IC PUBLICATIONSGroup brochure

ESTA B L I S H E D 1 9 57

AfrileaksHow tax havens bleed Africa of

$150 billion per year

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AfricanBUSINESS

LIGHTS ON? A f r i c a’s e n e r g y r e v o l u t i o n t a k e s

s h a p e

UK £3.30, USA $5, Canada $4.50, Euro Zone € 5.00, CFA Zone F.CFA 2000, Ethiopia R 50 Egypt E£ 20, Gambia Da 120, Ghana GH¢ 10.00, Kenya KShs 350, Jamaica $680, Liberia US$ 3.00, Mauritius MR 150, Nigeria N 500, Norway NOK 50, Sierra Leone LE 20,000, South Africa R40, Sweden SKr 33, Switzerland SFr 5.00, Tanzania TShs 5,400, Uganda USh 8,700, Zambia ZMK 25.

THE RWANDAN BEAUTY TALKS

DIVERSITY

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NADJA GIRAMATA

An IC Publication | Issue 37 | £3.30

G OA L D I G G E R S

Young, Female & African

3 0 U N D E R 3 0 T R A I L B L A Z I N G M I L L E N N I A L S

6 W E L L N E S S A P P S

TO OW N

+

+

+H O T I S S U EReal life

lessons from Tiwa Savage's marital woe

W O M E N & W E A L T HHow to

unleash the power in

your purse

E X C L U S I V E

A N G E L I Q U E K I DJ OOn child marriage, sexist videos, and

aggressive feminism

NAW37_UKCoverSpread.indd 10 25/05/2016 17:20

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Décembre 2016 - Janvier 2017 • N°52 Le Magazine de l’Afrique

GROUPE IC PUBLICATIONS

ChineLes services secrets

en Afrique

Enseignement Enjeux et défis

SénégalTempête dans un baril de pétroleCameroun Un Président distantRD CongoJeux d’alliances Tunisie Jusqu’où l’UGTT peut-elle aller ?

L’AFRIQUEPREND EN MAIN SA DÉFENSEDjihadisme, terrorisme, insécurité maritime, trafics...

3’:HIKOSA=WUXZUU:?a@a@d@n@k";M 04802 - 33 - F: 3,50 E - RD

octobre/novembre/décembre 2016 France 3,50 € DOM : 3,90 € Zone euro : 3,90 €

CFA zone 1 : Cameroun, Gabon, Sénégal, Côte d’Ivoire : 1 900 F.CFA CFA zone 2 : Tout autre pays : 2 400 F.CFA

Algérie : 240 DA Tunisie : 3 500 DT Maroc : 30 DH Suisse : 5 FS Canada : 6 $ CAN USA : 5 $ US

NADJA GIRAMATAMannequin de la

diversité

E N T R E T I E N E X C L U S I F

Angélique Kidjo

S O C I É T ÉLe Body positiveBien dans son corps, Bien dans sa peau !

DakarFashion Week

d’Adama

Nos collectionspour la rentrée

Mode

Le Magazine de la Femme Africaine Edition en français

Une artisteengagée

Edition en français

ABOUT US

O U R P A S S I O N I S A F R I C A

We believe that the stories of both Africa

need to be told by Africans. We strongly believe the continent

wil l only succeed by developing home grown

solutions to overcome the many challenges

ahead. We remain eternally optimistic in

the future of Africa and believe we have a crit ical

role and duty in putting forward the untold

stories of the continent, as well as holding policy

makers and the various institutions operating

in the sub-region accountable.

IC Publications is an award-winning, pan-African media and communications group. Today IC Publications operates in three different areas

About us

• Eight Pan African magazines in English and French covering a diverse range of including current affairs, women, lifestyle, business and banking

• One of the world’s most influential publishers focused on Africa

• Exclusive interviews with key decision makers including heads of state, ministers and business leaders

• In-depth analysis of latest trends and issues affecting the continent

Strategic Communications

Publishing

Events

50 years100+ countries2.6 million readers

• Digital platforms – including apps and digital editions of our magazines

• Specialised custom publishing solutions

• Specialised and third party publications We produce authoritative insights assisting a number of large and highly respected clients by providing the best level of service.

some of the world’s most reputable institutions including the World Economic Forum, the African Union, the Corporate Council on Africa, the World Bank, UN, and World Petroleum Congress, amongst others, with whom we develop content and where we distribute our magazines.

Publishing

We are the only Group which publishes 8 magazines in 2 languages (English and French) focusing exclusively on the African continent.

Our readers and partners include an influential circle of business, political and academic leaders. We partner with

Strategic Communications We have developed in-house capabilities to assist our clients with the art of storytelling. Our Content Production Team boasts an in-dept understanding of the multi-faceted relationship between the brand, publisher and audience and offers multi-media solutions producing content across all platforms: print, web, video and photography.

Our media relations team understands the art of persuasion and with both a local and international reach has a proven track record of shaping, communicating and amplifying a message.

With our vast experience in the field of communications, public relations and contract publishing, IC Publications offers a one-stop-shop solution to serve all its clients’ needs both for those wishing to expand into Africa or for African entities seeking international exposure.

• Services include corporate and strategic communication, public relations, media relations, social media management, media partnerships and mass communication

• Tailored business and market intelligence

About us

Events

Since 2007, IC Publications has expanded its activities into event management.

