By: VILLAFLOR, Kim Michaela B.EMG166/T

StrengthsLBCs remittance service is the safest and fastest in the country.The countrys leading courier company.A respected leader offering fast and reliable courier and money remittance throughout the Philippines.Today, LBC offers the widest coverage and network with over 800 strategically located branches nationwide and over 90 branches abroad.

WeaknessMisroute of items.High cost on services.

TOWS Analysis

Threats-Strength of low cost competitors-Entry of foreign investorsOpportunities-Expand target market-Trends in courier industryWeakness- High Cost Delivery-Misroute of itemsStrength- Industry Leader-Strategically located branches

Value ChainThe value chain for LBC Express can be seen as starting with the receiving of the packages. Value is created for the customers by making package delivery from branch to its destination possible just about anywhere or anytime.LBC has a money back guarantee for those people whose packages do not arrive on time, therefore creating value by assuring timely delivery of the packages.

After the packages are initially picked up, they must then be transported to a hub. The hub is a central location where packages are sorted according to their destinations. The packages will likely pass through many hands before reaching their final destination. The packages stay at the hub until they are picked up and shipped either by truck or plane.

The package delivery is probably the greatest value creation activity for LBC Express. The drivers of the planes and trucks must perform their activities efficiently to increase the perceived value of the service. The drivers must absolutely no matter what, get the packages to their destinations on time, and they do a good job in doing so. By meeting and exceeding the customers expectations value is increased with each positive result.

The final primary activity is customer service. This function is to provide after sales service and support, however, LBC provides customer service during the use of the service by letting customers track their package while its in route. This creates extreme value for customers because they are able to check the status of their package at any given moment for an increased sense of security.

Each of the primary activities is able to take place due to support activities such as company infrastructure, which is planes, buildings, trucks etc. Information systems, another support activity, allow the customers to track their products and place orders on-line. Materials management and human resources are additional support activities. Materials management can also be referred to as logistics, or the flow of goods or services through production into distribution. Overall, the support activities allow the primary activities to take place and function correctly.

LBC has a competitive advantage with their information systems and possibly company infrastructure. Their advanced information systems allow for precise package tracking, which few other companies offer. The customers can track their package by way of the Internet, without having to contact someone from customer service, which can be very time consuming. Other companies provide tracking numbers for packages but often times it is a hassle to track down a package.

The massive fleet of airplanes, automobiles, and employees add up to an enormous company infrastructure. This infrastructure allows LBC to have a very reliable delivery service. LBC is very confident with their time restricting package delivery service, they guarantee their packages arrive on time when the customer wants it delivered.

REFERENCESprezi.com/zfuzr43l8hvf/copy-of-lbc-swot-analysisknowscm.blogspot.com/supply-chain-of-couriers-and-parcels-in.html