The “Me” Generation

Can Be Scary

What’s in it for me?

They Want to Know

Give to Get

What’s Culture Got to Do With It?

How PR People Bloggers Can Tactfully Locate, Pitch Influential

My Success is Your Success

How PR People Bloggers Can Tactfully Locate, Pitch Influential

We’re In This Together

Trust Me, It Matters

Not Just to You

Image: guardian.co.uk

Give Them a Voice

Encourage Them to Show Their Smarts

And To Be Thoughtful

Teach The Concept of TMI

Fired him for being funny. Fired him for being spontaneous. Fired him for being relevant. Fired him for alighting ever so gently, like a canary taking its perch, on a dowel of human truth. You know -- the

way social media is supposed to be, because the whole point of it is to discard

archaic and abrasive concepts of messaging in favor of actual conversations.

-AdAge

Keep Your Promises

Make It Easy to Like You

Be Thoughtful