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Browse our MEDIA KIT! A quick and enjoyable way to introduce ourselves and let you know our services, case histories, portfolio clients, staff, and more.
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BRAND EXPERIENCEAGENCY
MEDIA KIT
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
wwwidealiwaycom
5About us ldquoOur Goal Your Brandrdquo
6Our Services
16Who loves you will follow you Portfolio
18Ideali way numbers
20Staff
22Press OFF
Index
34Contacts
26Press ON
5
About us ldquoOur Goal Your Brandrdquo
Ideali Way is a ldquoBrand Exeriencerdquo Agency that performs integrated communication projects whose purpose is to create emotional appeal to your Brand
Born in 2006 and linked to the world of corporate events we have developed beside to prestigious Clients a know-how focussed on creating corporate strategy projects
Why a Brand Experiencie AgencyBecause we offer integral services with a strong synergy between them A reliable and present partner whenever the Client needs to give visibility to his brand to realize his own strategies of promotional marketing or to increase appeal to his inside
VISION Develop business that achieve succed while representing humanitarian values and social responsibility towards the attainment of individual and collective happiness (qualitative growth) and not just focussed on an economic growth ( quanti-tative growth)
MISSION To purpose in the internal and external communication of our Clients projects and actions compatible with our values in a sensitive and important sector such as the advertising marketing and events organization
wwwidealiwaycom
6
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
We combine different dynamic components on a Corporate Event unifying the creativity
of communication to organizational perfection
Location search bull Set up design bull Logistics bull Hospitality
Our Services
7
The challenge 180 delegates from around the world plus 40 representatives of advertising agencies Create a different set up and diverse actions during the night Not a simple meeting but a Communicative Engaging
Our solution Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs Badge ( ID card ) equipped with augmented reality Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects Creating a modified technical set-up each day wich provides each presentation with different themes and styles Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved
UNILEVER - GLOBAL ICE CREAM MEETING 2013
Workshop amp Convention
CASE HISTORY
wwwidealiwaycom
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
wwwidealiwaycom
5About us ldquoOur Goal Your Brandrdquo
6Our Services
16Who loves you will follow you Portfolio
18Ideali way numbers
20Staff
22Press OFF
Index
34Contacts
26Press ON
5
About us ldquoOur Goal Your Brandrdquo
Ideali Way is a ldquoBrand Exeriencerdquo Agency that performs integrated communication projects whose purpose is to create emotional appeal to your Brand
Born in 2006 and linked to the world of corporate events we have developed beside to prestigious Clients a know-how focussed on creating corporate strategy projects
Why a Brand Experiencie AgencyBecause we offer integral services with a strong synergy between them A reliable and present partner whenever the Client needs to give visibility to his brand to realize his own strategies of promotional marketing or to increase appeal to his inside
VISION Develop business that achieve succed while representing humanitarian values and social responsibility towards the attainment of individual and collective happiness (qualitative growth) and not just focussed on an economic growth ( quanti-tative growth)
MISSION To purpose in the internal and external communication of our Clients projects and actions compatible with our values in a sensitive and important sector such as the advertising marketing and events organization
wwwidealiwaycom
6
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
We combine different dynamic components on a Corporate Event unifying the creativity
of communication to organizational perfection
Location search bull Set up design bull Logistics bull Hospitality
Our Services
7
The challenge 180 delegates from around the world plus 40 representatives of advertising agencies Create a different set up and diverse actions during the night Not a simple meeting but a Communicative Engaging
Our solution Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs Badge ( ID card ) equipped with augmented reality Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects Creating a modified technical set-up each day wich provides each presentation with different themes and styles Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved
UNILEVER - GLOBAL ICE CREAM MEETING 2013
Workshop amp Convention
CASE HISTORY
wwwidealiwaycom
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
5
About us ldquoOur Goal Your Brandrdquo
Ideali Way is a ldquoBrand Exeriencerdquo Agency that performs integrated communication projects whose purpose is to create emotional appeal to your Brand
Born in 2006 and linked to the world of corporate events we have developed beside to prestigious Clients a know-how focussed on creating corporate strategy projects
