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The Idea Project presents an evening of presentations and performances at the Hint Mint Gallery in downtown Los Angeles on Saturday, November 5.
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LIVES SHAPED BY THOUGHT NOVEMBER 5 2011
Idea ProjectLOS ANGELES
Page 1 13
Grace Kim curator Idea Project
CONTENTS
Production Credits 2Welcome 3
Half Decade of Thought Liberation 4Program 5
2011 Presenters 6
Testimonials 8Idea Project Photographs 9
Become a Member 10
Page 2
From the scribeAll thought is energy We could rightfully consider it a wave a patterned force that washes over us transforming
transporting and sometimes destroying our perception of self society and community Thought can also be reflected refracted through sound motion and visual cues Energy
Wavefronts Change When I first encountered the Idea Project it was through
my normal frenetic web surfing I am a reckless clicker following my sudden interests wherever they might lead me I do not remember what I was actually looking for I
just recall forwarding the link to my mastermind group as soon as I read through the home page It was soon It was
awesome It was high level thinking It was heart-based action And it was soonThat was three years ago We were so blown away so
grateful for the day that we could not let it go Here I am writing you as the wordsmith volunteer riding the wave of
transformation that defines the Idea Project While I specialize in taking thinking to a higher frequency the Idea
Project incubates transitional thoughts nourishing chance meetings turning happenstance into tidal waves--
methodologies movements missions masteryTonight I invite to you ride with me Who knows what shore we may discover -Anna B Scott
Thank YouIdea Project comes to life through the thoughts work
and laughter of several dedicated volunteers There are no
titles yet those are still to be chosen Please extend a hearty thanks to the core 2011 team Cooper Bates Artistic Direction Grace Kim
Curation Kam Diba Web Design Anna B Scott
Communications Donovan Marshall Sponsorships Marcin Nadolny
Videography Mike Tan Technical Support Laura
Gideon amp Heidi Hart Registration
Page 3
Cooper with his partner in crime and our frequent dinner host Harley Cross
Why Are We HereI imagine everyone in this room is
wondering why are we here Itrsquos a
question that garners spontaneous laughter when proposed to crowds but one that we all take very seriously
as individuals The larger scope of the question--the meaning of life--will
always be a mystery but I believe we can actually get close to pinpointing why Idea Project can pull us all
together to spend an entire evening elbow to elbow with a room full of
strangers Time to re-adjust your thinking
How to Make Your EveningFor the next several hours you are
going to experience a deluge of ideas
from every direction Clear your mind in preparation Be open to a mental experience that is sure to provoke
prod and ding you into a new existence of being
Talk to people The Idea Project Tribe is yours to exploit Literally walk up to anyone and Say Hi and watch
what happens Ask about their wishes and goals Transport yourself back to
your grade school days when you didnrsquot need anything more than enthusiasm to start a new friendship
The Shape of Things to Come I hope you enjoy yourself here
tonight but ultimately its up to you to
give into your curiosity and accept the journey you are about to embark upon This evening you are surrounded by
thinkers and doers in celebration to this yearrsquos theme Lives Shaped by
Thoughtremain alert-Cooper Bates
Founder Idea Project
Welcome
Page 4
2006 -2011Half Decade of Thought Liberation
LAIP as Idea Project was once called came
into existence as a liberation of ideas from the stage into action
Ever since that first gathering as the founding
TEDx event LAIP has moved to cultivate activity with thought thoughtful
activations of community Known for demanding
programming Idea Project is unafraid of questioning our core motivation to
create It embraces disruption altered states
and surprise endings After five years as a project of
one incredibly inspirational Cooper Bates and the generosity of hundreds of
supporters and volunteers Idea Project begins its
transition into a full fledged entity perhaps one that
does not exist (wink wink) but definitely one that aspires to create an eclectic
community that nurtures a vibrant habitat for energizing
ideasIn fact that has become
