March 2013

• Introduction to IFF Consumer Insights and Marketing • Creative Solutions • Ready to Use Solutions • Tough Solutions

IFF Consumer Insights

IFF Consumer Insights we know what

consumers expect from

product smells

in different markets globally

in different products

IFF Consumer Insights

Consumer studies on Ingredients and Perfumery Accords

• Liking • Attribute perception:

clean, natural etc. • Odour description • Appropriateness for all

product categories

Result: Consumer product smell expectations are fulfilled

How this can help you: Perfumers can select the right ingredients to create winning fragrances

Helps us to create the right demos for you

IFF Consumer Insights

Method: • Blind sequential monadic CLT • Products smelled on pallets in cups • 49 Different products in 5 olfactive groups • 80 Consumers smell all samples in 4 sessions • Location: Moscow

IFF Consumer Insights

0

1

2

3

4

5

3.39 4.02 3.71

3.06 2.97

Liking Scores of Olfactive Groups

IFF Consumer Insights

NECTARATETM

ScentEmotions: Moods Happy, relaxed Smell Fresh, soft, clean, innocent, for children, pure, healthy, natural, caring moisturizing, comforting/relaxing Descriptors Sweet, fruity, juicy, creamy, warm Colors Pale Pink Pale Magenta Pale Yellow Pale Lavender Pale Orange Medium Pink Medium Magenta Medium Yellow Medium Lavender Texture Fuzzy Fleece, Silk Satin, Plush Velvet Cotton Jersey

IFF’s olfactive connection to consumers’ senses, emotions and imagery

Interactive tool for perfumers search for all combinations of sensory and other consumer

data: feels happy, smells fresh, is pink and orange

IFF Consumer Insights

How do consumers use products ?

When do consumers expect to smell the

product ?

How often do you apply perfume ? (%)

9

5

8

5

0

15

5

21

27

5

When open the pack in the store

When pouring it into hand to wash my hair

When applying

When lathering

When rinsing

When In the air after shower

After washing, on wet hair

After washing, on dry hair

On hair during the day

On hair the next day

When do you want to smell your shampoo ? (%)

Monitoring Trends & Anticipating Future

Opportunities

Global ODS Team

Inspiration for ourselves & our

customers

TREND TOOLBOX

IFF insight into global lifestyle

trends

used to inspire perfumers,

marketers, fragrance development etc.

input from leading trend consulting

agency Peclers and global IFF team

Fashion

Scent

Design

Beauty

Taste

examples from

every year 6 new trends

with fragrances by IFF perfumers

HOME

beauty >

fashion >

scent >

taste >

design >

pear, blood orange and mandarin mango, peach and jasmine

woody, vanilla, musk

some ingredients: Cassifix® Cyclemax™ Kharismal Super Liffarome™ Meijiff™ Nectarate™ Prenyl Acetate Sanjinol Timbersilk™

Floriental Fruity

Be informed about global trends Inspire you to create modern trendy fragrances Help you to come up with fragrance/product concepts

Fragranced Rembrandt’s most famous painting in the Rijksmuseum

Created a fragrance for a Design Conference with 7 different perfumers using

only IFF ingredients

http://www.lekostyle.com/

RUSSIA WOMEN 2011

Floral Green

Floral Fruity

Floral Floral

Floral Aldehydic

Floral Spicy

Floriental Spicy

Floriental Woody

Floriental Fruity

Oriental Oriental

Oriental Spicy

Chypre Oriental

Chypre Fruity Green

Chypre Floral

Musk Citrus

21 TRESOR

Lancôme

22 CHANEL 5

Chanel

23 CODE FOR WOMAN

Giorgio Armani

24 LOVE OF PINK

Lacoste

25 GREEN TEA

Elizabeth Arden

26 KENZO JUNGLE

Kenzo

27 PURE WHITE LINEN

Estée Lauder

28 MIRACLE

Lancôme

29 BOSS INTENSE

Hugo Boss

30 INSOLENCE

Guerlain

1 J’ADORE

Christian Dior

2 CHANCE

Chanel

3 VERSACE POUR FEMME

Versace

4 PLEASURES

Estée Lauder

5 BE DELICIOUS

DKNY

6 COCO MADEMOISELLE

Chanel

7 ALLURE

Chanel

8 GUCCI GUILTY

Gucci

9 SHALIMAR

Guerlain

10 MISS DIOR

Christian Dior

11 BLACK XS FOR HER

Paco Rabanne

12 SENSUOUS

Estée Lauder

13 FLORA BY GUCCI

Gucci

14 GUCCI EDP

Gucci

15 VERY IRRESISTIBLE

Givenchy

16 HAPPY

Clinique

17 AMOR AMOR

Cacharel

18 GUCCI ENVY

Gucci

19 GUCCI BY GUCCI

Gucci

20 DIOR ADDICT

Christian Dior

Source : Euromonitor 30 LEADERS = 28.8% OF THE TOTAL MARKET BROUGHT TO 100% FOR OLFACTIVE SHARES

