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Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 2-1 International Business Environments & Operations Chapter 2 The Cultural Environments Facing Business

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  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-1

    International Business Environments & Operations

    Chapter 2

    The Cultural Environments

    Facing Business

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-2

    Learning Objectives p To understand methods for learning about

    cultural environments p To analyze the major causes of cultural

    difference and change p To discuss behavioral factors influencing

    countries business practices p To understand guidelines for cultural

    adjustment

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-3

    Introduction p Culture refers to the learned norms based

    on values, attitudes, and beliefs of a group of people

    p Culture is an integral part of a nations operating environment n every business function is subject to potential

    cultural differences

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-4

    Introduction Cultural Factors Affecting International Business Operations

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-5

    Introduction p Companies need to decide when to make

    cultural adjustments p Fostering cultural diversity can allow a

    company to gain a global competitive advantage by bringing together people of diverse backgrounds and experience

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-6

    Culture and the Nation-State p The nation is a useful definition of society

    because similarity among people is a cause and an effect of national boundaries n laws apply primarily along national lines n language and values are shared within borders n rites and symbols are shared along national

    lines

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    How Cultures Form and Change Learning Objective 2: To analyze the major causes of cultural difference and change

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-8

    How Cultures Form and Change p Cultural value systems are established

    early in life but may change through n choice or imposition

    pcultural imperialism n contact with other cultures

    pcultural diffusion pcreolization

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-9

    Language: Cultural Diffuser and Stabilizer p A common language within a country is a

    unifying force p A shared language between nations

    facilitates international business n Native English speaking countries account for a

    third of the worlds production n English is the international language of

    business

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-10

    Language: Cultural Diffuser and Stabilizer

    Distribution Of The Worlds Major Languages

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    2-11

    Language: Cultural Diffuser and Stabilizer

    Major Language Groups: Population and Output

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-12

    Religion: Cultural Stabilizer p Religion impacts almost every business

    function p Centuries of profound religious influence

    continue to play a major role in shaping cultural values and behavior n many strong values are the result of a

    dominant religion

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-13

    Religion: Cultural Stabilizer Distribution Of The Worlds Major Religions

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    2-14

    Behavioral Practices Affecting Business

    Learning Objective 3: To discuss behavioral factors influencing countries business practices

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    2-15

    Social Stratification p Social ranking is determined by

    n an individuals achievements and qualifications

    n an individuals affiliation with, or membership in, certain groups

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    2-16

    Work Motivation p The motivation to work differs across

    cultures p Studies show

    n the desire for material wealth is a prime motivation to work ppromotes economic development

    n people are more eager to work when the rewards for success are high

    n masculinity-femininity index phigh masculinity score prefers to live to

    work than to work to live

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    2-17

    Work Motivation p Hierarchy of needs theory

    n fill lower-level needs before moving to higher level needs

    p The ranking of needs differs among cultures

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    Relationship Preferences p Relationship preferences differ by culture p Power distance

    n high power distance implies little superior-subordinate interaction pautocratic or paternalistic management style

    n low power distance implies consultative style p Individualism versus collectivism

    n high individualism welcome challenges n high collectivism prefer safe work

    environment

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    Risk Taking Behavior p Risk taking behavior differs across cultures

    n Uncertainty avoidance phandling uncertainty

    n Trust pdegree of trust among people

    n Future orientation pdelaying gratification

    n Fatalism pattitudes of self-determination

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Communications p Cross border communications do not

    always translate as intended p Spoken and written language p Silent language

    n Color n Distance n Time and punctuality n Body language n Prestige

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    2-21

    Communications Body Language Is Not A Universal Language

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-22

    Dealing with Cultural Differences

    Learning Objective 4: To understand guidelines for cultural adjustment

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    2-23

    Dealing with Cultural Differences

    p Do managers have to alter their customary practices to succeed in countries with different cultures?

    p Must consider n Host society acceptance n Degree of cultural differences

    pcultural distance n Ability to adjust

    pculture shock and reverse culture shock n Company and management orientation

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    Dealing with Cultural Differences

    p Three company and management orientations n Polycentrism

    pbusiness units abroad should act like local companies

    n Ethnocentism phome culture is superior to local culture poverlook national differences

    n Geocentrism pintegrate home and host practices

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Strategies for Instituting Change p Value Systems p Cost-Benefit Analysis of change p Resistance to too much change p Participation p Reward Sharing p Opinion Leadership p Timing p Learning Abroad

