iedsummer · business design theorist, Francisco Jarauta, philosopher. The International Advisory Board meets once every year to discuss topics of general inter-est, with a special

www.ied.edu

Milano | Roma | Torino | Firenze | Venezia | Cagliari | Madrid | Barcelona | São Paulo

The International Higher Education Network in Design, Fashion,Visual Communication and Management of creative industries

iedsummer

IED Summer Courses 2012 | 2 |

Summer Courses in Rome 2012 61IED Roma Facilities & Services 67Faculty Profiles 70• VideoProduction 76• LanguageandDesignExperience 78• RomeArchitecturalSketchbook 80

Summer Courses in Venice 2012 85IED Venezia Facilities & Services 91• VeniceArchitecturalSketchbook 96• MuseumandGalleryDevelopmentandDesign 98

Summer Courses in Florence 2012 103IED Firenze Facilities & Services 109Faculty Profiles 112• PaintingRestoration 118• GraphicDesignandPortfolio 120• FashionEventsandPR 122• ItalianLeatherDesign 124• VisualMerchandisingfortheFashionIndustry 126

Summer Courses in Cagliari 2012 131IED Cagliari Facilities & Services 135Faculty Profiles 138• DigitalMarketing 142

Part ThreePractical Information 146

Index

Part One Welcome to the Istituto Europeo di Design 5History, Mission and Vision of IED 6IED An International Network 9International Advisory Board and Institutional Memberships 11Universities Partners 12IED Summer Courses 2012 15Special Programs: groups and other languages 19

Part TwoSummer Courses in Milan 2012 23IED Milano Facilities & Services 29Faculty Profiles 32• InteriorandShowroomDesign 40• ItalianProductDesign 42• FashionDesign 44• FashionStylist 46• FashionMarketing 48• JewelryDesign 52• PhotographyandPortfolio 54

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Heartburn | Giulia Barelli, Valentina Branchetti, Benedetta Cariani, Eleonora Gambula, Julie Luchsinger, Valerio Alessandro Sizzi, Laila Sonsino, Alessandra Todaro

For more than forty years, Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual arts and management of creative industries.

In 1966 the first IED opened in Milan, Italy. Over the next four decades the IED network would expand to include schools in Rome (1973), Turin (1989), Madrid (1994), Barce-lona (2002), São Paulo (2005), Venice (2007), Florence (2008) and Cagliari (2009).

Today IED is the only private higher education academic network operating in the design area whose roots go deep into the authentic

Italian culture of creativity, while also draw-ing on invaluable input from all over the world and always ensuring a holistic view of all the trends and innovations at work in these sec-tors.

IED offers its students a distinct competi-tive edge and international experience that accompanies them throughout their lives. Students have the options of undergraduate degree and masters programs, training semi-nars and workshops, summer courses and continuing education programs which are of-fered in the local language of the school as well as many programs in English.

Welcome to the Istituto Europeodi DesignMilan, Rome, Turin, Venice, Florence, Cagliari,

Madrid, Barcelona, São Paulo

Istituto Europeo di Design


Since 1966 IED has developed an innovative didactic methodology focusing on the syner-gies between technology, experimentation, creativity, strategy, concentrated communi-cation, market forces and new professional opportunities.

The connection between knowing and know how are indispensible for professional growth and the development of cultural, creative and critical capacities that are at the heart of an IED education.

Thanks to this effective didactic approach, the history of the IED is filled with alumni who have become innovators, professionals and leaders in the fields of design. This suc-

cess has contributed to official recognition and accreditation by the Ministries of Edu-cation and Research for many of the degree programs in the country in which they are held.

The foundation of the educational strat-egy of IED is partnerships with local and International companies and professionals. The recognition of the connection between academic preparation and professional experience is demonstrated by IED’s com-mitment to professional partnership. Every year IED schools work with over 200 compa-nies on various projects and courses which enrich the educational and professional experience. The IED international faculty is

History,Mission

and Visionof IED

We know what it means to take an idea and nurture it until it comes to concrete fruition

and that is what we teach to young creative from all over the world.

History, Mission and Vision of IED

made up of over 1.800 professionals from di-verse fields and backgrounds that bring ex-perience and innovation in to the classroom.Industry experts take a leading role in work-shops, seminars and labs that are specifi-cally designed to develop projects and give practical experience in examining real-life situations as well as learning how to work autonomously.

THE “SCHoolS” oF THE IED SySTEMIED has defined four distinct “schools” that represent the major fields of design. IED Moda, IED Design, IED Visual Communica-tion e IED Management Lab are the academic pathways to the various creative professions that are rooted in design. IED Moda (School of Fashion) Provides the necessary education and train-ing for a career in fashion. Creativity, strate-gy, organizational studies, sales, marketing, communication, luxury products and acces-sories are all fundamental components of IED Moda programs.

IED Design (School of Design) Focuses on Italian design through an educa-tional approach based on the “Made in Italy” culture by combining creativity, entrepre-neurial initiative, technological innovation and market knowledge that Italian design and designers have come to be known for.

IED Visual Communication (School of Visual Communication) Represents communication through image. This school serves as a “creative laboratory” where the tools, linguistic and expressive codes, new techniques and latest technol-ogy are the basis for the creation of effective visual communication.

IED Management lab(School of Management Lab) Began in 2011 as both a school and labora-tory focusing on creative management is-sues in industry as well as diverse methods for managerial and entrepreneurial needs in creative industries which are exemplified by Italian excellence worldwide.


Set “Heartburn” Photo: Carlotta Cattaneo

IEDAn

InternationalNetwork

In line with its international vocation, every year around 1800 foreign students

enrol IED courses.

International Network

International students account for 20% of the total student demographic. These stu-dents come from over 99 nations and attest to the IED’s international reputation as well as offer an invaluable resource via their di-verse cultures, creativity and contribution that they add to the student body.

The principle nationalities represented at IED* are Brazil, Bulgaria, China, Colombia, France, India, Kazakhstan, Mexico, Russia, South Korea, Sweden, Switzerland, Turkey, United States.

(*Theabovenationsrepresent55%ofthetotalInternationalstudents.Noonenationalityaccountsformorethan10%ofthetotalofinternationalstudents.)


Muhammad Yunus, Nobel Peace LaureatePhoto: Andrea Mariani

International Advisory Board

International Advisory Boardand Institutional

MembershipsThe purpose of the IED’s International

Advisory Board is to provide direction and a critical conscience, together with an important

benchmark support for the entire IED network.

The result of a major cultural project launched in 2010, which places the IED Group at the epi-centre of ideas and debate about the design community as a whole, the International Advi-sory Board’s members are world personalities: Muhammad yunus, Nobel Peace Laureate, Derrick de Kerckhove, new media theorist, Remo Bodei, philosopher, Richard Buchanan, business design theorist, Francisco Jarauta, philosopher.

The International Advisory Board meets once every year to discuss topics of general inter-est, with a special focus on the evolution of design’s role and how it is taught in society. The experience that emerges from this debate

is used to direct the Group’s cultural and train-ing activities and is transformed into didactic content, contributing to enriching the back-ground of IED’s lecturers and students alike.

Moreover, IED is an active member of several international academic associations including:• AIAP - The Italian Association

for Visual Communication Design• ADI - The Italian Association

for Industrial Design• Cumulus - International Association

of Universities and Colleges of Art Design and Media

• NAFSA - Association of International Educators


EURoPEAalto University School of Art And Design, Helsinki, FinlandCentral Ostrobothnia University of Applied Sciences, FinlandCoburg University of Applied Sciences, Germany Design Academy Eindhoven, The Netherlands Ecole Boulle, PIAD, France Ecole De Design Nantes Atlantique, France Ecole Supérieure de Design, d’Art Graphique et d’Architecture d’Intérieure, ESAG, France ECV - Ecole De Communication Visuelle, France Esag Penninghen, Escola Superior de Estudos Industriais e de Gestão, ESEIG, Portugal Fachhochschule Hildesheim / Holzminden / Gottingen, HAWK, Germany Fachhochschule Trier - University of Applied Sciences, Germany Gerrit Rietveld Academie, The Netherlands Gothenburg University - HDK, Sweden Helsinki Metropolia University of Applied Sciences, Finland Hochschule fur Gestaltung und Kunst Zurich - ZHDK, Switzerland Hochschule Pforzheim University, Germany Iceland Academy of the Arts, IcelandISEM - ESMOD, FranceKonstfack, Sweden Kymenlaakson, University of Applied Sciences, FinlandLathi University of Applied Sciences, Finland Linnaeus University, Sweden Linköping University, SwedenUniversity College of The Creative Arts, United Kingdom University of Applied Sciences Pforzheim, Germany - TAIK, Finland

Universities Partners

IED has developed partnership and student exchange agreements with more than 40

of the world’s leading universities in 21 countries.

University of the Arts London, Chelsea, United Kingdom Utrecht School of The Arts - HKU, The Netherlands Willem De Kooning Academy, The NetherlandsZürich University of The Arts, Switzerland

NoRTH AMERICAEmily Carr University of Art and Design, CanadaFIDM Fashion Institute of Design and Merchandising, United States LIM College, United StatesMIAD Milwaukee Institute of Art and Design, United StatesRocky Mountain College of Art + Design, United StatesSVA School of Visual Arts, United States Université De Montréal, Canada

MIDDlE EASTBezalel Academy of Arts and Design, IsraelHolon Academic Institute of Technology, Israel

oCEANIAAAD Australian Academy of Design, AustraliaOtago Polytechnic, New Zealand University of Canberra, Australia

Universities partners

IED Summer Courses 2012 | 14 |IED Summer Courses 2012 | 14 |

IEDSummerCourses

2012A unique opportunity!

IED offers innovative and creative summer programs in Italy’s premiere cities of art, tra-dition and culture. Five IED schools in Milan, Rome, Florence, Venice and Cagliari provide the backdrop for students to discover and deepen areas of interest and skills for edu-cational and professional fulfillment. Pro-grams highlighting Italian exceptionalism in traditional areas of fashion, design, event management and craftsmanship as well as creative technologies and social media are all part of the IED Italian summer experience.

The IED 2012 Summer Design School is an invaluable experience for students seeking a creative Italian educational experience. IED offers 18 intensive summer courses which

reflect the experience and fields of study for which IED has been an international leader since 1966. Summer courses are four weeks long and held in June and July at various lev-els from beginner to advanced. All programs are held in English, except for the “Language and Design Experience” in Rome. Students can also experience two locations by enroll-ing in a June and a July program.

These intensive courses offer both students new to the area of study as well as profes-sionals the possibility to complete and en-hance skills and knowledge.

IED Summer Courses


IED Summer CoursesIntroductory and Advanced

Summer programs are either full time (all day; morning and afternoon) or part time (half day; morning or afternoon)

The distinct IED educational approach en-gages students beyond the traditional class-room by including local professionals and institutions and creative final projects into each course. With this in mind each course integrates relevant and rewarding visits to showrooms, studios and galleries and time to meet and speak with industry leaders.

The IED Summer Experience allows for three-day weekends to grant students the possibil-ity to take part in and experience local exhi-bitions and traditional celebrations as well as explore the cultural and artistic treasures that Italy has to offer.

CoURSES ARE DIVIDED IN TWo CATEgoRIES:

Introductory: These preparatory courses specifically de-signed for students with no prior knowledge or experience in the discipline. Introductory courses are an excellent way to transition to a IED three-year program.

Advanced: These courses are intended for students who have competences or professional exper-tise in the area of study and are interested in developing their skills and professional portfolios. Advanced courses grant the pos-sibility of applying as a transfer student to a IED three-year program, and, in case of a university graduate student, to a IED Master program.

IED Summer Courses


Egypt 2nd Design + Industry Workshop

Special Programs

SpecialPrograms:

groups andother languages

Special Programs are designed according to particular requirements

During the summer, IED offers “courses on re-quest” for groups of at least 15 participants. Courses can be chosen from those on offer or programs specifically designed for the needs of the individual university, institution or com-pany. Special programs are designed by a di-dactic development team at the IED Centro Ricerche (IED Research Center) that is expe-rienced in designing personalized educational programs according to the academic require-ments, professional development objectives, time constraints and language of instruction requested. Interested institutions may also request existing courses to be taught in their native language of instruction.

PAST SPECIAl PRogRAMS Egypt 2Nd Design + Industry Workshop This program brought together the IED Centro Ricerche, Rhimal Design (Cairo) with financ-ing from the EFEC Egyptian Furniture Export Council to offer a program to create new de-sign strategies and develop industrial zones in Egypt.

The focus of the workshop was to increase the capacity of participating firm and designers in the Egyptian furniture industry to develop marketing strategies, ability to compete on the local and international market as well as encourage growth of the design community. The initial stage of the workshop held in Cairo


H-Art: Formazione “Su Misura”

was comprised of four teams of young Egyp-tian designers and 16 companies from the fur-niture industry.

H-Art: Formazione “Su Misura”This program brings together the IED Centro Ricerche with H-Art (Multimedia company specialized in interactive media and market-ing, mobile applications and web design) to offer an advanced educational training pro-gram to encourage teamwork and develop-ment of synergies between staff of diverse professional roles and experience within the same company. Stimulating creativity, identi-fying and finding new ways of working togeth-er and fostering multidisciplinary cooperation in order to create a new working environment were among the objectives set by the IED with H-Art.

Invito a cena con Design Percorso Straordinario nella Cultura e nella Storia del Design“Dinner Invitation with Design” was developed for the marketing division of Luxottica (a lead-ing Italian eyeware maker and retailer) as a special training course for the sales division in order to give them the necessary background on the principles of design.

Using the metaphor of food, this course il-lustrated that design is the result of an intel-ligent mix of the right “ingredients” and not a simple drawing on paper. Methods employed included “cooking lessons” as well as tradi-tional lectures on the history of art, semiotics and planning. By combining the principles of culinary preparation and traditional subjects of art history, semiotics and design a mean-ingful experience was created for the leading company in Italian eyewear.

Special Programs


SCIESA CAMPUSIED Design IED Visual CommunicationIED Management LabIED Centro Ricerche Via Sciesa, 4 –

POMPEO LEONI CAMPUSIED ModaVia Pompeo Leoni, 3 –

SummerCoursesin Milan

2012Milan is the heart and soul of “Made in Italy”:

it is the nation’s economic and creative capital and the metropolis of fashion, design

and the domestic publishing industry. The courses at IED Milano focus their attention unerringly on research, enterprise and communication.

Emanuele SoldiniDirector

Matteo BattistonDeputyDirector

Simona MaccagnaniAcademicCoordinator

Alessandro ChiaratoIEDDesignDirector

Sara AzzoneIEDModaDirector

Rossella BertolazziIEDVisualCommunicationDirector

Alessandro RimassaIEDCentroRicercheDirector

Marta Dal VecchioIEDDesignSummerCourseCoordinator

Ivana MazziIEDModaSummerCourseCoordinator

Roberto TomesaniIEDPhotographySummerCourseCoordinator

Raffaella Buonanno, Stefania Di Marco, Maria larotonda, Ivana MazziInternationalStudentDesk

Summer Courses Milan

http://maps.google.it/maps?q=Via+Pompeo+Leoni,+3,+Milano&oe=utf-8&rls=org.mozilla:it:official&client=firefox-a&um=1&ie=UTF-8&hl=it&sa=N&tab=wl

http://maps.google.it/maps?q=Via+Sciesa,+4+%E2%80%93+milano&oe=utf-8&rls=org.mozilla:it:official&client=firefox-a&um=1&ie=UTF-8&hl=it&sa=N&tab=wl


Summer Courses Milan

SUMMER CoURSE CAlENDAR

• Saturday, June 30, 2012: Arrival and check-in to accommodation.• Monday, July 2, 2012: Orientation and first day of the program.• Classes Monday to Thursday, morning and afternoon with one-hour lunch break.• Friday, July 27, 2012: Last day of the course, program closure.• Saturday, July 28, 2012: Departure and check-out of accommodation.

lIST oF All CoURSES

• Fashion Design• Fashion Stylist• Fashion Marketing• Jewelry Design• Photography and Portfolio• Italian Product Design• Interior and Showroom Design

Asamplecoursesyllabusisavailableuponrequest.



