iPlan.comiPlan.com

Mike Champlin ~ Jayne Farber ~ James Hopkins ~ Laura Mike Champlin ~ Jayne Farber ~ James Hopkins ~ Laura WaelbroeckWaelbroeck

iPlan.comiPlan.com

Business PlanBusiness Plan

December 12, 2006December 12, 2006

The IdeaThe Idea

iPlan will provide internet based appointment scheduling for service-related businesses in multiple

cities and regions.

iPlan = internet planning tool for business Innovative 24/7 online appointment book for retail

service providers to be accessible to their clients. Enables retail service providers to be more efficient,

competitive, capable, and available - online.

The SandboxThe Sandbox

Retail Service Industry (RSI) is growing by over Retail Service Industry (RSI) is growing by over 10% annually in Indiana.10% annually in Indiana.

Professional Services; Health & Beauty; Home Professional Services; Health & Beauty; Home Maintenance; Auto Service; Pet Care; etcMaintenance; Auto Service; Pet Care; etc

Central Indiana area is targeted for manufacturing Central Indiana area is targeted for manufacturing expansionexpansion

High Speed internet access is expanding High Speed internet access is expanding throughout central Indianathroughout central Indiana

The Business ModelThe Business Model

Our purpose is to provide online appointment scheduling for businesses that are highly dependent upon planning their work with customers.

We will charge a monthly service fee and offer premium services that include advertising and client communication systems.

i-PLAN.com ….making your plans our business”

Headquarters located at..1234 Washington StColumbus IN 47201812-345-1891

The ProductThe Product

• Online appointment planner• Easy to use / no special training needed• Saves time for you and your customers• No software to load; no special equipment required• Local business directory / Advertising• Email / Cellular appointment reminders• Cancellation broadcasts• Preferred Customer features

SELECT A LOCATION

Select a State Select a City Select a Service

…more….…more….

AvonBroadmoreCincinnatiClevelandColumbusDayton

AndersonBloomingtonCarmelColumbusEvansvilleFt. WayneGaryIndianapolisKokomo

OHIOINDIANA

i-PLAN.com ….making your plans our business”

Headquarters located at..1234 Washington StColumbus IN 47201812-345-1891

SELECT A BUSINESS or GROUP

Select a Business Select a Group Search for a service

G3 - Growing Green Grass- Lawn Care -

Perfect Beauty 4U- Beauty Salons -

Dr. John DoeSydney Pet Care- Animal Care -

Tipton Lakes Racquet ClubColumbus Barbell Club- Sports/Health Clubs -

SERVICE PROVIDER

Yukon Massage Therapist

BUSINESS GROUP

- Massage Therapists -

i-PLAN ~ COLUMBUS INDIANA ….making your plans our business”

Headquarters located at..1234 Washington StColumbus IN 47201812-345-1891

SELECT FROM A LIST OF SERVICES

i-PLAN ~ PERFECT BEAUTY 4U ….making your plans our business”

Visit us at…453 East 25th StColumbus IN 47201812-375-9876

CREATE AN APPOINTMENT

i-PLAN ~ PERFECT BEAUTY 4U ….making your plans our business”

Visit us at…453 East 25th StColumbus IN 47201812-375-9876

CONFIRM YOUR APPOINTMENT

i-PLAN ~ PERFECT BEAUTY 4U ….making your plans our business”

Visit us at…453 East 25th StColumbus IN 47201812-375-9876

The PricesThe Prices

55ServicesServices

$74.99$74.99$34.99$34.99

.99 ea.99 eaAdsAds

SupportSupport

.99 ea.99 eaBroadcastsBroadcasts

.99 ea.99 eaRemindersReminders

SchedulerScheduler

CalendarCalendar

ELITEELITEBASICBASIC

The The iPlaniPlan CustomerCustomer

iPlaniPlan will target computerwill target computer--friendly businesses whose friendly businesses whose operating success is dependent upon providing operating success is dependent upon providing ““appointmentappointment--basedbased”” services to their clients. services to their clients.