the vision of the new
organization It is hoped it will pinpoint a clearer
destination while generating tools to more effectively raise ideas into flourishing
networks businesses and new models for education
and medicine Idea Project intends to practice the art of thinking on onersquos feet
through the prism of a collective soul
Idea Project generates lasting friendships and
deep connections Beyond inspiration
there is instigation Though it may have a negative
connotation often we hear back that
the inspiration received via an Idea Project event
gave someone the strength to fight for
an idea to stir the pot to disrupt to
instigate change
And it is that drive to bring energized ideas to any one
who hungers for them which is the essence of
Idea Project
Idea Project was inspiring provocative funny compelling It oughta be
required attendance for anyone with a pulse Patrics
lacerating and incisive presentation on government from an economists point of
view was a highlight and his solution to it -- jaw-
dropping -Frank Kosa
Independent Journalist
Christian Science MonitorMy mind is still reeling -
so much great information - so motivating Thought the event was perfect - good
mix of speakers topics interests And a amazing
crowd -Martha Spelman
Marketing Consultant
Eve Blossom Lulan Artisans
Mainul Islam FutureMedic
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 1 13
Grace Kim curator Idea Project
CONTENTS
Production Credits 2Welcome 3
Half Decade of Thought Liberation 4Program 5
2011 Presenters 6
Testimonials 8Idea Project Photographs 9
Become a Member 10
Page 2
From the scribeAll thought is energy We could rightfully consider it a wave a patterned force that washes over us transforming
transporting and sometimes destroying our perception of self society and community Thought can also be reflected refracted through sound motion and visual cues Energy
Wavefronts Change When I first encountered the Idea Project it was through
my normal frenetic web surfing I am a reckless clicker following my sudden interests wherever they might lead me I do not remember what I was actually looking for I
just recall forwarding the link to my mastermind group as soon as I read through the home page It was soon It was
awesome It was high level thinking It was heart-based action And it was soonThat was three years ago We were so blown away so
grateful for the day that we could not let it go Here I am writing you as the wordsmith volunteer riding the wave of
transformation that defines the Idea Project While I specialize in taking thinking to a higher frequency the Idea
Project incubates transitional thoughts nourishing chance meetings turning happenstance into tidal waves--
methodologies movements missions masteryTonight I invite to you ride with me Who knows what shore we may discover -Anna B Scott
Thank YouIdea Project comes to life through the thoughts work
and laughter of several dedicated volunteers There are no
titles yet those are still to be chosen Please extend a hearty thanks to the core 2011 team Cooper Bates Artistic Direction Grace Kim
Curation Kam Diba Web Design Anna B Scott
Communications Donovan Marshall Sponsorships Marcin Nadolny
Videography Mike Tan Technical Support Laura
Gideon amp Heidi Hart Registration
Page 3
Cooper with his partner in crime and our frequent dinner host Harley Cross
Why Are We HereI imagine everyone in this room is
wondering why are we here Itrsquos a
question that garners spontaneous laughter when proposed to crowds but one that we all take very seriously
as individuals The larger scope of the question--the meaning of life--will
always be a mystery but I believe we can actually get close to pinpointing why Idea Project can pull us all
together to spend an entire evening elbow to elbow with a room full of
strangers Time to re-adjust your thinking
How to Make Your EveningFor the next several hours you are
going to experience a deluge of ideas
from every direction Clear your mind in preparation Be open to a mental experience that is sure to provoke
prod and ding you into a new existence of being
Talk to people The Idea Project Tribe is yours to exploit Literally walk up to anyone and Say Hi and watch
what happens Ask about their wishes and goals Transport yourself back to
your grade school days when you didnrsquot need anything more than enthusiasm to start a new friendship
The Shape of Things to Come I hope you enjoy yourself here
tonight but ultimately its up to you to
