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© 2013 IBM Corporation IBM Software One Overview for Business Partners Introducing a single SWG initiative to attract new clients and grow IBM software revenue, leveraging one prioritized set of door-opening solutions

IBM Software One Overview for Business Partners

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IBM Software One Overview for Business Partners. Introducing a single SWG initiative to attract new clients and grow IBM software revenue, leveraging one prioritized set of door-opening solutions. IBM Software One . - PowerPoint PPT Presentation

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Page 1: IBM Software One Overview for Business Partners

© 2013 IBM Corporation

IBM Software One Overview for Business PartnersIntroducing a single SWG initiative to attract new clients and grow IBM software revenue, leveraging one prioritized set of door-opening solutions

Page 2: IBM Software One Overview for Business Partners

© 2013 IBM Corporation2

IBM Software One

The IBM Software One initiative provides important resources to aid in uncovering opportunities and progressing deals for volume products.

Simplified Software offering portfolio aligned to high growth areas

Offerings built with cross-sell and up-sell in mind to provide the ability to go wider and deeper

Proven success for IBM sellers and Partners in this marketplace

Comprehensive marketing campaigns to provide air cover and pave the way for your client conversations

Maximize teaming with consistent focus and resources for IBM sellers and Business Partners

Page 3: IBM Software One Overview for Business Partners

© 2013 IBM Corporation3

1. Value: Client Relevant Addressing High Growth Market areas Appealing technology to address client key pain

points Fast time to value: Competitive price & quick

deployment Attractive ROI - pay back within one year

2. Speed: Designed For Sellers Consistent Targeted Prospecting Kits ONE stop “shop” for Enablement & Sales

Materials Proven, repeatable, high volume products Short sales cycle & good cross sell/up sell

opportunities Supported by NEW Propensity to Close Tools

3. Synergy: Team IBM Supported ONE program: Enabled for ALL Routes to Market Supported by Marketing Demand Programs Aligned with Channel Skills & Campaigns

A NEW single initiative to attract new clients and grow Software revenue leveraging one prioritized set of door-opening solutions

3 Keys to Attracting and Retaining Clients

Page 4: IBM Software One Overview for Business Partners

© 2013 IBM Corporation44

IBM Software One addresses 9 high growth categories23 Prioritized Solutions

IBM Confidential

Big Data Archive and Analytics Big Data Discovery, Search & Advanced Analytics

Security Intelligence Advanced Threat Protection Database and Application Protection

Virtualization Optimization Application Performance Mgmt. IBM Endpoint Mgr. for Patch Mgmt.

Digital Marketing Optimization Secure File Transfer and Compliance B2B Integration

Social Collaboration Exceptional Web Experience

Client Runtime Environment

Collaborative Lifecycle Mgmt. Rational Test Workbench Software and Systems Engineering

Software Delivery

Runtime (GMU Initiative)

Customer Insight Foundation Financial Performance Mgmt.

BusinessProcess

Improving Effectiveness of Business Operations

Cross-platform Mobile Applications Collaborative Team-Based Development Bring-Your-Own-Device (BYOD)

Security

Cloud

Mobile

SocialBusiness

Focus products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WAS, DB2, TSM, RTC

Portfolio characteristics - CLIENT’S PERSPECTIVE Portfolio characteristics -SELLER’S PERSPECTIVE

Appealing technology to address client pain pointsCompetitive pricing: entry price pointsQuick deployment (less than 6 months)Attractive ROI- pay back within one year

Proven, repeatable, high volume productsShort sales cycle: 3-4 monthsEnabled for all Routes to Market Easy cross-sell and up-sell

Security

Big Data

Security

Smarter Analytics

Smarter Commerce

4

Page 5: IBM Software One Overview for Business Partners

© 2013 IBM Corporation5

Sales Enablement

Accelerating pipeline creation• SWG demand program guidance: IBM Software One is a Must execute priority• Ready-to-Execute campaigns recommended for IBM Software One • BP Co-Marketing funding allocation prioritized for IBM Software One