iPlaniPlan Customer TypesCustomer TypesiPlaniPlan will target the following will target the following ““appointment appointment basedbased”” business groups:business groups:

Beauty Salons and Barber ShopsBeauty Salons and Barber ShopsDay Spas and Nail SalonsDay Spas and Nail SalonsSports/Health Clubs/Personal TrainersSports/Health Clubs/Personal TrainersVeterinarians and Pet Care ProvidersVeterinarians and Pet Care ProvidersHome Repair/Lawn Care Home Repair/Lawn Care Auto Maintenance/ServiceAuto Maintenance/ServiceTutors/Music Teachers/Personal ChefsTutors/Music Teachers/Personal Chefs

iPlaniPlan Customer CharacteristicsCustomer Characteristics

““Appointment basedAppointment based”” service providers are service providers are characterized by the following:characterized by the following:

Running a Running a ““tight scheduletight schedule””Handling numerous daily appointmentsHandling numerous daily appointmentsProviding timely response to client requests and Providing timely response to client requests and inquiriesinquiriesReminding clients of pending appointmentsReminding clients of pending appointmentsRescheduling cancelled appointmentsRescheduling cancelled appointmentsSetting up Setting up ““recurringrecurring”” appointmentsappointments

iPlaniPlan Customer BenefitsCustomer BenefitsiPlaniPlan helps businesses eliminate the BURDEN helps businesses eliminate the BURDEN of manually logging appointments. of manually logging appointments. iPlaniPlan takes takes away the paper!away the paper!

Your clients will book an appointment with Your clients will book an appointment with you via the you via the ““internetinternet”” –– decreases time you decreases time you spend on the phone.spend on the phone.Your appointment book is open 24/7/365 Your appointment book is open 24/7/365 ––clients can reach you anytime/anywhere.clients can reach you anytime/anywhere.

iPlaniPlan Ease of AccessibilityEase of Accessibility

You can access your appointment book many ways:You can access your appointment book many ways:via onvia on--site /insite /in--house computerhouse computerHand held PDA and other wireless devicesHand held PDA and other wireless devicesInternet capable cellular phonesInternet capable cellular phonesLaptop during lunch or break time at an internet Laptop during lunch or break time at an internet cafcaféé

iPlaniPlan Customization FlexibilityCustomization Flexibility

iPlaniPlan lets you CUSTOMIZE your business lets you CUSTOMIZE your business appointment book.appointment book.

Create Create ““blackoutblackout”” dates and time slots to meet dates and time slots to meet your business needs.your business needs.Customize time slots for Customize time slots for ““preferred clients.preferred clients.””Create client Create client ““PROFILESPROFILES”” that automatically that automatically feed featured time slots and special needs.feed featured time slots and special needs.Offer discounts and Offer discounts and ““specialsspecials”” as incentives for as incentives for those those ““hardhard--toto--fillfill”” time slots.time slots.

Market DemographicsMarket DemographicsNAICS Data: South Central Indiana **NAICS Data: South Central Indiana **North American Industry Classification System North American Industry Classification System -- 2002 Economic Census Data2002 Economic Census Data

Industry SectorIndustry Sector Potential CustomersPotential CustomersBeauty Salons/Barber ShopsBeauty Salons/Barber Shops//Day Spas/Nail SalonsDay Spas/Nail Salons 515515Sports Clubs/Personal TrainersSports Clubs/Personal Trainers 120120Veterinarians/Pet CareVeterinarians/Pet Care 7575Home Repair/Lawn CareHome Repair/Lawn Care 530530Auto Maintenance/RepairAuto Maintenance/Repair 650650Tutors/Music Teachers/ChefsTutors/Music Teachers/Chefs 100100