Our knowledgeable and talented events team works very closely with many globally recognised names to ensure we

• The leading specialists behind many of Africa’s premiere events including our own annual showcase events the African Banker Awards, African Business Awards and New African Woman Awards

• A range of bespoke events (forums, workshops, road shows, conferences, etc.) for third party organisations

• Range of tailor-made services covering all aspects of event management to meet customised demands, from specific requirements to turnkey solutions.

• Media Training

• International events with impressive programmes, notable speakers and high profile guests

• wealth of experience, in-depth knowledge of the African market, as well as an unrivalled network

• A diverse B2B and B2C client portfolio which includes some of the world’s biggest international companies, government institutions, public sector organisations, NGOs and private individuals

• B2B and B2C video content creation (commercials, corporate profiles, events coverage, etc.)

provide only the best organised events. Our event partners include London Stock Exchange, Banque Africaine de Developpement, Dubai Chamber of Commerce and Industry, COMESA, Central Bank of Nigeria, to name a few.

OUR

STORY

“Unti l the l ions have their own historians,

the history of the hunt wil l always

glorify the hunter.”

C H I N U A A C H E B E

1957 The first Ediafric newsletter is published in Paris

1966 African Development magazine is launched in London

1974 Launch of The Middle East and Medecine Digest magazines in English and French

1978 African Development is relaunched as New African and African Business magazines

2007 Launch of IC Events, African Banker in English, New African and African Business in French

2008 African Banker is launched in French

2009 Launch of New African Woman in English and in French

2012 Creation of a separate communications consultancy division

History of the Group

Founded in 1957, the Group has grown from modest beginnings into an international media and communications group, encompassing publishing, events and consultancy. Since its formation IC Publications has been at the forefront of debate and analysis, actively shaping and changing the narrative of Africa.

2013 IC reaches over 2.6 million readers in more than 100 countries

2014 Launch of French websites, redevelopment of English websites and launch of apps

2016 New African celebrates 50 years of uninterrupted publishing

Our Stor y

Afif Ben YedderFounder“We want to portray the new image of Africa. It is up to us all, each and every one of us to improve the image of the continent. We want to promote our culture and our civilisation, to defend the legitimate interests and rights of all Africans and to continue always our quest for more unity, freedom and democracy. All of us have a responsibility to act now and make a difference. We need to make the voice of Africa heard loud and clear.”

A graduate of HEC Paris and Harvard Business School, Afif Ben Yedder was the Managing Director of Jeune Afrique in Paris between 1962 and 1971. He moved to London in 1971 to launch Africa magazine and then a number of international publications in English and in French. In 1979, he took over Ediafric in Paris, a leading French pan-African business publisher. From the hubs of London and Paris and offices in Africa, he expanded and diversified the activities of the group internationally.

Our stor y

Our Story

Omar Ben Yedder Group Publisher and Managing Director “Our group has a passion for Africa and the benchmarks we are trying to establish within the group are to report Africa with professional excellence and deep historical as well as cultural insight; and to present a balanced analytical foresight of its future. We aim to do our best consistently and also to be the best in what we do. These are possibly the two major philosophical attributes which we try and instil within the group. By this process, we end up showing that what comes out of Africa - and from African minds - can match the world’s best.”

Omar joined the IC Group in March 2003, working across various departments.Having previously been an Associate Vice President in the Equity Finance team at Merrill Lynch, Omar brought a new and dynamic approach to IC Publications. He helped launch African Banker magazine and also the events department. He holds an Honours degree in Languages and Economics and a chartered management accountant qualification.

OUR TEAM

Our team

With 20+ nationalities operating throughout the Group, speaking over 10 languages including various African dialects, we have a diverse a dynamic team with a proven track record in delivering outstanding solutions with a results driven approach.

IC Group will continue to invest in its best resource: its employees. We continuously attract the best editorial, analytical and marketing minds and our continued success and the strength of our brand is testament to their abilities. Our events team continues to produce high quality events despite unique challenges and tight deadlines. We provide expertise and experience

Our People

to meet even the most demanding requirements of our clients. And by combining the strengths of our editorial experience, our market knowledge, our technical expertise, our unrivalled networks and our reputable media platforms, we are in a position to deliver 360˚ solution to our clients. In terms of quality delivery, we benchmark against the best there is globally.

We have a dedicated creative unit and a team of specialised writers who focus exclusively on content production. Coupled with our marketing and communications services, we not only produce but help disseminate a message to a global audience across a wide variety of platforms.

20+ nationalities10 languages

By combining the strengths of our editorial experience, our market knowledge, our technical expertise, our unrivalled networks and our reputable media platforms, we are in a position to deliver a 360˚ solution to our clients. }{

Our team

Editorial Team

Our publications are built on first-class, well-researched content guided by our dedicated, well-connected and highly knowledgeable editorial team located in our London and Paris offices. This, coupled with our network of loyal reporters on the African continent and our access to policy makers and business leaders throughout Africa, allows IC Publications to gain an unparalleled understanding the complexities and nuances of this rich and diverse continent.

Our award-winning editors produce content that is insightful, agenda-setting and thought-provoking. We follow the trends of the continent very closely and the major talking points affecting the region are dissected in a way to give our readers an edge. Our magazines and content are often quoted by decision makers, and influencers in business and politics.