Delivering comprehensive enablement - in one place• New sales enablement assets including prospecting guides and progression kits• Comprehensive resources available for all routes to market• Brand Sales Plays aligned to IBM Software One portfolio

Improving sales efficiency: quickly validate and pass leads to best routes• Lead passing improved through automation and lead collaboration desks • IBM Software One BP Sales Progression kits to advance opportunities• Propensity to Close data to help accelerate deal closure

$$$

Demand Generation

IBM Software One end to end support Accelerate your pipeline build and close quickly

Page 6: IBM Software One Overview for Business Partners

© 2013 IBM Corporation6

IBM Software One Demand Generation & Sales PlaysReady to Execute campaigns, BP Sales Plays on PartnerWorld

IBM Software One solutions are fully supported by Ready To Execute (RTE) campaigns, with nurture streams and relevant offers.

IBM SWG BP Sales Plays Available on PartnerWorld

• RTE campaigns on PW Midmarket RTEs

Page 7: IBM Software One Overview for Business Partners

© 2013 IBM Corporation7

IBM Software One Sales Enablement available on PartnerWorldLeverage Prospecting and Progression resources to generate leads and accelerate closure

IBM Software One Sales Landing page on PartnerWorld

– Client Need, Value and Ideal Prospects– IBM Software One Sales Playbook– Quarterly BP webcasts and guidance– Solution Prospecting Guides

IBM Software One BP Sales Progression Kit

– Reference core offering materials– Leverage progression assets

Page 8: IBM Software One Overview for Business Partners

© 2013 IBM Corporation8

IBM Software One Solution Overview, Prospecting GuidesGet started! Go to IBM Software One Sales Landing page on PartnerWorld

IBM Software One Enablement

Prospecting Guides – Solution Overview– What customers struggle with– How we can help them– Who is interested and why– Value of the solution– Competitive Differentiators– Starting questions– References– Products and Platforms– Sales Acceleration Plays– and more!

IBM Software One Portfolio Client Value Overview

“Awesome! Information is excellent... LOVE THIS: real high-level value statements, especially in crunch time as IBMers and BPs are looking for sound bites/Reason of Calls to re-connect with customers on opportunities in the pipeline.” - NA SWG Midmarket Sales Leader

Page 9: IBM Software One Overview for Business Partners

© 2013 IBM Corporation9

IBM Software One Solutions, Lead-with Products, RTEs for BPs (1 of 3)Solutions (linked to prospecting guides on PW)

Lead-With Products (linked to sales kits on PartnerWorld)

1. BIG DATA Information Management – RTE Marketing Campaigns

Big Data Archive and Analytics IBM PureData System for Analytics (Netezza), BigInsights, Optim Big Data, Warehousing & Analytics

Big Data Discovery, Search, & Advanced Analytics

Data Explorer (Vivisimo) and BigInsights Big Data, Warehousing & Analytics

2. SMARTER ANALYTICS Business Analytics – RTE Marketing Campaigns

Financial Performance Management IBM PureData System for Analytics (Netezza), Cognos Express, Cognos Insight, SPSS Modeler, SPSS Statistics, Information Server

Predictive Customer Analytics

Customer Insight Foundation Cognos BI and Cognos TM1 Customer Analytics for Banking

3. SECURITY Security – RTE Marketing Campaigns

Security Intelligence QRadar SIEM IBM Security Intelligence

Advanced Threat Protection IBM Security Network Protection, Security Network IPS, QRadar Network Anomaly Detection

IBM Network Security

Database & Application Protection IBM InfoSphere Guardium, IBM Security AppScan IBM Application Security

4. CLOUD Tivoli – RTE Marketing Campaigns

Virtualization Optimization SmartCloud (SC) Provisioning, SC Patch, SC Monitoring, Tivoli Storage Manager