give into your curiosity and accept the journey you are about to embark upon This evening you are surrounded by
thinkers and doers in celebration to this yearrsquos theme Lives Shaped by
Thoughtremain alert-Cooper Bates
Founder Idea Project
Welcome
Page 4
2006 -2011Half Decade of Thought Liberation
LAIP as Idea Project was once called came
into existence as a liberation of ideas from the stage into action
Ever since that first gathering as the founding
TEDx event LAIP has moved to cultivate activity with thought thoughtful
activations of community Known for demanding
programming Idea Project is unafraid of questioning our core motivation to
create It embraces disruption altered states
and surprise endings After five years as a project of
one incredibly inspirational Cooper Bates and the generosity of hundreds of
supporters and volunteers Idea Project begins its
transition into a full fledged entity perhaps one that
does not exist (wink wink) but definitely one that aspires to create an eclectic
community that nurtures a vibrant habitat for energizing
ideasIn fact that has become
the vision of the new
organization It is hoped it will pinpoint a clearer
destination while generating tools to more effectively raise ideas into flourishing
networks businesses and new models for education
and medicine Idea Project intends to practice the art of thinking on onersquos feet
through the prism of a collective soul
Idea Project generates lasting friendships and
deep connections Beyond inspiration
there is instigation Though it may have a negative
connotation often we hear back that
the inspiration received via an Idea Project event
gave someone the strength to fight for
an idea to stir the pot to disrupt to
instigate change
And it is that drive to bring energized ideas to any one
who hungers for them which is the essence of
Idea Project
Idea Project was inspiring provocative funny compelling It oughta be
required attendance for anyone with a pulse Patrics
lacerating and incisive presentation on government from an economists point of
view was a highlight and his solution to it -- jaw-
dropping -Frank Kosa
Independent Journalist
Christian Science MonitorMy mind is still reeling -
so much great information - so motivating Thought the event was perfect - good
mix of speakers topics interests And a amazing
crowd -Martha Spelman
Marketing Consultant
Eve Blossom Lulan Artisans
Mainul Islam FutureMedic
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 2
From the scribeAll thought is energy We could rightfully consider it a wave a patterned force that washes over us transforming
transporting and sometimes destroying our perception of self society and community Thought can also be reflected refracted through sound motion and visual cues Energy
Wavefronts Change When I first encountered the Idea Project it was through
my normal frenetic web surfing I am a reckless clicker following my sudden interests wherever they might lead me I do not remember what I was actually looking for I
just recall forwarding the link to my mastermind group as soon as I read through the home page It was soon It was
awesome It was high level thinking It was heart-based action And it was soonThat was three years ago We were so blown away so
grateful for the day that we could not let it go Here I am writing you as the wordsmith volunteer riding the wave of
transformation that defines the Idea Project While I specialize in taking thinking to a higher frequency the Idea
Project incubates transitional thoughts nourishing chance meetings turning happenstance into tidal waves--
methodologies movements missions masteryTonight I invite to you ride with me Who knows what shore we may discover -Anna B Scott
Thank YouIdea Project comes to life through the thoughts work
and laughter of several dedicated volunteers There are no
titles yet those are still to be chosen Please extend a hearty thanks to the core 2011 team Cooper Bates Artistic Direction Grace Kim
Curation Kam Diba Web Design Anna B Scott
Communications Donovan Marshall Sponsorships Marcin Nadolny
Videography Mike Tan Technical Support Laura
Gideon amp Heidi Hart Registration
Page 3
Cooper with his partner in crime and our frequent dinner host Harley Cross
Why Are We HereI imagine everyone in this room is
wondering why are we here Itrsquos a
question that garners spontaneous laughter when proposed to crowds but one that we all take very seriously
as individuals The larger scope of the question--the meaning of life--will
