Presented by:

Adonis Pena

Benjamin Evans

Tatiana Rengifo

HYATT REGENCY MIAMI

LOCATION400 SE 2nd AveMiami, FL 33131

ARRIVAL ROUTES FROM NEAR BY AIRPORTSFort Lauderdale-Hollywood International Airport to Hyatt Regency. (By Car)Approximately- 28.1 miles;37 minutes

Miami International Airport to Hyatt Regency. (By Car)Approximately- 11.1 miles; 21 minutes

*Taxi fare rates- $2.00 surcharge plus $2.50 for first sixth of a mile, then $2.40 for every mile

ARRIVAL ROUTES FROM LOCAL PORTS Port of Fort Lauderdale to Hyatt Regency. (By Car)Approximately- 28.1 miles;37 minutes

Port of Miami to Hyatt Regency. (By Car) Approximately- 2.1 miles; 9 minutes

PROPERTY ANALYSISHyatt Regency Miami

STANDARD ROOM ACCESSIBLE ROOM

Sleep in comfort on one signature Hyatt King Grand Bed™ with ultra-plush pillows

and thick down blankets.

ADA-compliant bathroom conveniences include wide doors, grab bars and raised

toilet seat.

• Application of PURE Shield, a unique barrier intended to minimize allergens on surfaces in the room for a more comfortable experience.

PURE - HYPO-ALLERGENIC

1 of 4 hotels in the area that offer this type of room.

• Free Wi-Fi

• 32” Flat screen

• Granite bath

• Complimentary morning paper

BUSINESS PLAN ROOM

• Must be a club member

• Perks to a continental breakfast and afternoon hors d’oeuvers in the Regency lounge.

REGENCY CLUB

Miami accommodations, featuring retro modern furnishings in hues of

warm blue and gold.

MIAMI SUITE VIP SUITE

Created for guests seeking a little extra space, these roomy Biscayne Bay Miami accommodations include

a spacious sitting area…

975 square foot VIP Suite featuring a six-person conference table, bar area and

Regency Club access.

PANORAMA SUITE PRESIDENTIAL SUITE

The parlor features floor to ceiling windows, a six-person conference table and a comfortable

seating area with Queen-size sleep sofa, chairs and a 32” flat screen TV

Experience private dinners created by Hyatt’s chef in your full kitchen, cocktails in the spacious living room

and even a game of pool are a reality for guests choosing these remarkable Miami, FL

accommodations.

PROPERTY ANALYSISHyatt Regency Miami Florida

REGENCY BALLROOM ORCHID RECEPTION AREA

Orchid Meeting Room

CONFERENCE ROOM JAMES L. KNIGHT CENTER

Our Miami business hotel’s 24-hour full-service business center, located next to the James L. Knight

Center box office, is a complete mobile office with assistance available from dedicated hotel staff from

7:00a.m. - 6:00p.m., Monday through Friday and from 8:00a.m. - 1:00p.m. on Saturday.

ASHE AUDITORIUM JASMINE MEETING CENTER

444 fixed-seat Ashe Auditorium and exhibit hall Ideal set up for a panel, Lecture and Forum base meeting events

JUNIOR BALLROOM

RIVER FRONT EXHIBIT HALL

BREAKDOWN CONT.

DININGHyatt Regency Miami

RESTAURANTSRiver Cafe

Pure Verde Lounge

Pure Verde Lower LoungeMiami Dining Hours-

Breakfast: 6:30 - 1:00amLunch: 11am – 2:30pmDinner: 5:30pm – 10pm

Call for Reservations: (305) 358 1234

HIDDEN VALUESHyatt Regency Miami

• Open 24/7

• Equipped with your basic gym amenities including: treadmills, cross trainers, cycling bikes, a crunch bench, free weights, dual adjustable pulley, resistance bands, balls and stretching mats.

STAY FIT FITNESS CENTER

• Open from 7:00am to 10:00pm

OUTDOOR POOLFamily Activities• If you require babysitting services,

please contact the hotel concierge. We are happy to provide a list of suggested local vendors in Miami.