Reduce IT Complexity and Cost

Application Performance Management SmartCloud Application Performance Mgmt (SC APM) Reduce IT Complexity and Cost

IBM Endpoint Management for Patch Management

IBM Endpoint Manager for Patch Management Endpoint Management for Patch

Products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WebSphere Application Server, DB2, Tivoli Storage Manager, Rational Team Concert

Links to supporting RTE webpage and suggested campaigns on PW

Page 10: IBM Software One Overview for Business Partners

© 2013 IBM Corporation10

IBM Software One Solutions, Lead-with Products, RTEs for BPs (2 of 3)

Solutions (linked to prospecting guides on PW)

5. MOBILE WebSphere RTE Marketing CampaignsTivoli – RTE Marketing Campaigns

Cross-platform Mobile Applications IBM Mobile Foundation Build and Connect Mobile Applications

Collaborative Team-based Development IBM Mobile Development Lifecycle Solution Build and Connect Mobile Applications

Bring-Your-Own-Device (BYOD) IBM Endpoint Manager for Mobile Devices Manage and Secure data, devices and applications

6. SMARTER COMMERCE Industry Solutions – RTE Marketing Campaigns

Digital Marketing Optimization IBM Marketing Center Enterprise Marketing Management

Secure File Transfer & Compliance IBM Sterling Connect: Direct, IBM Sterling File Gateway, IBM Sterling Secure Proxy, IBM Sterling Control Center, WebSphere MQ File Transfer Edition

Secure Data Transfer and Compliance

B2B Integration Premise: Sterling B2B Integrator, WebSphere Transformation ExtenderOn-Cloud: Sterling B2B Collaboration Network

Supplier and Partner Integration

7. SOCIAL BUSINESS IBM Collaboration Solutions – RTE Marketing Campaigns

Social Collaboration IBM Connections, IBM SmartCloud Engage, Notes/Domino

Social Business Campaign

Exceptional Web Experience Customer Experience Suite Create Exceptional Customer Experiences

Lead-With Products (linked to sales kits on PartnerWorld)

Products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WebSphere Application Server, DB2, Tivoli Storage Manager, Rational Team Concert

Links to supporting RTE webpage and suggested campaigns on PW

Page 11: IBM Software One Overview for Business Partners

© 2013 IBM Corporation11

IBM Software One Solutions, Lead-with Products, RTEs for BPs (3 of 3)

Solutions (linked to prospecting guides on PW)

Products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WebSphere Application Server, DB2, Tivoli Storage Manager, Rational Team Concert

8. BUSINESS PROCESS Business Analytics – RTE Mktg CampaignsWebSphere – RTE Mktg Campaigns

Improving Effectiveness of Business Operations

IBM Blueworks Live, BPM Express, DataCap, and SPSS Modeler

Business Analytics - Predictive AnalyticsWebSphere – Business Process Management

9. SOFTWARE DELIVERY Rational – RTE Marketing Campaigns

Collaborative Lifecycle Management (CLM)

Rational: Team Concert, Requirements Composer, Quality Manager Application Lifecycle Management

Rational Test Workbench  (RTW) Rational Test Workbench Application Lifecycle Management

Software and Systems Engineering  (SSE)

Rational: DOORS, Rhapsody & Design Manager, Quality Manager, Team Concert, Rational Engineering Lifecycle Management, Method Composer

Complex and Embedded Systems

RUNTIME (GMU initiative)

Client Runtime Environment IBM Application Platform Core Edition (IAP) which is bundled offering of WebSphere Application Server and DB2 Workgroup Server Edition (also standalone WAS family, DB2 family based on client needs)

See marketing and sales content in IBM Application Platform Core Edition sales kit

Lead-With Products (linked to sales kits on PartnerWorld)

Links to supporting RTE webpage and suggested campaigns

Page 12: IBM Software One Overview for Business Partners

© 2013 IBM Corporation12 IBM Software Worldwide Business Partners and Midmarket Marketing