Photo: Maurizio Costa

Facilities&Services

IEDMilano

Facilities& Services

IED facilities are availableonly to registered student

FACIlITIES

libraryIED Milano has two libraries for consulta-tion: the main library is in via Sciesa, 3, and the specialized fashion library, in via Pompeo Leoni 3.

Both libraries offer a useful support to teaching, learning and research and the available books, magazines, newspapers, and audio visual material can be read and borrowed according to the procedures de-fined for each of them.

Classrooms, Common Areas and labsAll IED Milano classrooms are equipped

with the tools required for the training and research activities, i.e. computers with OSX-Windows operating systems, overhead projectors, projectors, sound system, and microphones. The allocation of rooms is communicated through a notice board dis-played at the Reception entrance.

Students are encouraged to use the com-mon areas to study or socialize.

All labs, with high-technological equipment, are a very important support for the didactic activity. The labs are School specific and are thus ideally addressed to the didactic activi-ties and individual training of the School’s enrolled students.


Students who wish to reserve or use labs not belonging to the School they are enrolled in, must obtain authorization by the lab assis-tants. Each laboratory has explicit rules with reference to its use and maintenance as well as to its opening hours.

lAB DESCRIPTIoNS

Modeling labIED DesignIt allows the students to check the project hypothesis and to learn how to use the tech-nical tools required for the experimentation, representation and communication of the projects. Inside this lab, an important part of the practical activities is developed. Activi-ties are carried out by the student who uses machines and equipment under the supervi-sion of the lab technicians and assistants.

CAD and MAC Computer labsIED Design/ IED Visual CommunicationThe activities carried out within the Com-puter labs allow the theoretical and practical learning of the knowledge required to com-plete the study pathway. There are four types of Computer labs: classroom for lecturer; computer labs; students labs that can be re-served; common areas.

Video lab IED Visual CommunicationThe studio includes equipment for lighting, shooting, editing and postproduction.

Sound labIED Visual CommunicationThe studio includes equipment for shooting, listening and production. One of the two labs has a special acoustics system and a box for

the sound mixing.

Interactive lab IED Visual CommunicationFocuses on interactive techniques and equipment for the creation of video installa-tions. The objective is to put high-quality labs at the students’ disposal, that allow the fu-ture video makers to gain experiences linked to the realization of video installations as project tool.

Photo StudioIED Visual CommunicationThe studio includes equipment for lighting and shooting. With a surface of 400 square meters (4,000 square feet), the photo studio of the Sciesa campus and can accommodate several sets at the same time.

DarkroomIED Visual CommunicationIt is a high-quality lab allowing the future photographers to gain experiences linked to the development and printing as project tool. Here, it is possible to develop and print films in black and white.

Jewelry labIED Moda (Fashion)It is the place where it is possible to complete students’ projects by working on the proto-types and the models previously conceived. It is an area equipped with portable power tools and fixed machines (presses, drills, milling cutters, etc.).

Textile labIED Moda (Fashion)It is the necessary “gym” for practice and consultation so that students can complete

and develop the learnt disciplines by working with traditional as well as innovative materi-als. Here different textile and color archives as well as sector-specific magazines are available for consultation and the students can carry out technical print tests.

Tailor labIED Moda (Fashion)These areas are equipped with machineries for the technical realization of paper models and clothes, essential to give a shape to stu-dents’ ideas. They are equipped with linear sewing machines, zigzag sewing machines (eyelets, embroideries), cut and sew, ironing position, worktables and mannequins.

leather labIED Moda (Fashion)It is an area where it is possible to realize leather fashion accessories and clothes de-tails and it is equipped with sewing machines with horn and one post-bed sewing machine, a fleshing machine and a manual cutter.

SERVICES

Internet and Wi-Fi AccessAll students are provided with a personal and nominal account for Internet access, through the computer labs or the IED Wi-Fi network.

IED E-mailUpon enrolment each student is provided with an IED electronic mailbox. IED e-mail represents the official communication chan-nel between the School and the student.

IED labsThis is the didactic/academic management system that provides each enrolled stu-

dent with the access to a dedicated on-line session through which it is possible to dis-play service communications, lesson hours, course documents, the study plan and all information linked to the personal and class academic pathway.

Facilities&Services


IED CENTRo RICERCHE Is a research center that serves as an “observatory”, a meeting place between research and experimentation, school and industry, whereby creative students working together with “pro-fessionals” discover, work together and design for the future. For over 35 years the IED Cen-tro Ricerche has fostered a multidisciplinary approach to projects through the teamwork of researchers, project managers and communication specialists. Through new initiatives and projects focusing on cultural and applied research for industry and experimental education the IED Centro Ricerche continues to contribute to new innovation in the fields of creativity, fashion, design, visual arts and management.

ToMMASo BASIlIo Is a professional journalist since 1987. He started his career as editor-in-chief of Uomo Vogue, continuing a collaboration for the magazines Per Lui and Myster. He later became image Di-rector of Romeo Gigli, and press office and communication manager for Malò. Today he writes for Class, D La Repubblica delle Donne, and Style. Additionally he is art director and stylist for fashion advertisements and fashion and design events. He is an established professor of History of Photography in IED Moda.

PATRIzIA BENINCà Is a professional photographer and stylist. She started working for the series “Nudes” which have been exposed and sold to collectors and art galleries. In 2006 she did a reportage in Tibet and participated with her work in a documentary and a book about Tibet: “Visioni di saggezza”. She has also realized catalogues and lookbooks for Yoshihiko Ogawa, Rushdi Malhas, Andrea Turchi and OneTaste. She collaborates with Grazia Neri Agency and her works have been pub-lished on The Financial Times Magazine, Donna, Gioia, Glamour, Panorama, Anna. She also works in Istanbul: InStyle Magazine (Turkey), Hurriyet (Turkey); and in Dubai represented by

FacultyProfiles

Faculty Profiles

www.101visuals.com and www.acacia-projects.com. Additionally Patrizia offers styling con-sultancy for Amber Feroz Haute Couture, Dubai collection S/S 11/12 Dubai FW. She lectures on photography at Esmod French University-Dubai, 2011, (supervised by Dennis Ravizza) and workshops at IMA (Istanbul Moda Akademisi), 2010.

DAVID MACKIs a creative entrepreneur, interior designer and a visual merchandiser. He was born in Mel-bourne, Australia, and was brought up in Israel. He studied Fashion and Interior Design in Mi-lan, followed with a master in Buying and Merchandising. He worked as a visual merchandiser for la Rinascente, Gruppo Finanziario Tessile and Marzotto, and for the most important Italian and international brands. He founded a creative consulting enterprise in Milan, Room Corpo-ration, offering graphic communication, environmental communication, advertising, product styling, and packaging design, web and motion graphics, space planning, visual merchandis-ing, window display, and specialized courses.David lives and works between London and Milan.Website: www.roomcorporation.com

MARCo MAggIoNIOpened his own studio in 1991, the year in which he received three mentions in the Gold Com-pass Award. He has designed products for top Italian and foreign industries that work within the sectors of automation (Telcoma, General Electric, Lechler), optics (Celes Optical, Hyundae Optical), bathroom furnishings and hydro massage baths for the Japanese company Jaxson Co., bathroom accessories for Valli & Valli, shopping trolleys for Gimi, and small domestic appliances for Ligo Electric. For Gio’style Group, he designed a range of plastic products for home and free time, including the Flori line of kitchen accessories selected for the Interna-tional BIO Design in Lubiana in 1996 and 1998. He has taken part in numerous exhibitions, including the Alice in Wonderland exposition held on the occasion of the Tendence trade fair in Frankfurt in August 2000, and Imaginary Garden in Cologne where he presented futuristic prototypes of garden furniture for Grazioli GrandSoleil. His work has been published in sev-eral design magazines. Thanks to the encounter with Mebel/Colombo Group a new collection was born, melamine line Small Entities, exposed at Milan, Paris, and Frankfurt fairs. In 2007, the San Francisco MOMA selected the O-Shape trolley - designed for Domestik - for perma-nent exhibit in the museum shop. He received the Gold Award in 2009 for the best display solution, a totem-like designed for Domestik, at Superstar Display in Frankfurt. He teaches design at IED Milano. Website: www.maggionidesign.it

lUCA MINoRAAfter graduating in Fashion Design, started working as a tailor for men and women’s collec-tions for Costume National and C’N’C, both in Milan and Paris. His working experience in that industry was based on fitting sessions, creation of special garments for fashion shows, and


specific requests such as special customer outfitting. His pattern-making grounding start-ed through the collaborations with Carol Christian Poell and J. Lindeberg (both in Milan and Stockholm). His occupation during that experience was to create prototypes and sample gar-ments for small companies, designers, and private customers. He presented a personal col-lection as a special guest designer for Spring Magazine and Foundation World in Tokyo.

ANgElo MoNTANINI Has a bachelor degree in Painting at Accademia di Belle Arti di Brera in Milan, he has been col-laborating ever since in teaching and consulting activities for institutions/industries both in Italy and abroad, specializing in Rendering, Theatrical Costumes and Clothing, Industry Tech-nical Drawing. He has also conducted extended studies on Fabrics and Materials Graphical and Chromatical Rendering. A continuous illustrating activity, with both drawings and paint-ings, has been carried out together with fashion ateliers and fashion designers as well as fashion magazines. These artworks were realized both for Italian and foreign Editors (Mon-dadori, Rusconi, I.C.E. Iron Crown Enterprise, etc.) and were displayed in Italy and abroad in various art galleries and exhibitions.

MARCo NERo Is an advertising photographer graduated in Arts at Istituto Statale d’Arte in Chiavari, and in Photography at C.F.P. Bauer in Milan. He is aerial and action photographer at the “Stato Maggiore della Marina Militare Italiana” in Rome. Until 1999 he was represented in Milan by Fotoformula, now he is an associated of Tau Visual and lives between Milan and New York. He is specialized in “Advertising, People and Fashion” photography. Since 2006 he’s a free-lance fashion photography professor at IED Milano. Amongst his clients there are: Arena, Piaggio, It-tierre, Plus IT, Tim, Pirelli, Mc Donald’s, Ferrero, Moby Lines, Sony , Rum Pampero, LG, Corriere della Sera, Nautica, Terranova, Henkel, Lumberjack, Gis Gelati, Decathlon, Unilever. Campag-nolo.Website: www.marconero.com

gIoVANNI oTToNEllo Graduated in Architecture and, after several experiences in the field of exhibit, both in muse-ums and theatres, he entered the world of Fashion by studying textiles and getting involved in related multiple expressions and projects. He has collaborated with Salvatore Ferragamo Company and designed a course of Costume Design in collaboration with Piccolo Teatro of Milan. He also has been holding seminars and lectures on several subjects related to the fashion field.

MARTA PETRI Graduated in Industrial Design in 1997 at the Istituto Europeo di Design and started working immediately after as an independent consultant in an international environment. During her long collaboration period with the Lego Company, she was part of several different research

and development projects concerning new toys and games. Exploiting her background in arts, she experienced several drawing techniques, from pencil to airbrush. As a designer, she com-bines free-hand techniques and computer ones on a daily basis. She is author of the drawing manual published in 2006 “Free Hand Design” concerning drawing as an important support to design.

PEDRo PoDESTAAfter having lived in numerous countries (India, England, Venezuela, Canada…) he moved to Italy in Milan to complete his university degree at the Accademia di Belle Arti di Brera. He achieved a second degree at the Istituto Italiano di Fotografia. While studying he was as-sistant to numerous photographers in the fields of Fashion, Commercial, and Interior De-sign, such as Paolo Zambaldi, Um Marino, Giovanni Gastl, Avi Merotz. Today he shoots fashion campaign and has his work published in Magazine such as Flair, Myself and L’uomo Vogue.Website: www.pedropodesta.com; http://pedropodesta.blogspot.com

BIANKA RENN Graduated in Germany with a degree as Dipl. Kauffrau, specialized first in studies of Economi-cal Sciences and then majored in International Management and Management Consulting. In addition she achieved a postgraduate degree in Fashion Marketing. Her main international professional experiences sees her involved as international sales executive in Fashion in-dustry for RTW apparel and accessories. Further important experiences have been matured in city, sport, and event marketing. She has been lecturer at IED Moda since 2006 with main focus on fashion distribution, merchandising and buying.

MARIAgRAzIA RoDI Graduated in Jewellery Design at Istituto Europeo di Design, Milan. After winning the De Beers contest “The new Diamonds Creations”, she started working in the project and development ofjewellery collections and fashion and interior accessories, cooperating with different studios (Studio Avantgarde e Zucchi) and industries (Unoaerre). Shortly after she started to cooper-ate with the World Gold Council, taking care of goldsmith trends for international markets and teaching design methodology in universities of the Far Eastern countries. She teaches at IED since 1994.

MANUElA SACCo Has a PhD in Marketing, and over twenty years of experience as Market Research Director for several multi-national companies, covering both local and international positions and re-sponsibilities. After the client-side experience, she crossed the bridge towards the supplier side and served many international clients, up to leading worldwide projects for global clients – among others Adidas, Boots, Bottega Verde, C&A, Coin, Dior, Esprit, Foot Locker, Ikea, Intel, Karstadt, Lindex, Nike, P&G Prestige et Beautè, Philip Morris, Reckitt Benckiser, Salmoiraghi & Viganò, Samsonite, Sara Lee, Selfridges, Silhouette, Unilever, Villeroy & Boch. Besides a past

Faculty Profiles


experience of lecturing at various international associations and universities, she now works also for IED Moda in Milan and Venice as coordinator and professor of Fashion Marketing.

SERENA SAlA Was educated and trained as a sociologist and has been working in the fashion and com-munication field for over twenty years. During her career she has worked with Sky TV, Ferrero, Wella, Davines, Università L. Bocconi – SDA -, Staff International, Textilrama Decocontract, Samsung International, Albacom, BottegaVeneta, Kraft, 55 DSL, Persol, Style.it. She currently works in one of the main international style bureau, and analyses and assesses the consump-tion in specific areas of different market sectors.

AMElIA VAllETTA Architect, designer and journalist, she is involved in strategic design since 2001, collaborat-ing with design driven companies and leading research institutes of design, such as Poli.de-sign, Domus Academy, Villa Tosca Design Management Center and Aedo-to.com. In 2007 she founded Designtools developing research and consultancy projects in the field of architecture and design.She developed projects for Fiat, Nissan, Hunday, Kia, Epson, Samsung, 3M, Merck, Aprica, Vibram, Artemide, Daelim, Lavazza, Imetec and others. She also carries out an intense didactic work for several Universities and Design Schools in Italy and abroad.Website: www.designtools.it

gISEllA VERoNESE Graduated in Architecture, and achieved a PhD in Interior and Set Design at the Politecnico di Milano, in addition to a BSC Hons in Industrial Design Engineering gained at Brunel Univer-sity West London. She teaches Methodologies of Design at University College in London, and Architectural Design and Interior Design at the Politecnico di Milano, where, in collaboration with various professors, she organizes international exhibitions, competitions, and confer-ences. She has taught in many international design workshops and worked in architectural studios, art galleries, and PR agencies. At IED she teaches Interior Design, History of Design, New tendencies in Interior and Industrial Design.

gABRIEl WEIRICH Graduated in Fashion at the Polytechnic of Hamburg, Germany in 1991. In 1992 he achieved his master in Design at the Domus Academy in Milan, Italy. From 1993 to 1997 he worked with Correggiari, and Zegna as a style and research consultant in the home collection sec-tion. In 1998 he founded his own studio for product design and trend research. Since then he works for several industries amongst which: WMF, Leonardo, Ritzenhoff, Ballerina Kitchen, San Patrignano Design, Felissimo, Bassetti and Image.Prices/ Awards: DAAD, Comett, Marl-borough Design Award, Red Dot Design Award “Best of the Best”.

