Presenting to WinYour opportunity to make a difference

Barry Katz

26 November 2009

Thank You

Authors@Google: Garr Reynolds

Thank You

Our Objective - What can you expect today?

An Opportunity to increase awareness, acquire Practical tools and techniques to Plan & Deliver winning presentations

Better Presentations = Better Results Key Content

• Strategy - expect success

• Tactics – communicate success

• Time to practice

Presentation Action Plan

1. Take notes

Wha

t did

I lear

n?

Its All About People Established 2001

Applied Materials, AmdocsBMC, CACiti Group Coca ColaComverse Checkpoint EBay, ECI, Eli LilyFedEx, Intel Leo Barnett Microsoft, MotorolaNICE, Ness, Nokia Orange, Roche, Siemens , SanDisk, SAP, Teva…

Step Back

(but don’t fall off)

You are here

SHIFT

What you need to focus on

32

1

Make a Move

From

• Make Money

• Feature functionality

• Power Point slides

• Data Dump

• Monolog

ToMake Meaning

How we create value for YOU

Unique Experience,

SensationStory telling

http://www.ted.com

http://www.presentationzen.com

http://www.slideshare.net

Strategy – Expect Success

• planning for Plan & Prepare

Make a choice of

what is important

let go of the rest

Focus Your Message

Step 1- Define ONE clear objective

• What do you want your audience to Do/Think/Feel• Is it realistic? Resources - Time - Phase - Audience• Is it simple, specific, easy to understand• State objective at opening repeat at close • (Do you have a hidden objective?)

Example

Do: start, stop continue specific action item

Think: change, influence a perception

Feel: create a positive or negative attitude, emotion

• Connect to target audience specific interest, needs• Early and often• Rule of three

Example:• Make money save money• Save time, effort, pain• Create hope, inspire, motivate• Directly solve their problem address defined need

Step 2 – Establish WIIFM

Planning your PresentationKnow your BIG Audience

Adapt presentation to KEY audience

• Let them know you know

• Create as much interaction as possible

• What’s their objective/expectation? does it match yours?

• What did they do just before? What will they do next?

• Previous knowledge, experience, preconceived ideas?

• Who are the experts, supports, shakers and movers?

MBWA WIIFM

Step 3 – Phrase a take home message

• One memorable focused relevant sentence• Make sure it sticks

Example: • Repeat take home message• Story, quote, anecdote, example • Metaphor, analogy, comparison• Visual, demo, gimmick• Interaction

Winston Churchill 1874-1965

You ask what is our aim?

I can answer in one word.

It is victory.

Victory at all cost –

victory in spite of all terrors –

victory however long and hard

the road may be,

for without victory

there is no survival.

Step 4 – Make memorable Opening & Close

• Have a strong attention grabbing opening statement• Make a strong memorable closing statement • Is it relevant to here and now?• Learn it by heart

Example:• Question – Involvement • Link – Connecting• Story/Anecdote – Identify• Quote – Memorable• Mind reading - Empathy• Begin with the end – Get to the point

Step 5 - Why YOU are there

• Best way to introduce/position yourself• Choose a suitable state of mind• State your personal added value attitude• The person behind the information• Personally & professionally express your greatness• Network MBWA

Five Steps to Success

1. Clearly defined and stated objective

2. Strong appeal to target audience needs

3. Focused take home message

4. Memorable opening & closing statement

5. Personal added value

Tactics – Communicate Success

Its all in the delivery

•Passion

•Credibility

•Confidence

•Trust

•Simple

Its All About People

Your turn to Ask

Make Your Next Presentation

Your Best Presentation

Take the first step today

Thank you for being

barryk@katzu.com +972 522 642789