Why a Brand Experiencie AgencyBecause we offer integral services with a strong synergy between them A reliable and present partner whenever the Client needs to give visibility to his brand to realize his own strategies of promotional marketing or to increase appeal to his inside
VISION Develop business that achieve succed while representing humanitarian values and social responsibility towards the attainment of individual and collective happiness (qualitative growth) and not just focussed on an economic growth ( quanti-tative growth)
MISSION To purpose in the internal and external communication of our Clients projects and actions compatible with our values in a sensitive and important sector such as the advertising marketing and events organization
wwwidealiwaycom
6
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
We combine different dynamic components on a Corporate Event unifying the creativity
of communication to organizational perfection
Location search bull Set up design bull Logistics bull Hospitality
Our Services
7
The challenge 180 delegates from around the world plus 40 representatives of advertising agencies Create a different set up and diverse actions during the night Not a simple meeting but a Communicative Engaging
Our solution Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs Badge ( ID card ) equipped with augmented reality Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects Creating a modified technical set-up each day wich provides each presentation with different themes and styles Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved
UNILEVER - GLOBAL ICE CREAM MEETING 2013
Workshop amp Convention
CASE HISTORY
wwwidealiwaycom
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
6
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
We combine different dynamic components on a Corporate Event unifying the creativity
of communication to organizational perfection
Location search bull Set up design bull Logistics bull Hospitality
Our Services
7
The challenge 180 delegates from around the world plus 40 representatives of advertising agencies Create a different set up and diverse actions during the night Not a simple meeting but a Communicative Engaging
Our solution Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs Badge ( ID card ) equipped with augmented reality Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects Creating a modified technical set-up each day wich provides each presentation with different themes and styles Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved
UNILEVER - GLOBAL ICE CREAM MEETING 2013
Workshop amp Convention
CASE HISTORY
wwwidealiwaycom
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
7
The challenge 180 delegates from around the world plus 40 representatives of advertising agencies Create a different set up and diverse actions during the night Not a simple meeting but a Communicative Engaging
Our solution Choosing a location (Circeo Coast) that welcomes guests with the presence of assistance 24 hrs Badge ( ID card ) equipped with augmented reality Meeting Room entirely dressed with lights set as an amphitheater with spectacular effects Creating a modified technical set-up each day wich provides each presentation with different themes and styles Every night as an emotional spectacle designed to convey important corporate actions related to the brands involved
UNILEVER - GLOBAL ICE CREAM MEETING 2013
Workshop amp Convention
CASE HISTORY
wwwidealiwaycom
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
8
bull Workshop amp Convention
bull ProEmotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Give emotions and involve people these are our first duties for each event in which we create
market awareness to commercialize or convey your brand
BTL bull Road Shows bull Product Launches bull Unconventional Marketing bull Strategic Communication
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
9
PORSCHE CARRERA CUP ITALY
proemotion events
wwwidealiwaycom
CASE HISTORY
Challenge Conduct the coordination and reception of both the client (reception events and organize track days) and suppliers (catering set-up hostesses) for the Porsche Carrera Cup Italia
Our solution We manage and provide to Porsche Italia the organization of their single brand championship for 5 consecutive years taking care of every detail from logistics management to catering from the secretariat to the coordination of the guests at the event A 360 event from the conception to its management at the paddock
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
10
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Build up a team grow up the Brand Identity motivate communicate Energy and Passion
Team Building bull Incentive bull Experiential Training bull Coaching
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
11
Team EngagingELICA - WORKSHOP VISION
wwwidealiwaycom
CASE HISTORY
Challenge Through active work with the marketing department create a workshop where integrate the moments of the classroom with consistent experiential activities
Our Solution We selected the perfect location managed the logistics and designed an experiential event in which the group was divided into teams they dealed with concepts such as market analysis studio products and a mini creative brief (packaging and product name) to launch on the Italian market this new foreign wineAll of it previously presented by simulating focus groups (qualitative analysis) through a guide of a Sommelier to integrate experiential learning with playful stimuli
