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8/3/2019 Icici Bank Pvt
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Established in 1994, ICICI Bank is today the second
largest bank in India and among the top 150 in theworld. In less than a decade, the bank has become auniversal bank offering a well diversified portfolio offinancial services. It currently has assets of over US$ 79
billion and a market capitalization of US$ 9 billion andservices over 14 million customers through a network ofabout 950 branches, 3300 ATM's and a 3200 seat callcenter (as of 2007). The hallmark of this exponential
growth is ICICI Banks unwavering focus on technology.
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Vision :- To be the leading provider of financial services in
India and a major global bank.
To be amongst most trusted financial Company of
the country by providing environment friendlyservices on most cost effective basis, ensuring
prosperity for its stakeholders and growth withhuman face.
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Mission Be the banker of first choice for our customers by
delivering high quality, world-class products andservices.
We will leverage our people, technology, speed andfinancial capital to Play a proactive role in the fullrealization of Indias potential.
Expand the frontiers of our business globally. Maintain a healthy financial profile and diversify our
earnings across businesses and geographies. Maintain high standards of governance and ethics. Contribute positively to the various countries and
markets in which we operate. Create value for our stakeholders.
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STRATEGIC DEVELOPMENT:- Product lead approach for each sector
Small and Medium Enterprise (SME) Agriculture and Micro Finance Community Banking Internet and Electronic Banking
Product and delivery technology dependent Branch remote approach Central processing centers enable optimum monitoring First Bank in India to launch website - 1996 First Bank in India to launch Internet Banking - 1997 First Bank in India to launch online bill payment-1999 Only Bank in India with million online customers
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CURRENT STRATEGIC POSITION OF
ICICI BANKProvide service like:-
Agri - Micro-credit initiatives
Innovative structure for micro-credit in rural areas Overcome the reach problem
Lower administration costs
Channels for delivering micro-credit
Sugar companies Seed producers
Input companies
NGOs and micro credit institutions
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Agri - Farmer Service Centres (FSCs)
FSC provides one stop solution to the farmer Agri extension support
Inputs and other services
Credit
Market linkage
Rural infrastructure
These FSCs are promoted by Agri Input suppliers ,
and avoids duplication of efforts by differentplayers
Smart card solution for FSCs
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Social Initiatives ICICI communities
Give Online: On-line donation channel Retail donors can donate to specific initiatives across
India
100% of donations reach the initiative
Prompt feedback on utilisation of grant
Shop the Cause: On-line shopping mall
Over 100 exquisite hand crafted products available
The only facility of its kind available to Non-profits inIndia
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Innovations in Delivery Channels
Sustainable Access for Rural India (SARI) project Partners: MIT Media Labs, Harvard University, IIT-
Chennai, I-Gyan, DHAN Foundation, ICICI Ltd
Providing reliable Internet access through Kiosks in
rural Madurai using corDECT WiLL 100 kiosks managed by entrepreneurs to be set-up
Providing e-governance, communication andinformation services
Possibility of delivering banking services throughInternet kiosks being explored
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Creating the e wave - Statutory Legal validity for e transaction
Consumer Protection Negotiable Instrument Act Acceptance of electronic based document
Full Account Convertibility Exchange Control Laws Strengthening the Intellectual Property Laws
Creating the e wave - Infrastructure Encourage internet/ e usage
Voice over Internet Improvement in telecom infrastructure Tax incentives for internet based transaction Incentive for electronic settlement
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Creating the e wave Banking
Allowing appointment of third parties for banking
Allowing variable interest rates on deposits
Modifications in service area approach to encouragecompetition in the rural areas
Undertaking specific initiatives to provide an impetusto rural banking
Computerization of operations of banks especially therural operations
Land Records Computerization
Networking of Post Office
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Creating the e wave Electronic
Standards for smart cards Guidelines on smart card interoperability
Changes in Central Bank guidelines
Eligibility of clients
Loading of value
Provision of written reports and receipts
Govt. incentives to stakeholders
Govt. encouragement for ATMs/ POSinfrastructure terminals