always be a mystery but I believe we can actually get close to pinpointing why Idea Project can pull us all
together to spend an entire evening elbow to elbow with a room full of
strangers Time to re-adjust your thinking
How to Make Your EveningFor the next several hours you are
going to experience a deluge of ideas
from every direction Clear your mind in preparation Be open to a mental experience that is sure to provoke
prod and ding you into a new existence of being
Talk to people The Idea Project Tribe is yours to exploit Literally walk up to anyone and Say Hi and watch
what happens Ask about their wishes and goals Transport yourself back to
your grade school days when you didnrsquot need anything more than enthusiasm to start a new friendship
The Shape of Things to Come I hope you enjoy yourself here
tonight but ultimately its up to you to
give into your curiosity and accept the journey you are about to embark upon This evening you are surrounded by
thinkers and doers in celebration to this yearrsquos theme Lives Shaped by
Thoughtremain alert-Cooper Bates
Founder Idea Project
Welcome
Page 4
2006 -2011Half Decade of Thought Liberation
LAIP as Idea Project was once called came
into existence as a liberation of ideas from the stage into action
Ever since that first gathering as the founding
TEDx event LAIP has moved to cultivate activity with thought thoughtful
activations of community Known for demanding
programming Idea Project is unafraid of questioning our core motivation to
create It embraces disruption altered states
and surprise endings After five years as a project of
one incredibly inspirational Cooper Bates and the generosity of hundreds of
supporters and volunteers Idea Project begins its
transition into a full fledged entity perhaps one that
does not exist (wink wink) but definitely one that aspires to create an eclectic
community that nurtures a vibrant habitat for energizing
ideasIn fact that has become
the vision of the new
organization It is hoped it will pinpoint a clearer
destination while generating tools to more effectively raise ideas into flourishing
networks businesses and new models for education
and medicine Idea Project intends to practice the art of thinking on onersquos feet
through the prism of a collective soul
Idea Project generates lasting friendships and
deep connections Beyond inspiration
there is instigation Though it may have a negative
connotation often we hear back that
the inspiration received via an Idea Project event
gave someone the strength to fight for
an idea to stir the pot to disrupt to
instigate change
And it is that drive to bring energized ideas to any one
who hungers for them which is the essence of
Idea Project
Idea Project was inspiring provocative funny compelling It oughta be
required attendance for anyone with a pulse Patrics
lacerating and incisive presentation on government from an economists point of
view was a highlight and his solution to it -- jaw-
dropping -Frank Kosa
Independent Journalist
Christian Science MonitorMy mind is still reeling -
so much great information - so motivating Thought the event was perfect - good
mix of speakers topics interests And a amazing
crowd -Martha Spelman
Marketing Consultant
Eve Blossom Lulan Artisans
Mainul Islam FutureMedic
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 3
Cooper with his partner in crime and our frequent dinner host Harley Cross
Why Are We HereI imagine everyone in this room is
wondering why are we here Itrsquos a
question that garners spontaneous laughter when proposed to crowds but one that we all take very seriously
as individuals The larger scope of the question--the meaning of life--will
always be a mystery but I believe we can actually get close to pinpointing why Idea Project can pull us all
together to spend an entire evening elbow to elbow with a room full of
strangers Time to re-adjust your thinking
How to Make Your EveningFor the next several hours you are
going to experience a deluge of ideas
from every direction Clear your mind in preparation Be open to a mental experience that is sure to provoke
prod and ding you into a new existence of being
Talk to people The Idea Project Tribe is yours to exploit Literally walk up to anyone and Say Hi and watch
what happens Ask about their wishes and goals Transport yourself back to
your grade school days when you didnrsquot need anything more than enthusiasm to start a new friendship
The Shape of Things to Come I hope you enjoy yourself here
tonight but ultimately its up to you to
