Step 4: Review Process

How we do it?

Step 1: Prioritize

seafood for assessment

Step 2: Assemble seafood

information

Step 3: Create a draft

Report

Phase I: Internal Process Review

Phase II: Internal Science

Review

Phase III: External Peer-

Review

Step 6: Official Report & Recommendatio

ns

Step 5: Ranking Session

Includes importance to:NZ marketStrategic business partnersConservation partners

 

Includes:Peer-review published papersWork with key experts

 

Includes:Utilizing Seafood Watch criteria and Scoring Tool

Includes:Internal Process ReviewInternal Science ReviewExternal Peer Review

 

How do consumers interact?

In Store signageQR Code on productApp on smart phonesWebsitePamphlet