Big Data Archive and Analytics Big Data Discovery, Search and

Advanced Analytics

IBM Software One drives marketing and sales content

EXAMPLE:

Ready to Execute Marketing Campaigns

IBM Software One Category

Business Partner Sales Plays

New Insights from Big DataReduce the Cost of DataTrust and Protect Information

Glean Valuable Insights Quickly and Cost Effectively from All Your Information

Build Flexible Decisions for Now and the Future

Accelerate Solutions with Pre-Built Models and Reports

Get Real-Time Operational Analytics

Get a Simple Appliance for Serious Analytics

Provide Real-time Insights from Data in Motion

Analyze a Huge Volume and Gain Insights to Big Data

Big Data

Pre-packaged multi-step marketing campaigns (including translations) in the Co-Marketing Center (CMC). Co-funding available for eligible IBM Business Partners. Agency and VAD supported.

Go to SWG BP Sales Plays on PartnerWorld to find all the information and resources your team needs to focus their sales efforts around specific themes to drive revenue in 2013.

Page 13: IBM Software One Overview for Business Partners

© 2013 IBM Corporation13 IBM Software Worldwide Business Partners and Midmarket Marketing

IBM Software One mapped to SWG BP Sales Plays Available on PartnerWorld

Software Delivery

Runtime (GMU Initiative)

BusinessProcessSecurity

Cloud

Mobile

SocialBusiness

Focus products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WAS, DB2, TSM, RTC

Security

Big Data

Security

Smarter Analytics

Smarter Commerce

1. New Insights from Big Data2. Reduce the Cost of Data3. Trust and Protect Information

1. Predictive Led Business Analytics2. Business Analytics for the Midmarket3. Selling the full FPM Agenda to the Office of

Finance4. BI Led Business Analytics

1. Security Intelligence, Analytics and Compliance

2. Addressing Emerging Threats

1. Optimize Virtual and Cloud Environments while Reducing Costs

2. IBM Endpoint Manager for Mobility, Security and Patch Management

1. IBM Mobile Foundation2. Speed Application Time to Value and

Reduce Dev Cost with WebSphere3. IBM Endpoint Manager for Mobility,

Security and Patch Management

1. Pssst! The Secret of Social is ADOPTION2. 3Ps (prospect, progress, propose) of Social

Portal

1. DB2 Break Free - Lowering Cost of Data Sales Kit

2. IBM WebSphere Application Server V8.5 sales kit

1. Faster software ROI with ALM 2. Deliver higher quality software to minimize

operational risk and cost 3. Develop Smarter Products and Systems

1. Improve Your Customer’s Business with BP and ODM

2. Predictive Led Business Analytics3. Cut costs & improve employee productivity

with IBM imaging and capture solutions

1. Creating New Opportunities with the CMO Study (EMM)

2. IBM Sterling MFT – FTP Remediation3. B2B Integration

Runtime (GMU Initiative)

Runtime (GMU Initiative)

Page 14: IBM Software One Overview for Business Partners

© 2013 IBM Corporation14

Accelerate deal closure with Propensity-to-Close Models

IBM analytics ranks the likelihood an opportunity will close from 1-5 (quintiles)

1 – Has the most likelihood to close (does not guarantee it will close)5 – Has the least likelihood to close (does not mean it will not close)Ranks all IBM opportunities (IBM OI and BP OI)

IBM has tested the system against all OI sources in all geographies and found it to be highly accurate (tuned for local geographies)

Sellers, including BPs, working on multiple opportunities use quintilerankings to prioritize which opportunities should be addressed first

FOR MORE INFORMATION: Alan Zwiren, WW Velocity Sales Leader, [email protected]

What

Testing

Usage

Page 15: IBM Software One Overview for Business Partners

© 2013 IBM Corporation15

How to get started4 Simple Steps to Drive New SWG Pipeline and Revenues with IBM Software One1. Get Enabled!

