvwmjuttebdtext,weeedtdecdeteeltvemtce

elemetudl,wttemtmttelemetdemdle

t-ze.

deteexmlebelw.



26

LEER SPACING & LINE WEIGH:

Oe ve mtt ect t, tt e velked, lette

c.Allte,tedeultlette-cvlueemleddtut

led.Itcbetedeecebetweemeeeductett.

Teeeluletumblette-cteletetext,telwete

lette-cvlue.

meteeexmle.

celcedutbdtextllwetlecleblcktext.

Iteecdexmle,educedle-etccueblemwtedblt

tccueteeetweeteextlebe.



Wb St Dg 27

READABILIY:

Fll,umutcdeteedbltutextwle.kelkt

utext.Akuel(dbeett),dutkelewllwtted

ttext?Tkbutwtucdtmketmeedble.Let’cet–we,

ce,ebtuelzbeed.Stujbtmketumeeetlebleuede.

Mkeueutextbkeuteblelet.Remembe

tt,te,ucuemetutebekuutextdmket

eeteee.

FINAL HOUGHS:

Te l t cete edble ctet tt l vull el. Gd

tece teedblt detetceett u webte.

Bdtwlldtctteede’ttetmevetebetcmed

dleddcumet.Wetwk,uedewllejlkt

udcumetdlwtutvteletttemdct

ttwetttduct.

Gdwebdetlmtedttekecledcuedee.Aectuc

cceblt, edbltdubltlt,t. It’butbe e-

l.Iecueututtee,detueetwetde.Teeet

ttetwebtetveldde.Teeetwtldde

tmkeeldecdtckttem.Wtmctetmemet

tem,bltldtemeedlvlble,t’eetevettt

exemet,dtecteteltvellwwttetllueewd

teeweeveetece.

w tt we kw wt web te , w we wll tet, w t wte

ctettetmvtble,dwtevettctetu

mxmumeult,wt’ext?Dweluc,dwetmket?Aewede?...

lmt,buttqute.



28

Chapter V

Rvision

Wh uchg wb t, yu c gt u-

b ptt thg yu g t k t c

v. S, b yu uc yu wb t t th wd,

t’ uu t hv chckt t t vw yu

k yu tuch. T t wy tt

dt tht gtt dug th dvpt tg.

B uchg yu t, vw t thughy t u

thg t chc. T w k btt u

xpc d hp yu t vd ucy ct

th c t .

keeveul,bedcled,dettdduel.Re-

membe:evltellmet“ee,”tlktmetme,

ctcleectve.Itceetktewebtewtmc-

ccvew,ecdeulue,evewuw,wt,dwtte-

met,eue,ezuvellmee,d.



Rv 29

Bellw,I’vevdedmlewtcbemeeelcecklt“lt-d”

tem.Hweve,tebete-lucceckltettu’vecutmzedu-

el.Olukwwtbeeded’tbeede,dwtue

ttceve.

Prooread:

Yu’veutltettwtuctetdcettettu

udecewllej.extte:Pedevetbeeuuttle.

Redevet.Eveu’velededt,edt.Getmeeelet

edt.Tee’lwmetu’llckudvetce.Seeuc

educetemuttextbkeetecc.

Redevewduteutlud,etecebetece,dllwPete

Elbw’dvce:“Lklceweeutumbleetlttemddle

etece.”Teewllbebvuwkwdetteedx.

Getculeelettwlleetlkvetewttet.Yuced

teeteddmlutut.It’ultccetmkeuctet

e-ee.

Add Google Analytics

Imee,GleAltclmtbettetltteecee.Ad,

t’ee!IueGleAltcmeuttllmclet’webte.It’

te-t,w’-wtttc.Yuettkwuwebttde-ut,d

tmketeeutmkemtdecbutumket

tte. Yucet mtevetmwuuelded

uwebte,wtele,wtetelded,weetewldtee

m,tdwttezetecmutemtdteteet

temte’eu.

Tetulelemkettvememltc.Glede

ttuwell,dt’ee!

Cross-Browser Checks:

Atmetteutue,webcdewlllkelbetddzed,wcwllmke

tetcmultlebweleeceltewebtecded

ccdttewebtdd. Hweve, tt ’tettece,ddeet

bweectdeetltcetcdct.



30

Oewttetuwebtecmtblttlduwebtem

cmuteucd,umdeetcmbtbwed

ettemble.Itcbetme-cum,duwlleedcce

twdevetcmuteltm.

