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How you can reach the world. derStandard.at 2013 advertising types
Ad placements can
also be ordered via
derStandard.at!
/Mobil
*) Austria people aged 14 and over, who have visited our site several times during the survey period. This
reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media).
Number Source * ÖWA Plus QIV 2012
** ÖWA 05/2013
Individual Persons
(Austrian Unique Users age 14+) 1.400.666* per Month
Individual Persons
(Austrian Unique Users age 14+) 211.929* per Day (Mo-Fr)
Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients)
3.434.881** per Month
Visits 16.474.148** Per Month
Page Requests
(Page Impressions) 79.168.621** per Month
Time Spent per Visit 08:43** Entire Site (minutes)
Use Time /Page= Ad exposure time 01:49** Minutes per Page
Media Data from derStandard.at
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Advertising types overview Dynamically positioned advertising types You specify how many users you want to reach and the maximum desired advertising contacts per user.
Advertorial / Sitelink Seite 7 Article-Page Exklusive Seite 16
Billboard Seite 15
Sitebar Seite 14
Button – Article adjacency Seite 8
eJunior Page / Skyscraper Seite 11
L-Ad Large Seite 13
Banner Seite 6
Flashbar Seite 17
TV commercial Seite 19 Content Ad / Rectangle Seite 10
SuperBanner Seite 9 More on the Subject Seite 18
L-Ad Seite 12
Mobile advertising Seite 20
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Advertising types overview
Billboard Seite 23 Mutation full/
Mutation medium Seite 32
Mutation light
Newsletter Seite 31
L-Ad Seite 24
Content Ad left / centre / right Seite 28
Skyline Button Seite 30
SuperBanner Seite 22
Sitebar Seite 26
L-Ad Large Seite 25
iPad Seite 33
Advertorial / Promotion Seite 29
eFlyer Seite 27
Stationary advertising types These advertising types are stationary on the website and will therefore appear each time the page is downloaded.
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Dynamically positioned advertising types
Your desired advertisement is evenly distributed across the page downloads
This type of advertisement positioning demonstrates the ad distribution advantages of internet advertising
Optimising the defined advertisement budget by defining parameters such as:
- Location (Geo-Targeting)
- Behaviour Targeting and buying interests (socio demographics)
- Share of voice (advertising impact)
- Environment (Target audience)
- Chronological diffusion
- Frequency Capping (maximum number of advertising contacts per user)
- Number of users reached (Unique User Targeting)
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Banner
The classic form of internet
advertising in the 468 x 60 pixel
format.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format: 468x60 pixels, gif/jpg/flash
Banner live view
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Advertorial / Sitelink
You can advertise directly within
the article with editorial-like
formats.
Subject: for all formats: a static image
for the header (200 x 133 pixels) and
200 text characters. You can place a
counter pixel.
Advertorial: 1,500 characters for an
article + links + documents
Sitelink: URL to your website
Advertorial/Sitelink live view
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Button
With this advertising type you are
represented with a short, cost-
effective message. The button is
placed in the ‘read on column’ and
is always in the field of vision.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format:
200 x 100 pixels, gif/jpg/flash
Button live view
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SuperBanner
SuperBanners are large sized 960 x
100 pixel banners (also available as
728 x 90 pixels). These fill the entire
upper section of our pages and
provide for high awareness.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format: 960 x 100 pixels or 728 x 90
pixels, gif/jpg/flash
SuperBanner live view
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Content Ad / Rectangle
With these advertising types, we
place your message directly left of
an article and this is where our
users stay longest.
Subject: can be a static image,
animated or even a movie short (e.g.
advertisement with sound). You can
place a counter pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format:
Content ad / rectangle to a maximum
of 300 x 300 pixels
gif/jpg/flash
Content Ad/Rectangle live view
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Halfpage Ad / Skyscraper
With these advertising types, we
place your message directly left of
an article and this is where our
users stay longest.