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
12
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
Our Services
Conceive create and launch or re-launch a brand using creativity and emotional communication tools
Brand Design bull Restyling bull Campaigns Launching bull Viral Actions
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
13
Challenge Increase the emotional appeal of the brand to final customers
Our Solution Mascot proposal within a project of Road Show which could synthesize both instances of the BTL promotional campaign and could represent the centerpiece of a new advertising strategy of the brand
BrandingCREATION OF A PROMOTIONAL MASCOT OF THE BRAND
wwwidealiwaycom
CASE HISTORY
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
14
bull Workshop amp Convention
bull Proemotion Events
bull Team Engaging
bull Branding
bull PR amp Press Office
I nostri servizi Our Services
Assistance in the creation organization and development of relations ampcommunication with the media
Traditional and digital Press Office bull On and Off Press Release bull
Media PR bull Press campaign plan
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
15
PR amp Press Office
Challenge Creating added value and prestige by integrating the presentation of a prominent personality in the world of entertainment and italian fashion style in an high-level PR event
Our Solution The location chosen was the Gran Meliaacute Rome where the italian style has been developed in many areas and ldquoenjoyedrdquo during the dinner prepared by the expert hands of the great chef Alfonso Iaccarino The highlight of the evening was the participation of well-known style expert and television presenter Enzo Miccio which revolutionized in an ironic and funny way the style of the company chief
SPECIAL EVENT WITH ENZO MICCIO
wwwidealiwaycom
CASE HISTORY
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
16
Chi ci ama ci segue Portfolio Who loves you will follow you Portfolio
Who loves you will follow you Portfolio
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
17 wwwidealiwaycom
Who loves you will follow you Portfolio
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
18
Ideali Way numbers
our Clientrsquos business areas
Food amp Beverage
Home devices
TecHnology amp communicaTions
Financial and Banking
auTomoTive
cHemical amp pHarmaceuTical
personal care
no proFiT
8
4
28
16
16
12
8
8
8
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
19
Ideali Way numbers
50
100
0
type of serviCe sales
pr - press oFFice
Branding
Team engaging
proemoTion evenTs
meeTing amp WorksHop
2008 2009 2010 2011 2012 2013
wwwidealiwaycom
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
20
Staff
CARLO MAFFEO
STRATEGIC PLANNER amp CEOcarlomaffeoidealiwaycom
(+39) 320 5397226
ROBERTA STAZI
ACCOUNT MANAGER amp CEOrobertastaziidealiwaycom(+39) 320 5397282
ANITA KAccedilULI
PUBLIC RELATIONSanitaidealiwaycom(+39) 347 3250556
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
21
Staff
GONZALO LARA CACERES
STRATEGIC MARKETINGmarketingareaidealiwaycom
STEFANO DEL FRATE
VIDEO PRODUCING SUPERVISORproducingareaidealiwaycom
FRANCESCO SFORZA
DESIGN AREA SUPERVISORdesignareaidealiwaycom
wwwidealiwaycom
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
22
Press OFF
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
23
PUBBLICITArsquo ITALIA Magazine - April 2013
READ MORE
Press OFF
wwwidealiwaycom
IDEALI WAY ORGANIZES UNILIVER REFRESHMENT KEY COUNTRY MEETING 2013Ideali Way won the bid to organize the 2013 Meeting Key Country Unilever Refreshment
ADV Magazine - JulyAugust 2013
IDEALI WAY THE BRAND EXPERIENCE VALUElsquoCreatersquo experience around a product or brand is a concept increasingly practiced by companies not only with potential consumers but internally with its employees But is it really usefull And most importantly is it convenient in times of costs reduction To understand this wersquove talked to Carlo Maffeo and Roberta Stazi cofounders of Ideali Way
READ MORE
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
24
ADV Magazine July - August 2013
PUBBLICITArsquo ITALIA Magazine - May 2013
Press OFF
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHEfficiency is often synonymous with fast solutions reached However this approach often sacrifices the most productive side of any job creativityCreativity means finding solutions that are not only have to be quick but also may host all the requirements that make us reach the goals
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
25
Press OFF
wwwidealiwaycom
ADV Magazine - September 2013
IDEALI WAY A STRATEGIC MEETING UNDER THE SIGN OF ldquoBRAND EXPERIENCErdquo
READ MORE
ADV Magazine - October 2013
PARTNERSHIP WITH PIXEL MULTIMEDIA STUDIOIDEALI WAY BUILDS UP ON THE VIDEO-PHOTOGRAPHIC AREA
After the presentation a few days ago of their ldquoonly what you needrdquo staff - a team of professionals who works partly in the agency through partnerships generating synergies to develop optimally client projects- the agency intoduces to the market two new ldquoacquisitionsrdquo
READ MORE