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    The Future of National Cultures p Scenario 1:

    n New hybrid cultures will develop and personal horizons will broaden

    p Scenario 2: n Outward expressions of national culture will continue to

    become homogeneous while distinct values will remain stable

    p Scenario 3: n Nationalism will continue to reinforce cultural identity

    p Scenario 4: n Existing national borders will shift to accommodate

    ethnic differences

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Chapter 3

    The Political and Legal Environments

    Facing Business

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Learning Objectives p To discuss the philosophy and practices of the

    political environment p To profile trends in contemporary political

    systems p To explain the idea of political risk and

    approaches to managing it p To discuss the philosophy and practices of the

    legal system p To describe trends in contemporary legal systems p To explain legal issues facing international

    companies

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Introduction Learning Objective 1: To discuss the philosophy and practices of the political environment

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    3-30

    Introduction p Every country has its own political and

    legal environment p Companies must determine where, when,

    and how to adjust their business practices without undermining the basis for success

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Introduction Political and Legal Factors Influencing International Business Operations

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    3-32

    The Political Environment p Managers evaluate, monitor, and forecast

    political environments p A countrys political system refers to the

    structural dimensions and power dynamics of its government that specify institutions, organizations, and interest groups, and define the norms that govern political activities

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Individualism vs. Collectivism p Individualism

    n primacy of the rights and role of the individual

    p Collectivism n primacy of the rights and role of the

    community

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    Political Ideology p A political ideology stipulates how

    society ought to function and outlines the methods by which it will do so

    p Most modern societies are pluralistic n different groups champion competing political

    ideologies pDemocrats vs. Republicans in the United

    States pDemocratic Party vs. Liberal Party in Japan

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    Spectrum Analysis p A political spectrum outlines the various

    forms of political ideology p Political freedom measures

    n the degree to which fair and competitive elections occur

    n the extent to which individual and group freedoms are guaranteed

    n the legitimacy ascribed to the general rule of law

    n the freedom of the press

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    Spectrum Analysis The Political Spectrum

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    The Standard of Freedom p Freedom House assesses political and civil

    freedom around the world p Freedom House recognizes three types of

    political systems n Free n Partly free n Not free

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    The Standard of Freedom Map of Political Freedom, 2010

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Trends in Political Ideologies Learning Objective 2: To profile trends in contemporary political systems

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Third Wave of Democratization p Third Wave of Democratization

    n number of democracies doubled in two decades

    p Engines of Democracy 1. The failure of totalitarian regimes to deliver

    economic progress!2. Improved communications technology!3. Economic dividends of increasing political freedom

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Democracy: Recession and Retreat

    p Democracys retreat n just 26 of the worlds democracies are full

    democracies p Engines of totalitarianism

    n Economic development n Inconsistencies n Economics problems n Standards of democracy

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    Democracy: Recession and Retreat

    Freedom in the World: Gains and Declines

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Political Ideology and the MNE p What will the political map look like in the

    future? n The Washington Consensus n The Beijing Consensus n The Clash of Civilizations

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    Political Risk Learning Objective 3: To explain the idea of political risk and approaches to managing it

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    The Legal Environment Learning Objective 4: To discuss the philosophy and practices of the legal system

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    The Legal Environment p The legal system is the mechanism for

    creating, interpreting, and enforcing the laws in a specified jurisdiction

    p Types: n Common law n Civil law n Theocratic law n Customary law n Mixed systems

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    The Legal Environment The Wide World of Legal Systems

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    3-48

    Trends in Legal Systems Learning Objective 5: To describe trends in contemporary legal systems

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    Trends in Legal Systems p What is the basis of rule in a country?

    n The rule of man plegal rights derive from the individual who

    commands the power to impose them passociated with a totalitarian system

    n The rule of law psystematic and objective laws applied by

    public officials who are held accountable for their administration

    passociated with a democratic system

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Trends in Legal Systems The Worldwide Distribution of the Rule of Law

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    Legal Issues in IB Learning Objective 6: To explain legal issues facing international companies

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    3-52

    Strategic Concerns p Strategic issues p Country of origin and local content p Marketplace behavior p Product safety and liability p Legal jurisdiction p Intellectual property

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    3-53

    Intellectual Property: Rights and Protection

    p Intellectual property refers to creative ideas, expertise, or intangible insights that grant its owner a competitive advantage

    p Intellectual property rights refer to the right to control and derive the benefits from writing, inventions, processes, and identifiers n no global patent, trademark or copyright

    exists

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Intellectual Property: Rights and Protection

    p Attitudes towards intellectual property n Legal legacies

    prule of man versus rule of law n Wealth, poverty, and protection

    plevels of economic development n Cultural orientation

    pindividualism versus collectivism

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Chapter 4

    The Economic Environments Facing

    Business

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    4-56

    Learning Objectives p To communicate the importance of

    economic analysis p To discuss the idea of economic freedom p To profile the characteristics of the types

    of economic systems p To introduce the notion of state capitalism p To profile indicators of economic

    development, performance, and potential

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Introduction Learning Objective 1: To communicate the importance of economic analysis

