How to Turn Big Data Into Business Value Making the Impossible Possible Oscar Trompe

7/28/2019 How to Turn Big Data Into Business Value Making the Impossible Possible Oscar Trompe

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How to turn Big Data into Business value?making the impossible possible

OscarTromp

EMEA lead for SAP HANA

Internal


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2013 SAP AG. All rights reserved. 3

Speed of Business ChangeYears It Took to Reach a Market Audience of 50 Million

Radio

38 years

TV

13 years

Internet

4 years

iPod

3 years

Facebook

2 years

The difficulty lies not so much in developingnew ideas as in escaping from old ones

(J ohn Maynard Keynes)


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Retail & CPGSAP HANA will deliver real-time POS insight across full landscape


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TelcoSAP HANA will deliver real time Offer Management


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SAP HANA in Action:Query Performance in Telecommunications

Before SAP HANA With SAP HANA

9 seconds

10 minutes

Please refer to the latest HANA Hardware sizing for the latest certified hardware sizes for maximum storage size on HANA 1.0.

Above tests were done in the SAP Lab with customer data-sets.

Runs67x

faster2.8 seconds

analysis processing time

2000stores

2billion records

55million dimensions


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UtilitiesSAP HANA will deliver real-time Data Profiling as well as Grid

Operational Analysis


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ManufacuringSAP HANA will deliver real-time Margin Calculation/Analytics



Oil & GasSAP HANA will deliver real-time analytics for maintenance



Oil & Gas Complex Event Analysis



SAP Advanced Planner and Optimizerwith liveCacheAnalyze huge amount of supply chain data from company and partner

processes

Real time information for planning issues including supply networkplanning, demand planning, production planning

Over 2000 customers

The evolution of In-Memory at SAP

SAP NetWeaver Enterprise Search

Search for data across different sources simultaneously

structured data(e.g. ERP applications & business intelligence data)

unstructured data (e.g. PDFs, Microsoft Office formats, HTML)

Single entry point for your work

2010 SAP High-Performance Analytic Appliance

2006 SAP NetWeaver BW Accelerator (BWA)

2004 SAP NetWeaver Enterprise Search (TREX)

1999 SAP Advanced Planner and Optimizer

SAP NetWeaver BW Accelerator (BWA)

Outstanding query performance for BW

TCO reduction for BW - no aggregations, less disk space, reduced

comlexety

Data latency reduction shortened rollup and change runs times

Over 1000 Customers

SAP High-Performance Analytic Appliance (HANA)

Analyze information in real-time at unprecedented speeds on large

volumes of non-aggregated data.

Create flexible analytic models based on real-time and historic businessdata

Foundation for new category of applications (e.g., planning, simulation) to

significantly outperform current applications in category

Minimizes data duplication



SAP In-Memory computing

Application Layer

Data Layer

In-Memory Computing Imperative

Avoid movement of detailed data calculate first, then move results

High performant apps delegate data intense

operations to the in-memory computing

Todays applications execute many data

intense operations in the application layer

Client


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RetailSAP HANA will deliver real-time sales promotion as it happens


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BankingSAP HANA will deliver real-time customer profiling as it happens


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BankingSAP HANA will deliver real-time customer profiling as it happens


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GamingSAP HANA will deliver real-time offer management


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Because nowyou can

have split second answers to complicated questions

across your entire supply chain

instantly change your distribution based on actual

consumption and availability

instantly predict customer needs and revenue

opportunities

predict cash flows to manage collections, risk and short-

term borrowing in real time


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How fast do you want to go??

Not everythingshould run at the

speed of HANA


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Lets Win Together!Have a Great 2010!

No Limits

In-Memory Computing


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Thank You!

Contact information:

Oscar Trompe

EMEA lead for SAP HANA

[email protected]

http://www.saphana.com/


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Gartners View

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How to Turn Big Data Into Business Value Making the Impossible Possible Oscar Trompe