THoMAS WIEDENHoFER Is a photographer, graduated at IED, operating since 1989 in Milan with his own photo studio with productions for fashion, beauty and still life, as well as for commercials and editorial works. Since 1993 he works in digital postproduction for both himself and offering post pro-duction services for multimedia communication and digital photographers, artists, art galler-ies and communications agencies.Website: www.thomaswiedenhofer.com

SIlVIA zANCARlI Graduated at the Università di Parma with a major in law, strategy and marketing before start-ing her career as junior brand manager for one of the biggest Italian food companies, Barilla. She then moved to the field of communication strategy, working as a media planner for major communication agencies such as Mindshare and Carat. More recently, she has worked as a Strategy Director for Starcom Mediavest agency. Throughout her working experience, Silvia managed to work for clients of very different business areas, including major players in luxury and fashion industry, both Italian and International.

Faculty Profiles



Course Description: The course introduces participants to the Italian design industry and current trends in interior design; and develops layouts for high-level showrooms and shops with an essential expressive value. During the course, students examine thoroughly Italian interiors and commercial space design. “Interior” refers to key spaces for improving everyday living: places to eat, shop, and read and other public spaces. A 360° vision of Italian - in particular Milanese - reality and design methodology, is made possible by the synergy between lec-tures and practical training, both of which are supported by conferences and tours to famous showrooms, shops, and exhibitions.

Instruction Method: This course combines the use of traditional classroom lecture, site visits, class discus-sion and guest lecturers. Active participation in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: • Visual merchandising: the course’s aim

is to analyze and develop methodology to comprehend and follow sales-point design strategy and merchandising awareness; perception of brand location, product dis-playing and customer’s psychology behav-ior. As well as the importance and value of the figure of the Visual Merchandiser, a professional with analytic, creative and sensitive capacities towards products. A keen eye towards trends, social life, mar-keting, etc.

• History and evolution of commercial spac-es: the aim of this course is to present the historical evolution of commercial spaces. Trends and design languages from the Ro-man period (III century B.C.) to XXI century will be investigated. Regarding contempo-rary commercial spaces, attention will be given to multisensoriality and to the psy-chological aspects of interior design.

• Italian design - contemporary trends: the objective of the course is to give students essential tools for identifying, reading, and analysing the main European trends in product, furniture, interior, fashion design, color, materials, and finishing.

Interior andShowroom Design

Language: EnglishLevel: Advanced

Course dates: July 2 - 27, 2012Location: IED Milano - Sciesa Campus

• Interior & showroom design workshops: the practical lessons will reflect, in three dimensions, what students learn during the theoretical lessons. Students will be expected to realize, thanks to teamwork, different extempore projects. Students will meet designers that will tutor them throughout laboratory experiences.

• guided visits to showrooms, industries, sales outlets and places characterized by particular interesting or significant design.

• lectures will be held by designers and in-dustry professionals working in the design field.

Learning Outcomes:• Acquisition and improvement of theoreti-

cal and practical knowledge of Italian inte-riors and commercial spaces.

• Acquisition of the knowledge of the latest trends of Italian design.

• Understanding and use of Italian research and design methods.

• Experiential development in formulating designs from a research base, providing for innovation and experimentation.

• Improvement of more sophisticated un-derstanding of interior design, including how to structure and develop a project fol-lowing the Italian methodology - brief, con-cept, design, communication - being able to select the right tools and apply them.

• Increasing coherence and fluency in ex-pressing ideas, pursuing a narrative yet analytical approach to their work.

• Acquisition of time organization skills to develop own learning and work indepen-dently.

Level and Prerequisites: Advanced courses are aimed at qualified ap-

plicants, such as university students who have completed at least one year of college and professionals interested in enriching their personal knowledge and understanding of the field. Applicants need to have mas-tered representation technique skills such as drawing, sketching and rendering visual com-munication skills such as computer graphics and rendering, as well as model making and verbal communication skills. Applicants need to show strong motivation and the ability to work in groups.

Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Fri-day, July 27, 2012 Student Exhibition and Pro-gram Closure).

Site Visits and Fieldtrips:All visits will be announced in detail at the start of the course. Site visits and fieldtrips are a component of this course and may oc-cur outside of the regularly scheduled class time. Student participation is mandatory as these visits are an integral part of the learn-ing experience.

Course Texts: Students will be issued a course pack and/or PDF copy of course readings from texts as well as other relevant articles and readings added by the professor.

Course Materials and Supplies: Required materials for class workshops will be provided. Students may also choose to purchase additional supplies at their own expense. Students are encouraged to bring their own laptop and digital camera in order to work independently.

IED Summer Course - Milan


Course Description: The course introduces participants to the evolution and great innovators of Italian de-sign “Made in Italy” while examining contem-porary designers, products and trends. The focus is on the emotional, expressive and sensorial value of such classic household goods as furnishings, decor elements and ac-cessories. Milan, the capital of Italian design, will serve as the classroom to observe and evaluate contemporary creative and com-mercial realities.

Instruction Method: This course combines the use of traditional classroom lecture, laboratory working, site visits, class discussion and possible guest lecturers. Active participation in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: • Material technologies: the aim of the

course is to analyze traditional technolo-gies with new materials and innovative ap-plications within the Italian and interna-

tional design fields. Hands-on experience with numerous samples to better under-stand a designer’s choice of production possibilities and material manipulations.

• Historical evolution of product design: the aim of this course is to present the his-torical evolution of product design. Design movements and languages from the XIX century to the XXI century will be investi-gated. Regarding contemporary product design, attention will be given to the new artistic trends and to the productive as-pects and methodologies.

• Italian design - contemporary trends: the objective of the course is to present students with some tools for identifying, reading, and analysing the main European trends in product, furniture, interior, fash-ion design, colour, materials, and finish-ings.

• Design workshops: the practical lessons will reflect, in three dimensions, what students learn during the theoretical les-sons. Students will be required to realize, thanks to teamwork, different extempore projects. Students will meet designers

ItalianProduct Design

Language: EnglishLevel: Advanced


that will tutor them throughout laboratory experiences.

• guided visits to showrooms, industries, sales outlets and places characterised by particular interesting design.

• lectures will be held by designers and in-dustry professionals working in the design field.

Learning Outcomes:• Acquisition and improvement of theoreti-

cal and practical knowledge of different typologies of “Made in Italy” design.

• Acquisition of the knowledge of the latest trends of Italian product design and major firms.

• Understanding and application of re-search based project development.

• Implementation of knowledge and under-standing of material technologies and de-sign techniques.

• Development of personal narrative style within both an analytical and conceptual framework.

• Improved coherence and fluency in ex-pressing ideas, both during the design process and while presenting the results.

• Experience working as part of an interna-tional student team effort in order to plan and execute the final project.

• Acquisition of time organization skills.

Level and Prerequisites: Advanced courses are aimed at qualified ap-plicants, such as university students who have completed at least one year of college and professionals interested in enriching their personal knowledge and understand-ing of the field. Applicants need to have mas-tered representation technique skills such as drawing, sketching and rendering visual com-

munication skills such as computer graphics and rendering, as well as model making and verbal communication skills. Applicants need to show strong motivation and the ability to work in groups.

Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Friday, July 27, 2012 Student Exhibition and Program Closure).

Site Visits and Fieldtrips:All visits will be announced in detail at the start of the course. Site visits and fieldtrips are a component of this course and may oc-cur outside of the regularly scheduled class time. Student participation is mandatory as these visits are an integral part of the learn-ing experience.


Course Materials and Supplies:Required materials for class workshops will be provided. Students may also choose to purchase additional supplies at their own expense. Students are encouraged to bring their own laptop and digital camera in order to work independently.



Course Description: The course provides the tools and guidelines related to the professional areas of fashion designing and an introductory investigation of the fashion scene, and the most influen-tial designers, styles, emerging personalities, fashion weeks, online fashion culture, cur-rent events, and future trends. The fashion design specialization teaches students how to design and coordinate a fashion collection, including the study of important pattern and tailoring techniques, in addition to textile.

Instruction Method: This course combines the use of traditional classroom lecture, site visits, class discus-sion and possible guest lecturers. Active par-ticipation in discussions with guest lecturers and site visit/field trip attendance is funda-mental.

Topics covered: • History of fashion: the aim of this course

is to give students the tools to understand, individuate and differentiate the changes in styles and tendencies and the capacity

of analyzing fashion and its most repre-sentative personalities.

• The concept of trend and Milan ground re-search: the course will start with a defini-tion of fashion and style. Particular focus will be given to the importance of body communication and how it can be inter-preted as an expressive symbol which conveys a unique and personal message. Students will be lead to understand the link between past and future through an analysis of the different elements that nowadays give the basis to a future devel-opment towards new scenarios.

• Intro to collection project: the mean-ing of a fashion collection starting by the concept of creativity: the basis, the main competences and skills necessary for the transformation of the creative expression into a finished garment. Students will be guided into an interior designing itinerary of research, in order to become aware of their own actual attitudes and fields of personal realization into the brand realm of fashion design.

• Fashion drawing: the course focuses on

FashionDesign

Language: EnglishLevel: Introductory

Course dates: July 2 - 27, 2012Location: IED Milano - Pompeo leoni Campus

the explanation and analyses of correct proportions for fashion drawing. The pro-gram foresees the realisation of a basic female/male drawing, with a particular attention on anatomy proportions and the development of graphic-chromatic tech-niques for the draping and the patterns of the main fabrics.

• Pattern making and tailoring techniques: the course will be focused on the moulage technique. Emphasis will be given to the acquisition of draping techiniques of dif-ferent fabrics, constructing garment on the mannequin. A specific attention will be paid to the womenswear.

• Technology of materials: the objective of this course is to give a general introduction to the main aspects of fabric , from the fi-bre to the finishing, providing an insight to the textile manufacturing processes and an understanding of the different types of fabrics. Practical examples of how differ-ent samples are composed will be given in the textile laboratory.

Learning Outcomes:• Demonstrate mastery of theoretical and

practical knowledge of fashion design through the collaborative group project.

• Identify and discuss current trends and leaders in the Italian fashion industry.

• Employ the standard research methods, key concepts and tools necessary to de-velop a “collection project” based on the chosen “concept” and “target”.

• Demonstrate through drawings and de-signs competence in fashion drawing and tailoring lab techniques through the trans-formation of creative expression into a fin-ished garment.

• Collaborate as part of an team interna-

tional group of students in the formula-tion, realization and completion of the fi-nal project.

• Use the creative process in order to carry out specific project goals.

• Demonstrate new time and project man-agement skills by working independently.

Level and Prerequisites: This is an introductory course, no previous studies within the field are required. Skills such as drawing or sketching can be however useful.


Site Visits and Fieldtrips: Site visits and fieldtrips are a component of this course and may occur outside of the regularly scheduled class time. Student par-ticipation is mandatory as these visits are an integral part of the learning experience.


Course Materials and Supplies:Students are responsible for bringing their own supplies, which can be bought at home or once in Milan. A complete list of materials will be provided on request.



Course Description: The course provides the tools and guide-lines related to the profession of fashion styling and an introductory investigation of the fashion scene and the most influential designers, styles, emerging personalities, fashion weeks, online fashion culture, cur-rent events, and future trends. The fashion stylist specialization introduces styling and its aspects and requirements, with particu-lar emphasis on visual culture and key ele-ments of the fashion world’s signs and im-ages.

Instruction Method: This course combines the use of traditional classroom lecture, site visits, class discus-sion and guest lecturers. Active participa-tion in discussions with guest lecturers and site visit/field trip attendance is fundamen-tal.

Topics covered: • History of fashion: the aim of this course

is to give students the tools to under-stand, individuate and differentiate the

changes in styles and tendencies and the capacity of analyzing fashion and its most representative personalities.

• The concept of trend and Milan ground research: the course will start with a definition of fashion and style. Particular focus will be given to the importance of body communication and how it can be in-terpreted as an expressive symbol which conveys a unique and personal message. Students will be lead to understand the link between past and future through an analysis of the different elements that nowadays give the basis to a future de-velopment towards new scenarios.

• Styling techniques: starting with a pres-entation of the stylist, the importance of its professional role within the fashion field, the course will give the basis for the creation of a styling project and the project’s communication through a photo shooting.

• launch of the project: search for images (photo and video), choice of a theme and presentation of its relating project and communication development.

Fashion Stylist



• Fashion shooting: the aim of the course is to learn the basics of the photo tech-niques mostly used in fashion photog-raphy, with particular emphasis on the importance of the search for reference images that can match and explain the project mood and the composition of a still life set, choosing what to highlight-while working with a model.

• History of fashion photography: the aim of the course is to give a brief overview on the major personalities in the fashion photography world, to know and recog-nize the different styles and to under-stand how the magazines have updated their own view on representing fashion.

Learning Outcomes:• Demonstrate mastery of theoretical and

practical knowledge of fashion design through the collaborative group project.

• Identify and discuss current trends and leaders in the Italian fashion industry.

• Recognize and identify the roles and re-sponsibilities of the fashion stylist before and during a fashion shoot.

• Recognize and critique major fashion photographers and publications.

• Collaborate as part of an international team of students in the formulation, re-alization and completion of the final pro-ject.

• Use the creative process in order to carry out specific project goals.

• Demonstrate new time and project man-agement skills by working independently.

Level and Prerequisites: This is an introductory course, no previous studies within the field are required. Basic visual communication skills such as com-

puter graphics, and basic photography can be however useful.

Class Schedule:This course meets Monday through Thurs-day for both a morning and afternoon ses-sion (Friday, July 27, 2012 Student Exhibition and Program Closure).

Site Visits and Fieldtrips:Site visits and fieldtrips are a component of this course and may occur outside of the regularly scheduled class time. Student par-ticipation is mandatory as these visits are an integral part of the learning experience.

Course Texts: Students will be issued a course pack and/ or PDF copy of course readings from texts as well as other relevant articles and readings added by the instructor.

Course Materials and Supplies:Students are strongly encouraged to bring their own laptop, digital camera and UBS pen drive in order to work independently.



Course Description: The course is an overview of marketing, man-agement and merchandising for the retail fashion industry with an emphasis on the Italian experience. The preliminary part is an introduction to the Italian fashion industry, followed by the analysis of marketing, brand management (target, positioning and brand values, definition), trends and lifestyles re-search, distribution channels, communica-tion and advertising strategies, visual mer-chandising, and sales techniques. Site visits to relevant showrooms or retail spaces will complement the lecture portion of the course.


Topics covered: • Fashion marketing, marketing intelli-

gence, fashion brand management: The course is articulated in 3 different mod-

ules: the first part of the fashion market-ing course, going from the definition to the launch of a product, covers each stage in planning a marketing strategy, with par-ticular focus on the specifics of the fash-ion sector. The second part of the course will introduce marketing intelligence with specific focus on the behavioural ob-servational methodology and its unique contribution to data gathered from other sources of information. A third step focus-es on branding and brand management as a cultural strategic concept, delivering key tools and methodologies to understand, position and further develop a fashion brand within the present rapidly changing marketing environment.

• Fashion trends and consumption scenari-os: the course explains how, starting from the studying of the different phenomena and social processes, it is possible to work out and to anticipate operative actions and to analyze the way to apply them in the fashion world. This process of analysis will bring students to find out the future changes of the different consuming sce-

Fashion Marketing



narios and which kind of transformation occurs in the relationship between per-sons and products.