• The Spa at Viceroy Miami (2 blocks)

• Spa at Mandarin Oriental, Miami (8 blocks)

• Spa at Conrad Miami (10 blocks)

• Tempo Spa, Tempo Miami (1 mile)

• Elemis Spa, South Beach (4 miles)

• Spa at Grove Isle, Grove Isle Hotel & Spa (4 miles)

• Jurlique Spa at the Mayfair Hotel (5 miles)

• Biltmore Spa, Biltmore Hotel (7 miles)

NEAR BY SPAS

SPORTS TEAMS

COMPETITIVE ANALYSISEpic Hotel

• 411 guest rooms

• Wifi access throughout rooms & hotel

• Two rooftop pools with food and beverage services

• On site exhale mind body spa and 24 hr state of the art fitness center

• Public bike rentals

• Complementary tea and coffee from 6-10 am

• Wine hour from 5-6 pm

• Area 31 restaurant and outdoor terrace bar

EPIC HOTEL 270 biscayne blvd way, Miami, FL 33181 Amenities

*Rates range from $255.00 to $569.00 from various rooms

• $50 non guest event parking

• Valet parking $20 for the day $37 for overnight

• Event/wedding parking $15

• 50000 sq ft outdoor event space

• 14 meeting rooms

• Pet friendly hotel no extra charge

EPIC HOTEL CONT.

Meeting Space Parking

COMPETITIVE ANALYSISJW Marriott Marquis

JW MARRIOTT MARQUIS 255 Biscayne Boulevard Way,

Miami, FL 33131• 32 Meeting Rooms• 80,000 Square Feet of total meeting space• Meeting space with capacity is the Metropolitan

Ballroom with a capacity of 2,350• Maximum of 13 breakout meeting rooms• 313 contemporary style rooms• Smoke Free• Private $38 Parking• Tennis Court, Pool Table & Fitness Center• Free Wifi• Child under 3 stays free in bed• Child under 18 free in existing beds

*Rates range from $287.00 and up per night with varying rooms

JW MARRIOTT MARQUIS CONT.

MARKET ANALYSISHyatt Regency

NICHE MARKET

• Financial personnel

• Business travelers

EFFECT ON BUSINESSThe great location of the hotel is ideal for easy accessibility to the city.

Excellent location for tours of the city

Cost of traveling amongst the city is cheap because of the location of the hotel being downtown.

AMERICAN HOTEL & LODGING ASSOCIATIONConference

EVENT (CONFERENCE)• The American Hotel & Lodging Association will be

hosting a annual meeting.• Sunday August 31st- September 4rd,2014.

Resume (cont.)

• Current Members of AHLA

• Both Memberships

AMERICAN HOTEL & LODGING ASSOCIATION

Demographics Target Market

• Working in the Hospitality Field

• Students in College

• Salaries Vary

TBA• Fly into either FLL or MIA Airport• Take American Transportation to Hyatt Regency Downtown

Miami

3:00PM

• Check-in at the Lobby • Free time until 6:00PM

6:00PM

• Meet & greet at the Riverwalk Exterior• Networking with AHLA members until dinner

7:00PM

• Welcome Dinner in the Riverfront Exhibit Hall• Guest Speaker: Bruce W. Duncan

ARRIVAL DAYAgenda

DAY TWO Agenda

9:30AM

• Breakfast in the Riverfront North & Central Hall• AM Session

12:00PM

• Lunch in the Conference Center Flamingo• Afternoon Session beginning after lunch

2:00PM• Panel of VP’s in Ashe Auditorium for a Q & A

6:00PM

• Dinner in the Riverfront North & Central Hall• With Guest Speaker: The President of AHLA

8:30AM

• Breakfast in the Riverfront North & Central Hall• 10AM Golf Outing • 10AM Info Session

12:00PM

• Lunch after the first nine at the golf course• Lunch in the Conference Center Flamingo

4:00PM

• Return from Golfing• Student Chapter Meeting

6:00PM• Dinner in the Riverfront North & Central Hall• With Guest Speaker: Shawn Anderson

DAY THREEAgenda

8:30AM• Breakfast in the Riverfront North & Central Hall

12:00PM

• Lunch in the Conference Center Flamingo, followed by a Panel of WIL • Lunch in the Riverfront North Hall, followed by AHLA Green Info Session