Leading Global Figures

We also regularly feature guest writers and editorials from leading global figures. Recent highly respected contributors include:

In our latest survey, this is what our readers had to say about us:

• 93% believe the magazines printed unbiased, accurate and important information

• 83% consider the magazines to be the most trusted pan-African source of information

• 96% agree the magazines are their preferred source of information regarding Africa

• 99% would recommend the magazines to their friends and colleagues

Chimamanda Ngozi Adichie

Ellen Johnson-Sirleaf

Paul Kagame

Carlos Lopes

Donald Kaberuka

Mo Ibrahim

Ngozi Okonjo-Iweala

Ernest Bai Koroma

Kofi Annan

Acha Leke

Thabo Mbeki

Angelique Kidjo

OUR

ETHOS

Our VisionOur vision is to offer a unique insight into African affairs, from an African perspective. We aim to shape the African agenda by leading and influencing the conversation on African issues. We want to actively contribute to the socio-economic development of the continent through vigorous debates, insights and analysis and by connecting the dots, be it people or ideas, so that Africa has its rightful place on the world stage, challenging the status quo.

Our Mission

We aim to produce relevant, world class, quality products and services that influence power circles and captivate its audience.

We offer a unique insight into African affairs, from an African perspective. We continue to shape the African agenda by leading and influencing the conversation on African issues.

Our PrinciplesAt IC Publications we are committed to the core principles of truth, objectivity and independence. We believe that by adhering to these ideals – both individually and corporately – we will fulfil our responsibility to educate, inform and enrich the lives of others.

Company CultureTo foster and grow a dynamic company with the energy and initiative of a start-up where people are self-starters, nimble, adaptable, reactive, creative, curious, ambitious, professional and fun.We are an energetic, entrepreneurial and multicultural organisation that is passionate about Africa and its people, and passionate about serving our clients and our client needs.

We pride ourselves on our ability to stay humble so that we continuously challenge what we do and what we have to offer, and yet to be brave enough to dream, take the initiative and drive through change.

PUBLISH NGDigital Edition and AppAlongside our traditional print publications, digital versions of our magazines as well as our special reports are also available on Apple’s Newsstand; where African Business is the best-selling African magazine on the platform.

We also have a revamped English website and a brand new French website, featuring the latest news and reports, and other features exclusive to the Internet, which can also be enjoyed on the go via our App.

AFRICAN BUSINESS

97%Preferred source of information regarding Africa

82%Most trusted pan-African source

NEW AFRICAN

94%Preferred source of information regarding Africa

84%Most trusted pan-African source

NEW AFRICAN WOMAN

84% Magazine of choice

100% recommend to a friend

Publishing

Our Magazines

Our English Magazines

New African

For 50 years New African monthly magazine has been the world’s best-selling ABC audited English-language Pan-African current affairs publication. It is the ideal publication for those looking to gain a better understanding of the vital issues affecting Africa, as well individuals and organisations seeking up-to-date specialist information on political and economic issues.

Distribution

84.4% In Africa

Readership

500,000newafricanmagazine.com

African Business

The award winning African Business monthly magazine is the biggest-selling, ABC-audited, English language Pan-African business publication. Read by decision makers, business leaders and policy shapers alike, led by a highly experienced editorial team, the magazine has a reputation of exposing the African narrative from an African perspective With special monthly reports, which offer invaluable expertise to organisations, as they profile a wide range of sectors and industries including transport, energy, mining, construction, aviation and agriculture, African Business is the ultimate guide to making Africa your business.

Countries80+

Readership300,000africanbusinessmagazine.com

African Banker

African Banker - our quarterly magazine - is the most important player in the banking and finance sectors in Africa,. It covers news from the banking, finance, insurance, currency, direct and indirect financial investment sectors, as well as the stock markets and capital markets, tapping into the growing demand for information about Africa’s banking and financial world, a sector that is consolidating rapidly and reshaping the economy of the continent.

Countries65+

Readership150,000africanbusinessmagazine.com/ category/african-banker

New African Woman

Our award winning bi-monthly magazine, New African Woman holds the title for being the sole pan-African women’s magazine covering the entire African continent and its Diaspora, since its launch in 2009. A must-read for African women around the world, New African Woman offers intelligent, meaningful and inspirational features, celebrates the African woman’s diverse accomplishments and aspirations in all spheres, and provides in-depth coverage on a diverse range of issues that truly speak to and resonate with the modern African woman worldwide.

Countries100+

Readership400,000nawmagazine.com

AfricanBUSINESS

U K - A F R I C AT r a d i n g u p o r t r a d i n g d o w n ?

Mars/Avril 2016 France 3,50 € DOM : 3,90 € Zone euro : 3,90 € CFA zone 1 : Cameroun, Gabon, Sénégal, Côte d’Ivoire : 1 900 F.CFA CFA zone 2 : Tout autre pays : 2 400 F.CFA Algérie : 240 DA Tunisie : 3,500 DT Maroc : 30 DH Suisse : 5 FS Canada : 6 $ CAN USA : 5 $ US

E n t r e t i e n e x c l u s i f

MICHAËLLE JEANUne femme à la tête de la Francophonie

S o c i é t é

COMMENT AIMEREN 2016 ?

B e a u t é

LES DERNIÈRES TROUVAILLES

pour l’année

BLACK FASHION WEEK

Un succès confirmé

Spécial love Les cadeaux font leur déclaration

Publishing

Our Magazines

Our French Magazineshttp://www.icpublications.com/fr

African Business, le magazine des dirigeants Africains

With its own original content dealing with French speaking Africa, African Business, le magazine des dirigeants Africains is a must-read for all business leaders around the globe seeking thoughtful commentary on and more in-depth understanding of business issues in the French speaking continent.

300,000 readers

New African, le magazine de l’Afrique

Our French-language edition, New African, Le magazine de l’Afrique features the most up-to-date, fresh and original content focusing on political and cultural issues in French speaking Africa.

