Talent Acquisition due diligence leading to

employee engagement- Motorola Case Study

-Group 3

Abhishek Goel (20)Aliasgar Kagalwala (21)Mitesh Gala (19)

Nitesh Pinge (41)Pooja Raut (42)Pankaj Tiwari (61)

Introduction

What is TALENT ?

Change in employment patterns leading to intense competition

Competitive advantage

Scarcity of talent in the market

TALENT ACQUISITION

EPLIPL

Talent Acquisition

Acquiring and assimilating the best

HR plays a crucial role

Linked to employee engagement and productivity

Not only recruiting but also retaining employees through due diligence.

Innovative practices in employer branding for

talent acquisition

Talking about brands…..

Do you know which are top 10 Best Global Brands in the world (Interbrand 2010)?

Or which are the 10 most Admired companies in the world (Fortune 2010)?

Or which are the top MBA Employers in the world?

Best Global Brands

1 – Coca Cola2 – IBM3 – Microsoft4 – Google5 – GE6 – Mc Donald's7 – Intel8 – Nokia9 – Disney10 – HP

World’s most admired Companies

1 - Apple2 - Google3 - Berkshire Hathaway4 - Johnson & Johnson5 - Amazon.com6 - Procter & Gamble7 - Toyota Motor8 - Goldman Sachs9 - Wal-Mart10 - Coca-Cola

Top MBA Employers

Innovative Methods for Employer Branding

Improving the external and internal communication

Providing the employees with the knowledge and skills, rewards and recognition , security.

Amenities like gymnasiums , Paid sabbaticals , sending employees to management programmes, etc.

Networking Personality profiling

Examples

Google : 20% rule

Philips Software Center : dream project

HCL : Unique philosophy of ‘Employee First’› HCL has got world-wide recognition for its Employee First philosophy › Leader of Human Capital Development´ by Global Services 100

Survey for 2009› Optimas Award for HR Innovation in the US, Reader’s Award at FT › Arcelor Mittal Boldness in Business Award in Europe and CRF Award

for Top Employers UK 2008. › Global HR Excellence awards 2008 and recognized for its

contribution in Global Training and Development at 2008 Employer Branding Awards.

Employer Brand

The unique and differentiating

promise a business makes to its

employees and potential candidates

Employer Brand

The unique and differentiating

promise a business makes to its

employees and potential candidates

Employee experience

Actual delivery of the promise

throughout the employee lifecycle

Employee experience

Actual delivery of the promise

throughout the employee lifecycle

Brand strengthAttraction of the right

candidatesEmployee engagement

and retentionDifferentiation from

competitorsCustomer engagement

and retention

Brand strengthAttraction of the right

candidatesEmployee engagement

and retentionDifferentiation from

competitorsCustomer engagement

and retention

+

In a Nutshell…

HUMAN CAPITAL STAFFING STRATEGIES

Human Capital Theory (Romer-1990)

Human Capital brings the following traits to the job: Intelligence Fulfilling work energy Positive attitude Reliability Commitment

Staffing : Process of attracting, selecting and retaining competent individuals to achieve organizational goals.

“Great staffing” means imagining about how to get the absolute best people on the bus.

A famous saying- “ People are the most important asset for

any growing company”

The Right

EMPLOYEE VALUE PROPOSITION (EVP)

What is EVP? --  EVP is an employee’s perspective on “what’s in it for me to work here?” and an employer’s communicated promise to its employees.

Key Components of an EVP :

TOP 5 STAFFING STRATEGIES

1. Ask for employee, or even customer referrals; provide incentives and contests for the referral of productive new hires.

2. Consider offering positions as tele-commuting, job sharing or part-time work to tap into a more diverse candidate selection.

3. Publicity is grand! Create interest in your company with press coverage and project your company in a unique format to attract the types of professionals you seek.

cont.

4. Utilize web-based resources offered; job boards and distribution services, as well as internet newspaper listings. These days people are far more apt to relocate for the right opportunity.

5. Spice up your website; highlight your need for new talent with an "Our Team" page and advertise your company

Employee Engagement

What is it??

High employee engagement has been defined as when employees feel positive emotions toward their work, find their work to be personally meaningful, consider their workload to be manageable, and have hope about the future of their work

High Employee engagement

Can be achieved with the help of› Job design› Support and resources› Working Conditions› Leadership style

Has a positive impact on employee productivity, customer satisfaction, reduces the employee turnover and ultimately contributes to the profits of the company

An example

Survey conducted at American Automobile Association

Employee engagement scores were positively related with customer service satisfaction ratings

A 5% rise in employee engagement was associated with a potential gain $47 mn. through more sales

Motorola – IndiaLaunched in 1995Extinct by 2002

Motorola Phones in India (1995)

Motorola – IndiaConcerns: Market shareReasons: Improper product

portfolio. Non-focus on people

management strategy.

An ill-equipped team.

Motorola – IndiaStrategic HR Changes: Ed Zander. India – headquarters - high growth

markets (HGM). A new team for the turnaround.

Motorola – IndiaInnovative HR strategies: Buy rather than build the right people. Leave out people from No.1 player. Look for people who have worked in

turnaround situations and had the experience of beating No.1 players.

Culture fit. ‘‘Hai Dum-I’’ and ‘Hai Dum-II’. iMOTO campaign.

Motorola – India

Motorola – IndiaInnovative HR Strategies: Bravo and ‘‘on the spot’’ recognition

awards to star employees.

Motorola – IndiaResults: Attracted employees to Motorola and kept

them fully engaged.

Rewards: Best Business Team in Motorola Global

Mobile Devices Sales Conference. Among top five brands in India. Eight fold growth of about 14 per cent

market share.

Motorola – India

Turnaround due to:

Motorola – IndiaCurrent Challenges: How to keep the acquired talent

constantly engaged? How to provide challenges to sustain

their passion and energy? How to prevent employees being

poached by competitors?

For ignoring diligence in talent acquisition, companies has to pay heavy price.

Here are a few examples…

Cultural ShockMerger between Daimler-Chrysler in 1998

Chysler was the most profitable American auto maker

Daimler, the German company, was the maker of the Mercedes-Benz

Post Merger, the performance was entirely different

Pre Acquisition

Employee Engagement

In 2010, around 65% of new employees recruited quit

Lack of job enrichment & enlargement result in Managers quitting RBIduring last decade

Wrong Talent Acquisition

Highly successful in Pepsi, John Scullery joins Apple as the CEO in 1983.

The Apple Board forced him out in 1993 as he could not effectively manage Apple's product line and engineering department.

So in spite of being a talented person, John Scullery was the wrong Talent acquired by Apple

Google.avi

Thank You