4:00PM

• Advancements in Technology-Info Session in the Ashe Auditorium

7:00PM

• Farewell Dinner in the Riverfront North & Central Hall• With Guest Speaker: President of AHLA

DAY FOURAgenda

7:30AM

• Breakfast in the Riverfront North & Central Hall

9:00AM

• Wrap-up session

12:00PM

• Check-out• Transfers Provided to both Airports

DEPARTURE DAYAgenda

Flights from LAX10%

Flights from JFK7%

Flights from BOS4%

Parking Fees1%

Welcome Dinner5%

One King Bed 21%

Double Bed 18%

Business Plan4%

Regency Club4%

Golf Outing1%

Day Three Speaker

1%

Farewell Dinner

5%

Audio Visual Equipment

2%

Service Charge15%

Budget for AHLA Event

BUDGET BREAKDOWN

Expense CostFlights from LAX $38,000.00Flights from JFK $27,000.00Flights from BOS $15,000.00Parking Fees $5,000.00Welcome Dinner $18,500.00One King Bed $78,690.00Double Bed $67,560.00Business Plan $15,150.00Regency Club $16,145.00Golf Outing $4,000.00Day Three Speaker $5,000.00Farewell Dinner $18,500.00Transfers to & from the Airport $0.00Audio Visual Equipment $7,500.00Service Charge $57,008.28

$373,058.28

SEMINAR• Pharmaceutical Companies

• Johnson & Johnson releases a new capsule for HIV.

• This Seminar will be host in the Hyatt Regency.

• Sunday June 1st 2014 – June 4th 2014

WHY PHARMACEUTICAL COMPANIES?

• Johnson & Johnson is partnering with the Bill and Melinda Gates Foundation to reduce the burden of neglected diseases.

• 80 Percent of color woman globally are currently living with HIV

• 33.3 Millions of people are currently living with HIV globally

"Diseases Don’t Stop at Borders"

A CONTINUATION OF WHY PHARMACEUTICAL COMPANIES….• They are not Price sensitive

• They host informative forums any time of the year

• Expanding on scientifically experiments for new treatments or cures.

Cocktail Stribild

$3,000$5,000

Top 4 HIV Pharmaceutical Companies

Rank CountriesRevenues (U.S. Billions)

Net Income in Millions

Johnson & Johnson United States $61.9 Billions $12,266 Millions

Merck United States $48 Billions $62 Millions

Abbott Laboratories United States $39 Billions $59Millions

Bristol-Myers Squibb United States $18.8 Billions $106 Millions

AGENDA June 1st 2014Depart from John F. Kennedy- AA :

9:00A.M.Arrive in Miami International Airport-

AA: 12:15P.M.

There check in in time will be from 2:00pm-3:00pm

Their Cocktail hour will at 7:00pm-8:00pm.

WELCOMING DINNER

June 2rd 2014

Continental Breakfast

General Season in the Ashe Auditorium

Lunch in the Riverwalk Café.

JUNE 3RD 2014

Breakfast in the Riverwalk cafe

Breakout season

Reception in the Junior Ballroom

BANQUET EVENT ORDER FOR THE FAREWELL DINNER

JUNE 4TH 2015• Depart from Miami International Airport-AA AA : 11:35A.M.

Arrive in John F. Kennedy- : 2:25P.M.

• They will have breakfast in the hotel.

7:00a.m.-8:30a.m.

• They will Pack, check out and get picked up in the hotel

9:30a.m.-10:00a.m.

• They will get dropped off in Miami International Airport and depart back to New York City.

10:30a.m.-11:30a.m.

Budget Breakdown

Cost

AirlinesParking FeesTransportationFood and BeveragesWelcome DinnerMiami SuiteFarewell DinnerDoctor SpeakerAudio Visual

CONTINUATION OF THE BUDGET BREAKDOWN

$648,975.00

• Expenses Cost

• Airlines $250,000.00

• Parking Fees $5,000.00

• Transportation $10,000.00

• Food and Beverages $43,750.00

• Welcome Dinner $25,000.00

• Miami Suite $55,225.00

• Farewell Dinner $25,000.00

• Doctor Speaker $100,000.00

• Audio Visual $10,000.00

• Service Charges $125,000.00

• Working to find new treatment

• They supply medications to the entire world

• High Salaries for their Job.