The Global Meeting 2013 Unilever Ice Cream the most important business event of the year for the presentation and sharing of the marketing and communication strategies for the future it is
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
26
Press ON
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
27
PUBBLICITAgrave ITALIA Magazine Today - April 2013
Press ON
wwwidealiwaycom
ADV Magazine - April 2013
IDEALI WAY SIGNS THE EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVER ICE CREAMFor more than four years the Unilever Ice Cream Global Area has been relying on Ideali Way the design and creation of their most important strategic management workshop
READ MORE
IDEALI WAY AN EXPERIENTIAL GLOBAL ICE CREAM MEETING FOR UNILEVERrsquoS LEADERSIdeal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream Ideal way brand experience agency has organized for the global leadership team of some Unilever Ice Cream brands (including Magnum Fruttare PaddlePop and Cornetto)
READ MORE
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
28
PUBBLICITAgrave ITALIA - June 6th 2013
MYMARKETINGNET - April 9th 2013
Press ON
UNILEVER ICE CREAM AND IDEALI WAY DEVELOPED A STRONG TEAM SPIRITThe team leaders of some of the global brands of Unilever Ice Cream (Magnum PaddlePop and Cornetto) have relied on Ideali Way to organize an experiential meeting with an operational exchange that comprises a day of team building where the working sessions would alternate with group activities
READ MORE
TEAM ENGAGING CALL IT ldquoDISTRACTIONrdquo IF YOU WISHHow to make productive the break of the working day while integrating the objectives of the company
READ MORE
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
29
ADV - July 15th 2013
PUBBLICITAgrave ITALIA - July 18th 2013
Press ON
wwwidealiwaycom
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
IDEALI WAY TAKES ENZO MICCIO ldquoSTYLErdquo INTO A UNILEVERrsquoS DINNER EVENT
Ideali Way Brand Experience Agency has created and organized a special night for the President of Unileverrsquos Refreshment Category bringing the charisma and irony of Enzo Miccio clad in an unusual and original outfit
READ MORE
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
30
EVENT REPORT - July 25th 2013
Press ON
PUBBLICITAgrave ITALIA - September 19th 2013
UNILEVER CONVENTION 4 DAYS TO INTRODUCE THE ICE CREAM BRANDS WITH MICRO FORMATS AND CUSTOMIZED EVENTSPerformed out in 4 days during which the marketing strategies and communication for 2014 have been presented the convention of Unilever had reunited presidents vice presidents directors and managers of 10 brands of ice cream as part of the Refreshment from the Anglo- Dutch multinational
READ MORE
IDEALI WAY INCREASES ITS STAFF AND DEVELOPS THE ldquoONLY WHAT YOU NEEDrdquo PHILOSOPHYA new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
31
IDEALI WAY ORGANIZES THE GLOBAL MEETING OF UNILEVER ICE CREAM IN THE SIGN OF EMOTION
Press ON
IDEALI WAY ldquoPAINTS WITH EMOTIONSrdquo THE GLOBAL ICE CREAM MEETING UNILEVER 2013
wwwidealiwaycom
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future was held this year in Italy in the beautiful area of Circeo Coast
READ MORE
The Global Ice Cream Meeting 2013 of Unilever the most important business event of the year for the presentation and exchange of communication and marketing strategies for the future
READ MORE
PUBBLICITAgrave ITALIA - July 23rd 2013
ADV MAGAZINE - July 23rd 2013
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
32
Press ON Press ON
MEDIAKEYTV - October 9th 2013
IDEALI WAY ONLY WHAT YOU NEED
IDEALI WAY AN INTEGRATED COMMUNICATION AGENCYAn integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
READ MORE
Life is not easy for communication agencies today Several channels new brand marketing techniques from the most traditional to the most aggressive and advertising market that is increasingly suffering the blows of the economic crisis
READ MORE
MYMARKETINGNET - October 10th 2013
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
33
IDEALI WAY ldquoONLY WHAT YOU NEEDrdquo
Press ON
Stefano Del Frate and Francesco Mattioli a bid on strategic visual production
An integrated communication agency should be able to provide professional excellence in various fields in addition to knowing how to integrate and coordinate everything with great leadership skills
wwwidealiwaycom
A new project in the name of growth to provide customer service and professionalism ndash and also to allow the proper management of the costs of each project - is the philosophy behind ldquoonly what you needrdquo which is the main reason to enlarge the staff of Ideali Way brand experience agency
READ MORE
TWO ldquoNEWrdquo ADDITIONS TO IDEALI WAY
READ MORE
PUBBLICITAgrave ITALIA - October 9th 2013
ADV - September 20th 2013
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
34 wwwidealiwaycom
Contacts
Milan Office
Via V Monti 820123 Milanophone (+39) 02 46712512milanidealiwaycom
Rome Office
Via S Boezio 600193 Roma
phone (+39)06 32803596romeidealiwaycom
ldquoTell and I will forgetShow me and I might remember
Involve me and I will understandrdquoConfucius
httpissuucomideali_waydocsideali_way_-_mediakit_eng
This document is browsable online at
httpswwwfacebookcomidealiway
httpstwittercomIdealiWay
httpwwwlinkedincomcompanyideali-way-srl
Follow us
