Revenue leakage hurts companies where today theyfeel it most—the bottom line—draining monies thatcould be re-invested in revenue-generating activities.And the leakage problem is expected to become morechallenging as conditions align for a “perfect storm.”New revenue streams are rapidly emerging, such asthose stemming from next-generation networks (NGN)providing quadruple play services and so forth.Concurrently, on going implementations of new billingand operations support systems (BSS/OSS) are thenorm, and the maze of complex partner relationshipscontinues to grow.

Communications, media and entertainment (CME)companies must be able to pinpoint and correctrevenue leakage and its underlying root causes,regardless of where in the revenue chain the leakage

springs. With today’s intensely competitive industryenvironment, companies’ business survival hinges ongaining a clear view of revenue processes and areasof weakness—swiftly, holistically and cost-effectively.Operators and content providers that are able tomonitor all revenue streams, react quickly to changingbusiness directions and better understand where andwhy leakage is occurring will have a competitive edgefor revenue realization.

Armed with the right tools, CME businesses canmitigate the thorny problem of revenue leakage whilegaining revenue intelligence throughout their revenuechain. Operators and content providers can turn theirrevenue leakage challenges into opportunities toimprove internal processes and the customer experience.

HP CentralView RevenueLeakage ControlA communications, media and entertainment solution brief from HP

Technology for better business outcomes

Utilize end-to-end monitoring and analysis of leakage for better revenueassurance and achieve revenue intelligence.

The HP solutionThe HP CentralView Revenue Leakage Control solutionprovides end-to-end monitoring, identification andinvestigation of revenue leakage, enabling CMEentities to enhance their revenue flows and safeguardtheir revenue earned. The solution helps prevent futurelosses and presents new insights into a company’srevenue streams, delivering a rapid return on investment.It monitors and analyzes the subscribers’ activitiesflows, rating engines, billing systems, collection programs,business processes and more to help CME businessesachieve revenue intelligence.

The solution incorporates technology from cVidya, arevenue assurance market leader, including graphicaluser interface (GUI)-driven configuration reconciliationmechanisms, user-friendly dynamic dashboards, root-cause analysis capabilities and an optional rating andbilling verification module. These are strong complementsto the scalable and flexible aggregation, usage recon-ciliation and reporting capabilities HP has provided in helping companies detect and prevent revenueleakage.

The HP solution, integrating cVidya, is a best-of-breedjoint offering and includes the knowledge bothcompanies gained from extensive fraud and revenueassurance implementations, successfully proven in allcorners of the globe and currently protecting hundredsof millions of customers.

Solution features include:

Flexible data collection and correlationThe Revenue Leakage Control solution collects,correlates, normalizes and enriches event data fromsources such as switches, mediation devices, billingnetwork databases (including home location register[HLR]) and from other business and operationalsupport systems (e.g., order system, financial systems).This allows the subsequent efficient summarization andreconciliation of data to help ensure integrity throughoutthe entire revenue chain.

Revenue leakage detectionThe HP solution offers a flexible, powerful and highlyscalable reconciliation module for uncovering leakage.Via a GUI, users easily can build graphical processviews spanning all revenue streams.

Reconciliation of data occurs both continuously onevent flows and on a snapshot basis as configurationchanges are made. Inconsistencies in metrics such asnumber of calls, charge/revenue, duration volume andso forth, as well as suspect configuration changes,trigger reports and alarms.

Rating and billing verificationWith the optional Rating and Billing Verification (RBV)module, operators and content providers can improvecontrol over price plans by validating, on a samplebasis, the accuracy of customer charges. Also, proposedprice plans can be modeled and tested before beingmade widely available. The improved billing accuracyenhances the customer experience—promoting acompany’s brand image—while reducing customerservice cost, churn and regulatory complianceexposure.

Automatic case generation and investigation supportWith the HP solution, users can define key performanceindicators (KPIs). Violations of KPIs activate alarms andresult in the generation of cases for investigation. KPIscan be set, for example, to highlight significant dis-crepancies between systems or between expected andactual activity with a given system, changes to a rateplan without pre-approval, occurrences of meeting orexceeding thresholds or unusual deviations from trends.

