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8/7/2019 Howell Brochure
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HOWELLHARDWOOD FLOORING
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From the looks of things around our facility, much has changed since
H.C. (Hap) Howell, Sr. (1901—1971) decided to start a veneer mill back
in 1946. But the fact is the Howell company is still running on the same
concepts Hap envisioned over 60 years ago ... a total commitment to deliver
top-quality hardwood products and services.
Sure, we’ve added additional equipment and facilities, but modernization
aside, Howell Hardwood Flooring is still the same American-based, family
owned and operated company that is dedicated to our founder’s values.
Today, our mission is to partner with flooring craftsmen to outfit
American homes with distinctive hardwood floors and
provide personal service you won’t find anywhere else.
We invite you to let a flooring professional show you the difference
a Howell custom-finished floor can make in your home.
From our character hickory and red oak to our elegant fumed birch,
you can choose the perfect canvas for the way you live.
So take a look, and if you have any questions,
give us a call—it will be our pleasure to assist you.
Welcome to Howell
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“My contractor told me about Howell. He said
his crew had installed over 700,000 square feet
of their products. When I saw the difference a
custom site-finished floor makes, it was an easy
call for me to choose Howell.”
Hickory
True square edge. Re-sandable surace.
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“I was looking for a product that was timeless
and classic—and it was important for me to buy
a domestic product and support an American
company. Howell’s Walnut flooring was theperfect choice, and the company’s strong
reputation for service made them a perfect fit.”
Walnut
Ecologically riendly rom the orest to your home.
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This collection features some of the most beautiful North American hardwoods
available today. With a job site finish, you can create your own unique look adding
genuine warmth and charm to your interior. Choose from rich walnut, rustic hickory
or modern maple and everything in between.
Our environmentally friendly fumed birch and maple give you a distinctly
exotic look while using a non-rainforest product. The chemical-free process naturally
deepens the grain pattern and color of wood throughout.
The American Classics
Hickory (shown unfinished & Provincial) Wild Pecan (shown unfinished & Antique Brown) Fumed Birch (shown unfinished & Natural)
Walnut (shown unf inished & Chestnut) Cherr y 3- or 5-ply (shown unf inished & Natural) Fumed Maple (shown unfinished & Natural)
Maple (shown unfinished & Natural) Ash (shown unfinished & Provincial)
CHO O S E U
N F
I N I
S H E D P R O
D U C T S F O R A
C U S T O M
L O O K
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The Oaks Collection offers a variety of both Red and White Oak choices. When these Oaks are site
finished, you have a beautiful one-of-a-kind floor reflecting your choices of color, grain pattern, width
and sheen. Square edges provide timeless appeal with the stability and versatility of an engineered f loor.
Offered in two distinctive and visually appealing choices:
Mill Crafted™: Our unique manufacturing process and
skilled hand selection of planks creates a blend of vertical and “cathedral” grains mixed
with flat grain patterns for a solid lumber look.
Traditional Cut: These planks have a broader, variegated grain pattern. In addition to
our standard grade, we also offer our southern character grade for a more casual interior.
The majority of engineered f looring made today is traditional cut.
Our Oaks offer more than beauty and variety ... our unique milling process utilizes a higher percentage
of the log when compared to other types of wood flooring. This means you get the beauty and
advantages of a hardwood floor while knowing you’ve made a sound environmental choice.
The Oaks
Red Oak Traditional Character Grade (shown in unfinished & Provincial)Red Oak Mill Crafted™ ( shown in unfinished & Antique Brown)
White Oak Traditional (shown in unfinished & Jacobean)White Oak Mill Crafted™ ( shown in unfinished & Provincial)
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White Oak Mill Crafted™
Install over concrete, wood, existing foors, and even radiant heat
“When planning the renovation of this old loft,
I really wanted to maintain an authentic look.
The character and natural beauty of Howell’s
Mill Crafted White Oak added the warmth
needed to preserve the true charm of this space.”
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For architects and specifiers, we offer
made-to-order pre-finished and unfinished
options. With a 5,000 square foot minimumorder you may specify species, grade, gloss level,
color, width, length, wear-layer, edge profile,
thickness ... you name it—you have complete
control over your product. We have provided
hotels, townhome complexes, churches, schools
and commercial retail sites with products that fit
each project need perfectly.
We can provide Forest Stewardship
Council (FSC) certified flooring for large
made-to-order projects and programs.
Made-to-Order Program
Cherry
Walnut
Pecan Saddle
Wild Pecan
FSC Supplier
SCS-COC-002110
The mark o responsible orestry
© 1996 Forest Stewardship Council A.C.
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“In an area with very low humidity, we knew
we needed an extremely stable product for
our 80,000 square foot high-rise project.
Howell came through by providing a custom,prefinished floor, on time and within our budget.”
Maple
Easy to maintain. Just vacuum, sweep or dust mop
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“We take environmental stewardship seriously.
And when we heard about Howell’s 60-year
commitment to a permanent and sustainable
U.S. timber supply—and to its energyconservation efforts including self-generated
power created from leftover sawdust and
trim—we knew we wanted our new home
to have Howell Hardwood Flooring.”
Cherry
Created rom renewable resources
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Made With Care
More about Howell:
All Howell oors are made rom domestic components in our acility in Dothan, Alabama.
We take pride in our employees, our products, and our great nation.
We are committed to maintaining sustainable U.S. orests
and to being responsible stewards o the environment.
More about our products:
Our time-tested balanced construction process ensures maximum stability—so thereis virtually no shrinkage or cupping with seasonal humidity changes. We use a special assembly
process that produces very stable products that do not require job site acclimation.
- The top and bottom layers are always the same thickness.
- The entire panel is hot pressed at the same time.
- Our exible manuacturing processes allow us to vary the wear layer, length, thickness, width and grade.
Please visit our website (howellooring.com) or individual product specifcations,
sample inormation, and or more about our environmental initiatives.
3.3 mm wear layer and back (5-ply ½”)
4.2 mm wear layer and back (3-ply ½”)
2.7 mm wear layer and back (5-ply ½”)
MADE IN THE U.S.A.
As a service to our customers, we make custom samples upon request.
We require that all our partners be committed to maintaining sustainable forests.
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HOWELLHARDWOOD FLOORING
We stand behind (and on) every floor we make. Our warranty details can be found on our website.
More information on our environmental commitment can be found there, too.
howel l f loor ing .com I 334.792.1197
Howell Hardwood Flooring is a family owned and operated companyrecognized for its commitment to providing quality wood products and services.
On our cover: Red Oak
Install in any room rom basement to attic
Environmentally ResponsibleMaterials were used or the production othis catalog including 30 % PCW certifedrecycled paper, and 100% vegetablebased inks. © 2010 Howell Hardwood Flooring