• Fashion system: the objective of this course is to give a general introduction to the Italian market through an analysis of the Italian fashion companies’ internal organization. Specific focus will be also given to the explanation of the pipeline and of the different steps to be followed for the creation and the production of a collection.

• Communication and advertising: the ob-jective of this course is to give a general introduction to the world of communica-tions through the knowledge of all the ex-isting disciplines of communication. It will furthermore explain the main differences amongst them, by comparing different case histories of relevant fashion compa-nies activity according to their positioning in the market.

• Distribution channels: the course will start with an introduction to fashion dis-tribution and a general overview on the al-location and configuration of distribution in the fashion industry. Further, it will fo-cus on the presentation of the distribution formats and the development process of multi channel organizations, relevant dis-tribution policies and discussion of case studies.

• Visual merchandising: the course provides an introduction to visual merchandising. Visual merchandising will be investigated as a communication technique at the sales point. A further overview will be dedicated to background, considerations, and classi-fications in order to create the targeted re-lationship between customer and product.

• Sales techniques: the course will start

with an introduction to the concepts of negotiation and sale. Specific focus will be given to the illustration of the process stages, the possible approaches and tasks as the bases to discuss and to acquire the necessary skills for an effective sales management that is sustained by an ad-equate negotiation approach.

• Digital media marketing: the course will introduce the students to the marketing of digital media aiming to develop their skills in terms of orientation, analysis, strategy design, evaluation, engagement, ability to define a correct brief. The goals will be achieved through studying theory, discovering best practices and discussing results.

Learning Outcomes: • Research and acquisition of theoretical

and practical knowledge of different ty-pologies of Italian fashion industry.

• Acquisition of the knowledge of the latest trends of Italian fashion industry.

• Experience working as part of a multina-tional student team through negotiation and collaboration to complete the final project.

• Understanding of the creative process in order to carry out specific project goals.

• Acquisition of key tools and methodolo-gies to understand, position and further develop a fashion brand at a basic level within the present rapidly changing mar-keting environment.

• Acquisition of the knowledge to develop a communication strategy according to the goals and the budget set.

• Acquisition of time management skills to develop own learning and work indepen-dently.



Summer Course Fashion Marketing

Level and Prerequisites: This is an introductory course, no previous studies within the field are required.


Site Visits and Fieldtrips: Site visits and fieldtrips are a component of this course and may occur outside of the regularly scheduled class time and may oc-cur on the week-end. Student participation is mandatory as these visits are an integral part of the learning experience.


Course Materials and Supplies: No special equipment or supplies are re-quired for this course. Students are strongly encouraged to bring their own laptop and dig-ital camera in order to work independently.



Course Description: This program introduces future designers to the skills and tools necessary for creat-ing and developing a jewelry collection. The entire design process from conception and feasibility to the realization of a collection is covered in this intensive program. Students will progress through design and technical drawing exercises, be introduced to the Rhi-noceros design application as well as par-ticipate in site visits relevant for the jewelry market. Creativity, new skills and knowledge will be used for a “Jewelry Collection Design” final project that will conclude the course.


Topics covered: • Jewelry collection design: the meaning

of a jewerly collection, how to develop it starting from a simple idea or concept.

Explanation of the technical tools that can be used in design. Right from the start of the course, each student will be engaged in developing the three fundamental phases: concept, product sketches and the definitive designs. Each collection will comprise 5 articles chosen from ring, earrings, necklace, bracelet, pendant, ti-ara, watch, fashion metal accessories and luxury elements.

• Freehand design and technical drawing: the aim of the course is to give partici-pants the ability both to translate plans into free-hand visual expressions, in order to get familiar with the drawing tools and master the drawing space effectively, and to learn to know the elements of technical drawing: the UNI format, scales of repre-sentation, measurements, sections, de-tails …

• Jewelry modelling using Rhinoceros: a course focusing on the study and devel-opment of three-dimensional forms by means of the Rhinoceros 3D programme. Design areas, potentials and output ty-pologies of the software will be shown, as

JewelryDesign



well the working principles and the inter-face. The course foresees practical exer-cises, from basic to more complex ones, both on 2D drawing and 3D modelling.

• Presentation of trends: the city of Milan - one city, a lot of cities. Flashes and sug-gestions meant to illustrate the differ-ences between the Milan multiple fashion districts; where to find what in terms of style. Visit to a specific relevant district. The meaning of trends: the existing ones, the changing dynamics and their duration of time, the increasing worth, the applica-tion areas, the definition of the scenario.

• Intro to Jewel lab: introducing students to the use of necessary tools and equip-ment of a goldsmith lab. Construction of a three-dimensional model in wax.

Learning Outcomes:• Apply and demonstrate understanding of

main theories and practices employed in Italian jewelry design.

• Use of the fundamental phases meant to create a jewelry design project: concept, product sketches and the definitive de-sign.

• Acquisition of new drawing techniques. • Use of the design program Rhinoceros.• Understanding of the creative process in

order to carry out specific project goals.• Acquisition of time management skills to

develop own learning and work indepen-dently.

• Experience working as part of a multina-tional student team effort in order to plan and execute the final project event.

Level and Prerequisites: This is an introductory course, no previous studies within the field are required. Basic

visual communication skills as computer graphics can be however useful.

Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session. (Friday, July 27, 2012 Student Exhibition and Program Closure).

Site Visits and Fieldtrips:Site visits and fieldtrips are a component of this course and may occur outside of the regularly scheduled class time and may oc-cur on the week-end. Student participation is mandatory as these visits are an integral part of the learning experience.


Course Materials and Supplies: A complete list of supplies will be provided for students upon enrolment in the course. The basic drawing supplies necessary are: 1-HB, 1-H, 1-2B pencils, 1 plastic ruler or square, 1 white rubber, 1 plastic stencil and A4 normal paper. Students are strongly en-couraged to bring their own laptop in order to work independently.



Course Description: Introduces the concepts of the technical and artistic aspects of photography and the role of the photographer. Students will use their new skills in the photography stu-dio in addition to working post-production. Emphasis is given to the analysis of imagery used in the fields of advertising, fashion design and styling. Site visits around Milan will complement the topics covered in the course. The function and importance of the artist’s portfolio will be highlighted and is a major part of the final project.

Instruction Method: This course combines the use of traditional classroom lecture, studio practice, site vis-its, class discussion and possible guest lec-turers. Active participation in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: • Foundation module on professional pho-

tographic technique: assuming knowl-edge of basic techniques, this foundation

module aims to achieve greater uniform-ity of the students’ knowledge of the various photographic genres required in the communications sector. Each of the topics in the foundation module on pro-fessional photographic technique will be covered in a way that orientates the technical aspects towards an accurate representation and perception of the communication of style through the use of photographic images. Review of the technical basis of lighting in photogra-phers’ studios; moving figure. An intro-ductory overview of lighting techniques in photographers’ studios (ambient light-ing, continuous lighting, flash lighting, and other specific lighting techniques). Review of the technical basis of lighting in photographers’ studios; still life. Op-erational and practical overview of light-ing techniques for various materials and types of objects (opaque materials, shiny materials, transparent materials, reflect-ing materials). Review of the technical basis of the control of outdoor lighting. Operational overview of techniques for

Photographyand Portfolio



the control of lighting, composition, and evaluation by light meter in shoots on lo-cation and reportage; lighting ratios and shadow balancing. Evaluation of prob-lems and solutions for workflow control and tonal and chromatic reproductions (multimedia visualisation, offset, fine art print) of the images.

• Expressive technique in the use of post-production systems: assuming basic knowledge of operating systems, this module aims to improve the uniformity of the students’ knowledge of the possibili-ties offered by postproduction systems in relation to expressive possibilities in imaging, chromatic interventions aimed at expression, the possibility to inter-vene in the composition of the image, and the possibility of corrective processing. Photo editing and use of photography in communications in the publishing sector. This module analyses the techniques for evaluation and communication through the immediacy of visual language, explic-itly orientated towards communications in the publishing sector. Identification of the social milieu to which the newspaper or magazine is addressed and its tar-get readership from the point of view of the photographer and/or the photo edi-tor; photo editing criteria and choice of sources. Use and contextualisation of im-ages, iconographic sources, photo banks, and royalty-free solutions.

• Photographic images in the communica-tion of fashion, life style and advertising: a precise analytical overview of the tech-nical and expressive methods that may be used in fashion and advertising pho-tographic images, from the point of view of both creation and use. Photographic

connotation of the image produced; an outline of the construction and strength-ening of the brand through photography. Analysis of the specific stylistic, expres-sive, and technical solutions in the pro-duction of the advertising image. Analy-sis of the specific stylistic, expressive, and technical solutions in the production of the image of fashion and lifestyle.

Learning Outcomes: • Theoretical and practical experience with

diverse photographic techniques.• Familiarity with current trends and lead-

ers in Italian photography and communi-cation.

• Acquisition of analytical skills and un-derstanding of the Italian photographic style.

• Technical proficiency in the use of the tools and materials in photography.

• Acquisition of information communica-tion and technology skills (ICT) skills through the use of Photoshop, Aperture, Lightroom, etc.

• Experience working as part of an interna-tional student team effort in order to plan and execute the final project.

• Acquisition of time organization skills.• Gain insight and understanding of the

creative process in order to carry out specific project goals.

Level and Prerequisites: This is an introductory course, no previous studies within the field are required. Skills such as basic operation of digital cameras and image editing are however encouraged.

Class Schedule: This course meets Monday through Thurs-



Summer CoursePhotography and Portfolio

day for both a morning and afternoon ses-sion (Friday, July 27, 2012 Student Exhibition and Program Closure).

Site Visits and Fieldtrips:Site visits and fieldtrips are a component of this course and may occur outside of the regularly scheduled class time. Student participation is mandatory as these visits are an integral part of the learning experi-ence.


Course Materials and Supplies:Required materials for class workshops will be provided. Students may also choose to purchase additional supplies at their own ex-pense. Students are encouraged to bring their own laptop and digital camera in order to work independently.



IED is far more than a

school: it is the

melting pot where new generations of professionals

are open to face

the new reality.A new generation of student.



ALCAMO CAMPUS (San Giovanni)IED Visual CommunicationIED DesignIED Centro Ricerche Via Alcamo, 11 Via Casilina, 51

BRANCA CAMPUS (Testaccio)IED ModaIED Management Lab Via Giovanni Branca, 122

SummerCoursesin Rome

2012Rome has always been the crossroads of cultures

and nationalities, and of social relations and international events. IED Roma is embedded

in a strategic cultural panorama of enormous prestige in the sectors of visual arts and artistic production.

Alberto Iacovoni Director

Salvatore Schiano AcademicCoordinator

laura NegriniIEDDesignDirector

lara AragnoIEDModaDirector

luigi VernieriIEDVisualCommunicationDirector

Ilaria legatoIEDManagementLabDirector

Nadia Di Berardino InternationalStudentDesk

Cristina Conte IEDSummerCourseCoordinator

Samoa Sciuto IEDSummerCourseOfficer

Summer Courses Rome

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Summer Courses Rome


• Sunday, July 1, 2012: Arrival and check in to accomodation.• Monday, July 2, 2012: Orientation and first day of the program.• Classes meet: Video Production and Architectural Sketchbook meet Monday to Thursday

and Language and Design Experience meets Monday to Friday. All classes have morning and/or afternoon sessions.

• Friday, July 27, 2012: Last day of the course, program closure.• Saturday, July 28, 2012: Departure and check-out of accommodation.

lIST oF All CoURSES

• Rome Architectural Sketchbook• language and Design Experience• Video Production

Asamplecoursesyllabusisavailableuponrequest.



Students at work

Facilities&Services

IEDRoma



FACIlITIES

libraryIED Roma has two libraries: one in via Casilina 51, and the other one, specialized in Fashion, in via Giovanni Branca 12.

Both libraries offer a useful support to teach-ing, learning and research and the available books, magazines, newspapers, and audio visual material can be read and borrowed ac-cording to the procedures defined for each of them.

Classrooms, Common Areas and labsAll IED classrooms are equipped with the tools required for the training and research

activities, i.e. computers with OSX-Windows operating systems, overhead projectors, pro-jectors, sound system, and microphones. The allocation of rooms is communicated through a notice board displayed at the Reception en-trance. Students can use the common areas to study or socialize.

All labs, with high-technological equipment, are a very important support for the didactic activity. The labs are School specific and are thus ideally addressed to the didactic activi-ties and individual training of the School’s en-rolled students.


lAB DESCRIPTIoN:

Modeling labIED DesignIt allows the students to check the project hy-pothesis and to learn how to use the technical tools required for the experimentation, repre-sentation and communication of the projects. Inside this lab, an important part of the practi-cal activities is developed. Activities are car-ried out by the student who uses machines and equipment under the supervision of the lab technicians and assistants.

Tailor labIED Moda (Fashion)These areas are equipped with machineries for the technical realization of paper models and clothes, essential to give a shape to your ideas. They are equipped with linear sewing machines, zigzag sewing machines (eyelets, embroideries), cut and sew, ironing position (iron, ironing board and suction movable arm), worktables and mannequins.

Knitwear labIED Moda (Fashion)This lab is equipped with a range of equip-ment necessary to complete and maintain new pieces.

Textile lab IED Moda (Fashion)It is the necessary “gym” for practice and con-sultation so that students can complete and develop the learnt disciplines by working with traditional as well as innovative materials. Here different textile and color archives as well as sector-specific magazines are avail-able for consultation and the students can carry out technical print tests.

Textile-teca IED Moda (Fashion)A textile library where sample materials can be viewed and evaluated for designing and creating a final garment.

Jewelry lab IED Moda (Fashion)It is the place where it is possible to complete your projects by working on the prototypes and the models previously conceived. It is an area equipped with portable power tools and fixed machines (presses, drills, milling cut-ters, etc.).

Accessory lab IED Moda (Fashion)This space is dedicated to the creation of fashion accessories and has several work sta-tions equipped such as sewing and fleshing machines, workspaces for gluing and a pomo-cino drill.

Photo StudioIED Visual CommunicationThe studio includes equipment for lighting and shooting.

DarkroomIED Visual CommunicationIt is a high-quality lab allowing the future photographers to gain experiences linked to the development and printing as project tool. Here, it is possible to develop and print films in black and white.

Video labIED Visual CommunicationThe studio includes equipment for lighting, shooting, editing and postproduction.

Sound labIED Visual CommunicationThe studio includes equipment for shooting, listening and production One of the two labs has a special acoustics system and a box for the sound mixing.

Computer labs – MAC and PC All schoolsIED Roma has over 300 workstations available for academic use for students in 13 different labs of which four are multiplatform.

SERVICES

Internet and Wi-Fi AccessAll students are provided with a personal and nominal account for Internet access, through the labs or the IED Wi-Fi network. According to Italian laws in force, the account cannot be transferred or shared with third parties.

IED E-mailUpon enrolment each student is provided with an IED electronic mailbox. IED e-mail repre-sents the official communication channel be-tween the School and the student who must regularly check it for updates and notices.

IED labsThis is the didactic/academic management system that provides each enrolled student with the access to a dedicated on-line ses-sion through which it is possible to display service communications, lesson hours, course documents, the study plan and all information linked to the personal and class academic pathway.