Smevedeetettlevlbletevee,dmketetcmtbltlttleee.Smeemeue-edltte,dmeve

ctlbetteuetece.Iwlllevetututdcveteeu

lketwkwtbet.IueAdbeBweLb.

Check your search engine titles and descriptions or every page:

TmttbecuetmveuSEO(SecEeOtmzt).

Seceeedtuuevlumemttewebwtwe

mclled“bt”“de”.Teedecetedexwcct,

eetll,llteete’veuddtewdttectedtem.

Yueedtmkeueuwebtecludedtedexe.Temeelevt

uvellctetdueceettlee,tebetteukwll

be.WewllcvetemtceSEOtelctete-bk.

Links:D’tjutumellulkwk.ettembclcktem.

Al,tkbutwulkwk.Itbvutewuetttee

lk?Teuldtdutmtetetexttee.Al,d’tudele

texttt’tlkbecuetwllcueue.

Functionality check:

etevettul.Iuvectctm,tettdctuel

ttuceewtcmetu.Gettettetuwebte,tjut

mldedbuttewebte’tetmket.Stbckdwtcwue

uetewebte.It’mzwtu’llcku,ucwteueu

webtedeetltwuumete’duet.mmttceck

e:ctctm,ecuct,bketdl-e.

Backup:

Iuwebteudtbe,ueedbck-utte.utmewe

Itellu,uctveeuceuwebtetedw.Iudd’t

ledbckuuullte,leed.Tedmcmeweuwlleet

tve.Mttcmeeeewtbckuuted

dwldttucmutetbeted.



Rv 31

Final thoughts:

It’mtttlktdcdeevetuvedeweev

tewebtebeeluc.Tbecuecetwebte,demket

clltel,wtbkcedcve,dud’tlwduce

ubettuweutettted.Hweve,webteelttledeetmbktttucddttemeveeuublceet.

Mtttteevcecceutlkctclltwt

uveceted,teet’ellwt,twtuwtedt,

dedewlludetdwtubuebut.It’tlbut

ceckevetveteetwk.It’butmkuettttuweb

tetjutd,butet!



32

Chapter VI

G Noicd!

I y wy, th th t ptt chpt bcu

th wh w dw t tgth. I hv vd th “bt

t” bcu I tuy pt but cctg

pp wth th t thy d, d th g hw th

d fw. At t ght, th chpt t b ty

ccd wth wy t gt d t yu wb t,

but y hp tht yu c u th t tht

yu w d h t k yu wh bu -

cud, ct, d ppg t pp t

g t v.

Itcte,wewllbemlddetemlewtetuweb

tetce,wleexedme,,tlet, jutlttleme. It t

ctebutmketttee;wlltmeetteeedelelk

deee,meteccltteetettetetc.



Gt Ntcd! 33

Mltveueutdcetvedetmkebl

tecelcwdedwldwdeweb.Telelkeu,elew

edetemedtbuldetwebtettteleved.

Teeetudwucmteumllbuewebte.Wt

tetmxctvte,ucdetdcutemteectvemket-tctcutcultut.

Here are my fve “must do’s” to get your site noticed

Blogging: Sttbldblced.Blbuttuukwwell,d

veuedettuwld.Ablutumceubu-

e,deettumucmettdeductectdclet

tew,tewt,dtew.

Itde’tvetbevetmecum,ete.Itculdbel

twel.Udubtedl,tebetwtbltmltdwdwte

ced…butd’tlmtuel.Wtembltetmveut.

Wteebltee!

Newsletters:Eteeeu,tt-u,dmllbueelleedtve

ltllwe,ctct.Ttelebetmkettluwllve.

Hweve,uc’tjutbultdetebet.Yueedtwult

cll,dmctcbeteult.Hvlt200elewcu

tle,but,dcceedwtutteemueledwllveu

ZEROetu.

Aewletteubct.Subctevetctem.t

eveewwllcmetuwebtewlltttcutme;

weve,uceleculdveuemtkeetucwttem.ew-

letteeccettuvetutetlcutme;tuttemt

cetewllveuemtttteelt.Iuddjb

tt,tm,lketeletttdwtubue,tutet

eddedtletmecutme.

IbkPemMket,SetGddeeltbuldtw.

“Pemmkettevlee(ttet)delvetcted,e-

ldelevtmeetelewctullwttettem.”