Bookmark now! IBM Software One on PartnerWorld Learn client value propositions, target roles Review the Prospecting Kits and Progression Kits

2. Jumpstart your Prospecting! Get enabled and work with your local IBM teams on demand

generation tactics Leverage the IBM Software One Solution Prospecting Guides on

PartnerWorld Find solution overviews, IBM Software One Sales Playbook and

more

3. Build your Pipeline! Take advantage of Ready to Execute campaigns to create new leads Exploit SWG BP Sales Plays Available on PartnerWorld to drive

results Work with your IBM team to explore co-marketing opportunities

4. Progress and Close! Leverage the IBM Software One BP Sales Progression Kit on

PartnerWorld Use Propensity-to-Close models to accelerate deal closure

Contact Linda Okoniewski, IBM SWG Market Segment Manager for more information

Page 16: IBM Software One Overview for Business Partners

© 2013 IBM Corporation16

Thank youThank you

Page 17: IBM Software One Overview for Business Partners

© 2013 IBM Corporation17

Overview of IBM Software One Solutions on PartnerWorld 1 of 4Growth Segments & Software One Solutions

For Clients who need . . . Client roles to target

1. BIG DATA

Big Data Archive and Analytics

To design, develop and execute a big data strategy that will enhance and complement existing systems and processes.

VP Marketing, VP Sales, VP Operations, CIO

Big Data Discovery, Search, & Advanced Analytics

To uncover insights and hidden relationships found in massive amounts of structured data and unstructured / incompatible content.

Operations and IT Executives who need improved insight about their customers and business operations to make better / faster decisions

2. SMARTER ANALYTICS

Financial Performance Management

To achieve greater visibility into financial performance and create a tighter alignment between their operational and financial plans

Office of Finance: CFO, VP or Director of Finance, VP Financial Planning and Analysis (FP&A), Finance Managers, Controller

Customer Insight Foundation To optimize their customer and citizen relationships by understanding buying and usage behavior, listening to what they are saying online, planning and modeling different optimization scenarios, predicting the likelihood of customer satisfaction and churn, and taking action at the point of impact.

VP/Director Customer Care, VP/Director Marketing, VP/Director Sales

3. SECURITY

Security Intelligence To simplify and automate compliance reporting, ensure compliance audits are passed every time, and need to understand which business activities pose the greatest risk of compliance violations.

CIO, CISO, Chief Compliance Officer (CCO)

Advanced Threat Protection To provide a security platform which stop threats before impact without sacrificing high-speed network performance and delivers preemptive network protection.

CIO, CISO, Chief Compliance Officer (CCO)

Database & Application Protection

To provide end to end security for both their databases and the applications they service

CSO, CIO, CTO

Page 18: IBM Software One Overview for Business Partners

© 2013 IBM Corporation18

Overview of IBM Software One Solutions on PartnerWorld 2 of 4

Growth Segments & Software One Solutions

For Clients who need . . . Client roles to target

4. CLOUD

Virtualization Optimization To increase capacity & optimize workloads but are limited by an inability to identify, isolate and remedy performance troubles

CIO, CTO, IT Administrators, IT operations

Application Performance Management

To depend on their applications to run their business and generate revenue and keep customers happy

CIO, CTO, IT Administrators and directors

IBM Endpoint Management for Patch Management

To be sure their entire IT infrastructure is up to date, with the latest patches and fixes, protected from viruses and malware regardless of the type of device

CIO, CSO, IT and Security Administrators

5. MOBILE

Cross-platform Mobile Applications

To reach more customers and employees on the devices they want to use with minimal, flexible development; channel existing back-end enterprise resources to the end-user while still managing & securing sensitive company information being accessed by devices.

IT, LOB, Operations

Collaborative Team-based Development

To effectively design, develop, test and deliver high quality, cross-platform enterprise mobile applications.