give into your curiosity and accept the journey you are about to embark upon This evening you are surrounded by
thinkers and doers in celebration to this yearrsquos theme Lives Shaped by
Thoughtremain alert-Cooper Bates
Founder Idea Project
Welcome
Page 4
2006 -2011Half Decade of Thought Liberation
LAIP as Idea Project was once called came
into existence as a liberation of ideas from the stage into action
Ever since that first gathering as the founding
TEDx event LAIP has moved to cultivate activity with thought thoughtful
activations of community Known for demanding
programming Idea Project is unafraid of questioning our core motivation to
create It embraces disruption altered states
and surprise endings After five years as a project of
one incredibly inspirational Cooper Bates and the generosity of hundreds of
supporters and volunteers Idea Project begins its
transition into a full fledged entity perhaps one that
does not exist (wink wink) but definitely one that aspires to create an eclectic
community that nurtures a vibrant habitat for energizing
ideasIn fact that has become
the vision of the new
organization It is hoped it will pinpoint a clearer
destination while generating tools to more effectively raise ideas into flourishing
networks businesses and new models for education
and medicine Idea Project intends to practice the art of thinking on onersquos feet
through the prism of a collective soul
Idea Project generates lasting friendships and
deep connections Beyond inspiration
there is instigation Though it may have a negative
connotation often we hear back that
the inspiration received via an Idea Project event
gave someone the strength to fight for
an idea to stir the pot to disrupt to
instigate change
And it is that drive to bring energized ideas to any one
who hungers for them which is the essence of
Idea Project
Idea Project was inspiring provocative funny compelling It oughta be
required attendance for anyone with a pulse Patrics
lacerating and incisive presentation on government from an economists point of
view was a highlight and his solution to it -- jaw-
dropping -Frank Kosa
Independent Journalist
Christian Science MonitorMy mind is still reeling -
so much great information - so motivating Thought the event was perfect - good
mix of speakers topics interests And a amazing
crowd -Martha Spelman
Marketing Consultant
Eve Blossom Lulan Artisans
Mainul Islam FutureMedic
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 4
2006 -2011Half Decade of Thought Liberation
LAIP as Idea Project was once called came
into existence as a liberation of ideas from the stage into action
Ever since that first gathering as the founding
TEDx event LAIP has moved to cultivate activity with thought thoughtful
activations of community Known for demanding
programming Idea Project is unafraid of questioning our core motivation to
create It embraces disruption altered states
and surprise endings After five years as a project of
one incredibly inspirational Cooper Bates and the generosity of hundreds of
supporters and volunteers Idea Project begins its
transition into a full fledged entity perhaps one that
does not exist (wink wink) but definitely one that aspires to create an eclectic
community that nurtures a vibrant habitat for energizing
ideasIn fact that has become
the vision of the new
organization It is hoped it will pinpoint a clearer
destination while generating tools to more effectively raise ideas into flourishing
networks businesses and new models for education
and medicine Idea Project intends to practice the art of thinking on onersquos feet
through the prism of a collective soul
Idea Project generates lasting friendships and
deep connections Beyond inspiration
there is instigation Though it may have a negative
connotation often we hear back that
the inspiration received via an Idea Project event
gave someone the strength to fight for
an idea to stir the pot to disrupt to
instigate change
And it is that drive to bring energized ideas to any one
who hungers for them which is the essence of
Idea Project
Idea Project was inspiring provocative funny compelling It oughta be
required attendance for anyone with a pulse Patrics
lacerating and incisive presentation on government from an economists point of
view was a highlight and his solution to it -- jaw-
dropping -Frank Kosa
Independent Journalist
Christian Science MonitorMy mind is still reeling -
so much great information - so motivating Thought the event was perfect - good
