In association with:

ICSC Global Partners

ICSC European Partners

Event Sponsors

ICSC EuropeanMarketing Conference

1–2 June 2015Scandic Copenhagen,

Copenhagen, Denmark

TO REGISTER VISIT WWW.ICSC.ORG/2015EMS OR CALL +44 20 7976 3100

Making Marketing More Relevant:through innovation, collaboration, communication and measurement

ICSC European Marketing Conference 2015

MONDAY 1 JUNE 2015

DAY 1 GROUP SESSIONS

13:00 REGISTRATION OPENS

13:00 Welcome Lunch

14:00 Case study is based on a local shopping centre: Amager Centret

GROUP SESSION 1

Moderated by: Evelyne Nossing, Marketing Manager EMEA, CBRE Global Investors Priscilla Tomasoa, Head of PR & Communications, Redevco

GROUP SESSION 2

Moderated by: Mathias Sander, Director Center Marketing, Center Management, ECE Projektmanagement Alan Thornton, Retail Marketing Director UK & EMEA, MadisonSoho

15:45 NETWORKING BREAK

16:30 PRESENTATIONS & SUMMARY OF SESSIONS

17:30 – 18:30 WELCOME RECEPTION Hotel Bar

END OF DAY 1

TUESDAY 2 JUNE 2015

DAY 2

08:00 Registration opens and Welcome Coffee

09:00 Welcome to the Conference

Conference Chair: Dawn Broadbridge, Communication Manager, IKEA Centres Europe

Conference Facilitator: Eileen Connolly, Executive Director, MadisonSoho

09:15 Keynote

Micael Dahlen, Author, Public Speaker and Professor of marketing and consumer behaviour at the Stockholm School of Economics

10:05 Measurement: KPI benchmarking

Alan Thornton, Director, Retail Marketing Associates & Deborah Owen-Ellis Clark, Director, The Bee Group

10:35 A New Framework for Shopping Centre Marketing

Zoe Ellis-Moore, Associate Director, Corporate Marketing – EMEA

10:50 Shareholder’s perspective

Marketing step up or step out?

What value does marketing bring to a shareholder?

What does a shareholder expect from a marketer?

Tony de Graaf, Owner, TDG Global Retail

11:20 NETWORKING BREAK

11:45 Innovation

Modern customer / interaction with the customer / customer service

Fiona Vanderbroeck, Director of CRM, KLM Royal Dutch Airlines

12:20 Debate: Social Media: Is it worth the money?

the pros and cons of digital marketing in shopping centres

Sarah Eustace, Director, Velocity Worldwide

John White, Chief Executive, MadisonSoho

13:00 NETWORKING LUNCH

14:30 2014 ICSC Solal Marketing Awards Gold Winners

1. New Media Category: Social Media – House of Temptations, Kolding Storcenter

Gitte Lindbo, Centre Manager, Kolding Storcenter & Thomas Thomsen, Director, Konxion

2. Traditional Marketing Categories: Cause Related Marketing – The Exchange

Tanja Gerber, Marketing Manager, Cavendish Square

3. Traditional Marketing Categories: Grand Opening, Anniversary, Refurbishment or Extension – Construction Yard For Kids

Jeroen Hafkamp, CEO, SCMS – Ceusters

15:30 NETWORKING BREAK

16:00 Closing Keynote

Christian Majgaard, Creativity and branding expert. Former LEGO Global Senior Management Team

17:00 – 17.10 Closing Remarks

Conference Facilitator: Eileen Connolly

END OF CONFERENCE

20:00 – 23:00

ICSC SOLAL MARKETING AWARDS CEREMONY & DINNER

Venue: TBC

Please note: Additional fees apply. Tickets will be available on a first come, first served basis.

Member: €199.00 + €49.75 VAT = €248.75

Non-member: €299.00 + €74.75 VAT = €373.75

WEDNESDAY 3 JUNE 2015

DAY 3 SHOPPING CENTRE TOUR

08:30 Meeting Point: Hotel Lobby

08:45 Departure from the Hotel

09:30 Arrive to Emporia Shopping Centre in Malmö

09:35 Presentation at Emporia

10:00 Tour of Emporia

11:00 Light snack, Q&A

Free time

12:30 Depart Emporia: HOTEL DROP OFF

Delegates can take a direct train from Emporia to COPENHAGEN AIRPORT (12 min)

Please note: Additional fees apply. Tickets will be available on a first come, first served basis.

Member: €40.00 + €10.00 VAT = €50.00

Non-member: €60.00 + €15.00 VAT = €75.00

END OF DAY THREE

Online registration requires a valid credit or debit card.

Group discounts are not valid for online registrations.

To download a registration form (for invoice payments only) please go to www.icsc.org/2015EMS

To qualify for the Discounted Member fees, each registrant must be an ICSC member. Please email Ed Dennehy at edennehy@icsc.org for more details. To qualify for the Advance Registration fees, we must receive your registration and payment by 30 April 2015. For your name to appear in the delegate list, we must receive your registration and payment by 25 May 2015.

Registration Options

Advance Registration (until 30 April 2015)

Discounted Member fee €640.00 + €160.00 VAT = €800.00

Non-member fee €899.00 + €224.75VAT = €1,123.75

Standard Registration (from 1 May 2015)

Discounted Member fee €840.00 + €210.00 VAT = €1,050.00

Non-member fee €899.00 + €224.75VAT = €1,123.75

Group Discounts

Attendees must be from the same organisation to be eligible for the group discount and must be registered and paid for at the same time. Please note that this is not available for online bookings.

3 or more attendees 10% discount €200.00 + €42.00 VAT = €242.00

Optional Events

Please tick the relevant box if you wish to attend as all spaces are limited.

Solal Marketing Awards Ceremony & Dinner .

Tuesday 2 June 2015

Discounted Member fee €199.00 + €49.75 VAT = €248.75

Non-member fee €299.00 + €74.75 VAT = €373.75

Shopping Centre Tour: Emporia

Wednesday 3 June 2015

Discounted Member fee €40.00 + €10.00 VAT = €50.00

Non-member fee €60.00 + €15.00 VAT = €75.00

Accommodation

ICSC have secured special room rates at the Scandic Copenhagen. To make your hotel reservation, please visit www.icsc.org/2015EMS and under ‘Additional Links’, click on ‘Book Hotel Here’

ICSC EuropeanMarketing Conference

1–2 June 2015Scandic Copenhagen, Copenhagen, Denmark

Register Onlinewww.icsc.org/2015EMS