How to Maximize Your Auction Fundraising

Brian D’Angelo

Marketing and Sales Operations Manager

Who Is BiddingForGood?

The undisputed leader in fundraising auctions and events

for organizations of every size and shape.

• Founded in 2003

• Over 31,000 auctions/events run

• Raised over $335 million and counting…

• Works with all types of schools and non-profits

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Auctions Tap A Different Pool Of $$

• Supporters have a specific budget that they tap

to give charitable donations

• Auctions tap household

discretionary spending:

- Sports tickets

- Theater tickets

- Restaurant certificates

- Travel: all come out of

a household/gift budget…

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It’s All About…

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Online Means More Bidders

Invite your ENTIRE community to your auction

• Think outside of the attendees at your event, or your usual donor pool

• Take advantage of email lists, mailing lists, and social networks to drive

traffic to your auction and attract more bidders

• Attracting new bidders to your auction helps build your donor list

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The Anytime, Anywhere Fundraiser

A fundraising auction that allows bidders

to bid on any device from anywhere.

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• Online

• At school events

• At galas

• At golf tournaments

• In stadiums

Several Ways To Run Your Event

The BiddingForGood platform is flexible

Event

Details

Tickets

Social

Sharing

Your

Brand

Tell Your StoryAccept

Donations

Track

progress

It’s Easier than You Think to Build Your Event WebsiteOur template-based system enables you to have an event homepage up in under an hour.

Best Categories For Online Auctions

• Dining

• Travel

• Entertainment/Celebrities

• Unique Experiences

• Fund-a-Need

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Fully integrated event management

We’re helping our clients raise more money and

we’re minimizing the work and the stress to do it.

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Live Event Features

Ticketing

Table seating

Streamlined registration/checkout

Mobile Bidding

Leaderboard

Quick sale

More relaxed auction committees

Sell Tickets Online

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Table Seating

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Our table seating tool helps you to plan your room layout with ease

Our drag and drop tool allows you to seat your guests and arrange your space before your event

Smartphones are Replacing Bid Sheets

Streamlined registration, bidding, and checkout

When you power your silent auction with mobile

bidding, our platform collects and stores all bids

and bidder information, alleviating several silent

auction woes.

What takes the place of clipboards?

Any smartphone or tablet, laptops

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Traditional silent auction = crowds

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How bidding works at the event

• It’s a mobile version of our site

• Day of event registration –

guests receive text message

with auction url

• Let the bidding begin

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A Better Bidder Experience

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Before the event

• Register to bid

• View catalog online

After the event

• Payments processed

• Go home happy!

During the event

• Receive outbid alerts

• Bid competitively without

interrupting the party

Encourage more bidding

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5 MINS

LEFT TO

BID!

YOU HAVE

BEEN

OUT BID

Outbid Alerts Max Bids Bid Extension

PLACE

MAX BID

First timers mobile checklist

Connectivity assessment

Spread the word that you’re doing mobile

Guests, board, volunteers etc.

Train your volunteers and your auctioneer

Set up bidding kiosks

Have charging station

Get ready for some fun

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Leaderboards keeps guests engaged

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• Promote sponsors

• Show auction progress and highlight featured items

• Thank donors & volunteers

Quick sale feature

With our point of sale system, you can roll all

transactions from your event into our system.

• Tickets

• Silent and live auction items

• Raffles

• Paddle-up

• Buy now

Checkout is a breeze…

guests go home happy

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Health Education Arts, Culture, & Humanities

Media Community Service

Corporate

Charities we have worked with

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• First time auction raised

almost $50,000

• Gala Celebration

• Online Auction Before

• Mobile Bidding During

• Auction closed day after the

event.

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Theatres

There’s No Business

Like Show Business Online to Bid Sheets

Golf Tournaments

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Build your item catalog to match community interest

Gear:

A Hybrid Club

Memorabilia:

Arnold Palmer Shadowbox

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Golf Outings:

18 holes of golf at a clubUnique Experiences

US Open: Trophy Club Passes

Utilize Sponsorships

On the course + your online auction site = more $$

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Consider the venue

Ideas:

• Sponsor signs on course

• Item descriptions on course

• Auction URL on Snack Cart

• Print the auction URL on the score cards

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• Passionate supporters: Listeners keep public radio

on the airwaves

• Promotion: Used on-air promotion to promote the

auction and their goals

• Hosted a kick-off event for their

most passionate supporters

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Online Auction

Great Packages, Stellar Promotion Online Only

• Partnered with other

Western State NPR stations

for the Western States

Online Auction

• Each station solicited items

in their market

• Each station promoted

the auction on-air

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Partnerships

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Sponsorships drove big $$

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This school did it all

• Sold tickets online - $32K

• Strong catalog

• Opened online auction days

ahead of the event

• Live auction and paid

sponsorships

• Paddle Up supported

scholarships

• Remnant Auction raised $30K

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Some stats

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Tapping into local passion

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Fabulous packages

Creative Promotion

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Promotion is essential: large database, constant emails,

information in conference packets, leaderboard

Buy in from all over the country: Asked chapters all over US for

item donations, especially if specific to their region

Mobile allows people to bid during conference, travelling, hotel

room afterwards. Open online bidding days ahead of conference

Volunteers & Visibility: Prominently featured in conference

entrance, with rotating teams constantly reaching out to

passerbys proactively.

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Massive community, huge event

Maximizing for items and biddingMobile

Bidding

Summary

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Find the passion within and without your organization

Build a great auction catalog

Promote it every way you can

Partner smartly

We’re Here To Help…

Support Options

• Email and phone

• Knowledgebase

• Planning center with videos, tutorials, webinars and checklists

How We Help You Raise More Money

• Include more bidders from your community

• Get more items with tools to request more item donations and manage

volunteers

• Use mobile bidding at your event for a better bidder experience and

more participation

• Sell sponsorships

• Collect cash donations online

• Sell tickets online

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“I found that the cost to run a BiddingForGood

auction is greatly outweighed by the benefits they

provide. My auction will generate more revenue

than it ever has before....

I highly recommend this program for anyone

currently running an online auction or those

considering it for the first time.”

-Junior Achievement of Akron Area

Happy Fundraising!

No one has more experience than we do in helping nonprofits

and schools raise money at their fundraising events.

Our complete, end-to-end event management solution offers our customers an

increased opportunity to raise more money and include more of their community

in bidding on their auctions

Our customers tell us that they raise more money from successful online

auctions and events with happy bidders, less frazzled staff, and an expanded

community supporting their cause.

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