ICTF 2015 Brochure

The one-stop event showcasingall facets of coffee, tea, bar & cafe products,equipment and services in the Middle East

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Supported by the Specialty CoffeeAssociation of America (SCAA) and WorldCoffee Events (WCE), the international coffee &tea festival (ICTF) is UAE's only exhibitiondedicated to highlight Specialty Coffee & Tea as abusiness, advancing the professions of those in theindustry and showcasing all of the latest trends andindustry advancements.

An all new café trend is sweeping across the Arab World drawing ininvestments from small independent business owners to MNCs andexisting large family businesses looking to diversify into the hospitality andHORECA sector.

The UAE has registered a staggering 2,200 new café licenses over the last 2years with 90 more in-shop and large-scale coffee roasters planning to open forbusiness over the next 18 to 24 months. The additional investment in the café,coffee and tea businesses in the UAE is expected to be between US$ 350 Millionto US$ 400 Million which will position UAE as a regional capital for this multi-billion dollar industry.

Whether you exist in the region as a distributor, re-seller, agent or roaster or you are amanufacturer or trader outside of this area looking to make further inroads into thisaffluent region, exhibitors at ICTF will benefit from Dubai’s proven record of being theregion’s business and trading hub to a surrounding market of more than 1.5 billionconsumers.


1. ICTF is the only exhibition dedicated to Coffee& Tea trade in the region

2. ICTF is the only event in the Middle East that incorporates Education & Training in its schedule

3. The UAE Coffee Championships sanctioned byWorld Coffee Events (WCE) happens at ICTF

4. ICTF is the only regional Coffee & Tea event that is recognized by SCAA and their partnership associations worldwide

5. ICTF attracts more than 7000 visitors who aresolely interested in the business of Coffee & Tea

6. The Middle Eastern Market is on the verge of exponential growth in the Coffee Roasting business. ICTF is the only event in the Middle East that focusses on Roasters and Roasting Equipment

7. Geographically, Dubai is extremely well positioned to reach out to a quarter of the world’s consumer population

8. Dubai’s re-export capabilities are proven to bereliable with unrivalled sea and air links to all corners of the world.

9. Benefit from an extensive marketing campaignthrough PR, direct marketing, print, broadcastand online promotions across multiple mediums and regions.

10.Meet business owners and investors who are seeking to expand their business portfolios in and around the Middle East, Central and SouthAsia


The UAE Coffee Championships are sanctioned by World CoffeeEvents (WCE) and affiliated with the World Coffee Championships.

ICTF hosts the prestigious internationallyaccredited coffee training programme underthe SCAA Education Partnership scheme. TheTraining modules are conducted by SCAAcertified instructors from around the world andcarry an internationally recognized certification.A comprehensive education calendar will beavailable shortly for sponsorship andattendance. It will include courses on craftroasting, green coffee grading,decaffeination and coffee brewing methodsamong others.

Suppliers of coffee & tea are invited toregister their interest in being part of theespresso and brew bar schedule. Theaudience of coffee and tea enthusiasts will beable to sample some of the finest coffee blendsin their purest form at the Brew Bar. On theother hand, suppliers of brewing equipment,espresso machines and grinders can use thisplatform to bridge partnerships with caféowners and roasted bean distributors.

Four of the world's best baristas, brewers andlatte artists will be at the International Coffee& Tea Festival 2015 to participate at the WorldCoffee Events' 'All Stars' activity. For threeconsecutive days, the audience will witness themaking of the world’s best coffee beverages,unmatched coffee making skills and theopportunity to talk business with some mostrecognizable names in coffee world.

The UAE Barista Championship will returnfor the 7th time to highlight the skills andknowledge of the country’s emerging, yetfinest baristas, to an audience of coffeeenthusiasts who have learned to recognizeand appreciate the difference betweencoffee and specialty coffee.

Artistic Baristas from across the UAE willknock their creative minds and battle outtheir ingenuity at the 4th National UAE LatteArt Championship. The UAE Latte ArtCompetition has helped baristas to focus ontheir skills and grow the awareness ofbarista talents which has brought long-overdue recognition to those workingwithin the coffee industry

The most recent addition to the CoffeeChampionships and for the 2nd time, theNational Cezve/Ibrik Championship focusseson barista skills in the traditional Greek,Turkish and the Middle Eastern cultures.

