VIRTUAL WORLDS

Greenwich Team 4

Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan AmarsaikhanAvatarina

SALESe.g. Miss Sixty P

UB

LIC

* STA

RD

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BRANDING, ADVERTISING & CR

e.g. AUDI PU

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ITY

EDUCATION & RESEARCH e.g. Edinburgh University P

UB

LIC

* SE

CO

ND

LIF

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PU

BL

IC* H

AB

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RECRUITMENTe.g. Manpower

INT

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NA

L * T- S

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MM

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COLLABORATIONe.g. IBM

INT

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NA

L * T- S

YS

TE

S

MM

SP

UB

LIC

* AC

TIV

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OR

LD

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TRAINING e.g. IBM (Academy of Technology)

INT

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NA

L * T- S

YS

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S

MM

SP

UB

LIC

* SE

CO

ND

LIF

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“You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”. Athina Chimaridou - IBM Employee Cyprus

NEW EMPLOYEE ORIENTATIONe.g. Super Buy IN

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MS

PU

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IC* S

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D L

IFE

SIMULATIONe.g. US Marine Corps

INT

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NA

L * T- S

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TE

S

MM

SP

UB

LIC

* OP

EN

SIM

“Internal virtual worlds are used for training-simulation 75% of the time.” 

Tobias Dreher – T-Systems Learning & Knowledge Consultant

INT

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NA

L * T- S

YS

TE

S

MM

SP

UB

LIC

* SE

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ND

LIF

EDEVELOPMENT

e.g. Palomar Hospital

Hybrid Events e.g. T-Systems @ CEBIT

INT

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NA

L * T- S

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S

MM

SP

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IBMONE COMPANY, SIX WORLDS

Platform Selection considerations Use in IBM EnterpriseActive Worlds

Scalable Events

Forterra OLIVE

Quick on-boarding & Voice integrationPre-built spaces & presentation facilities

Pilot deployment for early adopters includes team meetings & small events

OpenSim Familiar interface for Second Life usersWide scope for IBM community involvement & contribution BSD licensing: Anyone can get involved in development

Meetings, small events, Brainstorming, Community, Translation, 2D-3D integration, Region Interoperability, Data-center modelling & management

Second Life

Publicly accessible and familiar to some users ScalableVoice integration

Events and meetings, Employee orientation, Learning, Business rehearsals, Serious games, Systems management, Interoperability with OpenSim

Torque Simple interfaceQuick on-boardingHigh fidelityLow workstation requirementsControl for 2D integration

Remote mentoring, Small events, Brainstorming, 2D-3D integrationData center modeling

Unity3D Web browser based deploymentLight weight & customizable

Proof-of-concepts: Demonstrate 2-3D integration & interoperability between worlds

BENEFITS

No location constratints

Increase knowledge resources & capabilities

Help to prevent real-life errors

Increased Intimacy & geographical brand coverage

Green workplace

“Disabled people can play as others could not experience the war.” Michalis Similis – DITS Officer

Real-time

Immersive

Time saving

Utilization of room

Flexible teamwork- Individual view on environment

24 hour learning

Highly involving

Cost saving

In the future,due to the

economic crisis, we might

use it to manage teamsIBM.com

“Sky is the limit“George Georgiou - IBM Director Cyprus

ISSUES

Redesign information system

IT security

Unreliable systems

Incompatible networks

Traffic congestions

• Confidentiality

Slow broadbandSlow computers

Technological

ConfidentialityCopyright

infringement

Ethics

Legal

Organisational

CulturalAddiction

Identity issues

Lack non-verbal cues

Employee technical skillsEmployee adoption

Trust establishment

Less loyalty

Lack of control

Less real-world interaction

Limited target audience

Viability

"It is addictive as hell!”

George Kyriakoullis, - Computer Scientist DITS Officer

VIRTUAL WORLDS – SO WHAT?

Tobias Dreher & Claus Lehman, T-Systems Multimedia Solutions Gmbh

Anonymous, who works for a London-based new media design company with 25 years of experience

“Development and utilization of Virtual Worlds is still at starting point”

“Virtual worlds in business is dead, stone dead. It died about 4 years ago

“Currently experiencing quick recovery for roughly a year since 2007/2008 decline…”

“… if you are doing an assignment on virtual worlds and business, your Master’s should be in History and not Business”

“IBM and Intel are strong change drivers”

Interactive website integration in 2011 has become a big advantage

THE TEAM AGREES WITH…

REFERENCES – Secondary Research

Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645

Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106

OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING .OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988

 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice.  Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988

Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds “ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds /

Second Life, 2012. Coca Cola Products. Second Life Market Place. Avail able at:

https:/ /marketplace.secondl ife.com/products/search?search%5Bcategory_id%5D&search%5Bmaturity_level%5D=G&search%5Bkeywords%5D=coca+cola [Accessed 24 April 2012].

Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/

Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming . MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).

George Georgiou. 2012. How virtual world is being used by IBM,

Natasa Toumazou, [Telephone Conference] Nicosia and London,

Cyprus, 5/04/2012

Athina Chimaridou. 2012. How virtual worlds is being used by

IBM, Natasa Toumazou [Telephone Conference] Nicosia and

London, 5/04/2012

George Kyriakoullis . 2012. Have you ever used virtual world and

how?, Panagiota Toumazou [Face to face interview] Nicosia,

4/04/2012

Michalis Simillis , 2012. Have you ever used virtual world and

how?, Panagiota Toumazou [Face to face interview] Nicosia,

4/04/2012

Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces

Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the

opportunities and technologies, IBM [online] Available at: <http://www.

ibm.com/developerworks/webservices/library/ws-virtualspaces/>

[Accessed 18 April 2012]

Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid

Business, [online] Available at: http://www.hypergridbusiness.

com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19

April 2012]

REFERENCES - Interviews

George Kyriakoullis . 2012. Have you ever used virtual world andhow?, Panagiota Toumazou [Face to face interview] Nicosia,4/04/2012Michalis Simillis , 2012. Have you ever used virtual world andhow?, Panagiota Toumazou [Face to face interview] Nicosia,4/04/2012