427,000 readers

African Banker, le magazine de la banque et de finance en Afrique

As the region’s only French-language publication specialising in the banking sector, African Banker, le magazine de la banque et de finance en Afrique delivers a unique insight on the banking and financial issues found in the continent’s French speaking countries.

138,000 readers

New African Woman, le magazine de la femme Africaine

New African Woman, le magazine de la femme Africaine, our award-winning women’s magazine, is one of the best-selling African titles dedicated to the professional women.

385,000 readers

AFRICANBANKER

Banque & Finance

CE QUI SE PRÉPARE CE QUI VA CHANGER

AFRICANBANKER

Ade Ayeyemi Directeur général de Ecobank

NOUS VISONS 100 MILLIONS DE CLIENTS

TOP BANKS

2016Classement annuel

25 pages

Content Marketing and Strategies

With access to a powerful audience of influential business leaders and opinion shapers, the IC Group creates effective advertising programmes through powerful content creatively designed to meet clients’ needs, reach their audience and deliver results.

We provide creative and compelling content in print and digital formats which can be distributed across our print and web platforms.

Special Reports

Our tailor-made special reports are the most effective way to reach investors, stakeholders and international business leaders with a keen interest in Africa.

They are produced and designed by our versatile and professional team of editors and designers to guarantee the most visually appealing and highest quality information to create the greatest impact.

Tailor-made Special Reports

The reports can be published in one, or two of our publications in English and in French, to provide maximum exposure to the political and business elite around the globe, as every month our magazines are widely distributed at renowned international events in Africa and in major capital around the world.

A R E E X P E R T E R S I N

B2BFinanceEconomic Development EnergyAgricultureICT & Telecomms Mining & ExtractiveAutomotiveInfrastrutureTourism and HospitalityTechnologyLifestyleCultureGender

G U A R A N T E E

Creative content Powerful storytellingInnovative designInsightful thought leadershipEngaging video contentTargeted brand positioningComplete 360° solutions

S P E C I A L I S E I N

Native contentAdvertorialsThought leadershipWhite papersSurveys and researchVideoAudioInfographicsMarket research

With a strong team of writers, editors, designers, content experts and project managers, we not only have the creativity required to design high end content that delivers results but also the experience of working in Africa and creating the right strategies to reach the key audiences across all our channels and products.

We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences.

We...

Publishing

T h e B e s t s e l l i n g P a n - A f r i c a n B u s i n e s s M a g a z i n e

AfricanBUSINESS

SINGAPORE–AFRICABINDING TIES

An IC Publication | 50th Year | N° 433 | August/September 2016

Singapore_Cover0816 Final2.indd 1 27/07/2016 14:18 AB_SR_TICAD_0816 Intro+Overview Publisher Proof ReaderCreation date 06/22/15 Editor Production ManagerModification date July 31, 2016 1:39 PM Art Director Advertising ManagerOutput date 07/31/16 Subeditor Picture Editor

Japan offers Africa a new partnership

For the first time since its founding in 1993, the Tokyo International Conference on African Development (TICAD) will be held outside Japan. The sixth edition of this historic and unique gathering will take place at the Kenyatta International Convention Centre, Nairobi, Kenya on 27th–28th August 2016. Does the change of venue signal a change of relationships between Japan and Africa? If so, what direction will this take?

66: TICAD comes to Africa

72: Opinion: Japanese investment steps up a gear

76: Interview: Dr Akihiko Tanaka

78: Japanese engagement in Africa

August/September 2016 African Business 65

Special Report : TICAD VI

Printed for s.bilenonabanjo from New African - May 1990 at exacteditions.com. Copyright © 2016

MAY 1990

Demanding DemocracyTowards a multi-party system

APRIL 2015

Buying DemocracyBids behind the ballot box

Africa, the next frontier? We’ve always been there.

Subscribe now to gain full access to our digital archives www.newafricanmagazine.com/subscribe

Celebrating 50 years

BUYING DEMOCRACYThe fate of elections in Africa

NA August Issue ad.indd 1 20/07/2016 14:42 AB0816.indb 65 31/07/2016 14:23

AB_SR_TICAD_0816 Intro+Overview Publisher Proof ReaderCreation date 06/22/15 Editor Production ManagerModification date July 31, 2016 1:39 PM Art Director Advertising ManagerOutput date 07/31/16 Subeditor Picture Editor

Japan offers Africa a new partnership

For the first time since its founding in 1993, the Tokyo International Conference on African Development (TICAD) will be held outside Japan. The sixth edition of this historic and unique gathering will take place at the Kenyatta International Convention Centre, Nairobi, Kenya on 27th–28th August 2016. Does the change of venue signal a change of relationships between Japan and Africa? If so, what direction will this take?

66: TICAD comes to Africa

72: Opinion: Japanese investment steps up a gear

76: Interview: Dr Akihiko Tanaka

78: Japanese engagement in Africa

August/September 2016 African Business 65

Special Report : TICAD VI

Printed for s.bilenonabanjo from New African - May 1990 at exacteditions.com. Copyright © 2016

MAY 1990

Demanding DemocracyTowards a multi-party system

APRIL 2015

Buying DemocracyBids behind the ballot box

Africa, the next frontier? We’ve always been there.