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Introduction p Managers assess a countrys economic

    environment knowing n Countries differ in different ways n Economic and political changes alter market

    circumstances n It is important to understand connections,

    change, and consequences n The challenges of the comeback n Choices of citizens, policymakers, and

    institutions

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    International Economic Analysis

    Economic Factors Affecting International Business Operations

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    4-60

    Economic Freedom Learning Objective 2: To discuss the idea of economic freedom

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    Economic Freedom p Economic freedom people have the

    right to work, produce, consume, save, and invest the way they prefer n measured across business freedom, monetary

    freedom, fiscal freedom, investment freedom, freedom from corruption, property rights, trade freedom, government size, financial freedom, and labor freedom

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Economic Freedom Global Distribution of Economic Freedom

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    Value of Economic Freedom p Economic freedom affects

    n Growth rates n Productivity n Income levels n Inflation n Employment n Life expectancy n Literacy n Political openness n Environmental sustainability

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Types of Economic Systems Learning Objective 3: To profile the characteristics of the types of economic systems

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    Types of Economic Systems p An economic system refers to the

    mechanism that deals with the production, distribution, and consumption of goods and services

    p Types n Market economy n Command economy n Mixed economy

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    Types of Economic Systems Types of Economic Systems

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    State Capitalism: Detour or Destination?

    p State capitalism refers to a system in which the government explicitly manipulates market outcomes for political purposes n promote certain industries to encourage

    economic development n develop national companies into global leaders n foreign companies restricted from strategic

    industries

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Economic Development, Performance, and Potential

    Learning Objective 5: To profile indicators of economic development, performance, and potential

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    4-69

    Economic Development, Performance, and Potential

    p Broad classes of countries include n developing countries

    plargest number of countries plow per capita income

    n emerging economies pfast growing, relatively prosperous pBRICs Brazil, Russia, India, and China

    n developed countries phigh per capita income and standard of

    living plike the U.S., Japan, France, Australia

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    Broader Conceptions of Performance and Potential

    p Green economics n gauge economic performance in terms of the

    effect of current choices on long-term sustainability

    p Sustainable development n meet the needs of the present without

    compromising the ability of future generations to meet their own needs

    p Happynomics n importance of emotional prosperity in addition

    to financial prosperity

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    4-71

    Features of an Economy p Managers should also consider

    n Inflation n Unemployment n Debt n Income distribution n Poverty n Balance of payments

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    Inflation p Inflation

    n a measure of the increase in the cost of living p Deflation

    n when prices for products go down not up p Reflation

    n increase the money supply and reduce taxes to accelerate economic activity

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Unemployment p Unemployment rate

    n share of unemployed workers seeking employment for pay relative to the total civilian labor force

    p Misery index n the sum of a countrys inflation and

    unemployment rates

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    Debt p Debt

    n the total of a governments financial obligations pinternal debt pexternal debt

    p Growing public debt signals n tax increases n reduced growth n rising inflation n increasing austerity

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Income Distribution p Income distribution

    n estimates the proportion of the population that earns various levels of income

    p Gini coefficient n measures the extent to which the distribution

    of resources deviates from a perfectly equal distribution

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

    4-76

    Poverty p Poverty the state of having little or no

    money and few or no material possessions n extreme poverty

    pless than $1.25 per day n moderate poverty

    pless than $2.00 per day p Today the world population is 80% poor,

    10% middle income, and 10% rich p Base of the Pyramid

    n Frugal engineering

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Chapter 5

    Globalization and Society

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    5-78

    Learning Objectives p To examine the broad foundation of ethical

    behavior p To demonstrate the cultural and legal foundations

    of ethical behavior p To discuss the importance of social responsibility

    when operating internationally, especially in the areas of sustainability

    p To discuss some key issues in the social activities and consequences of globalized business

    p To examine corporate responses to globalization in the form of codes of conduct, among other things

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Introduction p Companies must satisfy stakeholders

    n Shareholders n Employees n Customers n Society

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    Foundations of Ethical Behavior Learning Objective 1: To examine the broad foundation of ethical behavior.

