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HOW TO PROMOTE MEDICAL PRODUCTS ON SOCIAL MEDIA?Prepared by Tony Young, Creative Director NextWave Creative
Grumpy Cat thinking• People in general using social media marketing
Social Media• Over 100 different social media platforms today• Popular Social Media
• Facebook• Twitter• LinkedIn• Etc….
• Regional Social Media• Sina Weibo (China)• Vkontakte (Russia)• Odnoklassniki (Russia)• Etc…
So which one is good for marketing?
Social Media Marketing• Consider the following questions
• Who is your target?• Age, gender, sexuality, race, regional, etc.
• What kind of personality do the people usually have?• Laid-back? Serious? Mature?• The message can reflect your attitude toward the consumer.
• You have to use more formal words and tone for mature consumers. • You can use informal words and tones for younger consumers.
• When are your target group of consumer access the social media usually?• Time-management
• For example: Social media activities are very active in 8am – 12pm (New York Time) in China, but less active in the US.
• Remember: social media has activities 24 hours/ 7 days. It is better to plan and organize.
Social Media Marketing• “DO”
• Narrow the target. • Find out the social media that your potential clients/customers often use
or mostly use• Friendly and personal reach the customer.• BE CREATIVE!
• “DON’T” • Use all different social media that you have been using (Very
dangerous)• No specified plan (disorganized)• No time-management (disorganized)• Randomly put messages on social media (make your business like
spam)• Ignore the request from potential customer on social media (VERY
WRONG).
Medical Products and Social Media• General Image of medical products
• Boring• You use it when you are sick• Monochrome Colours• Consumers are more mature
So does that mean these products can be promoted on Facebook only?
NO
Medical Products and Social Media
Rule (1) for Social Media Marketing
(1) Be creative• Go back to your products list and classify them (Medical
products)• For example: Eric owns www.cpapoutlet.ca
• List of products• Accessories (lotions, pillows..etc)• Humidifiers• Machines• Masks• Etc..
• Which one can potential have more consumers? Lotions and Pillows!
Medical Products and Social Media• Target these products and create some messages attracts
consumers.• For example: Instagram - Post a picture related to lotion products
and have good descriptions• For example: Facebook – Facebook Marketing (place the ads and
control the target)• For example: StumbleUpon – Social Bookmarking• For example: Pinterest – Pin the product in specific group
• Etc….
Medical Products and Social Media• Rule (2) for Social Media Marketing
(2) Be PersonalCommon mistake for business organization on social media marketing
Ignore the messages from social media
Care the “likes” and “followers”
YOU FAIL
SOCIAL MEDIA MARKETING.
Medical Products and Social Media• So how do you reach the potential consumer / client?
• Be friendly – remember – human uses social media and not robots. They are talking to you and treating you as human. So you should treat them as human as well.
• Idea: Customer Service.
Example:
Interaction with Fans on Facebook• Ask questions
Interaction with people on LinkedIn• Join group and make connections (For wholesales)
REMEMBER: Choices of words and tones in messages
Medical Products and Social Media• Rule (3) for Social Media Marketing
(3) BE ORGANIZEDSome people randomly post messages on Social media for marketing without a plan
SPAM? NO!
Medical Products and Social Media• Without a plan, the message on Social Media can be like
spam, scam, or message created by machines. • THAT IS A BIG TURN OFF
• People don’t want to have spam on their social media• So.. Delete…Block…Ignore!
- Be Consistent.- Time organized - Plan to post the message regularly.- Not like robot created messages.
Few small tips for helping social media marketing
(1) Find someone to promote your business by using Fiverr.com (US) / Sooqini.com (UK)
• Cheap and effective• Has to be careful select the service providers.
(2) Create backlinks
Increase the ranking on search engines- Yahoo! Answers – answer people questions related to your
business- Create blog messages- Reply blog comments with your business links
(3) SEO and hashtags• People can search your products quickly
Follow all these rules.. Grumpy cat is like..
Credits• This Powerpoint is created by Tony Young, Creative
Director NextWave Creative• http://nextwave-creative.com
• Picture credit:• http://www.grumpycats.com/
• CPAC Outlet: https://www.cpapoutlet.ca/