**Bartholomew, Jackson, Johnson, Monroe, Marion, Hendricks, Deca**Bartholomew, Jackson, Johnson, Monroe, Marion, Hendricks, Decatur, tur, Shelby and JenningsShelby and Jennings

Market ResearchMarket ResearchiPlaniPlan customers will be service providers located in South customers will be service providers located in South Central Indiana Central Indiana –– initial focus in Bartholomew Countyinitial focus in Bartholomew County

CountyCounty PopulationPopulation Retail Service ProvidersRetail Service ProvidersBartholomewBartholomew 72,90072,900 130130HendricksHendricks 50,00050,000 2525JacksonJackson 42,00042,000 6565JohnsonJohnson 128,000128,000 180180MonroeMonroe 121,000121,000 190190MarionMarion 863,000863,000 950950DecaturDecatur 25,00025,000 5050ShelbyShelby 44,00044,000 5050JenningsJennings 28,00028,000 2525

Market TrendsMarket Trends

The Internet is now a primary source of media among The Internet is now a primary source of media among growing businesses.growing businesses.94.3% of affluent working women access the Internet 94.3% of affluent working women access the Internet regularly during an average month and more than half of regularly during an average month and more than half of those women are considered those women are considered ““heavy internet users.heavy internet users.””Younger demographics are transitioning AWAY from Younger demographics are transitioning AWAY from printprint……47% use search engines.47% use search engines.MultiMulti--tasking is forcing business owners to add tasking is forcing business owners to add employees, miss potential appointments and lose employees, miss potential appointments and lose business.business.Consumers are forced to multiConsumers are forced to multi--task, increasing online task, increasing online web usage and need for 24/7/365 access.web usage and need for 24/7/365 access.

Sales ForecastSales Forecast

Account units per month

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 TotalsBASIC iPlan 1 1 3 5 7 10 13 20 27 33 43 53 67 283

2 70 74 77 81 85 89 94 98 103 109 114 120 1,114 3 130 142 155 169 184 201 219 239 260 283 309 337 2,628

ELITE iPlan 1 1 2 2 3 5 7 10 13 17 22 27 33 141 2 35 37 40 42 45 47 50 53 56 60 63 67 596 3 74 83 92 102 113 125 139 155 172 190 211 235 1,691

Totals SalesBASIC iPlan Year 1 67 9,893$

Year 2 120 38,997$ Year 3 337 91,992$

ELITE iPlan Year 1 33 10,600$ Year 2 67 44,705$ Year 3 235 126,827$

The CompetitionThe Competition

Competitors include:Competitors include:

Telecommunications & internet companiesTelecommunications & internet companies

Calendar software providersCalendar software providers

Companies offering paper only plannersCompanies offering paper only planners(i.e. Franklin Planner)(i.e. Franklin Planner)

Competitor MatrixCompetitor Matrix

22

44

44

44

22

44

SWSW

113355SupportSupport

113355QualityQuality

553333CostCost

223355FeaturesFeatures

335555AccessAccess

553344Ease of UseEase of Use

PaperPaperISPISPiPlaniPlan

Scale 1-5, with 5 as the highest

The MessageThe Message

““iPlaniPlan gives your clients gives your clients roundround--thethe--clock, online access to your clock, online access to your

appointment book. We make it our business appointment book. We make it our business to help you plan for yours!to help you plan for yours!

iPlaniPlan Sales ApproachSales Approach

iPlaniPlan will reach our business customers via:will reach our business customers via:Direct Marketing / Personal SellingDirect Marketing / Personal SellingKey business pilot programsKey business pilot programsNews Media / Press ReleasesNews Media / Press ReleasesLocal Chamber of CommerceLocal Chamber of CommerceSmall Business AssociationsSmall Business AssociationsNetworking eventsNetworking eventsEvent SponsorshipsEvent Sponsorships

Target Market DescriptionsTarget Market Descriptions

BASIC USERS BASIC USERS –– Low end users with a Low end users with a requirement to only maintain a simple requirement to only maintain a simple straightforward online calendar / planner.straightforward online calendar / planner.