mix of speakers topics interests And a amazing
crowd -Martha Spelman
Marketing Consultant
Eve Blossom Lulan Artisans
Mainul Islam FutureMedic
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 5
Lives Shaped By Thought
Idea Project Conference 2011 Program
500 - 600 pm REGISTRATION Open Bar (Mingling + Haiku)545 SHORT FILM Nirvan Mullick Founder of The 1 Second Film Project
600 Performance Alanna Lin Musician Writer Mary 1017 LA Unified Is More Than A School District
635 Presentation Robert Gupta LA Philharmonic Violinist and Founder of Street Symphony
Passion with a Purpose700 Presentation Lisa Napoli Author and KCRW Afternoon Host
The Happiest Kingdom on Earth (and what you can learn from it) 725 Community Guest Richard Demato CEO of COMMON
730 - 830 pm DINNER
83013 Presentation Mileece Petre Sonic Artist Composer Programmer ldquoDIY or DIErdquo 855 Community Guest Cari Ann Shim Sham amp Kyle Ruddick One Day On Earth
900 Presentation Rob Manning Chief Engineer for the Mars Science Laboratory Mars There and back again925 Community Guest Curt Beckmann Technologist and Founding Director of Appropedia
13 You dont need a PhDhellip 930 Community Guest Greg Wendt Sustainable and Responsible Investing Network
935 - 945 pm BREAK
1000 Presentation Yana Reznik Internationally Acclaimed Concert Pianist
Classical Music Revival1020 Community Guest Bristol Baughn Producer and TED Fellow
1025 SHORT FILM Kam Diba Creative Director NBC Universal1035 Finale Performance Robert Gupta + Yana Reznik + Steve Connell1100 After Party
Hookah lounge open throughout the evening Special thanks to Kam DibaVodka courtesy of Blue Ice Vodka Catering by Large Marge Sustainables PictoBooth will be open
during breaks and the after party Ms Reznikrsquos piano provided by Roland
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 6
RICHARD DEMATORichard Demato is the typical California combination of Economics major creative and surfer whose purpose is to spark a new capitalism and redesign the world
COMMON
ROB MANNINGRob Manning is the Chief Engineer for the Mars Science Laboratory (MSL) mission a new ambitiously large rover named ldquoCuriosityrdquo set to launch at the end of November 2011 and land on Mars August 2012
Mars Science Laboratory
ROBERT GUPTAViolinist ROBERT VIJAY GUPTA joined the Los Angeles Philharmonic in June 2007 at the age of 19 Before joining the orchestra Gupta received a Masterrsquos degree in Music from Yale University and a Bachelorrsquos degree in biology from Marist College
Jaunpun
NIRVAN MULLICKIs the director of The 1 Second Film His background is in animation (mostly stop-motion)
The 1 Second Film
LISA NAPOLIAuthor traveller and budding philanthropist Lisa Napoli can be heard weekday afternoons on KCRW
lisanapolicom
MILEECE PETREMileece is a sonic artist specializing in generative and interactive music Using Super Collider with an array of sound sources Mileecersquos catalogue of artistic works are as diverse as they are unique
Cenergie
ALANNA LINAlanna Lin is a musician and writer with a public safety alter-ego named ldquoMindy Chiurdquo Mindy serves Los Angeles as the Version Mary 1017 preparing the ones we loveLos Angeles Department of Writing and Power
BRISTOL BAUGHNBristol Baughan is an Emmy-winning and Oscar-Nominated film producer social entrepreneur and emerging film director A 2009 TED Fellow she is developing ldquoAds for ideasrdquo
CURT BECKMANNCurt Beckmann cofounded a startup acquired by Brocade where he works today But somewhere along the way he discovered a fierce streak of social justice that particularly resonates with the idea of ensuring opportunity for those at the bottom of the global pyramid Appropedia
2011 IDEA PROJECT PRESENTERS
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 7
TERRENCE MCNALLYTerrence McNally s few years out of Harvard left Boston and teaching for Los Angeles and a multifaceted career in the entertainment industry Now it all comes together in his media and consulting work as he seeks spreads and encourages stories of a world that just might work
A World That Just Might Work
YANA REZNIKBorn in Moscow Ms Reznik holds a bachelor of music degree from the Manhattan School of Music a master of music degree from the University of Southern California and a professional studies certificate from the Colburn Conservatory of Music
yanareznikcom
CARI ANN SHIM SHAM amp KYLE RUDDICKAre directors of One Day On Earth a global film shot in every country on earth to be released in conjunction with UNESCO in February 2012