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    Foundations of Ethical Behavior p Three levels of moral development

    1. Preconventional 2. Conventional 3. Postconventional, autonomous,

    principled

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    Foundations of Ethical Behavior p Teleological approach

    n decisions are based on the consequences of the action

    p Utilitarianism n an action is right if it produces the

    greatest amount of good p Deontological approach

    n moral judgments are made and moral reasoning occurs independently of consequences

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    Why Do Companies Care? p Ethical behavior can help a company

    n develop a competitive advantage n avoid being perceived as irresponsible

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    The Cultural and Legal Foundations of Ethical Behavior Learning Objective 2: To demonstrate the cultural and legal foundations of ethical behavior

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    Legal Justification: Pro and Con p The law is inadequate because

    n Some things that are unethical are not illegal n Laws are slow to develop in emerging areas of

    concern n Laws may be based on imprecisely defined

    moral concepts n The law often needs to undergo scrutiny by the

    courts n The law is not very efficient

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    Legal Justification: Pro and Con p Legal justification is appropriate because

    n The law embodies many of a countrys moral principles

    n The law provides a clearly defined set of rules n The law contains enforceable rules that apply

    to everyone n The law reflects careful and wide-ranging

    discussions

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    Ethics and Corporate Bribery p Regardless of the reasons for not using

    the law as a starting point for ethical behavior, it remains a good starting point

    p Countries looking for solutions to common problems take similar legal steps n Consider

    pactivities that affect the well-being of people pactivities that affect the environment

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    Corruption and Bribery p Corruption

    n the misuse of entrusted power for private gain p Bribes

    n payments or promises to pay cash or anything of value

    n Occurs pto obtain government contracts pto get public officials to do what they should

    be doing anyway

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    Corruption and Bribery Where Bribes Are Business As Usual

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    Corruption and Bribery p International accords to stop bribery

    n OECD Anti-Bribery Convention n ICC code of rules n UN Convention against Corruption

    p Regional initiatives include n EU efforts n U.S. Foreign Corrupt Practices Act and

    Sarbanes-Oxley legislation p Industry initiatives include

    n 2005 World Economic Forum zero tolerance pact

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Ethics and the Environment Learning Objective 3: To discuss the importance of social responsibility when operating internationally, especially in the areas of sustainability

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    Ethics and the Environment p Companies compromise the environment

    n contamination of air, soil, or water during manufacturing

    n producing products that emit fossil-fuel contaminants

    p Effect of natural resource extraction n renewable versus non-renewable

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    What is Sustainability? p Sustainability

    n meeting the needs of the present without compromising the ability of future generations to meet their own needs

    p Is sustainability good business practice? n yes

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    Global Warming, Kyoto Protocol p Kyoto Protocol (1997)

    n signed to require countries to cut greenhouse gas emissions to 5.2% below 1990 levels between 2008 and 2012

    p Some countries have adopted stricter requirements n others have not ratified the agreement

    including pthe U.S., China, India

  • Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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    Ethical Dilemmas and Other Business Practices

    Learning Objective 4: To discuss some key issues in the social activities and consequences of globalized business

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    Ethical Dilemmas in the Pharmaceutical Industry

    p Tiered pricing and other price-related issues n reverse engineering

    p WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) n generic drugs

    p R&D and the Bottom Line n India

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    5-97

    Ethical Dimensions of Labor Conditions

    p Labor issues include n Wages n Child labor n Working conditions n Working hours n Freedom of association

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    Ethical Dimensions of Labor Conditions

    Sources of Worker-Related Pressures in the Global Supply Chain

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    Ethical Dimensions of Labor Conditions

    p Child labor ILO estimates 250 million children aged 517 years work

    p Some companies avoid operating in countries where child labor is common n or establish responsible policies in those

    countries - IKEA p Some companies refuse to hire individuals

    who want to work long hours n concerned about exploitation

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    Corporate Codes of Ethics Learning Objective 5: To examine corporate responses to globalization in the form of codes of conduct, among other things

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    Corporate Codes of Ethics p How should companies behave? p The UN Global Compact establishes

    guidelines for appropriate behavior in human rights n labor n the environment n anti-corruption

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    Motivations for Corporate Responsibility

    p Unethical and irresponsible behavior could n result in legal sanctions n result in consumer boycotts n lower employee morale n cost sales because of bad publicity

    p A code of conduct n sets global policy that must be complied with n communicates the code to employees,

    suppliers, and subcontractors n ensures that policies are carried out n reports results to external stakeholders

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    Corporate Ethics in The Future p Two trends:

    n There will be greater convergence of proper ethical conduct

    n Individuals will develop skills to address ethical issues

    p Impact of social media p Impact of future business and government

    leaders

  • Activities p Comparative Environmental

    Frameworks

    p Chapter 2: The Cultural Environments Facing Business (ACTIVITIES: p. 24)

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  • Activities p Comparative Environmental

    Frameworks p Chapter 3: The Political and Legal

    Environments Facing Business p (ACTIVITIES: p. 33)

    Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall

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