Subject: can be a static image,
animated or even a movie short (e.g.
advertisement with sound). You can
place a counter pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format:
Halfpage Ad / Skyscraper to a
maximum of 300 x 600 pixels
gif/jpg/flash
Half Page Ad/Skyscraper live view
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L-Ad (SuperBanner + Skyscraper)
The L-Ad is a combination of a
super banner and a skyscraper.
The ‘L’ appears around our content
like an angle, which guarantees
unique visibility. The subjects are
interlinked and can
“communicate”.
The skyscraper can be “sticky”.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format: 960 x 100 pixels and 160 x
600 pixels, gif/jpg/flash
Ad Arrangement: the super banner’s
right margin meets the skyscraper’s
left margin.
L-Ad live view
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L-Ad (SuperBanner + Sitebar)
Also in combination with a sitebar
available!
The sitebar will be displayed with a
screen resolution equal to and/or
higher than 1,280 pixels with a
minimum width of 250 pixels.
Subject: is an area scalable in width
and height
You can place a counter pixel.
Format:
SuperBanner:960 x 100 pixels,
gif/jpg/flash
Sitebar: flash (scalable)
L-Ad live view
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Dynamic Sitebar
The dynamic sitebar offers you
extensive presence directly on the
channel and/or beside the article.
Your advertising material adapts to
every screen size and therefore
optimal presentation is guaranteed.
The sitebar will be displayed with a
screen resolution equal to and/or
higher than 1,280 pixels with a
minimum width of 250 pixels.
Subject: is an area scalable in width
and height
You can place a counter pixel.
Format: flash (scalable)
Sitebar live view
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Billboard
The Billboard is a large-sized
banner in the size of 960 x 250
pixels. This fills the entire upper
part of the browser frame, below
the horizontal navigation menu.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format: 960 x 250 Pixel
Billboard live view
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In this placement arrangement you
can effectively “own the page”, by
exclusively occupying all forms of
advertising at the article level. You
determine which formats you want
for this and we can guarantee the
absolute exclusivity in the article.
Creative execution: Can be a static
image or an animation. Tracking
pixels are possible
Ad Delivery: Tag-in-Tag is possible
Format: Depending on the
compilation. We recommend a
combination of Superbanner (728 x 90
pixels) + Medium Rectangle (300 x
250) + Full Banner (468 x 60) or
Sitebar (300 x 600 pixels) + Medium
Rectangle (300 x 250) + Site Link (as
pictured)
Article-Page Exclusive
Artikelseite exklusiv live view
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Flashbar
The Flashbar is an animated form
of advertising and is placed at a
fixed position at the bottom section
of each screen.
Using a subtle animation can
additionally strengthen the impact
of this unique format.
Creative execution: Animated
Ad Delivery: Tag-in-Tag is possible
Format: 967 x 96 pixels, Flash
Close function: IAB standard /
iab_hide2
Flashbar live view
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More on the subject
“More on the subject” allows your
text advertising message of 40
characters to appear if a certain
term, defined by you, appears in an
article. The desired term belongs
exclusively to you for € 5 per day.
For each click on the linked
advertising, we charge € 1.
The shortest reservation time is 2
months. If you desire a direct
response then there is no other
product on derStandard.at where
the costs are so directly linked to
your advertising success.
Booking period: at least 2 months
Subject: a maximum of 40 text
characters per reserved word; you can
place a counter pixel.
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TV commercial
Your TV commercial (a maximum of 15 seconds) is exclusively integrated at the beginning of a video clip (Your ad is uniquely placed)
You only pay for the actual delivered views. (There is no risk to meet targets or whether or not your desired audience is sitting in front of the screen)
Your TV commercial is linked to your website. (No media disruption hence the possibility of a direct response)
You reach a unique target audience (A,B+ social class, extremely well educated, in the 20-40 age group, details upon request)
Subject: You send us your TV commercial in the existing format, we convert this from any source format to a Flash format. Consequently, the commercial is visible for 99% of the users without the necessity to download any additional video player. You can place a counter pixel.