ELITE USERS ELITE USERS –– High end users with a need High end users with a need for greater features, functions, and flexibility.for greater features, functions, and flexibility.

Target Market StrategyTarget Market Strategy

BASIC USERS BASIC USERS ––PricePrice Low < $40 /moLow < $40 /moPlacePlace Personal / Direct sellingPersonal / Direct sellingProductProduct Simple / Few featuresSimple / Few featuresPromotionPromotion Direct / DemosDirect / Demos

Value focused clients; low volume users; Value focused clients; low volume users; technology cautious; radio / newspaper readerstechnology cautious; radio / newspaper readers

Target Market StrategyTarget Market Strategy

ELITE USERS ELITE USERS ––PricePrice High < $100 /moHigh < $100 /moPlacePlace Personal / Direct sellingPersonal / Direct sellingProductProduct Dynamic / Many featuresDynamic / Many featuresPromotionPromotion Demos / UpgradesDemos / Upgrades

Professional clients; networking events; local Professional clients; networking events; local event sponsorships; Referrals; Early adoptersevent sponsorships; Referrals; Early adopters

iPlaniPlan Marketing ScheduleMarketing Schedule

Event SponsorshipEvent Sponsorship $5000$5000Direct Marketing MaterialsDirect Marketing Materials $2000$2000

4,000 @ $0.50 each4,000 @ $0.50 each

Direct Mail (Brochures and Promotions)Direct Mail (Brochures and Promotions) $3850$3850Distribution (5,000 @ $0.50 per piece @ $0.27 postage)Distribution (5,000 @ $0.50 per piece @ $0.27 postage)

Customer Promotional MaterialsCustomer Promotional Materials $5500$550010,000 @ $0.10 per piece10,000 @ $0.10 per piece

Other AdvertisingOther Advertising $1650$1650$18,000$18,000

The Inner WorkingsThe Inner WorkingsAfter 6 months After 6 months iPlaniPlan will require 2 staff members will require 2 staff members working 32 hours per week in:working 32 hours per week in:

Marketing & SalesMarketing & SalesCustomer / Technical SupportCustomer / Technical Support

Leased webLeased web--hosting services and subcontracted hosting services and subcontracted product development resources based upon an product development resources based upon an open source appointment applicationopen source appointment application

To succeed we must keep our infrastructure costs To succeed we must keep our infrastructure costs below 20% (of sales) and our direct ongoing below 20% (of sales) and our direct ongoing staffing costs below 25%.staffing costs below 25%.

The Unpaid Management TeamThe Unpaid Management TeamMike Champlin Mike Champlin Sales & MarketingSales & Marketing

Over 25 years experience in Marketing, Engineering, and OperatioOver 25 years experience in Marketing, Engineering, and Operations;ns;Marketing Director Marketing Director –– EbusinessEbusiness @ Cummins Inc@ Cummins Inc

Jayne Farber Jayne Farber Operations/Customer SupportOperations/Customer SupportOver 25 years experience in the banking industry. Senior VP in Over 25 years experience in the banking industry. Senior VP in Wealth Management @ Wealth Management @ largest financial services bank holding company headquartered inlargest financial services bank holding company headquartered in Indiana.Indiana.

James Hopkins James Hopkins Information TechnologyInformation TechnologyOver 10 years IT experience: Application development, system admOver 10 years IT experience: Application development, system administration, and vendor inistration, and vendor management. IT Manager @ Indianamanagement. IT Manager @ Indiana--based industry leading manufacturer.based industry leading manufacturer.

