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How VoIP, UC and Mobility Are Enabling The Distributed Enterprise Robin Gareiss Executive Vice President, Sr. Founding Partner Nemertes Research www.nemertes.com

How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

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Page 1: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

How VoIP, UC and Mobility Are

Enabling The Distributed Enterprise

Robin Gareiss

Executive Vice President, Sr. Founding Partner

Nemertes Research

www.nemertes.com

Page 2: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

• About Nemertes

• Organizational Trends

• VoIP & UC Technology Overview & Adoption Trends

• WAN Technology Overview & Adoption Trends

• Mobility Technology Overview & Adoption Trends

• Recommendations

Agenda

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 3: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

• Quantifies the business impact of

emerging technologies since 2002

• Conducts in-depth interviews with

IT professionals

• Advises businesses on critical issues

such as:• Unified Communications

• Social Computing

• Data Centers & Cloud Computing

• Security

• Next-generation WANs

• Cost models, RFPs, Architectures,

Strategies

Nemertes: Bridging the Gap Between Business & IT

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 4: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Organizational Trends

Page 5: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

5

Organizational Changes

• Integration between technology “silos”(apps, networking, security)

• Interaction with groups outside IT (HR, legal, personnel, facilities)

• More matrixed structure

• Balance openness with effectiveness--limit who’s in the critical path!

Convergence changes organizational dynamics

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 6: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

10 Steps for Identifying Business Issues

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 7: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Reporting Structure Option

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 8: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Why Make IT More Strategic?

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 9: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Why Push for Business/IT Liaisons?

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 10: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Unified Communications and

Collaboration: Technology

and Overview

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 11: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Technology Architecture & Evolution

VoIP

IP Video

E-mail

Presen

ce

IM

Web conferencing

IP CC

Social Computing

Fixed Mobile Convergence

Communications-Enabled Business Process

Management, Directory, Security

UM

Co

mm

on

Pro

toco

ls (SIP,S

IMP

LE

,XM

PP

)

Handsets

Web portals

Office productivity

apps

User Interfaces

DashboardDesktop

video

IP audio conferencing

Telepresence

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 12: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

UC Trending: % Doing SomethingWith UC

UC Adoption, 2007-2011

17%

47%

60%

70%

80%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2007 2008 2009 2010 2011

(Projected)

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 13: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Softphone Client State of Deployment

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 14: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Softphone Use Cases

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 15: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Social Computing Adoption

62.9%

45.4%

40.2%

76.1%

58.7%

58.7%

30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Shared Workspace

Wikis

Blogs

2010

2008

76.1%

58.7%

40.2%

58.7%

45.4%

62.9%

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 16: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Formal Social Strategy

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 17: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Social Challenges

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 18: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Managed Services-Growth Rate

0%

10%

20%

30%

40%

50%

60%

70%

80%

2007 2008 2009 2010

27%

46%

63%73%

Managed Services Adoption (all types)

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 19: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Managed Services Drivers

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 20: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

UC Deployment: Key Questions

• When does the hardphone become irrelevant?

• How will you integrate communications infrastructure and collaborative applications into your mobile devices?

• Which mobile devices? (More on this later)

• At what point does UC (and/or its components) become commoditized?

• And how does that affect hosted/managed/cloud services decisions?

• How will your social-computing strategy affect competitiveness within your organization?

• Who will be noticed for thought leadership through internal blogs, for example?

• Is your WAN ready for the demand?

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 21: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

WAN Technology and

Overview

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 22: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Trend Slide: MPLS

24%

42%

76%

84%

80% 81% 82%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2004 2006 2007 2009 2010 2011 2012

(Projected)MPLS Adoption, 2004-2010

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 23: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Trend Slide: Carrier Ethernet

46%

53%

73%71%

75%77%

30%

40%

50%

60%

70%

80%

2007 2008 2009 2010 2011 2012

(Projected)Ethernet Adoption, 2007-2010

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 24: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Trend Slide: SIP Trunking Adoption

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 25: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

WAN Optimization Deployment

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 26: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

WAN: Key Questions

• What applications/functions will go to the carrier “cloud” and when?

• What are the drivers?

• Do you adopt a regional or global approach to your WAN?

• SIP trunking NNIs will play a role in this decision

• Will you manage the network or outsource it?

• Who will be noticed for thought leadership through internal blogs, for example?

• How will you control performance?

• Policy-based QoS? Dynamic bandwidth allocation?

• How will you handle the insatiable appetite for bandwidth?

• Will you roll mobility into your WAN RFP?

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 27: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

The Role of Mobility

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 28: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobility

• “Mobility” comprises a constellation of technologies, including:

• Handheld devices (PDAs, SmartPhones, Tablets)

• Mobile applications

• VOIP over wireless

• WiFi networks, public WiFi, emerging WiMax, cellular

• Wireless data use is increasing both in the enterprise and

carrier networks • Carriers have backed away from unlimited data plans due to oversubscription of

the edge

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 29: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobility Strategy

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 30: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobile Device Adoption

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 31: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

State of Deployment

Average: 44.9%

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 32: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobility Usually a Key Criterion

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 33: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobility Budget Change--2011

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 34: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Trend Slide: Wireless LAN

84%

88%

96%97%

75%

80%

85%

90%

95%

100%

2005 2007 2010 2011

WLAN Adoption, 2005-2011

(Projected)

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 35: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Percentage of Staffwith WLAN Access, with WLAN Only

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 36: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

802.11N Adoption

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 37: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Mobility: Key Questions

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

• Who will pay for/own mobile devices moving forward?

Employees, business, both?

– How will you handle security, legal issues?

• What is your tablet strategy?

• What are your business cases for wireless applications and

the overall expansion or contraction of mobility in the

enterprise?

• How will you leverage Fixed Mobile Convergence?

• Will you build a Mobile Device Management platform, and if

so when?

• What devices will you support? Where will outsourcing come

into play?

Page 38: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Closing Thoughts &

Recommendations

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 39: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Bottom Line

• Evaluate your IT organizational structure

and implement plans to become more

strategic

• Issue WAN RFP regularly

• Consider SIP trunking in your network

plans

• Get ahead of social networking usage.

Develop policy, assemble team to

determine how to leverage it!

• Develop a mobility strategy: Address

ownership, tax, security, operational

issues

• Consider outsourcing in all areas—where

it makes sense.

– Won’t always be cheaper.

– Full evaluation is necessary

© Nemertes Research 2011 www.nemertes.com 888-241-2685 DN1423

Page 40: How VoIP, UC and Mobility Are Enabling The Distributed ... · • Consider SIP trunking in your network plans • Get ahead of social networking usage. Develop policy, assemble team

Thank You

Robin Gareiss

Executive Vice President, Sr. Founding Partner

Nemertes Research

www.nemertes.com

[email protected]