1. Your TV commercial
2. Editorial
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Mobile Advertising
On our mobile platform you
will reach a progressive user
group.
You can present your
advertising exclusively on
every page with two mobile
banners.
Link: Link to your mobile pages
(please don’t link to your normal
pages). Upon request we can
make you an offer for a mobile
landing page.
Subject: see the table on the left.
Please always send us a
complete set of formats and the
ad server will decide per end-user
terminal (mobile phone) which
banner will be delivered.
• 300px*50px, max: 20kB
• 216px*36px, max: 20kB
• 168px*28px, max: 20kB
• 120px*20px, max: 20kB
Format: .gif oder .jpg
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Stationary advertising
These advertising types are stationary on the website and will therefore
appear each time the page is downloaded.
They benefit from a high recognition factor.
They are online 24 hours per day or 7 days per week.
We guarantee a fixed amount of ad impressions as well as the complete
running period.
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SuperBanner
Superbanners are large size 960 x
100 pixel banners. These fill the
entire upper section of the screen,
below the horizontal navigation bar.
This advertisement can be booked tag in tag / 3rd party serving
Subject: can be a static image or
animated. You can place a counter
pixel.
Format: 960 x 100 or 728 x 90 pixels
SuperBanner live view
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Billboard
The Billboard is a large-sized
banner in the size of 960 x 250
pixels. This fills the entire upper
part of the browser frame, below
the horizontal navigation menu.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked tag
in tag / 3rd party serving
Format: 960 x 250 Pixel
Billboard live view
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L-Ad (Super Banner + Skyscraper)
The L-AD is a combination of a
super banner and a skyscraper.
The ‘L’ appears around our
content like an angle, which
guarantees unique visibility. The
subjects are interlinked and can
“communicate”.
The skyscraper can be “sticky”.
The L-Ad is stationary daily on the
homepage.
Subject: can be a static image or
animated. You can place a counter
pixel.
This advertisement can be booked
tag in tag / 3rd party serving
Format: 960 x 100 pixels and 160 x
600 pixels, gif/jpg/flash
Ad Arrangement: the super
banner’s right margin meets the
skyscraper’s left margin.
L-Ad live view
25
L-Ad (SuperBanner + Sitebar)
Also in combination with a sitebar
available!
The sitebar will be displayed with a
screen resolution equal to and/or
higher than 1,280 pixels with a
minimum width of 250 pixels.
Subject: is an area scalable in width
and height
You can place a counter pixel.
Format:
SuperBanner:960 x 100 pixels,
gif/jpg/flash
Sitebar: flash (scalable)
L-Ad live view
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Sitebar
The sitebar offers you extensive
presence directly on our
homepage. Your advertising
material adapts to every screen
size and consequently optimal
presentation is guaranteed. You
reach all the derStandard.at and
dieStandard.at users on that
specific day.
The sitebar will be displayed with a
screen resolution equal to and/or
higher than 1,280 pixels with a
minimum width of 250 pixels. In the
case of lower resolution, a super
banner is optionally presented.
Subject: is an area scalable in width
and height; you can place a counter
pixel.
Format: flash (scalable)
Sitebar live view
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eFlyer
We create an electronic flyer from
your product brochure.
This is presented nearly full screen
over the content while the user can
scroll trough the pages.
Details in an advice conversation .
eFlyer live view
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Content Ad
The Content ad can be in the left,
centre or right column and will be
directly placed in the editorial
environment on our overview
pages. The content can be static or
animated.
Placement: bookable daily (page 1)
or weekly (channels) (Monday through
Sunday) in the guaranteed field of
vision
This advertisement can be booked tag
in tag / 3rd party serving
Subject: can be a static image or
animated. You can place a counter
pixel.