Subscribe now to gain full access to our digital archives www.newafricanmagazine.com/subscribe

Celebrating 50 years

BUYING DEMOCRACYThe fate of elections in Africa

NA August Issue ad.indd 1 20/07/2016 14:42 AB0816.indb 65 31/07/2016 14:23

• Euro Zone € 5.00 • UK £4.00 • USA $5.95 • Algeria DA 240 • Angola 700 Kwanza (AOA) • Australia A$ 7.50 • Bahrain BD 2.00 • Canada $6.50 • CFA Zone CFA 2.600 • Cyprus 3.85 • Denmark DKr 35 • Egypt E£ 22 • Ethiopia R 65 • Gambia Da 120 • Ghana GH¢ 10.00 • Indonesia R35,000 • Jamaica $680 • Jordan JD 3.500 • Kenya KShs 350 • Kuwait KD 1.500 • Lebanon LL 7500.00 • Malaysia RM 15.90 • Mauritius MR 150 • Morocco Dh 30 • Nigeria N 500 • Norway NOK 59 • Oman OR2.00 • Qatar QR 20 • Rwanda RWF 3000 • Saudi Arabia Rls 20 • Sierra Leone LE 20.000 • Singapore $7.50 • South Africa R40.00 (inc. tax) • Other Southern African Countries R 35.10 (excl. tax) • Sweden SKr 33 • Switzerland SFr 8.70 • Tanzania TShs 5.400 • Tunisia TD 4.5 • Turkey 10.00YTL • UAE Dh 20 • Uganda USh 8,700 • Zambia ZMK25

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December 2015 • N°556 The bestselling pan-African magazine

L U P I T AN Y O N G ’ OThe Arts

P L U SMuhammadu Buhari

Mmusi MaimaneDr Nkosazana Dlamini-Zuma

King Mohammed VIAkin Adesina

Moïse KatumbiAliko DangoteTidjane Thiam

Anas Aremeyaw AnasDr Misaki Wayengera

Trevor NoahLinda IkejiUzo Aduba

Almaz AyanaIssa Hayatou

and many more...

100 MOST INFLUENTIAL AFRICANS OF 2015

+SPECIAL FOCUS

COP21CLIMATE CHANGE

& AFRICA

AN IC PUBLICATION

NA_COVER3_1215Lupita.indd 1 12/11/2015 14:54

N A M H O S P I T A L I T Y

There was once a time when the international business person, traveling to any major city in West Africa, would only have the option of booking a business-class

hotel room with one of the big international groups. That has all changed now with the launch of the Azalaï group’s hotels in West Africa, the first indigenous African business-class hotel chain.

It is the dream of the Malian businessman, Mossadeck Bally, who

38 New African march 2016

All-star African hospitality

began the Azalaï group in 1994 and opened his first hotel in Mali’s capital Bamako.

“Before that I was in the family’s import-export business, mainly trading in foodstuffs such as rice, sugar, milk and edible oils throughout West Africa,” he explains.

Prior to joining his family’s company he had studied business in both France and the US. He identified the lack of business class hotels in West Africa and decided

this provided a huge opportunity. “I started my own company,

Société Malienne de Promotion Hôtelière (SMPH), and we began operations by purchasing the Grand Hotel in Bamako,” he says. The venerable Grand Hotel had suffered from years of under-investment, but Bally’s company breathed new life into the established.

“We completely refurbished it with a loan from the International Finance Corporation (IFC), and that’s how Azalaï started.

Azalaï Hotels Group is the first African hotel chain group in the West Africa region, providing direct employment to about 700 persons,

and supporting over 3,500 jobs indirectly. Stephen Williams reports.

NA0316.indb 38 29/02/2016 01:27

Distribution Network

Our distribution network currently includes:

Newsstand sales

International and domestic airlines and lounges

International subscriptions

Controlled circulation to business leaders and policy makers

Hotels and Business Centres

International and industry specific events

Multiple Digital Platforms

Publishing

A U D I E N C E

2,600,000in print,

1 million digitally

20,000 thought leaders

African in perspective, global in reach, the IC Group has been able to build up a unique and diverse distribution network and boasts an unrivalled reach with an audience of 150,000+ in print, 1 million + digitally and 20,000+ thought leaders at branded and third party events we are represented at across the globe.

Our magazines can be found around the world in a variety of locations. Our global reputation as the market leader on pan-African current affairs ensures other media leaders such as CNN, Bloomberg, RFI, France24 and BBC regularly feature us. Additionally, we partner with many leading global institutions for our events thus providing many opportunities to reach new audiences.

IC EVENTS

IC Events has established itself as one of the leading organisers of African business, financial and political events. From small workshops and round-tables, to large business conferences and awards ceremonies, our events are recognised as one of the premier fixtures on the international calendar, and provide an excellent opportunity to network with decision makers and leaders from around the world.

Our specialist and experienced in-house team organise a wide range of forums aimed at tackling pressing issues of today. They are designed to provide an innovative platform bringing together prominent leaders from around the globe to discuss modern day ideas and develop suitable and actionable plans. To date we have organised events in Africa, the Middle East, Europe, the USA and Asia.

Overview

Our events department has vast experience in organising both IC branded and bespoke events for third party organisations, from conceptualisation to execution. We are able to benefit from strong media partnerships, and have a solid understanding of the process and protocols needed to execute a range of conferences, forums and summits to name a few.

Leveraging the insights gained through our portfolio of specialist magazines, country supplements, industry reports and business intelligence, we bring to our events expansive local knowledge and exclusive expertise, ensuring a

thoroughly researched and current agenda. Our success has allowed us to develop a reputation for providing insightful and compelling programmes, providing us with an opportunity to bring local government officials and business leaders to the table.