Facilities&Services


BARBARA BRoCCHIEducation: Degree in Illustration and Graphic Design at IED Roma (1986) Advanced Course of Illustration & Graphic Design - University of Aberdeen Scotland and obtained a Master in Luxury Goods Marketing - IED Roma 2005.Experience: Has worked since 1986 as an illustrator, art director and product designer with numerous communication studies, publishing companies, advertising agencies, fashion houses such as: Gattinoni, Stephan Hafner, Oro a Roma Castel Sant’angelo,Il Vittoriano, Me-nagment Marsili, Trussardi, Events and Communication Forum Spa, Spa Cartier, Telecom, Perugina Spa, Opera Ltd., Bottega Veneta, Superstudio Milano, Ittierre, Tommasoni, Villa D’Este Design, TJF Trend Ltd., Pauline Publisher, Ed Salani , Zanfi Publisher, Campo Mar-zio, Vivai Rasconi, North Sails, Pilignone Jewelry, Swarovski, Alinghi America’s cup , Domus Academy, Curcio Publisher.

DANIElA BRIgNoNEEducation: Degree in Contemporary History and Diploma in Archives Studies from the State Archives School of Rome.Experience: For over 20 years Daniela has worked in the field of company / corporate ar-chives, and corporate museums. She is the curator of the Historic Archives and the Museum Birra Peroni. In addition she has written extensively on the company historìes of Birra Peroni, Ferrarelle and Groupama Insurance.

DoMITIllA DARDIEducation: Degree in Art History and PhD in History and Architectural Criticism.Experience: Professor of contemporary art at the Architecture School of the University of As-coli Piceno (2003-7), External design curator at the MAXXI-Architettura, Rome, Teaches His-tory of Design at IED Roma since 2007. Published articles include: Achille Castiglioni (Testo e

FacultyProfiles

Faculty Profiles

Immagine, Torino, 2001), Il Design di Alberto Meda. Una concreta leggerezza (Electa,Milano, 2005), Il Campus Vitra, una collezione di Architetture (con F. Argentero, Meltemi Editore, 2007), Lampade e Negozi 2 (Federico Motta editore, 2007), Il design in 100 oggetti (Federico Motta, 2008), Interior Yacht Design. Abitare tra cielo e acqua (con M. Paperini, Electa Milano, 2009), Universo Rietveld (con M. Casciato, 2011), Il design del bagno nella cultura di impresa (con C. Martino, 24 ore cultura, 2011).

PATRIzIA DI CoSTANzoEducation: Degree in Architecture – La Sapienza (Rome).Experience: Divides her time between her roles as an architect, jury member for national competitions (concorsi) and curator of events and exhibitions in Italy and abroad. In addi-tion she was a co-founder of the Association of Roman Architects (GAR). She has worked with the Palazzo delle Esposizioni di Roma, Palazzo Ducale di Genova, Museo Emilio Greco di Orvieto and the Centro Culturale Le Zitelle di Venezia on diverse initiatives. In 2000 she fonde the magazine “Solointerni” a monthly dedicated to furnishings, architecture, design and cultural information on Rome. At the IED Roma she has taught Semitotics and currently teaches New Marketing and Consumer Sociology.

EMIlIA gIoRgIExperience: Is an art historian and curator of contemporary architectural events and exhibi-tions. She works for the publishing department of Museum MAXXI, Rome, and is part of the scientific committee of Parco Nomade, a project promoted by Fondazione Volume! She has published numerous articles on Italian magazines and she is the author of a book on the architect Eric Owen Moss (Marsilio, 2007) and of the monograph Map Office. The Chinese Box (Volume!edizioni, 2010).

AlEx INFASCEllIExperience: Began his career in Los Angeles as a musician and as production assistant for Propaganda Films, working his way up to 2nd A.D. and collaborating with several directors including Dominic Sena, Rebecca Blake, Mark Romanek and Mark Pellington. He then re-turned to Italy to start his directing career. In two years he became one of Italy’s most sought after music video directors. He worked with Bernardo Bertolucci, directing a video for “Lucy” by The Cocteau Twins for the “Stealing Beauty” soundtrack. In 1995 he directed a short film, part of the feature film “De Gegerazione” directed by several other debuting directors, in-cluding Asia Argento. In 1996 he took part in another episodic feature film called “Esercizi Di Stile” also directed by household names such as Dino Risi, Mario Monnicelli and Sergio Citti. The year 2000 marked his debut in feature films with “Almost Blue”. “Almost Blue” won the “David di Donatello”, “Nastro D’Argento” and “Ciak d’Oro” and was selected for the “Semaine de la Critique” and the “Camera d’Or” at the 54th Cannes Film Festival. His second feature “The Vanity Serum” was released in 2004 and selected for the Sao Paulo International Film Festival, the Brussels Fantasy Film Festival and Pifan in Puchon, Korea. In 2006 has been


released his third feature film, “H2ODIO” (H2Hate). In 2008 he shot the TV movie “Donne As-sassine” (Women Murderers) and in 2009 the TV series “Nel nome del Male” (In the name of Evil).

SERAFINo MURRIEducation: Aesthetics of Cinema 1990.Experience: Born in Rome in 1966 he started working as film critic and essayist (for Il Cas-toro Cinema Press he published monographic books on Pasolini, Kieslowski and Scorsese), and as member of Selection Committee of several Film Festival (Mostra del Nuovo Cinema di Pesaro 1998, Mostra del Cinema di Venezia 2002-2003, Factual Section of Roma Fiction Fest, 2008-2009). While working as Author, Director and Anchor Man for Tv-Programs for the Satel-lite Network RaiSat Cinema World (from 1999 to 2006), he has written the Italian dialogue for the dubbing of many foreign movies (amongst the others, I adapted movies by K. Loach, A. Kiarostami, C. Chabrol, M. Scorsese, N. Oshima, M.Makhmalbaf, O. Stone, E. Rohmer, A. Gi-tai, T. Tikwer), and worked as scriptwriter for cinema. Film Critic for the Monthly Review “XL di Repubblica” (since 2005). He has taught Techniques of Audiovisual Localization at IULM University of Milan, Scriptwriting at IED Roma, and Film Direction in after-graduation Master courses in Filmmaking at “La Sapienza” University in Rome. Website: www.wix.com/serafinomurri/filmdirector#!

ClAUDIo SIANoEducation: Belle Arti di Roma and IED Roma.Experience: Since 2005 has been working as a designer in the world of jewellery and ac-cessories, and began teaching design and illustration at IED Roma. During his experience designing jewellery collections for men and women, passing by high jewellery, gold,and steel. He uses graphics programs like Illustrator and Photoshop, and 3D cad design files with the use of Rhinoceros. In the works of illustration prefer to use manual techniques such as watercolor and Pantone, even mixing digital graphic techniques. Collaboriting with companies such as: TJF Group, Delfina Delettrez, IED Roma, CampoMarzioDesign, The 1 (by S.I.C.I group), Rajola s.p.a, Casato Gioielli.

ARIANNA SoDANoExperience: Is an architect and designer. She has focused on his design work in the field of ergonomic research and has been involved in numerous “installation” projects. She has received recognition for her work in the fields of graphics and architecture and is a regular contributor of professional articles. She serves as coordinator for ADI Design Index for ADI Lazio and is a member of the Osservatorio Permanente del Design.

FRANCESCo TRENToEducation: PhD in History of Contemporary Italy.Experience: Born in Rome in 1972. He published several articles on the aftermath of WWII.

In 2004, he wrote and produced with Volfango DeBiasi the documentary “Matti per il Calcio” (“Crazy for Football”, www.mattiperilcalcio.it). In 2005, he published, with Aureliano Amadei, “Venti Sigarette a Nassirya” (“Twenty Cigarettes in Nassiriya”, Einaudi Stile Libero). The book became a movie (“20 Cigarettes”, also written by Trento Amadei), awarded as best movie in the Italian section of Venice film festival 2010 (“Controcampo”). “20 cigarettes” also won 4 David di Donatello, 2 Nastri d’argento, and a quite large number of festivals around the world. In 2007, with Franco Fracassi, he wrote and directed “Zero. An investigation on 9-11”, with Dario Fo, Moni Ovadia and Lella Costa. The movie, shown at the Rome Film Festival, was seen by 50 million people around the world, and is now published by Piemme in dvd. Francesco also teaches Scriptwriting in IED, Università La Sapienza of Rome, Officine Mat-toli (Tolentino, Italy), Filmaker’s Magazine (Rome).

Faculty Profiles



Course Description: This intensive summer workshop is an intro-duction to the creative, technical and produc-tion process. Students will achieve the basic technical skills for the video production while developing as a team a short film using the city of Rome as a backdrop. Participants will also use social media applications to docu-ment their progress and stage a virtual pre-miere of the finished work.

Instruction Method: This course combines the use of traditional classroom lecture, site visits, class discussion and possible guest lecturers. Active participa-tion in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: • Writing (Scripting)/Rome as a subject/

backdrop: from ideas to subjects, from subject to story. How to build a story: the journey of the hero. The classic Hollywood structure of scriptwriting. Writing for short languages. Analysis of Rome as a subject/backdrop of the story.

• Core Business and Video Targeting: catch-ing the core of a message: advertisement, information, documentation. Styles, spe-cific skills and the different audiences. How to choose the visual form of a story.

• Roles and responsibilities in production crew/Pre-production planning/Production scheduling: production as engine of crea-tion: roles and responsibilities. Planning and choosing the most appropriate crew structure. Choosing tools, locations and people. Scheduling the work on set.

• Camera operation/lighting: Imagining im-ages: light and framing. Using the camera: lens, plans, fields. How to paint reality with light. Light as color of the image’s mood.

• Sound: sound as a part of the image. Sound plans and fields. Catching live sounds. Sound editing. Mixing the sound.

• Editing: editing process as a post-writing of movies. Grammar and ideas. Choosing the right images. Rhythm of the timeline. The final cut.

• Post production and finalization: sound and image special effects: the last writing process. From rough cut to final cut. For-

VideoProduction


Course dates: July 2 - 27, 2012Location: IED Roma - Alcamo Campus

matting for specific media.• Rome as a subject/backdrop: students will

be guided into fieldtrips and visits through-out the city of Rome as inspections-on-the-spots, during which they will test and choose the settings to shoot the video-pro-ject. The most important monuments and buildings but also many less known but typical roman places will be the starting point to analyze and develop the core ideas for the final product.

Learning Outcomes:By the end of this course, students will be able to:• plan an appropriate production crew for a

specific video product;• schedule the entire creative-productive

process, from ideas to scriptwriting, from pre-production planning to production and post production needs;

• formulate the most appropriate video-product to enhance a given subject or backdrop;

• identify and choose the most appropriate video style and language to reach a produc-tion target;

• select the most appropriate technical tools to express targeted contents;

• develop all the basic skills to build-up a video production set;

• project, carry out and plan a video produc-tion starting from specific subjects/back-drops and targets;

• identify their own talent in the field of video production;

• work cooperatively in a small production team environment, both in technical and creative roles;

• analyze given subjects and backdrops to plan a video production with specific tar-

gets (commercial purposes, advertising, information, exhibitions contents).

Level and Prerequisites: This is an introductory course. Students should be familiar with the basics of creating video with personal digital devices. All stu-dents should be highly motivated to learn a variety of technical and creative components of the video making process.

Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session. On Friday, July 27, 2012 there will be the Student Exhibition and the Program Closure.

Site Visits and Fieldtrips:Site visits and field trips are a component of this course and may occur outside of the regu-larly scheduled class time. Student participa-tion is mandatory as these visits are an inte-gral part of the learning experience.


Course Materials and Supplies:Students will work on the project by using the new media & technology schoolroom: they will also have the chance of using all the most advanced video, image and sound softwares to schedule, edit and finalize the final video production. Cameras and lighting to shoot will also be supplied as the basic equipment for building shooting sets.

IED Summer Course - Rome


Course Description: This unique program combines an intensive language course with an introduction to the art forms, industry leaders and global influ-ence of Italian design. Morning sessions are devoted to language study according to the individual level of the participant. The after-noon session includes lectures, site-visits and discussions with professionals repre-senting the various facets and realities of the “design” industry in Italy. This contact in Italian affords students a more personal and profound window onto Italian percep-tions, traditions and philosophy while also expanding their specialized knowledge of the field and country and their capacity for the language.

Instruction Method: This course combines the use of traditional classroom lecture, site visits, class discus-sion and guest lecturers. Active participa-tion in discussions with guest lecturers and site visit/field trip attendance is fundamen-tal.

Topics covered: • History of design: through lecture and

site visits the principle and history of Italian design is examined with particular reference to the sectors of furnishings, food and fashion.

• Elements of promotion of Made in Ita-ly: through lessons of cinema, creative marketing and graphic design the main instruments used for the promotion of world famous Italian style will be exam-ined. To compliment lecture targeted vis-its will be made to studios, laboratories and museums to highlight the role and place of the cultural artist.

• Practical drawing and graphic compo-sition: students will create a “travel di-ary” that covers the topics and new ideas generated using various expressive tech-niques from hand drawings to the com-pletion of a digital document in order to learn how to “illustrate” according to one’s own personal vision.

Learning Outcomes:• Improve and refine Italian language ca-

Language and Design Experience

Language: ItalianLevel: Introductory

Course dates: July 2 - 27, 2012Location: IED Roma and Torre di Babele - Italian language school in Italy

pacity after completing the intensive lan-guage program.

• Demonstrate an understanding and ap-preciation for Italian design from the his-torical development to issues and insti-tutions.

• Gain insight in to the Italian contempo-rary reality through workshops and dis-cussion with industry professionals.

Level and Prerequisites: This course is a combination of an Italian language program (students will be assigned to a course that reflects their actual level of Italian) and design lectures and visits con-ducted in Italian. Students should have at least two semesters of Italian or have a good command and reasonable comprehension skills in order to follow the design lecture portion.

Class Schedule:This course meets from Monday through Fri-day for morning sessions. And from Monday to Thursday for afternoon sessions. On Fri-day, July 27, 2012 there will be the Student Exhibition and the Program Closure.

Site Visits and Fieldtrips:Site visits and field trips are a component of this course and may occur outside of the regularly scheduled class time and may oc-cur on the week-end. Student participation is mandatory as these visits are an integral part of the learning experience.

Course Texts: Students will be issued a course pack and/or PDF copy of course readings from texts as well as other relevant articles and readings added by the instructor.

Course Materials and Supplies:Students will be provided with fascicules, photocopies of textbooks and pdf docu-ments of lectures given in the classroom.



Course Description: Participants with different profiles and ar-tistic skills will work in situ in different lo-cations reflecting different periods of art, architecture and history of Rome. This course combines the observation of the historic and contemporary context of the locations with the development of the creative process and refining technique and style. Students are encouraged to view their sketchbook as a visual journal and add to it as a reflection of their personal experience. At the end of the program, students will present their portfo-lio and impressions and reflections on their work and personal growth.

Instruction Method: The course blends several instructional methods. Traditional lecture both in the classroom and on-site will be used, but pri-marily students will receive individual feed-back and critique on a daily basis on-site. A very important part of the process is to en-courage a dialogue about the challenges and accomplishments of each of the participants that will be a base for their final sketchbook

“portfolio” presentation at the conclusion of the course. In addition to scheduled class time students are expected to work on their own as well as prepare all readings and dis-cussions.

Topics covered: This course is divided in three parts:• Sketches by observation: the ability to

draw the sketch of a building, product or any object by looking at it on site or in class.

• Memory drawing: the ability to draw from memory, after seeing the monument. The subject has been seen/viewed/experi-enced in past.

• History of architecture: history of the Ro-man era through main periods: contempo-rary, classic, medieval, renaissance and baroque. Sites and monuments will be analyzed during the course.

Learning Outcomes:• Acquisition of new skills; technique and

observation.• Development of basic drawing skills, in-

Rome Architectural Sketchbook


Course dates: July 2 - 27, 2012Location: IED Roma - Alcamo Campus

cluding composition, form, perspective, organization of the page.

• Understanding of the social, economic and political circumstances of Rome ur-ban development and architecture.