Cases can be categorized in terms of severity, withnotifications sent to the appropriate functional contacts.Using the solution’s Case Management capabilities,users can drill down to specific data for investigationand resolution of the leakage concern.

Predefined and dynamic dashboardsWith advanced technologies from HP and solutionpartners cVidya and Business Objects, the HP CentralViewRevenue Leakage Control solution enables users totrace revenue loss back to root causes so preventivemeasures can be taken. For example, drill-down mightexpose a system issue or process breakdown or revealthe need for more training of personnel.

In addition to supporting case investigation, thesolution’s dynamic, fully configurable dashboardsprovide a comprehensive view of the revenue chain toenable better-informed business decisions. Companiescan look broadly at revenue behavior; track KPIs;analyze trends and segment customers, switches, rateplans and more.

The HP solution is exceptionally user-friendly, flexibleand scalable to meet CME companies’ existing andexpanding needs.

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BenefitsSafeguard revenue earned.With the proliferation of new services, third-partycontent providers and new business models, today’scommunication, media and entertainment companiesneed to have smarter, more flexible revenue leakagedetection tools that reach beyond the traditionalboundaries of revenue assurance and are remarkablyeasy to use. The HP CentralView Revenue LeakageControl solution gives operators and content providersthe most advanced capabilities for readily detecting,analyzing and addressing anomalies and possibleleakage—promoting integrity throughout the entirerevenue chain.

Take immediate, cost-effective action.The volume of information revenue assurance teamsmust track is expanding exponentially as customerbases grow and businesses launch innovative initiativesto meet market demands. Such teams need intuitive,easily modified, highly scalable tools for keepingpace. The Revenue Leakage Control solution supportsthe highest volumes of information streams andprovides user-defined alarms that can be aligned with anticipated trends, KPIs, specific events and more. Users can then use the solution’s robust CaseManagement functionality for prioritizing and inves-tigating possible leakage areas. With the HP solution,revenue assurance teams can efficiently and rapidlyrestore profitability.

Gain revenue intelligence.The value of revenue assurance programs goes beyondmonitoring revenue flows for identification and correctionof leakage to include an understanding of why theleakage occurred and mitigation of future risk. The HPCentralView Revenue Leakage Control solution makespinpointed analysis possible through fully configurable,flexible and comprehensive means. With its dynamicdashboards, the solution gives users the ability to “sliceand dice” data into the actionable information that ismost meaningful for their specific responsibilities—andenables optimal decision making for better businessoutcomes. Network bottlenecks are revealed, processbreakdowns uncovered, errors with new servicesexposed and a company’s team empowered to act for maximum revenue benefit.

The HP CentralViewportfolioThe Revenue Leakage Control solution is part of the HP CentralView portfolio of tightly integrated, business-focused applications that quickly and accuratelytransform under-exploited data from disparate sourcesinto competitive opportunities for revenue protection,optimization and generation. Supported by a commonframework designed for flexibility, extensibility andefficiency, these solutions are aimed at unlocking thepower of operators’ and content providers’ data tosolve business problems.

Features at a glance• Flexible data collection and

correlation—collects event datafrom various components, devicesand systems for comparison ofrevenue flows and identification of inconsistencies

• Revenue leakage detection—provides a highly scalablemodule, uses a GUI for definingneeded reconciliations andenables checks and analysesthroughout the entire revenuechain

• Rating and billing verification—helps improve control overexisting price plans and enablesimproved evaluation of proposedprice plans before they becomewidely available

• Automatic case generation andinvestigation support—enablesimmediate and cost-effectiveresponse to user-defined alarms,helping to maintain revenuechain integrity

• Predefined and dynamicdashboards—provide a user-friendly, comprehensive view ofrevenue flows including specificevents, KPIs and trends to enablebetter-informed decisions

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Generate revenue

Protec

t rev

enue

Optim

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HP CentralView HP CentralView Revenue Leakage Control solution

Figure 1. The Revenue Leakage Control solution, which is part ofthe HP CentralView portfolio, placescustomers at the center of a CMEcompany’s information universe andcan be implemented stand-alone or incombination with other HP CentralViewsolutions for cost savings, efficiencyand improved business decisionmaking.