Laura Laura WaelbroeckWaelbroeck Finance & AccountingFinance & Accounting16 years experience in Engineering, Operations, Quality, Finance16 years experience in Engineering, Operations, Quality, Finance and Accounting. and Accounting. Financial Analyst @ Cummins IncFinancial Analyst @ Cummins Inc

CPAs; Legal Council; Risk management; and other support resourceCPAs; Legal Council; Risk management; and other support resources as needed.s as needed.

The LocationThe Location

iPlaniPlan will be located in Columbuswill be located in ColumbusRenting a small Class B office space at the Renting a small Class B office space at the CEDC facilityCEDC facilityLow need for commercial storefront or Low need for commercial storefront or traffic pattern visibilitytraffic pattern visibility

Operating CostsOperating Costs

*Yr One expenses are limited during the first 6 months, though full expense is shown above

Fixed Operating Expenses Monthly Year One Year Two Year Three

Percent Change 3.00% 3.00%

ExpensesAdvertising 1,500$ 18,000 18,540 19,096 Car and Truck Expenses 300 3,600 3,708 3,819 Commissions and Fees - - - - Contract Labor 50 600 618 637 Credit Card and Bank Charges - - - - Customer Discounts and Refunds 100 1,200 1,236 1,273 Dues and Subscriptions 50 600 618 637 Entertainment 50 600 618 637 Insurance (Liability and Property) 50 600 618 637 Internet 40 480 494 509 Legal and Professional Fees 100 1,200 1,236 1,273 Office Expenses 50 600 618 637 Postage and Delivery 100 1,200 1,236 1,273 Rent (on business property) 350 4,200 4,326 4,456 Rent of Vehicles and Equipment - - - - Repairs and Maintenance - - - - Supplies 50 600 618 637 Telephone and Communications 200 2,400 2,472 2,546 Travel - - - - Utilities - - - -

Total Expenses 2,990 35,880 36,956 38,065

The Legal Structure & InsuranceThe Legal Structure & InsurancePartnershipPartnership

Lower liabilitiesLower liabilitiesFewer administrative costsFewer administrative costsAdvice of our CPA and LawyerAdvice of our CPA and Lawyer

InsuranceInsuranceLiability insurance for rental propertyLiability insurance for rental propertyWorkmanWorkman’’s Compensation Planss Compensation Plans

The Legal Structure & InsuranceThe Legal Structure & InsuranceOwnership structureOwnership structure

ProPro--rated partnershipsrated partnerships1@ 30% ($24k); 2@ 25% ($20k); 1@ 20% ($16k) 1@ 30% ($24k); 2@ 25% ($20k); 1@ 20% ($16k)

Exit strategyExit strategyContinue growing the business over 5 yearsContinue growing the business over 5 yearsSell out to remaining Sell out to remaining partner(spartner(s) ) Sell to a National provider or franchise licensorSell to a National provider or franchise licensorProPro--rated disbursement of remaining equity rated disbursement of remaining equity

Salaries and WagesSalaries and WagesSalaries and Related Expenses # Year One Year Two Year Three

Percent Change 3.00% 3.00%

Salaries and WagesOwner's Compensation 0 - - - Salaries 0 - - -

Total Salaries and Wages 2 24,960 51,418 52,960

Payroll Taxes and BenefitsSocial Security 1,548 3,188 3,284 Medicare 362 746 768 Federal Unemployment Tax (FUTA) 112 112 112 State Unemployment Tax (SUTA) 378 378 378 Employee Pension Programs - - - Worker's Compensation - - - Employee Health Insurance - - - Other Employee Benefit Programs - - -

Total Payroll Taxes and Benefits 2,399 4,423 4,541

Total Salaries and Related Expenses 27,359 55,841 57,502

The Money ForecastThe Money ForecastStartup costs are projected to be $10k with annual Startup costs are projected to be $10k with annual operating costs of $100k.operating costs of $100k.

Our sales forecast shows a target market of 600 Our sales forecast shows a target market of 600 businesses in the region, with average sales of businesses in the region, with average sales of $375/yr, yielding $225,000 in gross revenue in $375/yr, yielding $225,000 in gross revenue in year 3.year 3.