Format: varies depending on the
position, gif/jpg/flash
Format left: 16:9 HD 420 x 240 pixels
Format left: 300 x 250 pixels
Format right: 300 x 250 pixels
Live view
Live view
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Advertorial / Sitelink These three editorial-like
advertising formats offer you the
ideal opportunity to represent your
company and/or your products
within the editorial environment.
The advertorial links to a slide
show or an article with
approximately 1,500 characters and
you define the content.
The sitelink is linked directly to a
website of your choice.
Placement: bookable daily or weekly
(Monday through Sunday). You can
place a counter pixel.
Subject: a static image for the header
and 200 text characters.
Format:
Left: 200 x 133 pixels image
Centre: 200 x 133 pixels image
Right: 133 x 89 pixels image
Miscellaneous: 200 text characters
for the header, 1,500 characters for
the article (including blanks)
Example advertorial centre
Format: 200 x 133 pixels
image + 200 text characters
Example sitelink left
Format: 200 x 133 pixels
image + 200 text characters
Is linked directly
to a website
of your choice
Sitelink live view
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Skyline Button
The skyline button is positioned in
the scroll area on the homepage
and enables the placement of a
short and clear message in a 180 x
150 pixels format.
Placement: The booking period on
the homepage is daily.
This advertisement can be booked tag
in tag / 3rd party serving
Subject: can be a static image or
animated. You can place a counter
pixel.
Format: 180 x 150 pixels
Skyline Button live view
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Newsletter
Regular newsletters inform our users
(who have registered) about the most
recent news. You can exclusively
advertise in each newsletter with your
banner (HTML version) or with your text
ad (text version, approximately 200
characters including the link to your
URL).
Placement: daily or weekly
Subject: banner or text ads; you can place
a counter pixel.
Format: banner 468 x 60 pixels (.jpg or .gif)
Text ads approximately 200 characters
including the link to your URL
Miscellaneous: Selection between weekly
mail (75,000 subscribers) and daily mail
(approximately 8,000 subscribers per
channel )
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Mutation Full / Mutation Medium / Mutation Light
Mutation Full
We can change our homepage image
or a channel or the whole page based
on your requirements for one day.
Neither the readability of the content
nor the content itself can be changed.
Beyond this, there is no limit to the
imagination.
We are pleased to develop a suitable
idea together with you.
Mutation Medium
The Mutation Medium format includes
an L-Ad, a graphic or image behind
the L-Ad area, the background colour
above the navigation bar, a Content
Ad on the left side and the colour at
the derStandard.at logo.
Mutation Light
The Mutation Light includes an L-Ad,
selectable background colour on the
L-Ad, a Content Ad on the left side
and the colour at the derStandard.at
logo.
An example of a mutation full
for our customer Samsung
An example of a mutation light
for our customer Flyniki
An example of a mutation medium
for our customer Rolex
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iPad App
On our homepage and on the channel
overview sites ONE advertising
position is at our disposal. As a result,
you are exclusively present.
Placement: Your advertising type will be
shown on the starting page and on the first
page in each channel.
This advertisement can be booked tag in
tag / 3rd party serving
Subject: can be a static image or
animated.
Format: content ad 245 x 325 pixels,
advertorial/sitelink/promotion 245 x 167
pixels and 200 text characters;
max. 20 kb, .gif, .jpg no flash!
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Measurability
The number of unique views will be defined in advance
The campaign period can be defined
The target audience/channel can be clearly defined
Ongoing online reporting concerning:
– Booked vs. delivered ad impressions
– Click through rate (CTR)
– Distribution, CTR according to the advertising types and subject
– Distribution, CTR according to weekday, time, etc.
Advertise successfully on derStandard.at
derStandard.at GmbH
Vordere Zollamtsstraße 13, A-1030 Wien
Tel: +43-1-53170 - 707
Fax: +43-1-53170 - 484
http://derStandard.at/Sales
/Mobil