The competition highlights the craftof filter coffee brewing by hand,promoting manual coffee brewing andservice excellence. Competitors prepareand serve three individual hand craftedfilter beverages for a panel of judges.


Barware Brewing, Espresso and

Roasting Equipment Cafe and Bar Furniture,

Décor & Art Coffee Growers Coffee Roasters Coffee, Tea & Gelato

Suppliers F&B Training Flavors and Syrups Food & Beverage Packaging

Equipment Franchising Opportunities Green Coffee Beans Kitchen & Storage Equipment Restaurant Supply Retailers including Cafes,

Hostelries & Restaurants Serveware & Tableware Sugar, Milk, Whiteners Trade Associations & Trade

Publications


Olga Mirtova, Marketing Manager, La Marquise“ICTF continues to maintain its status as a serious eventin the industry through the level of its exhibitors andorganizational quality. All the coffee championships wereentertaining, which provided a new dimension to thevisitors as they had tremendous fun. Another positiveaspect of the event was that it gave us an opportunity inenhancing and broadening our business and brandexposure.”

Steph Goldie, Brand Manager, DaVinci Gourmet“Being a relatively new company, our participation at theexhibition has been very satisfying. We were able toenhance our brand presence in the GCC by reaching outto a regional and global audience, and developing keycontacts. We are happy to say that we achieved our goalsand were able to meet people from all around the world.”

Umar Mohammed Mujad, Sales Executive,Shura Trading & Hotel Supplies“ICTF 2014 was good for us in terms of helping us meetnew business contacts, more specifically suppliers. Thefestival gave us a great platform to showcase our‘IllyCrema’ ice coffee which has successfully drawn a lot

of the crowd in all the previous editions of the show andwas equally a hit during this one. The organizers of theshow were also very friendly and the communicationwith them was very accessible and smooth.”

Joseph Royan, Sales Manager, Specialty Batch Coffee“We promoted the high-end Synesso Espresso Machines,Anfim Grinder range and Acaia Scales at ICTF 2014. Wealso managed a brew bar that helped us launch andsample out our coffee beans under the name of SpecialtyBatch Coffee. Our investment paid off 10 times over. Theshow generated over a quarter of a million dollars’ worthof business for us and helped us establish a supply chainwith re-sellers from around the region. We will be backbigger and better at ICTF 2015”.

Brian Laliberte, Chief Operating Officer,Green Beans Coffee“Our participation at ICTF 2014 was beneficial for us inmany ways. With the right people attending the show, itprovided us with the right brand exposure and newfranchise opportunities with a good chance of gettingestablished in the region. The amount of visitors whoattended this year exceeded our expectations. We lookforward to participating again next year.”

At ICTF last year, thousands of cups were filled, sampled and sipped,successfully surpassing the expectations of all the exhibitors. Thesuccess stories speak for themselves.



Space only – build your own stand and provide all your own components (including wall panels, lighting,electrics, signage, floor covering / platform, furniture etc.) and arrange for power supply through the officialStand Fitting Contractor.

Shell Scheme stand - includes wall panels, fascia with company name and stand number, carpets, lighting andpower points. Furniture is not included (to be ordered separately from the options available in the ExhibitorManual)

Stand sizesThe minimum area is 9sqm (3m x 3m) for a Shell Sheme Stand, going up in multiples of 3, i.e. 12sqm (3m x 4m),15sqm.(3m x 5m), 18sqm. (3m x 6m) etc. The minimum area for Space Only is 12sqm.Other standard configurations are also available with 4m, 5m and 6m depth. Double corner configurations are available for a minimum booking of 30 sqm.Detailed information and forms will be available in the Exhibitor Manual which will be provided once we receiveyour Application for Space

Available is a portfolio of Sponsorship Opportunities that guarantees you brand recognition and visibility in anextremely fast-growing industry. The competitive coffee & tea industry in this region, like anywhere else, benefitsfrom all types of publicity and recommendation alongside traditional advertising mediums. Impress the baristasand others working within the café industry or support education initiatives in this region and benefit from thereturn loyalty that evolves. Call us for our standard or bespoke Sponsorship Packages and get onboard early, to benefit from an extended periodof publicity that comes with being one of the show sponsors.

Documents

ICTF 2015 Brochure