• Demonstrating progress (technical skills, style, point of view) and basic rendering.

• Ability to work independently on-site out-side of class time beyond the school hours.

• Making progress from the creative and artistic conceptualization to the finished work.

Level and Prerequisites: This is an introductory course. There are no prerequisites or specialized skill, it is neces-sary to have the basic drawing knowledge.

Class Schedule:This course meets Monday through Thursday and will generally meet in the morning. On Friday, July 27, 2012 there will be the Student Exhibition and the Program Closure. Most of the course will be conducted on-site outside and thus students should be prepared. In ad-dition to scheduled class time students are expected to work on their own as well as pre-pare all readings and discussions, and draw-ings.

Site Visits and Fieldtrips:Each week students will have historic walk-ing tours to the area of Rome in which they are working, as well as visits to museums and monuments of relevance with their professor.


Course Materials and Supplies:“Architectural Sketching and Rendering: Techniques for Designers and Artists”, Ste-phen Kliment.Students are responsible for bringing their own supplies, which can be bought at home or once in Rome. A complete list of materials will be provided on request.



IED is the place where

thoughts take

on new forms.



IED VENEZIAPalazzo Querini StampaliaCampo Santa Maria FormosaCastello 5252

SummerCourses

in Venice2012

Capital of cultural and artistic tourism, Venice is the benchmark for artists and researchers

from around the globe. This improbable city of unparalleled beauty and ingenuity provides

the stage for a unique learning experience found only in Venice.

Angelo Crespi ScientificDirector

lisa BergamoStudentServicesCoordinator

Tobia CampagnolStudentServicesCoordinator

Francesca Di gioiaLogisticsandOrganization

Tiziana BoemAdministration

Summer Courses Venice

http://maps.google.it/maps?q=Campo+Santa+Maria+Formosa,+5252,+Venezia,+Italia&oe=utf-8&rls=org.mozilla:it:official&client=firefox-a&um=1&ie=UTF-8&hl=it&sa=N&tab=wl


Summer Courses Venice


• Monday, June 4, 2012: Arrival and check-in to accommodation.• Tuesday, June 5, 2012: Orientation and first day of the program.• Classes Monday to Thursday morning and/or afternoon with one-hour lunch break.• Thursday, June 28, 2012: Last day of the course, program closure.• Friday, June 29, 2012: Departure and check-out of accommodation.

lIST oF All CoURSES

• Museum and gallery Development and Design• Venice Architectural Sketchbook

Asamplecoursesyllabusisavailableuponrequest



Computer Lab

Facilities&Services

IEDVeneziaFacilities

& ServicesIED facilities are availableonly to registered student

FACIlITIES

Classrooms, Common Areas and labsAll IED classrooms are equipped with the tools required for the training and research activities, i.e. computers with OSX-Windows operating systems, overhead projectors, projectors, sound system, and microphones.

The allocation of rooms is communicated through a notice board displayed at the Re-ception entrance.

To facilitate the normal didactic and train-ing activity, students are not allowed to stay in classrooms and laboratories outside les-son hours. Should students need to use such

spaces for individual or group study, they should ask the Faculty Office for authoriza-tion in advance.

Moreover, students can use the common ar-eas to study or socialize.

All labs, with high-technological equipment, are a very important support for the didactic activity. The labs are School specific and are thus ideally addressed to the didactic activi-ties and individual training of the School’s enrolled students. Students who wish to re-serve or use labs not belonging to the School they are enrolled in, must obtain authoriza-tion by the lab assistants. Each laboratory has explicit rules with reference to its use


Student at work

and maintenance as well as to its opening hours. Such rules are posted outside each lab and on IED Labs.

libraryIED Venezia is located in the 16th century Palazzo Querini Stampalia which also hosts the foundation of the same name. The foun-dation which occupies several floors of the palazzo has a museum, temporary exhibit space as well as an important library.

The library has over 340,000 volumes for public use, including 32,000 directly acces-sible in its own rooms, which are open ac-cording to the Founder’s wishes until late at night, including public holidays. The city of Venice has designate the library as a “his-toric civic library”.

The oldest part of the collection is com-posed of manuscripts, incunabula and 16th century printed books, geographical atlases and maps, which together with the private archives of the Querini Stampalia family provide precious historical testimonies for scholars.

In addition the Palazzo Querini Stampalia houses the museum coffee shop and archi-tectural bookshop.

Facilities&Services



Course Description: Participants of diverse backgrounds and ar-tistic ability will combine working in situ in diverse venues in historic Venice. This course combines the historic and contemporary con-text of the locations with the development of the creative process and refining technique and style. Students are encouraged to view their sketchbook as a visual journal and add to it as they see fit to reflect their personal ex-perience. At the close of the program, students will present their portfolio and impressions and reflections on their work and growth.

Instruction Method: Venice Architectural Sketchbook blends sev-eral instructional methods. Traditional lecture both in the classroom and on-site will be used, but primarily students will receive individual feedback and critique on a daily basis on-site. A very important part of the process is to en-courage a dialogue about the challenges and accomplishments of each of the participants that will be a base for their final sketchbook “portfolio” presentation at the conclusion of the course. In addition to scheduled class time

students are expected to work on their own as well as prepare all readings and discussions.

Topics covered: Venetian cultural and architectural history, conservation and environmental issues unique to Venice, architecture as a subject, drawing materials and techniques, sketching in situ “en plein air”, use of critique in the learning pro-cess and artistic development. Creation of a drawing “portfolio”.

Learning Outcomes:• Acquisition of new skills; technical as well

as observational.• Development of basic drawing skills, in-

cluding composition, form, perspective, or-ganization of the page.

• Understanding and appreciation of the connection between social, economic and political circumstance and Venetian urban development and architecture.

• Demonstrate progress (technical skills, style, and point of view).

• Capacity to work independently on-site outside of class time.

Venice Architectural Sketchbook


Course dates: June 4 - 29, 2012Location: IED Venezia

• Ability to progress from the creative and artistic conceptualization to finished work.

Level and Prerequisites: This is an introductory course. There are no prerequisites or specialized skills necessary for this course.

Class Schedule:This course meets Monday through Thursday and will generally meet in the morning (Thurs-day, June 28, 2012 Student Exhibition and Program Closure). Most of the course will be conducted on-site outside and thus students should be prepared.

Site Visits and Fieldtrips:Each week students will have historic walk-ing tours to the area of Venice in which they are working as well as visits to museums and monuments of relevance with their instructor. Visits include (depending upon final program) the Accademia, Peggy Guggenheim Collection, Jewish Museum of Venice and several syna-gogues, the Arsenal, Basilica S. Marco, S. Maria della Salute. Students should dress appropri-ately when visiting places of worship.

Course Texts: Students will be issued a course pack and/or PDF copy of course readings from the follow-ing texts as well as other relevant articles and readings added by the professor.

Course Materials and Supplies:Students are responsible for bringing their own supplie and are encouraged to purchase their materials prior to arrival in Venice. A complete list of materials will be provided on request.

IED Summer Course - Venice


Course Description: Venice offers students the unique opportu-nity to examine the development of collect-ing and display which laid the foundation for modern day museums, galleries and ex-hibitions and the international commercial art world. IED partnerships with the Museo Querini Stampalia and the Peggy Guggen-heim Collection allow participants to gain a unique insider’s perspective. Special atten-tion will be paid to exhibitions using the de-velopment of the Biennale as a prime exam-ple. The course includes lectures, site visits and discussions with industry professionals.

Instruction Method: This course utilized traditional classroom lecture, use of Powerpoint and video. Active student’s participation and discussion is a fundamental element of this course. In addi-tion, site visits to museums, galleries (public and commercial), art and cultural founda-tions, exhibitions and public spaces in Ven-ice, meetings, lectures and discussions with industry professionals.

Topics covered: Art and history of collecting, display, devel-opment of art and antiquities trade, early personal, private and state galleries, public and private exhibition spaces, collectors, pa-trons, role of the state in culture, fundrais-ing, foundations, educational role of art and places of display, issues in display, conserva-tion and interpretation.

Learning Outcomes:• Demonstrate and understanding of the

historical development of collecting, gal-leries foundations and museums.

• Capacity to critically evaluate an exhibi-tion.

• Classify the diverse types of museums, galleries and exhibitions.

• Gain familiarity with concept and tech-nique of display and design in exhibition spaces.

• Identify contemporary institutional is-sues in Venice.

Level and Prerequisites: This is an introductory course. A prior course

Museum and Gallery Development and Design


Course dates: June 4 - 29, 2012Location: IED Venezia

in art history as well as a strong interest in museums, galleries and exhibitions would be helpful.

Class Schedule:This course meets Monday through Thursday and will meet either for a morning or after-noon session depending on scheduling and availability of guest speakers (Thursday, June 28, 2012 Final class and Program closure). Most of the course will be conducted on-site outside and thus students should be pre-pared.

Site Visits and Fieldtrips:During the course students will have in class visits to the Museo Correr, Accademia, Peggy Guggenheim Collection, Ca’ Rezzonico, Ba-silica San Marco, Arsenale, Palazzo Grimani, Palazzo Grassi and the Fondazione Querini Stampalia. In addition students will be as-signed additional museum and galleries to visit for specific assignments. All in-class visits are mandatory. Many of the museum visits are independent looking assignments that students complete autonomously. All listed visits are subject to change in date or location.


Course Materials and Supplies:Students are responsible for bringing their own supplie and are encouraged to purchase their materials prior to arrival in Venice. A complete list of materials will be provided on request.

IED Summer Course - Venice


IED isthe Design network

whose roots go deep into the

authentic Italian culture

of creativity.



IED FIRENZECasa della CreativitàVicolo Santa Maria Maggiore, 1

SummerCourses

in Florence2012

Florence is the focal point of the Italian renaissance and home to a cultural, artistic and architectural patrimony. These proud

traditions are still part of the economic and creative fabric and are a fundamental component

of the curriculum.

Alessandro ColomboDirector

Sara RosatiCoordinatorandAdministrativeSecretary

Stefania BertoliniGeneralServicesandDidacticSecretary

Fabrice de AntoniSIO(StudentServicesCoordinator)

Antonio De FeliceLogistics

Annaluisa FrancoFashionCourseCoordinator

Marzia lodiVisualCommunicationCourseCoordinator

Troy NachtigallResearchandDevelopmentCoordinator

Summer Courses Florence

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http://maps.google.it/maps?hl=it&client=firefox-a&hs=D6o&rls=org.mozilla:it:official&q=Vicolo+Santa+Maria+Maggiore,+1+firenze&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=2313&bih=1106&um=1&ie=UTF-8&sa=N&tab=wl


Summer Courses Florence


Painting Restoration• Saturday, June 2, 2012: Arrival and check-in to accommodation.• Monday, June 4, 2012: Orientation and first day of the program.• Classes held Monday to Thursday (morning and/or afternoon session).• Friday, June 29, 2012: Last day of the course, program closure.• Saturday, June 30, 2012: Departure and check-out of accommodation.

graphic Design and Portfolio• Saturday, June 23, 2012: Arrival and check-in to accommodation.• Monday, June 25, 2012: Orientation and first day of the program.• Classes held Monday to Thursday (morning and/or afternoon session).• Friday, July 20, 2012: Last day of the course, program closure.• Saturday, July 21, 2012: Departure and check-out of accommodation.

Fashion Events and PR Italian leather Design Visual Merchandising for the Fashion Industry• Saturday, June 30, 2012: Arrival and check-in to accommodation.• Monday, July 2, 2012: Orientation and first day of the program.• Classes held Monday to Thursday (morning and/or afternoon session).• Friday, July 27, 2012: Last day of the course, program closure.• Saturday, July 28, 2012: Departure and check-out of accommodation.

lIST oF All CoURSES

• Painting Restoration• graphic Design and Portfolio• Fashion Events and PR• Italian leather Design• Visual Merchandising for the Fashion Industry




Graphic Design Workshop

Facilities&Services

IEDFirenze



IED FIRENzE CAMPUS SERVICES INClUDE:Use of lecture rooms and two laboratories equipped with Apple/Machintosh computers and IED didactic and information office. The courtyard area is open to all students and of-fers performance art, music, exhibitions, lec-tures, public discussions and a restaurant/bar as well as free wifi. In addition the Public Student Information office and European Un-ion Resource center are also located here. The public space “Casa della Creatività” is open Monday through Saturday from 9am until mid-night.

ClassroomsAll IED classrooms are equipped with the tools required for training and research activities,

i.e. computers with OSX-Windows operating systems, projectors and sound systems.

The laboratories are School specific and are thus ideally addressed to the didactic ac-tivities and individual training of the School’s courses.

lAB DESCRIPTIoN:

Modeling labIED DesignIt allows students to check the project model and learn how to use the technical tools re-quired for the experimentation, creation, rep-resentation and communication of the pro-jects.


Students in the Lab

CAD and MAC Computer labsIED Design/ IED Visual Communication/ IED Management LabThere are two Computer labs in IED Firenze: One is equipped with MAC computers and one with MAC laptops; all have and an OSX and Windows operating system and all the neces-sary programs to effectively complete the pro-jects, acquire technical knowledge and suc-cessfully follow courses.

Internet and Wi-Fi AccessStudents can use IED Labs while lessons are not being held. Free nominational Internet ac-cess is available at the Informagiovani Office.

IED E-mailUpon enrollment each student is provided with a IED electronic mailbox. IED e-mail rep-resents the official communication channel between the School and the student who must regularly check it for updates and notices. All service communications (lessons hours, reme-dial lessons, competitions, conferences, etc.) concerning the courses are sent by e-mail to the Students through the IED email account.

