TYREXS(Tyre Extension Services)

How to Sell Tyres?

Presented for

Annual Sales Meeting

TYREXS(Tyre Extension Services)

Know Your Customer

Cash Sensitive or Quality Concern

TYREXS(Tyre Extension Services)

Find Out (Doctor)… • Current tyre performance (scrap tyres

study,drilled down data, interview) etc…• Analyze factors affecting tyre

performace (load, speed, distance travelled, road condition, tyre maintenance, tyre brand/type) etc…

• Probing for perceived urgent problem (tyre not attend expectation or promise improvement)

TYREXS(Tyre Extension Services)

Create Proposal (Consultant)… • Probing Solving (reduce sidewall cut,

tread/tearing, exploding tyres etc)• Improvement (Increase life time,

increase production, consignment stock,tyre outsourcing etc)

TYREXS(Tyre Extension Services)

Implementation Plan (Architect)…

• Explain, establish supply system• Advice tyre storage and handling

system• Supervising tyre mounting/demounting• Determine tyre inflation prssure and

maintenance/monitoring• Suggest tyre servicing

TYREXS(Tyre Extension Services)

Settle Monitoring System (Coach)…

• Build up Tyre awareness program involving Tyremen, Driver, Operations, Vehicle maintenance etc

• Asses regulary and reporting on regular basis

• Treated the above info as feed back for improvement

TYREXS(Tyre Extension Services)Harvesting the result (Farmer)

… • Setting KPI (TUR, Actual Life Time,

Scrap Mode, Wear Rate etc)• Analyze result, feed back on

achievement

TYREXS(Tyre Extension Services)

When tyres perform when “not”

• Dive into tyre construction• Digging tread pattern/compound choice• Flight hours matter

TYREXS(Tyre Extension Services)

The casing are made of several

plies bonded diagonally from

bead to bead

The crown and sidewall are

formed by the same ply structure

Bias Tyre Bias Tyre

TYREXS(Tyre Extension Services)

The consequences

The consequences

When the sidewall flex

The tread will squirm and lead to

Lateral friction on the tread which causes faster

wear, and more heat generation

TYREXS(Tyre Extension Services)

The casing has only one radial ply

The tread is stabilised by a belt made up of several

plies

+

Radial Tire Radial Tire

The sidewall and tread functions

separately

TYREXS(Tyre Extension Services)

When the sidewall flex

The The

consequencesconsequences

•The tread is unaffected by the flexing of sidewall, so that

•No lateral friction

•Less heat generation

•Longer tyre life

•Lower fuel consumption

TYREXS(Tyre Extension Services)Radial Tire AdvantageRadial Tire Advantage

Radial tires offer superior performance compared to bias ply tires for most applications.

Tread LifeHeat ResistanceTread Cut ResistanceSide Cut ResistanceTractionFlotationStabilityFuel EconomyReparabilitySize Availability

Radial Bias

TYREXS(Tyre Extension Services)

Questions…

• Which one happen, bias conducive or radial choice

Let’s Discuss !!!