To learn more, visit www.hp.com/go/cme

© Copyright 2008 Hewlett-Packard Development Company, L.P. The only warranties for HP products and servicesare set forth in the express warranty statements accompanying such products and services. Nothing herein shouldbe construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors oromissions contained herein. The information contained herein is subject to change without notice. Oracle is aregistered U.S. trademark of Oracle Corporation, Redwood City, California. Printed in the USA.

4AA1-7796ENW, January 2008

With its modular and pre-integrated structure, the HPCentralView portfolio evolves with a company’s needsand growth. A CME company can choose to focusonly on select areas or to start with critical areas andprogress to other business challenges as circumstancesand available resources mandate. The portfolio incor-porates best-of-breed partners including Oracle®,cVidya and Business Objects.

With the HP CentralView portfolio, accurate, con-solidated and right-time actionable knowledge is made easily available across a CME company’sorganization. Data and functional silos are brokendown, enabling rapid achievement of business goalsand keeping customers at the center of the company’sinformation universe.

The HP advantageIncreasingly complex and rapidly evolving commun-ications solutions force service providers to deliverevermore innovative services to the market whilekeeping customers loyal and insulated from the com-plexities behind the services. To achieve this, commun-ications and media service providers need strategicpartners that can do more. HP offers targeted andseamless services and solutions, integrated with partnersand delivered quickly and efficiently. HP services andsolutions are open and flexible, empowering operatorsand content providers to customize or create value-addedservices. HP service capabilities provide the expertise toanalyze, design, develop, implement and support themost complex solutions. This one-stop shopping approachallows providers to focus on customers—not suppliers.

HP focuses more than 30 years of expertise into apowerful integrated team, the Communications, Media& Entertainment (CME) organization, which along with500 valued solutions partners, assists the world’s topservice and equipment providers, as well as media,entertainment and cable operators, in meeting theircustomer needs.

Building upon a foundation of people, processes and technology, HP Consulting and Integration canmanage the complete design, global delivery anddeployment of critical adaptive infrastructure solutionsfor today’s communications and media servicesmarketplace.

HP delivers solutions, technologies and services arrayedacross network infrastructure, network services, operationand business support, mobile and rich media solutions,and end-user access. These innovative capabilities,including the class-leading HP OpenCall, HP CentralViewFraud Risk Management and HP Software product suites,have made HP a major player that is leading change inthe communications, media and entertainment industries.

Every HP solution leverages proven global experience that spanspeople, processes and technology. HP Services consultants understandthe communications, media and entertainment marketplace, and canhelp companies get the most from their IT investments. HP Services canhelp in these critical areas:

• Application Modernization Services—HP offers a full range of current and future business need assessments, strategic andtechnological roadmaps for change, infrastructure transition servicesand monitoring services for the evolved application environments.

• Mission-Critical Support—Onsite consulting and technical support is available at whatever level of service the organization desires,including Operational ITSM to help benchmark IT processes againstothers.

• Outsourcing Services—HP offers a comprehensive portfolio ofinnovative and scalable sourcing options, so company personnelcan focus time and resources on their core business.

• Security Services—HP has developed a detailed methodology forsecure evolution of the IT environment. Risk is minimized and boththe data and the network are protected.

• Financial Services—HP Financial Services offers a range of creativeand flexible financing options that can remove the final obstacle tonetwork evolution.

Across the globe, enterprise customers rely on HP Services to design,build, integrate and manage the IT systems that run their businesses.HP Services capabilities cover consulting and integration, outsourcing,support and education services, all delivered by more than 69,000services professionals in 170 countries. As the marketplace continuesto evolve, HP Services will be there to help communications, mediaand entertainment companies adapt and compete.

HP Services