IT Executives, Development Managers, Analysts and Architects, Software Engineers, Quality Professionals

Bring-Your-Own-Device (BYOD)

The ability to manage a wide range of distributed and mobile IT devices and need detailed, up to date information on them in order to ensure optimal performance.

Operations Manager, IT Asset Manager, Security Manager

Page 19: IBM Software One Overview for Business Partners

© 2013 IBM Corporation19

Overview of IBM Software One Solutions on PartnerWorld 3 of 4Growth Segments & Software One Solutions

For Clients who need . . . Client roles to target

6. SMARTER COMMERCE

Digital Marketing Optimization Through the fusion of customer profiles, web analytics, and marketing execution, empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer’s digital lifecycle.

CMO, VP/Dir Marketing, VP/Dir eCommerce, VP/Dir Product Management

Secure File Transfer & Compliance

Secure data transfer and compliance to move critical information both inside and outside of the client's organization

CIO, CTO, VP IT, Director of Infrastructure, Director of Supply Chain, Logistics, and Purchasing, Payroll, Payables, Receivables, CIO, CTO, VP/Director of IT

B2B Integration Enable secure, seamless execution of multi-enterprise business processes with 100% of the customer's business community, resulting in more effective communication, better visibility, and faster on-boarding.

VP of Supply Chain, Purchasing, Logistics, Commerce, Sales, Customer Service, CIO, CTO, VP/Director of IT, Manager of EDI

7. SOCIAL BUSINESS

Social Collaboration Faster task execution through quick access to information from an expanded professional network that includes colleagues, customers and partners

LOB – CHRO, COO, Product Management; CIO  

Exceptional Web Experience Enterprise portal software to address business needs and take advantage of new social capabilities

CMO, CSE & CTO

8. BUSINESS PROCESS

Improving Effectiveness of Business Operations

Orchestrate & integrate processes, systems, and information to create uniform, streamlined, and repeatable business processes. Extend existing applications, consolidate processes across enterprise, and reuse traditional applications &  data.  

Business Analyst, Operations Manager, CIO, IT Development, COO

Page 20: IBM Software One Overview for Business Partners

© 2013 IBM Corporation20

Overview of IBM Software One Solutions on PartnerWorld 4 of 4

Growth Segments & Software One Solutions

For Clients who need . . . Client roles to target

9. SOFTWARE DELIVERY

Collaborative Lifecycle Management (CLM)

To deliver quality software and services faster with proven, integrated application lifecycle management solutions and services offerings that help organizations using formal and agile methods reduce the high costs, inefficiency and risks of fragmented software development

CxOs, Compliance/Risk Officer, Vendor Management, Development and QA managers, Development and operations managers, Business analysts and project managers

Rational Test Workbench  (RTW)

To eliminate software testing as a bottleneck to accelerated product and service delivery without compromising quality.

CIO, CTO, CFO, Director of Testing, Test manager, Environment managers/Directors, Operations directors, managers

Software and Systems Engineering  (SSE)

To improve collaboration and integration across the product lifecycle, manage complexity, streamline compliance and improve predictability--to deliver smarter products in less time and with higher quality.

CIO/CTO/VP of Engineering, VP Development, LOB Exec, Development Project and Program managers, systems engineers and architects, software developer/software engineer ->

RUNTIME (GMU initiative) For use in IBM’s Growth Markets: Asia, India, Middle East, Africa, Central and Eastern Europe and Latin America  

Client Runtime Environment GMU clients who need to start projects quickly with the basic "must have" infrastructure. Lower priced than buying each component separately. Simple pricing. Ability to scale as business grows. Reduced need for hardware purchases.