With a dedicated team of international professionals operating on the ground across Africa, Dubai, Singapore, Paris, London and New York, we have cultivated a deep and vast network of local and international partners

Those who have attended past events include:

Events

Creating Interactive, Cutting-Edge, Action-Oriented Platforms

From small workshops and roundtables to large-scale conferences and forums, all our events are designed with the following characteristics:

Thematic: identifying key topics and encouraging practical, innovative solutions and policies

Region & country focused: presenting and analysing opportunities and challenges within a region or country

Sector focused: discussing the latest developments and needs of specific economic sectors

Inter-regional and South-South cooperation focused: discussing and putting forward inter-Arab, inter-African and South-South cooperation for policy alternatives in the economic, political and social spheres

The formats may vary but the end result is the same – an innovative and dynamic platform that brings together key decision makers to discuss ground-breaking ideas and develop concrete action plans that respond to the most pressing issues in Africa and the Middle East.

A Comprehensive Set of Services Delivered to the Highest Professional Standards

Our services are wide-ranging and include strategic and operational expertise. We develop themes and programmes and invite the right mix of speakers, partners and participants. We create a visual identity for each event and produce all creative artwork material for brochures, websites, banners and other collateral. We look after all logistics such as the venue, audio visual requirements and transport and accommodation arrangements. We market and publicise the event within local and international media as well as through social media channels. We also handle all media relations and communications for and during the event. On the day of the event we make sure the event runs smoothly through our professional on-site management.

We have organised events not only in Africa and the Middle East, but also in the USA, Europe and Asia. Regardless of the location and types of services required, our hands-on attitude, professional outlook and our own expectations will guarantee that the event is executed to the highest standards.

Left to right 1st row: Lara Setrakian, Reporter, Bloomberg; Vimal Shah, CEO, Bidco, Kenya; Charles Mbire, Chairman, MTN Uganda. 2nd row: H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; Ken Kwaku, Founder, The Kwaku Group, Ghana; H.E. Sheikha Lubna Bint Khalid Al Qassimi, Minister of Foreign Trade, UAE

2 3

Left to right: 1st row: Lara Setrakian, Reporter, Bloomberg; H.E Abdel Fattah el-SisiPresident of Egypt; Charles Mbire, Chairman, MTN Uganda. 2nd row: H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; Ken Kwaku, Founder, The Kwaku Group, Ghana; H.E. Sheikha Lubna Bint Khalid Al Qassimi, Minister of Foreign Trade, UAE

Examples of In House Events

Events

The ATM Security Forum

A Forum of ATM fraud and security in Lagos which attracted 100 banking professionals from Nigeria and around the world. It was endorsed by the Central Bank of Nigeria.

The African Banker Awards

Our annual banking awards ceremony attracts over 500 international financiers and investors including Central Bank Governors and Finance Ministers. It takes place during the African Development Bank Group annual meetings.

The Africa Debt Capital Markets Summit

This annual Forum is attended by over 130 industry specialists to look into the various opportunities in the debt markets in Africa. It is organised in partnership with Springwood Capital and the London Stock Exchange.

SkillsInvest Forum

A Forum on education to tackle the skills mismatch in the Arab world, organized by IC Events in collaboration with a number of leading pan-Arab educational bodies and Dubai Knowledge Village as part of Sheikh Al Maktoum’s drive to promote education in the Arab world.

The African Business Awards

The annual Awards attracts every year more than 500 policy makers, business leaders, captains of industry and key decision makers. This event takes place in New York and is attended by selected Heads of State and several African Ministers.

Africa-Japan Business Investment Forum The objective of the Forum is to help strengthen ties between Nikkei Business and African Business’s networks as well as to share best practices and opportunities between these two constituencies. The Investment Forum brings together key actors in Japanese and African governments and business.

Africa Urban Infrastructure Investment Forum

Over 170 delegates are brought together with national and local government officials, urban planners, designers, developers, facility managers and potential investors to share ideas, develop business opportunities and discuss current projects, case-studies, lessons learned, future challenges, and new opportunities.

New African Woman Forum and Awards

New African Woman Forum brings together leaders from business, academia and civil society, as well as key decision makers from the public and private sectors, with the aim to find innovative solutions and strategies to enable a sustainable transformative growth in Africa. The New African Woman Awards recognise women leadership and excellence on the continent.

Some of our services include:

Project Management

To achieve your pre-defined objectives, your project needs to be well planned. We are here to make sure that this is fully taken care of. Our experienced managers will oversee the whole process, from an operational and organisational perspec-tive. We are used to working to tight deadlines and according to allocated budget, resources and scope. When we put our name to something, we guar-antee a professionally run and well-managed event with the aim of achieving your goals.

Consultancy

We have at our disposal a wide range of experts and consult-ants with many years of experi-ence in the field. We also have a long history of dealing individ-ually in the markets we operate in, with several local partners and associates in the major eco-nomic hubs of Africa, the Middle

Events

East and the main capitals of the world. If you wish to embark on a project and are looking for advice and direction, we can provide you with consultancy services on all event-related issues ranging from the con-ceptualisation of the event to the actual implementation and post-event management.

Partnerships

We can mobilise and coordinate partnerships with local and international organisations to ensure wide exposure of the event.

We have access to business leaders, investors, policy mak-ers, civil society and media representatives as well as academics from across Europe, the USA, and all Commonwealth countries, Africa, Asia and the Middle East.