Demographics

Target Market

• HIV Pharmaceutical Companies

• Price Insensitive

•https://www.aa.com/reservation/processPriceSchedulePremiumReturnSelection.do

• http://www.aahivm.org/hivspecialist

Brides to Be By: The Wedding Company of Hong Kong

The Wedding company of Hong Kong is invited to expand their business into the Hyatt Regency and try a week of experiencing different ideas and local vendors before the Great Bridal Expo

• Luxurious Couples

• Destinantion Weddings

• Wealthy couples

THE WEDDING COMPANY OF HONG KONG

Demographics Target Market

• Working in the Hospitality and Events Field

• Team of Three Women

Founder, Event Coodrinator, Event Adminstator

• High Salaries due to Great Business in Asia

VENUES TO CHOOSE FROM:• Regency Ballroom900 guests for a formal banquet or

2,000 for a cocktail reception.

• Merrick, Pearson and Flamingo Rooms20 to 240 guests.

• University of Miami TerraceOutdoors spot can serve a banquet of 80 or a reception for 150.

• Riverwalk Exterior at Hyatt Regency Miami• Off-Site Miami Wedding Venue Locations

BUDGET BREAKDOWN

Expense CostFlights from HGK $95,771.00Decorations $20,000.00Food and Drinks $50,000.00Parking Fees $2,000.00Welcome Dinner $3,200.00Miami Suite $3,451.20Double Bed $13,317.20Business Plan $14,487.20Regency Club $11,684.00Meeting Spaces for WCH $35,000.00Convention Space for GBE $5,000.00Farewell Dinner $5,600.00Transfers to & from the Airport $0.00Audio Visual Equipment $7,500.00Service Charge $25,000.28$305,138.564

Flights from HGK

Decorations

Food and Drinks

Parking Fees

Welcome Dinner

Miami Suite

Double Bed

Business Plan

Regency Club

Meeting Spaces for WCH

Convention Space for GBE

Farewell Dinner

Transfers to & from the Airport

Audio Visual Equipment

Service Charge

HYATT REGENCY DOWNTOWN MIAMI

APRIL 12-16, 2015

Bridal Week

Guest Speaker Bill Brennan President of Bridal Expo

DAY 19:00 AM to 6 PMArrive to Hotel fromFLL 37 Min Drive ; MIA 21 Min DriveCheck in to Rooms7 PM- 9 PM Black & White Formal Attire Welcome Dinner in Flamingo Room

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Breakfast 8 AM- 9:30 AM in the Riverwalk 10 AM-12 PM Invitations and Favors12 PM- 1:30 PM Lunch 2 PM- 5 PM Flowers and table settings All in the Jasmine Meeting Center5 PM- 7 PM Break 7 PM- 9 PM Wrap up Session and Backyard Dinner in the Riverwalk

DAY 2 WEDDING FAVORS

8 AM- 9 AM Breakfast in the Orchid Reception Area10 AM- 12 PM Make up and Jewlery Tutorials 12 PM- 1:30 PM Lunch 1:30 PM- 5 PM Dress Fashion Runway All in the Junior Ballroom5 PM- 7 PM Break7 PM- 9 PM Wrap up Session and Tropical Dinner in the Orchid Reception Area

Day 3

RUNWAY BRIDE

8 AM- 9:30 AM Breakfast in the University of Miami Terrace11 AM- 5 PM Great Bridal Expo with booths from Celestial Photography, Honey Paperie, Ambience Floral Design, Travel Store, Taste of Denmark, Dreamnette Bridal and Much more, in the Regency Ball Room 8 PM– 10 PM Little Black Dress Masquerade Bachelorette Dinner Party in the Pure Verde Lounge with Guest Speakers Ines Di Santo, Vera Wang and Carolina Herrera

DAY 4 GREAT BRIDAL EXPO