Development Manager, Database Administrator, Chief Financial Officer

Page 21: IBM Software One Overview for Business Partners

© 2013 IBM Corporation21

1/2. SMARTER ANALYTICS / BIG DATACustomer Insight Foundation Cognos (Express, Insight), SPSS (Modeler, Statistics)

Financial Performance Management Cognos (FSR)

3. SECURITYAdvanced Threat Protection IBM Security Network Intrusion Prevention System GX 4004

Database and Application Protection IBM Security AppScan

4. CLOUD

Virtualization Optimization SmartCloud Provisioning, SmartCloud Patch (TEM for Patch ManagementSmart Cloud Monitoring, IBM Tivoli Storage Manager

IBM Endpoint Mgr. for Patch Management IBM Endpoint Manager for Patch Management

5. MOBILEBring-Your-Own-Device (BYOD) IBM Endpoint Manager for Mobile Devices

6. SMARTER COMMERCEDigital Marketing Optimization IBM Marketing Center (IBM Coremetrics, Unica On Demand)

Secure File Transfer and Compliance IBM Sterling Connect: Direct

B2B Integration On-Cloud: Sterling B2B Collaboration Network

7. SOCIAL BUSINESSSocial Collaboration IBM SmartCloud Engage, Lotus Notes/Domino Express

Exceptional Web Experience WebSphere Portal

IBM Software One “Midmarket-Ready” Portfolio Subset (1 of 2)Opportunity Area & Solutions Lead-With Products - Midmarket Ready versions

Products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WebSphere Application Server (MM CRM & ERP ) , DB2 (MM BAO), Rational Team Concert (Materials on SSW), Tivoli Storage Manager MM Security), IBM Lotus Domino Express (MM Social Business)

Additional products that are central to Midmarket Solutions include: Cast Iron Cloud Integration (Cloud), WebSphere Commerce Express (Smarter Commerce), Tivoli Endpoint Manager (Security)

Page 22: IBM Software One Overview for Business Partners

© 2013 IBM Corporation22

8. BUSINESS PROCESS

Improving Effectiveness of Business Operations IBM BlueWorks Live, SPSS Modeler, BPM Express

9. SOFTWARE DELIVERY

Collaborative Lifecycle Management IBM Rational Team Concert Express

10. RUNTIME (GMU Initiative)

Client Runtime Environment IBM Application Platform Core Edition (IAP) which is bundled offering of WebSphere Application Server and DB2 Workgroup Server Edition (also standalone WAS family, DB2 Family based on client needs)

IBM Software One “Midmarket-Ready” Portfolio Subset (2 of 2)Opportunity Area & Solutions Lead-With Products - Midmarket Ready versions

Products that are core to the infrastructure; frequently the foundation for an IBM solution or ISV application: WebSphere Application Server (MM CRM & ERP ) , DB2 (MM BAO), Rational Team Concert (Materials on SSW), Tivoli Storage Manager MM Security), IBM Lotus Domino Express (MM Social Business)

Additional products that are central to Midmarket Solutions include: Cast Iron Cloud Integration (Cloud), WebSphere Commerce Express (Smarter Commerce), Tivoli Endpoint Manager (Security)

Page 23: IBM Software One Overview for Business Partners

© 2013 IBM Corporation23

Client Value Proposition

Maximize purchasing power with a predictable payment over a fixed term Reduce upfront costs and preserve cash and credit Simplify billing for multi-vendor projects

BP Value Proposition

Increase your win rate on average 36%* when you include a payment plan Earn up to 1% in most countries with IGF Software Reseller Incentive Reduce your Days Sales Outstanding

How to Get Started

1. Join Now: Get started online at IBM PartnerWorld2. Learn: Take the PartnerWorld University Course - Selling the benefits of software financing3. Sell: Include a 0% financing plan with every proposal using Rapid Financing Tool and new Mobile App

Present clients with 0% financing* for IBM Software One Portfolio Work with IBM Global Financing to remove client’s budget obstacles

Phil Sauvageau Sirius Computer Solutions

Financing On the Go -- View the demo

* Charges for software and services must be one-time, non-recurring. Minimum deal size is $5,000, with maximum of $1 million. Not all products qualify for all offers, please check with your local representative. * IBM Market Intelligence Data Analytics “Win More” study of Siebel opportunities.

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