Our prestigious events have been endorsed by institutions such as the World Bank, the

Corporate Council on Africa, the African Development Bank, Dubai Chamber of Commerce & Industry, the COMESA Regional Investment Agency and various local Governments, Chambers of Commerce, Business and Trade Institutions and Associations.

We also have strong business relationships with a number of international bodies including NEPAD, Agence Francaise de Developpement, GIZ, Southern African Development Communi-ty (SADC), the World Economic Forum (WEF), the African Union (AU), the Alliance for a Green Revolution in Africa (AGRA), the China-Africa Business Coun-cil (CABC) and many more. We collaborate closely with these organisations on many projects to reach out to all stakehold-ers and ensure the right mix of participants.

Social Media Management

Working independently or in liaison with third party mar-keting teams, our marketing and communications teams can create, implement and monitor social media marketing through pre-event calendars, webinars, Twitter chats, blog posts as well as live tweets during the event.

Programme Agenda

The success and relevance of any event will be dependent on its agenda. Our events are specifically tailored to create an environment for open and constructive dialogue where participants can collaborate to formulate new ideas and imple-ment solutions.

We can help design an agenda so that the event has the de-sired outcome. Our events have taken many forms and shapes and have included the full range from plenary and break-out

Bespoke Events

In addition to our own annual events, we also plan, manage and execute bespoke events for elite clients. To ensure these events maintain the Group’s high standards we offer the full range of services required to realise a successful event.

Events Events x/x

Speaker Management

Getting the right mix of speak-ers is fundamental. We have the know-how and the contacts to get them. Our researchers will identify, invite and follow up with the speakers and moder-ators. We will ensure they are properly briefed and have all the relevant documentation so that they are well-prepared to conduct a dynamic and struc-tured discussion. Live events require back-up plans, and it is part of our remit to provide replacement speakers in case of unforeseen circumstances and last minute cancellations. We can also assist speakers in making their travel and accom-modation arrangements.

Participant Management

The key to a successful event is having the right participants. We have organised a number of events from small focus groups and roundtables to large events. Depending on your brief, once we identify the objectives, we will put together a target list of delegates. Through our networks and our partnerships we have a track-re-cord in bringing together high-lev-el participants. We will ensure the right mix of stakeholders from across business, politics and civil society. Our experienced team will also follow up on a regular basis with all invitees via phone/fax and constant email updates to make sure the required target is achieved. We also assist partici-pants by providing them with visa support letters and information related to logistical issues such as hotels and transport.

Sponsorship

We are able to assist you in generating sponsorship revenue. Our experienced sales team can put togeth-er sponsorship packages, identify potential clients and also sell these pack-ages to them.

Our services do not end there. Once sponsorship has been sold, we execute the sponsorship agree-ments to ensure that all contract clauses are delivered, guaranteeing satisfaction for all parties involved.

Logistics

From finding the right venue to negotiating pref-erential rates with hotels and airlines, organising participant transportation on the ground, setting up the premises, over-seeing AV and catering arrangements, our team can manage the event’s entire logistics by liaising and coordinating with all relevant parties, whilst saving you costs at the same time.

Our experts are here to make sure the events content is high-level, profound, engaging, stimulating and geared towards a clear objective.

Examples of Bespoke Events

African Development Bank Business Breakfast MeetingThis event was attended by 150 business leaders and took place during the World Economic Forum 2010 in Dar Es Salaam, Tanzania.

AFC Debate: Africa Transforming AfricaThis high-level panel discussion looked at the challenges and opportunities posed by Africa’s estimated $93bn infrastructure gap.

African Development Week Taking place in April 2016 against the backdrop of the adoption of the Sustainable Development Goals, agenda 2030, African Development Week, hosted high-level panellists from Africa and other regions as well as giving Ministers the opportunities to address the issues, discuss and share their views and experiences in the advancement of Africa’s development. 

Events

Registration Management

We have an established online registration system that we use to administer all events we organise. In less than a minute, participants are able to register their attendance and essen-tial details regardless of their location in the world, and we are able to keep track of live changes to the participant lists, such as cancellations. This system also allows us to compile a list of the final attendees at your event, which can be added to your da-tabase of contacts easily since it is compatible with most database programmes.

On the day of the event we take special care to put in place a sim-ple, quick and straight forward participant registration process

Event Management

We can be as hands-on or hands-off as required. We have experi-ence overseeing and managing events on the day itself. We can manage the registration process, and execute the smooth running of the programme. We have expe-rience in coordinating simultane-ous translation services, speakers and everything else which runs behind the scenes – AV, pres-entations, caterers, room set up etc. We can also provide session summarisers for the post-confer-ence report.

Content Creation

We provide a content creation service which comprises daily event round-ups, conference video highlights and video interviews which are shared by organisers, sponsors, partners and delegates.

Post-Event Follow Up

Once the event is over we ensure a proper follow up. This includes pro-ducing and distributing press releases to the media, designing and adminis-tering surveys to gather feedback on the event, sending thank-you letters to delegates and speakers etc.

COMESA Investment ForumIC Events has organised three investment forums for COMESA, each attended by over 1300 international business and government leaders. The inaugural event was organised in Sharm El Sheikh, Egypt in April 2010, while the second event was held in Dubai in March 2011 and the third back in Sharm El Sheikh in February 2016.

COMMUNICATION

SERVICES

Communication Services

With an experienced media arm and a dynamic events team we have the essential skills to provide first class communication strategies. By combining creative strategic visions with professional implementation practices we guarantee your brand gets full exposure across the globe.