34

ewletteetewd’tvetmetedubleved.It’

teelewwttlebutudubuetetme,t

u.Evemt,cemt,veutetudece eekdeu

bue,tculduct,tewu’edbue.Keeuclet

udted,dttteetuubcbe’md!Mtteeult

uewlettedctulleeuettcectdwveutetudecedbuldtteltmteudu.

Pay-per-click advertising:PPteedledvettt

uedwdeewebte,cludecee,weeul

web user clicks on your ad. Hence the title, ‘pay per click.’ So, if you’re selling prod-

uctevce,tmkeeetmkeledbulduclubtteme

tme.Hee’wtbtucvetemeclckcm

wlelbtuubcbeumbe.utlkeevetelemket,

tee’tdtdbkteubject,Iwlltetttedetl

wt.ButIwllt:keetcledttet:IudtudedPP

cmleetleecedetuttecmttIee

eteblzed.

AllIcdeeteetmetI’vedtmedtbk:

tebeteult,keetmle;beuetbeecc,d,evememttl,

tetecc.Oce,tet100elewedectlmctedbwt

udbettettet10,000we“bde”mtcte.Yum

cuuldbecveuettebetROIble.

Social media:Smltewlette,clmedelucmmuctewt

utetlcutmedecuetemtdevel eltwtu

dwtuvete.A,uuldvdecmellee-

let“lke”uFcebkellwuwtte,butuuldle

ctetttettemvtubltectwtuwebteeu-

lb.Tetewllbeemdedwte“tedb”tetlce.Scl

medelettlwd--mutmket:teeluteewt

eleetlkbutdwtecmmedtteve.

Public relations:Buldueuttdfuecemttt

dvtctucmwebte. Publceltetemtct-

eectvemetdmllbueetewee.Imtce,ublc

eltcmmucleexevetdvet,dcbecedbl

vlubletmllbue.Adeeleewlletumecveet

uculdevedem.But,teted,bdeeleewlletu

teblckbkulclewmcew.Beueuvede

edeelee.



Gt Ntcd! 35

Ade,ewduct,ecd-ettlee,ewlct

eclevet-teeellde.

Secd,mkeueueeleeteltetedteublct

bdctu’eedtt.Tmeembvu,butmeteeeu

mketemtkeedeeleelmttdm,dwtutcde-ublct’udece.

Stt’t.Yuwkwwtcetewwebtedwttdwtt

cetubledteweb.Gutteedmkeucku!Hvecdece

uvducetvt.Wttee,dtedvceIveeed,u

eedtettted.Tudebvulttededtbeltwd.Wt

Ivetedtdtdtlmwelexeecettect,u

cdtelttlekeeltueed.

Swtt.Remembetecujbttuedtcmewtetle?

Te’ee.Remembeweututudecut?Tt’et.But

develuwbuebewdbedteetvejb.

Ad,weveee,webtetlelweluwu

bue,butt’lvtlttel-temutbltttbue.Tej

bemlldbeu,ttuettlctlllteltvet

ubue.Yuwvetebckwlede,du,dlu,vete

wetmkeuwebteet



HeteudeS!Med,dtmketmbed

t,d.HelctteetveDecttem,

wt eblt mket m, bd memet, d

ewbuette.PtS!Med,ewkedttecbuede-

velmetddtlmkettevelcme.tbleue

DectDtl&DectmketSutmmuct,weeetc-

tedmjtlcmdledteectdulwdw-

ttve.’etettetecetvt,dvedlede.He

uqueleectedudetdmll-buetmd-zebue

mket.Hultmtetecmmtuc.’blttmxwtele

llwlkleddveebckudetmtmjutbuteve

tebueelttumeet.Heeequkcctewt

eltcutbutledwlletevetkemel,lete-

ul.Hbledbmbueel,mketexec,le-

el,dtveteeeu.Hewtebutewbuetellece,

mket,l,lededmtll,wtbuldbuetttve.

I2010,S!MedwmtedbteOkvlleBuecucl“evce

buetee”.I2011d2012,wvtedbEt&Yu

bleuettte“E&YEteeeutee”ceem.Mte-

cetl,IteAuut2012ueFlleMze,wdubbed“d’del

eteeeutedtle”.tudedmmucttteUvet

OttwdSmllBueMemettMcGllUvet.

N d Etpu,

Stt-up & ktg Adv, bgg,

d Pubc Spk.

JasonNorris

Auth th -Bk & Stt-up Adv

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