Hungarian tourism promotion in Croatia

Emese TomkaInternational Market Development Manager

tourism promotional activity in Croatia and the

Southern Neighboring Countries (as well) since 2011

‘HISTORY’

Hungarian Tourism Plc. on new/ emerging markets

WHY

CountryRoom nights

2010 2011 % 2012 %

SERBIA  87 500 104 688 + 116,8% 125 912 +115,5%

CROATIA  54 700 59 416  +106,8% 72 176 +116,0%

SLOVENIA  52 274 52 274 + 106,1% 61 303 +110,6%

HOW

Market research

Building up contacts – B2B, B2C

Introduce our activity/ appereance on the market:- CroTour tourism fair, Zagreb- Press conference & B2B workshop

Research on the Croatian travels

Image of Hungary

Main information channels: internet & travel agencies website

Most important: price! (+distance, motivation, etc.)

Search on the internet, but don’t make the reservation yet

Future trends (according to the Croatian tour operators)

- Younger generation: Budapest city-break, Balaton, festivals

- Older generation: Spa-wellness, gastronomy, countryside,

Pécs city-break

- Closer destinations!

* Research by: Hungarian Tourism Plc.

WHAT

Budapest city-break

Spa & Wellness

Culture

Festivals & Events

Wine & Gastronomy

Neighboring region(s)

(Pécs & surroundings)

From more then 50 marketing actions* half on the Croatian market!* S

outh

ern n

eighb

orin

g m

arke

ts, 2011-2012.

Activity and projects on the Croatian market, 2011-

Putovanja za dvoje' media famtrip, Budapest

Central media & tour operator study tour

Obzor putovanja tour operator famtrip

Visit Pécs Pass

‘Putovanja za dvoje' media famtrip, Pécs&surround.

UHPA cooperation - Destination of the year

Place2go tourism fair

Qatar famtrip, tour operators

CroTour,UHPA stand + B2B workshop, Zagreb

Red Carpet' media famtrip

Sziget Festival media study tour

"Voda nas spaja" wellness expo

Online media campaign - spa &wellness

Facebook "posjeti madjarsku" prize game

etc… 2013.

Business2Business

„Hungary – UHPA destination of the year 2012/13”

- presentation at the general assemblies

- tourism fairs in Zagreb

- PR article and cover image at the associations calendar

- organizing B2B meetings, workshop

- logo, articles etc. in the UHPA material

- stand at the conference organized

by the UHPA

Mađarska ima more….

…termalnih izvora (09.2012)

- Intensive online campaign

- Special, discounted offers

- NEW! Facebook profile

‘Posjeti Mađarsku’

3000 fans in 3 weeks!

Business2Costumer

Mađarska ima more….

…dobre glazbe/ zabave (06.2013)

+1500 fans on the first week of the campaign!

- NEW! hr.gotohungary.com campaign site

- Welcome in the EU

- Intensive online campaign

- Special, discounted offers for the festival season

hr.gotohungary.com

tomka@mtrt.com

Facebook: „Posjeti Madjarsku”