One Day On Earth
2011 IDEA PROJECT PRESENTERS CONTINUED
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 8
Idea ProjectA Witness to ChangeWith such adventurous programming it should come as
no surprise just how many testimonies we receive from people
We never see it coming however Cooper and Grace select
speakers that we find powerful innovative invigo-actually they go with the gut Then mess with
juxtaposition It is always striking sometimes terrifying other times
liberating Herersquos what Projectionists say about the Idea Project Conference
ldquoI am not and have not been for some time surrounded by hungry
like minded individuals Being reminded of this makes the necessity for change inescapablerdquo
-Michael Keller Photographer and Entrepreneur
ldquoIdea Project provided some explosive WOW`s good laughs a few chuckles several hmmmms
and some ocular moisture an altogether remarkable day at idea
projectrdquo -Sandra McNeill Executive Dir
Trust So LA
ldquoBeing at Idea Project gives us all an opportunity to be exposed to
a wealth of ideas that otherwise may not be available to usrdquo
ndash Jonathan Greenblatt Director
of the White House Office of Social Innovation
ldquoI was pretty devastated by the
end of the day and the thought of going to a party seemed beyond my capacity Which is to saygood job
I walked into Idea Project feeling a bit cynical (Im hardly an optimist)
and while I left a bit of an emotional wreck it was in a good connected kind of way with the slightest sliver
of hope still in me Keep Idea Project alive I think youre really
tapping into a need for substantive connection in Los Angeles
-Nina Weiner Senior Editor
Taschen Books
ldquoI went to Idea Project last year
and I loved it because it inspired me to not only start to make the change that I wish to see locally but
because I was surrounded by others who were equally inspired to make
the same changesrdquo ndash Kim Hamer CEO
GetIntoPrivateSchoolcom
Getting up in front of the audience at the Idea Project was an
awe-inspiring experience Surrounded by amazing individuals--people literally trying to
change the world for the better one idea invention or comedy routine at
a time--was humbling as well as enlightening I felt so lucky and grateful to be included in this group
that when it was time to give my speech it was all I could do not to
just stand up say Thank you for letting me be here and sit back
down again If there is one speaking engagement where I have truly gotten more out of it that I
gave it was the Idea Project -Ann Murray Paige Emmy-
nominated journalist
Baron Reichart Technologist
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
Page 9
A VIBRANT HABITAT FOR ENERGIZING IDEASThe Idea Project in its ldquonaturalrdquo environment
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
THE IDEA PROJECT
Page 10
Become A MemberWe take pride in carefully curating fun engaging and provocative experiences for the Idea Project community
The best way to ensure you receive priority access and invitations to special performances dinners and exclusive behind-the-scenes moments with world-class thinkers and
doers is to become an Idea Project Member Annual membership levels begin at $200 All members receive a year of exclusive benefits For 2012 those could
include our bi-monthly dinner series On A Dime a six part investigation of how change in opinions fortunes and life
itself can suddenly turn Or you might find yourself at a secret event hosted by an Idea Project member You could receive a generous discount on the next conference Your
level of participation is up to you For more information contact us at infoideaprojectcom
Final WordsOn behalf of the Idea Project crew Irsquod like to thank you
for joining us this evening Part of the magic of every Idea Project experience be it a signature dinner event or a
performance is YOU Your active engagement pours an unexpected element into every conversation and
interactionThank you If your brain has benefited from this eveningrsquos
programming continue to feed your creativity and imagination by staying engaged with Idea Project Here are
three easy ways (1) Sign up for our newsletter (2) Become a member of our Facebook group (3) Join Idea Project as an official member
Never underestimate the power and brilliance you
can contribute to keeping Idea Project alive and thriving We continue to
grow through the generous donation of talent time and
resources each of you bring to the table
Grace Kim Idea Project Curator