CASA DEllA CREATIVITA’ SERVICES INClUDE:

Florence info pont and Wi-fiyouth CenterBike parkingHousing serviceAirport pick upBar and restaurant

Facilities&Services


ANNAlUISA FRANCoEducation: Degree in International Fashion Design and Cultura della Moda at Institute of Tech-nology, New York (USA) - Università La Sapienza (Rome, Italy).Experience: Coming from an international culture, Annaluisa Franco studied Fashion Design at Polimoda, Florence, and the Fashion Institute of Technology, New York. Her experience in Fashion brought her to collaborate with the Camera Nazionale della Moda in Milan and contin-ue her studies at the University of Rome “La Sapienza” in “Sciences of Fashion and Costume”. She has then taught at the IUAV University of Venice, Academy of Luxury, Florence University of the Arts and at IED Roma and IED Firenze.Website: www.hipstercurves.com

ToMMASo ColoMBoEducation: Degree and MA in Communication Design - Politecnico di Milano (Italy). In 2008 he received a Master degree in communication design from Facoltà del Design, Polytechnic of Milan. He also studied typography and graphic design in Switzerland and Germany, where he worked as graphic designer.Experience: His ares of interest and expertise cover different aspects of visual communica-tions such as graphic, movie, and interactive design. He works as designer for both Italian and international clients.Website: www.uranusweg.com

TRoy NACHTIgAllEducation: Degree in International Fashion Design at Fashion Institute of Technology, NY (USA). Troy was born in Belle Fourche, South Dakota,U.S.A.in 1977. He moved to New YorkCity in 1999 to study Fashion Design and work in Digital Media Technology. He invents new ways to dress and present fashion for lines such Calvin Klein, Jean Paul Gaultier Jeans, Hugo Boss,

FacultyProfiles

Faculty Profiles

Hermes and Emilio Cavallini. Beyond this, Troy has taken his creativetalents into fields such as interaction design with projects including Music Videos for Beyonce, Wardrobe for The Discov-ery Channel, Publicity for Suntory, Press Office for Stussy and training for Apple. Experience: IUAV of Venice, University Sapienza of Roma and the IED.Website: http://troykyo.com , http://troykyo.net , http://stichandsolder.com

CAMIllA DI BIAgIoEducation: Fashion Degree at IED Istituto Europeo di Design.Experience: Camilla began her career by organizing runway shows and following fashion events and theatrical productions as a costumer at the age of 17. Camilla specializes in Event organization and shooting production, particularly of fashion exhibitions and runway shows both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessando Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina Duck and Bulgari.Website: http://www.myspace.com/360gradiproduzioni

AlESSANDRo CAPEllARoEducation: Degree in Architecture Università degli Studi (Florence, Italy).Experience: Alessandro Capellaro is primarily an architect: charter member of the Studio q-bich & b-arch, but he also has a deep passion for teaching Creative Processes in Visual Communication, before at the University of Architecture and now in IED Firenze. Quote: “I love objects and their history, how they may fill and change a space”. His objects keep their per-sonality and harmoniously give shape to another reality in which they tie old threads with new ones and tell new stories.Website: http://www.b-arch.it//

HEIKo MATTERNEducation: Degree in Visual Communication and Design - HfG Schwäbisch Gmünd and Foto-gravureichner Diploma (Germany).Experience: Heiko started his career in a multimedia agency (scopo, intermediale Gestaltung, Basel, CH) as a Junior Art-Director. In 2001. Heiko moved to Italy. He started working immedi-ately for LEADER, Pubblicità e Marketing (Florence) and later on for RD Communication and Design (Florence) as a Art- Director. Simultanously also created his own small Design-agency and he began working 100% on his own in 2004.Website: http://www.disign.com/

ClAUDIA gEloSAEducation: Degree in Architecture - Università degli Studi (Florence, Italy) and the Ecole d’Architecture de Paris La Villette (Paris, France).Experience: Claudia is specialized in Marketing and Communication, having developed her skills as the advertisement and communication director for several national and international


Creativity Workshop brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in the Archea Associates Architecture Association where she became Press release and Event coordinator until 2005. Currently Claudia follows several Press release projects for Design stu-dios, Fashion and Architecture brands.Website: www.republique.it

FloRES zANCHIEducation: Degree in Architecture - Università degli Studi (Florence, Italy) and the Ecole d’Architecture de Paris La Villette (Paris, France).Experience: From 2002 to 2008 she works at Archea Associates where she coordinates and develops exhibits and events. At the same time she coordinates the editorial aspects of the www.floornature.com architectural portal. From 2004 to 2008 she is part of the editorial staff of Area magazine. Her articles are published on several national and international magazines such as Area, Materia, d’Architettura, Progettare, Casa&design China, Recuperare l’Edilizia, City Project.Website: www.republique.it

Faculty Profiles



Course Description: This unique course is a partnership between IED Firenze and Palazzo Spinelli Institute for Art and Restoration in which students will combine and intensive study of Florentine art history and the fundamentals of painting restoration theory and practice with hands-on time in the laboratory. Students are intro-duced to the key concepts and techniques of restoration of the painted image, focusing on oil canvas paintings and fresco. Art history lectures and site visits to museums and ob-servation at professional restoration studios will prepare students to work with simulation panels. This course is offered in collaboration with the Istituto per l’Arte e il Restauro Palazzo Spinelli and the Accademia di Belle Arti Como.

Instruction Methods: This course combines the use of traditional classroom lecture, site visits, class discussion and guest lecturers. Active participation in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: Art history and iconography, restoration ma-terials, physical and chemical considerations for traditional canvas paintings and frescoes, preventive conservation, restoration proto-col, basics of restoration analysis and cul-tural heritage preservation.

Program Overview: Florence is the ideal venue to embark on the study and art of painting restoration. This unique program combines an introduction to art history and the basic theories and prac-tices of oil painting restoration. The art his-tory section combines traditional lecture and on-site visits to several of the world’s most important galleries, such as the Uffizi and the Accademia. Students will later begin the study of restoration techniques and begin to work on practice panels in the restoration laboratory. This intensive program is an ex-cellent opportunity to gain insight and new skills in a highly specialized art form in one of Italy’s most renowned restoration centers.

PaintingRestoration

Language: English Level: Introductory

Date: June 4 - 29, 2012 Location: IED Firenze

Learning Outcomes: • Principles of painting conservation and is-

sues in cultural preservation. • Differentiation between damage caused

by time and the environment. • Appreciation for importance of conserva-

tion as well as ethical and artistic issues.• Familiarization with traditional and con-

temporary restoration techniques for paintings and frescoes.

Level and Prerequisites: This is an introductory course, no particular skills or specific knowledge is required.

Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Thursday, June 28, 2012 Student Exhibition and Program Closure). Some visits and pro-ject work may occur outside of regular class time.

Site Visits and Fieldtrips:Site visits play an important part in this course. All visits will be announced in detail at the start of the course. Please note that some visits may occur outside of regularly scheduled class time and potentially on Fri-day for full-day fieldtrips.

Course Texts: Students will be issued a course pack and/or PDF copy of course readings as well as other relevant articles and readings suggested by the instructor.

Course Materials and Supplies:All necessary materials for the course are provided. Students may also wish to pur-chase additional supplies. Please note that

all personal printing is at the student’s ex-pense. Students are strongly encouraged to bring their own computers (notebook, laptop, Ipad etc) and camera (digital, flip, other video devices) in order to complete assignments and work independently.

IED Summer Course - Florence


Course Description: The course introduces the development of Italian graphic design utilizing lectures, case studies and site visits to design studios, ex-hibitions and workshops with industry pro-fessionals. Topics include basics of design, image management, layout and animation using Adobe Illustrator and Photoshop, which prepare students for a final project that con-ceptualizes a future “ imaginary” Florence.

Instruction Methods: This course combines the use of traditional classroom lecture, site visits, class discus-sion and guest lecturers. Active participation in discussions with guest lecturers and site visit/field trip attendance is fundamental.

Topics covered: Semiotics, Historical Background of Graph-ics and Design, Introduction to Typography and Page Layout, Color Analysis and Manage-ment, fundamentals of Adobe Photoshop and Illustrator including the use of layers, colors, text tools, pencil and brushes, picture place-ment and exporting to diverse media, intro-

duction to developing and maintaining a pro-fessional portfolio.

Program Overview: The graphic design program explores visual communication in three modules. The initial segment focuses on the development of Ital-ian graphic design in relation to the interna-tional scene. Emphasis is placed on major artists and movements from the 1970’s till today as well as the technological transfor-mation of design. Lecture will be compli-mented by relevant case studies and class visits to working graphic artist’s studios or exhibitions. Continuing the technological theme, students will begin to use the “de-signer’s toolkit” including basics of design, image management, layout and animation using Adobe Illustrator and Photoshop and traditional manual skills will be covered fo-cusing on the relationship with objects, ma-terials and full-scale dimensions. The third segment takes the form of a design workshop in which professional graphic designers will contribute to the theme of being up to date with the latest international trends using

Graphic Designand Portfolio


Date: June 25 - July 20, 2012 Location: IED Firenze

Italy as an example of how communication can be used to promote a regional identity and represent its history, traditions and val-ues, and prospects for the future. Imaginary Florence is the theme of the final project in which students use their creative genius and new found skills in order to create projects presenting a future “imaginary” Florence us-ing the various design tools at their disposal. The student’s final portfolio will include the final, printed examples of that work as well as electronic variations and trials leading up to the finished final project.

Learning Outcomes: • Acquisition of technical proficiency in the

use of the tools and materials in graphic design.

• Development of new skills using Adobe Photoshop and Illustrator.

• Collaborating as part of a multinational student team to complete the final pro-ject.

• Adaptation of the creative process in order to carry out specific project goals.


Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Friday, July 20, 2012 Student Exhibition and Program Closure). Some visits and project work may occur outside of regular class time.

Site Visits and Fieldtrips:Site visits play an important part in this course. All visits will be announced in detail at the start of the course. Please note that

some visits may occur outside of regularly scheduled class time and potentially on Fri-day for full-day fieldtrips.


Course Materials and Supplies:All necessary materials for the course are provided. Students may also wish to pur-chase additional supplies. Please note that all personal printing is at the student’s ex-pense. Students are strongly encouraged to bring their own computers (notebook, laptop, Ipad etc) and camera (digital, flip, other video devices) in order to complete assignments and work independently.



Course Description: Focusing on the professional methods of event production for the fashion industry, the course deals with successful and innovative public relation techniques and new media usage in all different types of fashion events. Participants will work with a company to pro-mote their services and/or products utiliz-ing many promotional tools and applying in practice the knowledge acquired during the course. Students will learn how to interface with the industry, merge the use of public re-lation strategies, fashion communication and event planning.


Topics covered: Principles of Public Relations, Fashion Com-munication and Writing, Event Planning and Management, Branding use of Public Rela-

tions via press kits, corporate sponsorship as well the use of Technology and Media includ-ing print, television, magazines, and the ever-growing number of outlets via the Internet such as websites, blogs and podcasts, social networks and apps.

Program Overview: This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students will divide their time between traditional classroom lecture with their instructors as well as site visits to Italian fashion retailers and muse-ums. Students are expected to work outside of class in small groups and individually for both regular assignments as well as the fi-nal project. They will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage a class event as their final project. This course affords students the possibility to take advantage of Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of

Fashion Eventsand PR


Date: July 2 - 27, 2012 Location: IED Firenze

globalization has a relevant role in the world of haute couture/fashion. Every year the fi-nal project takes a different form, in 2010 students conceptualized, organized and pro-duced a fashion event at Terrazza Bardini for the promotion of the Gold Brand store in Flor-ence, a promotional event for the Jules and Jim vintage store including with fashion pho-tographers, make-up artists and hair stylists which also featured products created by IED Firenze Leather Design program students.

Learning Outcomes: • Implementation of problem solving skills,

working within a budget, team work, group conceptualization with through role play-ing exercises and workplace simulations.

• Expose students to public relations pro-fessionals and through site visits to media events and guest lectures.

• Develop a mastery of fashion communica-tion techniques and production of press releases and invites.

• Design and execution of a fashion inspired public relations event in Florence.

• Application of fashion event management principles as part of the pre and post pro-duction stages as part of the class final project.

• Experience working as part of a multina-tional student team effort in order to plan and execute the final project event.

Level and Prerequisites: This is an introductory course, no particular skills or specific knowledge is required. Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Friday, July 27, 2012 Student Exhibition and

Program Closure). Some visits and project work may occur outside of regular class time.






Course Description: The course covers fundamental elements of leather design and color while developing an understanding of the various processes involved in the production of handcrafted leather goods. Under the guidance of a mas-ter craftsman, students learn about the de-velopment of the art and application of tra-ditional techniques. Students will complete at least one complete piece as their final project.


Topics covered: Leather creation, tanning techniques, differ-ent types and functions of leather, leather accessories, textile patterns for accessories, free-hand drawing, illustration and drawing techniques for leather accessories, use of Adobe Illustrator and Photoshop in the de-

sign process, historical overview of leather traditions in Florence, preparation and pro-duction of patterns, pattern cutting and leather stitching techniques.

Program Overview: This unique program combines contempo-rary design technique and technology with practical application of traditional crafting methods in a professional leather workshop. Students spend the first week of the program at IED Firenze covering the fundamental el-ements of leather design and color while developing an understanding of the vari-ous processes involved in the production of handcrafted leather goods. The principles of fashion illustration and use of computer design will be introduced with a focus on leather products and bags. There are class visits to local tanneries, manufacturers and the “ Accademia 100% Italiano “ in order to observe, working and finishing techniques, marketing and distribution channels, offer-ing a window on the realities of the Floren-tine leather district. The final three weeks will be spent at the Scuola del Cuoio where

Italian LeatherDesign


Date: July 2 - 27, 2012 Location: IED Firenze and Scuola del Cuoio

under the guidance of a master craftsman “maestro” students will learn about the his-torical development of the craft and contem-porary application of traditional techniques. Participants will gain an understanding and appreciation for the various types of materi-als, tools and techniques used in the manual part of the creative process before beginning to cut, create and finish their own creation. Each student will complete the program with at least one finished piece as their final pro-ject as well as a sketchbook of designs and ideas for their professional portfolio. This course is offered in collaboration with the Scuola del Cuoio in Florence.

Learning Outcomes: A Conceptualization and production of basic leather accessories. Lexicon of leather types and finishes according to their uses. Use of Adobe Illustrator and Photoshop to enhance the design process. Familiarization with the historical development of the Florentine leather trade from its origins to the age of globalization.

Level and Prerequisites: This is an introductory course, no particular skills or specific knowledge is required. Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Friday, July 27, 2012 Student Exhibition and Program Closure). Some visits and project work may occur outside of regular class time.

Site Visits and Fieldtrips:Site visits play an important part in this course. All visits will be announced in detail at the start of the course. Please note that

some visits may occur outside of regularly scheduled class time and potentially on Fri-day for full-day fieldtrips.





Course Description: Analyses the skills and methods involved with store displays, paying particular atten-tion to interiors, store windows and displays. The course includes site visits and location scouting to determine the characteristics of potential spaces and display areas. Partici-pants will learn to determine the brand phi-losophy and the company's needs in term of identity and communications. Students will then have the opportunity to and apply in practice the notions acquired in their final project.


Topics covered: Fashion communication, branding for fash-ion brands, the importance of color and how it works, conceptual thinking, windows and displays on a budget, lighting systems, plan

and design a window/display, client presen-tations.

Program Overview: This program develops the necessary skills to create retail store window and interior display. Fundamental principles and tech-niques of visual merchandising; including store planning, display conceptualization and implementation, company branding and customer communication are introduced al-lowing students to practically apply these new skills in their final project that will be the actual design and execution of a window design in a retail space in Florence (“Point of Sale Display”). Site visits play an important role as students will begin scouting locations and learn how to evaluate and present poten-tial spaces and displays. The final project is composed of three parts: illustration of the proposed display, a written description of the goals and merchandise used in the display including a final personal reflection on the challenges faced and new skills acquired and finally the completion and documentation of the project.

Visual Merchandisingfor the Fashion Industry


Date: July 2 - 27, 2012 Location: IED Firenze

Learning Outcomes: • Introduction to visual merchandising prin-

ciples and practical real world retail ap-plications.

• Understanding of brand identity, brand philosophy and in store cohesiveness using windows and displays in multiple points of sales. Implement problem solv-ing skills, working within a budget, team work, group conceptualization with spe-cific roles and professional work “simula-tions”.

• Conceptualization and creation of a win-dow display or merchandising event in a downtown retail space in Florence.


Class Schedule:This course meets Monday through Thursday for both a morning and afternoon session (Friday, July 27, 2012 Student Exhibition and Program Closure). Some visits and project work may occur outside of regular class time.






IED isan international

experiencethat

accompaniesthroughout

life.



IED CAGLIARIVilla SattaViale Trento, 39

SummerCourses

in Cagliari2012

Cagliari is the natural bridge between the continent and the cultural crossroads of the

Mediterranean basin. IED Cagliari is a place where heritage and traditions meet in search of a new

model of development and coexistence.

Massimo CugusiDirector

Stefania PudduAcademicCoordinator

Nicolas NervegnaMarketingandCommunicationResponsable

Summer Courses Cagliari

http://maps.google.it/maps?q=Viale+Trento,+39+cagliari&oe=utf-8&rls=org.mozilla:it:official&client=firefox-a&um=1&ie=UTF-8&hl=it&sa=N&tab=wl


Summer Courses Cagliari


• Saturday, June 30, 2012: Arrival and check-in to accommodation.• Monday, July 2, 2012: Orientation and first day of the program.• Classes Monday to Thursday in the morning.• Friday, July 27, 2012: Last day of the course, program closure.• Saturday, July 28, 2012: Departure and check-out of accommodation.

lIST oF All CoURSES

• Digital Marketing



Photo: Elisabetta Messina

Facilities&Services

IEDCagliariFacilities

& ServicesIED facilities are availableonly to registered student

FACIlITIES

Classrooms, Common Areas and labsAll IED Cagliari classrooms are equipped with the tools required for the training and research activities, i.e. computers with OSX-Windows operating systems, overhead projectors, pro-jectors, and sound system.