We offer a multi-disciplinary consultancy service, providing tailored solutions to meet the needs of even the most demanding clients and we have numerous research services to help you better understand your target audience ensuring your message does not get lost in translation.

From enhancing your brand’s global or regional penetration, to managing public relations during crisis situations we are able to draw on the specialist skills and unique experiences of each individual member of our team ensuring you receive only first-class solutions.

Public Relations

Media relations

Promotional materials

Event management

Crisis management

Brand management

Campaign planning

Marketing strategy

Social media management

Digital Platforms

Print, audio and video content creation

Ser vices we offer and what they include:

Communication

Careers in Africa

IC was retained to provide media rela-tions and marketing for Global Career Com-pany’s Employer of Choice survey. This is only independent survey of all 54 Afri-can markets, ranking not only  the  best companies to work for in Africa, but also providing data-driven analysis designed to enable companies to better adapt their tal-ent strategies.

Nigeria at the Frontline

IC facilitated a con-versation with the UK Press and five key Nigerian officials at the Frontline Club, ahead of the 2015 general elections. The assign-ment involved mobilis-ing and sensitising the media, and overall ex-ternal communication about the event which focused on the election process, while touch-ing on the Boko Haram insurgency, governance and the economy.

In addition to providing a full suite of media relations services for the Group (Publications and Events) includ-ing strategic positioning and visibility, content production, logistics, press release distribution, press office manage-ment, media monitoring and reporting, IC Publications also provides bespoke/ one-off media relations advisory services.

Since its inception, our media relations team have suc-cessfully facilitated a number of key press conferences, high level interviews and press trips as well as providing media relations to third party organisations. Some of these include:

Cameroon Press Trip

IC was retained by the Government of Cameroon to organise a four-day press trip in 2015 for a small team of European journal-ists aimed at provid-ing the international media with an overview of the economic and political develop-ments taking place in the country. The tour provided access to key political decision-mak-ers and economic players both at a local and ministerial level to deepen understanding of the country's chal-lenges, opportunities and issues. Field visits were also organised to key infrastructure pro-jects and military operations in the north of the country.

São Tomé e Príncipe  Investment and Development Conference

The Government re-tained IC to provide media relations servic-es in support of ‘STeP In London’, the coun-try’s inaugural interna-tional conference for private investors and development partners. Hosted by the Prime Minister, Patrice Émery Trovoada, the con-ference also saw the launch of the country’s Transformation Agenda. In addition to provid-ing overall visibility for the meeting, IC also arranged a private luncheon and exclusive interviews for interna-tional journalists and visiting dignitaries, who included Nige-ria’s former president Olusegun Obasanjo.

African Transformation Forum

IC was retained by the African Centre for Eco-nomic Transformation to provide a full-ser-vice media relations strategy and plan for the global forum, held in Kigali, Rwanda con-vening leading think-ers, policy makers, the private sector and civil society to shape solu-tions to deliver eco-nomic transformation in Africa. The event was co-hosted by ACET and the Government of Rwanda and attended by HE Paul Kagame, President of Rwanda and ECA Executive Sec-retary, Carlos Lopes.

Our media relations team have successfully facilitated key press conferences, high level interviews and press trips

ADVISORY

BOARD

The Group has brought together a diverse body of statesmen, business leaders, economists and thought leaders from both within and outside the African continent in a bid to further establish itself as Africa’s most authoritative publishing company.

Thabo MbekiFormer South African President

Dr. Jean PingFormer Chair, African Union Commission

Dr. Kandeh YumkellaDirector General, UNIDO

Macharia KamauKenyan Ambassador to the UN

Amara EssyFormer Chair, Interim African Union Commission

Dr. Frannie LeautierExecutive Secretary, African Capacity Building Foundation

Evelyn OputuCEO, Nigerian Bank of Industry

Prof. Steve GodfreyDirector of Investment and Partnerships, Global Alliance for Improved Nutrition

Dr. Nkosana MoyoFounder, MINDS

Dr. Oby EzekwesiliFormer VP, World Bank’s Africa division

Amadou Mahtar BaChief Executive, African Media Initiative

Dr. Wiebe BoerCEO, Tony Elumelu Foundation

Joel KibazoFormer director of Communications & Public Affairs, Commonwealth Secretariat

Bright SimonsPresident, mPedigree Network

Thebe IkalafengVice-Chairman, Brand Council of South Africa

Akin MarinhoGeneral Counsel & Company Secretary, Rand Merchant Bank Nigeria Ltd.

Henry BonsuDirector, Colourful Radio

50 AND

COUNTING…

L o o k i n g A h e a d

IC Publications, the Pan African Group has been the gold standard of African journalism for over 50 years but as the world around us changes so must we. Digital media has dramatically transformed reading habits around the globe and with Africa rapidly embracing

Increase editorial department to continue providing unrivalled, top quality content

Continue to strengthen our brand

Organise more bespoke events

Increase the number of our special reports in the financial field

new social media technologies we are constantly changing the way we connect with our readers by introducing a number of new platforms and products. We also welcome the shifting attitudes of the continent, and the ever-growing prosperous middle-class.

Our goalsIncrease the sophistication of our digital footprint

Launch our African Briefcase app

Enhance our app for a better user experience

Increase our subscriptions

Increase our video content and develop more commercials

In relation to our audience and clients we seek to

Looking ahead

Continue producing top quality content to inform and engage our readers

Continue providing superior services to meet expanding needs in an ever-changing global landscape.