To succeed we need to measure our Revenues, To succeed we need to measure our Revenues, Expenses and Profits, Customer Turnover, as well Expenses and Profits, Customer Turnover, as well as Customer Satisfaction and the Competitive as Customer Satisfaction and the Competitive Environment.Environment.

Cash Flow Summary Cash Flow Summary –– Year ThreeYear ThreeBeginning Cash Balance

Cash InflowsIncome from Sales 218,819 Accounts Receivable -

Total Cash Inflows 218,819

Cash OutflowsInvesting Activities

New Capital Purchases - Cost of Sales -

Operating ActivitiesSalaries and Wages 57,502 Fixed Business Expenses 38,065 Taxes -

Financing Activities - Loan Payments - Line of Credit Interest - Line of Credit Repayments - Dividends Paid -

Total Cash Outflows 95,567

Cash Flow 123,252

Summary Income StatementsSummary Income StatementsYear One Year Two Year Three

IncomeBASIC i-PLAN Package 9,893 38,997 91,992 ELITE i-PLAN Package 10,600 44,705 126,827

- - - - - -

Total Income 20,493 83,702 218,819

Cost of SalesBASIC i-PLAN Package - - - ELITE i-PLAN Package - - -

- - - - - -

Total Cost of Sales - - -

Gross Margin 20,493 83,702 218,819

Total Salary and Wages 27,114 55,841 57,502

Total Fixed Business Expenses 21,150 36,956 38,065

Total Other Expenses - - -

Net Income (28,771) (10,095) 122,252

Financial RatiosFinancial RatiosRatio Year One Year Two Year Three

LiquidityCurrent Ratio - - - Quick Ratio - - -

SafetyDebt to Equity Ratio - - - Debt to Coverage Ratio - - -

ProfitabilitySales Growth - 3.08 1.61 COGS to Sales - - - Gross Profit Margin 1.00 1.00 1.00 SG&A to Sales 2.36 1.11 0.44 Net Profit Margin (1.40) (0.12) 0.56 Return on Equity (0.56) (0.25) 0.75 Return on Assets (0.56) (0.25) 0.75 Owner's Compensation to Sales - - -

EfficiencyDays in Receivables - - - Accounts Receivable Turnover - - - Days in Inventory - - - Inventory Turnover - - - Sales to Total Assets 0.40 2.03 1.34

The Next StepsThe Next StepsDefine system / product specificationsDefine system / product specificationsSoftware customization / developmentSoftware customization / developmentSign a lease at the CEDC ; set up facilitiesSign a lease at the CEDC ; set up facilitiesPilot our capabilities with key local business Pilot our capabilities with key local business owners who are influencers in the areaowners who are influencers in the areaIdentify our targeted first year customer Identify our targeted first year customer accounts.accounts.Expand the business model to other regions / Expand the business model to other regions / cities over the next 5 years to achieve our target cities over the next 5 years to achieve our target market share in the region.market share in the region.

QUESTIONS?QUESTIONS?

Background SlidesBackground Slides

iPlaniPlan Selling Approach for its Selling Approach for its Business CustomersBusiness Customers’’ ClientsClients

iPlaniPlan customers will seek to attract and retain customers will seek to attract and retain new and repeat appointments from the following new and repeat appointments from the following types of consumer clients:types of consumer clients:

Busy Busy working professionalsworking professionals who need 24/7 access to who need 24/7 access to their service providertheir service provider’’s appointment book.s appointment book.Busy familiesBusy families who need to coordinate multiple who need to coordinate multiple appointments for multiple family members.appointments for multiple family members.College grads and other techCollege grads and other tech--y folksy folks who are familiar who are familiar with computers, and prefer having the option of with computers, and prefer having the option of booking their appointments with booking their appointments with iPlaniPlan service service providers online.providers online.