The allocation of rooms is communicated through a notice board displayed at the Re-ception entrance. Moreover, students can use the common areas to study or socialize.

All labs, with high-technological equipment, are a very important support for the didactic activity. The labs are School specific and are

thus ideally addressed to the didactic activi-ties and individual training of the School’s en-rolled students.

lAB DESCRIPTIoN

Product lab IED DesignIt allows the students to check the project hypothesis and to learn how to use different materials required for the experimentation, representation and communication of the pro-jects. Inside this lab, an important part of the practical activities is developed. Activities are carried out by the student who uses machines and equipment under the supervision of the teachers and assistants.


Photo: Elisabetta Messina

Media labs IED Design/ IED Visual CommunicationThe activities carried out within the Computer labs allow the theoretical and practical learn-ing of the knowledge required to complete the study pathway.

Computer labsThere are three Computer labs: these labs are with computers with OSX-Windows operat-ing system and a projector - according to the courses. The labs have totally 42 work-sta-tions equipped with all software installed in the computer labs.

SERVICES

Notice boardsThe service communications (lessons hours, remedial lessons, competitions, conferences, etc.) concerning the courses are posted in no-tice boards placed in the different common areas of the IED location and on IED Labs. Stu-dents should check the notice board on a daily basis.

IED E-mailUpon enrolment each student is provided with an IED electronic mailbox. IED e-mail repre-sents the official communication channel be-tween the School and the student who must regularly check it for updates and notices.

Facilities&Services


ANNAlISA CoCCoEducation: Design, Istituto Superiore per le Industrie Artistiche (Florence, Italy).Experience: Following her studies Annaluisa spent 15 years in Milan as a free-lance designer before returning to Cagliari to found Imago Mundi (2001) an interior lifestyle design firm spe-cialized in glass and natural fabric products which are sourced and produced in Sardinia. Cur-rently, she serves as the Coordinator for the three-year Product Design degree at IED Cagliari. In 2011 she was awarded the Compasso d’Oro prize for her entry at the DOMO – XIX Biennale dell’Artiginato Sarco.Website: www.imagomundodesign.com

ANgElA CoTzAEducation: Graphic Design, Cagliari - Istituto Europeo di Design (Cagliari, Italy).Experience: Angela spent over 15 years in major design and communication comapnies in Italy including Villa delle Rose Design, Professionisti Associati and Soleja. Past clients have includ-ed Luxottica, Rinascente Auchan, Whirpool, Mandarina Duck, Olimpiadi di Torino 2006, Beretta Caldaie, Bartolini and Tiscali. She has organized and run motivational speaking courses for F&C Milan as well as taught graphic design for IED Cagliari from 1989 – 1996. Since 2009 An-gela serves as the coordinator for Media Design and IED Cagliari.Website: www.angelacotza.com

MAURIzIo BATTEllIEducation: MBA and Laurea in Economics and Business - Università degli Studi (Cagliari, Italy).Experience: Began as a consultant in the field of marketing and human resources in Milan, before returning to Sardinia moving in to business service consulting with Sardegna Ricerche. In 2000 became the director of Gruppo Consul, a consulting group specialized in tourism. Mau-rizio has organized and taught numerous courses and seminars with a special focus on inno-

FacultyProfiles

Faculty Profiles

vative technology and the use of social media in marketing.Website: www.mysteryshopeyes.it

AlFREDo IANNoNEEducation: M.Sc. in Multimedia Design, Università degli Studi (Florence, Italy).Since 2003 Alfredo is the Chief Web Architect at Tiscali S.p.A. (one of Italy’s major telecom-munications providers). His area of responsibility includes user interface of the web portal and multimedia applications for the group. (traffic of 15 million users per month). He has also worked with RAI, Yaho, Ebay, CNRS. He was awarded a Napoli Ricerche award for his under-graduate thesis on multimedia. He is serves on the exam committee for degree in Digital Cul-ture and Communication at Federico II University in Naples.Website: http://it.linkedin.com/in/iannone - www.tiscalit.it



Course Description: This course addresses the paradigm shift in marketing and the international business en-vironment as a result of the digital age and ex-plosive growth in use of social media. The pro-gram combines key components of marketing principles with new formats and the impact of new social media upon them. Students will fol-low a structured thematic process designed to build knowledge and skills in the practical ap-plication of new marketing platforms as well as familiarity with the latest trends.

Instruction Method: This course combines the use of traditional classroom lecture, class discussion and guest lecturers. Active participation in discussions with guest lecturers and site visit/field trip at-tendance is fundamental.

Topics covered: • Social Media: Theory and Praxis - The

course’s aim is to bring students in the world of the social media theory. Humans behaviours and need are the elements of the social life, in real world and nowadays

in the digital world.• Tools and strategies of business commu-

nication: The objective of the course is to give students some tools and strategies of the business environment. Companies and products communicate in a different ways from a pale and friends, The use of LinkedIn for enlarge your business opportunities, and how develop a personal brand aware-ness in the digital era.

• In the pursuit of my audience: Define your own public. Not all the communication ef-forts are suitable for the entire audience. Learn how to fit or shape your messages for different audience, and how to define your personal audience.

• Digital Media planning and Digital PR: The objective of the course is to give students the basic knowledge for planning a digi-tal campaigns on the web. How the digital market is organized and which tools are suited for different actions. The students will know how to set and maintain a public relations in the digital era, how twitter and mails can help you to have a good reputa-tion.

DigitalMarketing


Date: July 2 - 27, 2012 Location: IED Cagliari

• online Brand Reputation: How your brand is present on the web? Your customer can modify your reputation. The objective of the course is to give a practical guidelines on how foster your brand awareness on the web arena.

• Mobile Internet: The course’s aim is to pre-sent the key trends on the mobile use. What are the key problems for deliver content on the phone and which are the main actor of this new emerging market.

• Web Analytics: The objective of the course is to give students the principal tools (i.e Google Analytics) o analyze and under-stand the data for your websites. How many people surf your websites, how they act, how to upgrade your land page, in order to keep your customers or visitors as long as you need.

• New Formats for the Web: The course will present an overview of the new trends on the web. New kind of websites and a new way of communication and advertising will be analyzed.

• Management platform for web TV and web content: The objective of the course is to have a basic knowledge of the principal platform for the web tv. How to use a CMS (content management system) for organize and manage all your information.

• Writing for the web: The course’s aim is to give students the writings tool and neti-quette for the web publishing.

• Micropublishing online: Twitter…a world in 140 taps.

• E-mail marketing: The objective of the course is to give students the basic knowl-edge of the e-mail marketing. How to set up an e-mail marketing strategy and how to execute it. The use of principal software to send and manage your e-mails.

Learning Outcomes: • Learn and adapt the basic marketing tools

for a digital era.• Define and address a target audience on

the social media.• Organize and develop a communication ef-

forts on different social media.

Level and Prerequisites: This is an introductory course. Familiarity with social media sites and applications as well as the basics of marketing would be helpful.

Class Schedule:This course meets Monday through Thursday meeting in the morning (Friday, July 27, 2012 Student Exhibition and Program Closure). Some visits, guest lectures and project work may occur outside of regular class time.

Site Visits and Fieldtrips:To be defined.


Course Materials and Supplies:All necessary materials for the course are provided, however a personal digital camera is recommended. Students may also wish to buy additional supplies. All personal print-ing is at the student’s expense. Students are strongly encouraged to bring their own laptops and digital cameras in order to work independently.

IED Summer Course - Cagliari


IED is an indispensible connection between knowing

and know-how.



Practical Information

ENRolMENT INFoRMATIoN

AdmissionThe Admission process is web based, please visit www.ied.edu, or contact us for further details. Payment: Payments should be made by wire transfer or credit card (please visit www.ied.edu for details). Below are the eligibility re-quirements in order to be admitted to a IED summer course: Educational Requirement.

Introductory level coursesApplicants must have successfully complet-ed high school (diploma or national/foreign school equivalent).

Advanced level coursesApplicants must be enrolled and have com-pleted at least one year in a university or pro-fessional school program; graduated in the area of study or work in the field.

Age RequirementApplicants must be 18 years of age before May 31, 2012.

language RequirementApplicants must have a high intermediate lev-el of English in order to enroll in the program. Level 5.0 IELTS (500 TOEFL PBT, 64 TOEFL IBT or equivalent) or above is requested.

IED ADMISSIoN AND ENRolMENT PRoCESSThe admission and enrolment process is made up of three parts and must be completed be-fore May 15, 2012.

I. Application ProcessSummer course applicants must complete and submit the following documents as per the below instructions in order to be admitted:1) Complete and sign the Application form (can be downloaded from the selected IED summer program course at www.ied.edu).2) Copy of diploma translated into Italian or English. (Introductory courses).3) Copy of university transcript or professional CV. The presentation of a professional portfo-lio may be requested. (Advanced courses).4) Copy of passport (EU citizens may use their national identity document).

5) Copy of Certificate of Proficiency in the lan-guage of the course. Applicants who do not posses this will take the On-line proficiency test (Advanced courses).

Theabovedocumentationshouldbesentbye-mailtoadmissions@ied.eduorbyfaxto+39025468517.

II. The on-line language proficiency testIED offers international students the possibil-ity to take the language proficiency test on-line via Skype in order to complete the appli-cation process. The on-line test is necessary only if requested by IED. The date and time of the test will be jointly decided by the IED ad-missions office and the applicant.

III. Enrolment ConfirmationFollowing completion of the pre-admission process, applicants will receive the following:

1) Certificate of Admission.2) Enrolment Contract Form for the IED Sum-mer Program course.3) IED General Administrative conditions and regulations.4) IED Academic and Campus rules and regu-lations.5) Personal data privacy consensus form (Pri-vacy Law 196/2003, disclaimer for free ser-vices).Applicants will have completed the admission phase and now in order to complete enrol-ment will do the following:

• Fill out and sign the Enrolment Contract Form.

• Pay the enrolment fee.• The Enrolment Contract Form and proof

of enrolment fee payment must then be sent to [email protected] or by fax to +39 02 5468517.

• Upon receipt of these documents (enrol-ment contract form and proof of payment) the IED will issue the Certificate of Enrol-ment which formally confirms the student as admitted and enrolled for the course(s) selected.

After completing all these steps you will offi-cially be an IED student, ready to begin your new experience!

Pleasecheckourwebsitefordetails.

RECoMMENDED TIMINgSummer 2012 enrolment began on November 15, 2011 and will end on May 15, 2012 (for the June summer courses) and on June 11, 2012 (for the July summer courses).All international students, especially those from outside the European Union are strongly advised to complete the enrolment process as soon as possible in order to guarantee a place in the course(s) of choice.

Pleasenote:Thereisalimitedenrolmentnumber.IEDshallnotacceptapplicationsexceedingthegivennumberofplaces.

CoNDUCT AgREEMENTRules of conduct and disciplinary measuresStudents are required to behave in a well-mannered and polite manner, complying with the basic rules of tolerance, respect and col-laboration and to prevent educational and ad-ministrative activities on the premises of IED from being disturbed in any manner. Students must not engage in conduct that in any way places in danger their own or others’ safety

Pratical Information


and must ensure that the areas and assets and any other object are kept clean and deco-rous, be they the property of IED or private property. Students that breach the rules of behavior are subject to disciplinary measures as set out in the Disciplinary Regulations.

RIgHTS AND oBlIgATIoNS oF STUDENTS

Rights of the Student• Attend and participate in academic and

extra-curricular activities and fully respect diversity, without prejudice and discrimina-tion, to be treated with dignity and respect, without threats and bullying, harassment or intimidation.

• To learn in the manner published in the specific course syllabus and to receive no-tification of any changes.

• Obtain quality teaching and professional evaluation.

• To demand that IED asserts its author-ity adequately and fairly in order to ensure compliance with the rules and regulations.

• To have the possibility to share views with IED on the conduct of courses, academic activities and services in the event that it falls below the standard reasonably pro-vided for by IED.

Duties and responsibilities of the Student• Respect the IED Regulations and policies

relating to the treatment of other students and IED personnel.

• Obtain, read, know and comply with as-sessment parameters on discipline and the course, accept the authority of IED in all academic and disciplinary questions.

• Submit the work within the term laid down and take examinations as required.

• Respect the copyright and intellectual property laws.

• Provide written communication within the deadlines set to the Administration/Course and Organizational Secretary of any inten-tion to withdraw from the course. Failure to provide notice of the withdrawal will be considered absence from an examination.

list of IED regulationsSet out below is the list of Regulations re-ferred to in the Academic Regulations that the student is required to know and comply with:

• Academic Rules and Regulations• Administrative Regulations• Disciplinary Regulations• Laboratories and Safety Regulations

HousingAccommodation reserved through IED varies as per location. IED programs use a combina-tion of students’ residences and apartments for summer housing with single (limited avail-ability) and double rooms. Requests for ac-commodations must be submitted upon en-rolment and are limited to the duration of the course. In the event students wish to remain in the accommodation longer than the course, the relative costs shall be borne entirely by the student, and agreements must be made directly with the residence hotel.

Withdrawal from the courseStudents enrolled to a summer course who wish to withdraw must send a written notice no later than May 15, 2012 (June courses) and June 11, 2012 (July courses). Withdrawal with-in these terms will grant a refund less 25% of cancellation fee. No refunds will be made af-ter the stated dates.

Cancellation of the courseIED reserves the right to cancel courses before May 15, 2012 (June courses) and June 11, 2012 (July courses). Courses that do not reach the minimum number of confirmed participants may be cancelled. If a course is cancelled, the student will be notified by telephone or email and will have the option to select another course or request a full refund of all fees paid.

VisaApplicants should check with the Italian con-sulate in their country of residence to confirm if they need a visa for the period of their study in Italy. IED will issue (upon completion of en-rolment and payment) the necessary docu-mentation to apply for a visa. If you do need a visa, please be sure to apply early.

University transfer creditStudents seeking university credit for sum-mer courses should contact the international education office at their home institution and find out the transfer credit procedure. IED provides all relevant course materials includ-ing syllabus, professor profiles, institutional accreditation and official student transcript in order to facilitate the transfer of credit and recognition of the course / program.

TranscriptStudents may request an official IED tran-script that may be used for credit transfer. The IED transcript details the course title, analysis of contact hours and instructor evaluation.

HealthThe Italian Public Health Service guarantees medical treatment to Italian and foreign citi-zens holding a health card. The national health system (Servizio Sanitario Nazionale - SSN) is

administered through local health authori-ties (called ASL). The SSN provides low or no-cost health care to all EU citizens, including in-patient treatment (tests, medication, and surgery during hospitalization), visits to family doctors, and medical assistance provided by pediatricians, obstetricians, and other spe-cialists. Emergency health provision is avail-able to all EU and non-EU visitors.

EU students must bring their EHIC card (Euro-pean Citizens and European Health Insurance Card) with them.Non-EU students must draw up a private health insurance policy valid in Italy, or check on current agreements between his/her coun-try and Italy. Please check with your national health service for details.

IEDreservesthe inalienableright tomakeanychangesnecessarytothepresentdocument,iftheyaredeemedanimprovementtotheserviceprovided to students,with regard tobothaca-demic goals and the optimum organization ofrelatedactivities.

Pratical Information

iedsummerwww.ied.edu

Documents

iedsummer · business design theorist, Francisco Jarauta, philosopher. The International Advisory Board meets once every year to discuss topics of general inter-est, with a special