RUSSIA WOMEN OLFACTIVE MARKET SHARES

Floral Green

Floral Fruity

Floral Floral

Floral Aldehydic

Floral Spicy

Floriental Spicy

Floriental Woody

Floriental Fruity

Oriental Oriental

Oriental Spicy

Chypre Oriental

Chypre Fruity Green

Chypre Floral

Musk Citrus

2009 CITRUS

3.3% FLORAL

45.2% FLORIENTAL

42.8% ORIENTAL

1.8% CHYPRE

6.9%

5.4% 30.4%

1.4% 2.2%

5.8% 22.5% 15.2% 2.2% 5.1% 3.3%

1.4%

CITRUS 3.2%

FLORAL 43.0%

FLORIENTAL 42.6%

ORIENTAL 6.4%

CHYPRE 4.8%

4.7% 29.6%

1.7% 1.9%

5.1% 22.7% 14.7% 1.9%

5.2% 2.9% 1.0%

2010

5.4%

CITRUS 1.32%

FLORAL 36.14%

FLORIENTAL 44.57%

ORIENTAL 11.57%

CHYPRE 6.40%

7,31% 22,84%

1,78%

3,05% 23,25% 16,9% 2.34%

4,42% 4.06% 1.32%

2011

10.25% 1,17%

1 ALLURE HOMME

Chanel

2 BALDESSARINI AMBRE

Baldessarini

3 GUCCI GUILTY

Gucci

4 DIOR HOMME

Christian Dior

5 GIVENCHY POUR HOMME

Givenchy

6 ACQUA DI GIO POUR HOMME

Giorgio Armani

7 FAHRENHEIT

Christian Dior

8 EGOISTE PLATINUM

Chanel

9 HAPPY FOR MEN

Clinique

10 XS

Paco Rabanne

21 VERSACE MAN EAU FRAICHE

Versace

22 ZEN FOR MEN

Shiseido

23 LACOSTE ESSENTIAL

Lacoste

24 COOL PLAY

Lacoste

25 ARMANI MANIA

Giorgio Armani

26 BURBERRY FOR MEN

Burberry

27 PLEASURES FOR MEN

Estée Lauder

28 CHAMPION

Davidoff

29 212 FOR MAN

Carolina Herrera

30 1881

Cerruti

11 BOSS IN MOTION

Hugo Boss

12 BOSS PURE

Hugo Boss

13 BLACK XS

Paco Rabanne

14 1 MILLION

Paco Rabanne

15 212 SEXY MAN

Carolina Herrera

16 HIGHER

Christian Dior

17 GUCCI POUR HOMME

Gucci

18 BE DELICIOUS MEN

DKNY

19 ARMANI CODE

Giorgio Armani

20 BOSS SELECTION

Hugo Boss

Source : Euromonitor 30 LEADERS = 49,4% OF THE TOTAL MARKET BROUGHT TO 100% FOR OLFACTIVE SHARES

Fougere Classic

Fougere Herbaceous

Fougere Green Fruity Fresh

Spicy Woody Chypre Woody

Chypre Herbaceous

Chypre Leathery Oriental

Musk Citrus Oriental

RUSSIA MEN 2011

RUSSIA MEN OLFACTIVE MARKET SHARES

Fougere Classic

Fougere Herbaceous

Fougere Green Fruity Fresh

Spicy Woody Chypre Woody

Chypre Herbaceous

Chypre Leathery Oriental

Musk Citrus Oriental

SPICY 4.8%

2009 FOUGERE

58.1% WOODY

21.0% ORIENTAL

7.5% CHYPRE

1.5% CITRUS 7.1%

4.6% 53.5%

SPICY 4.2%

2010 FOUGERE

55.8% WOODY

20.7% ORIENTAL

9.3% CITRUS 8.1%

3.9% 51.9%

SPICY 9.4%

2011 FOUGERE

48,1% WOODY

10.7% ORIENTAL

31.8%

8.9% 39.2%

0.0

200.0

400.0

600.0

800.0

1,000.0

1,200.0

1,400.0

1,600.0

1,800.0

2,000.0

2006 2007 2008 2009 2010 2011

Powder Detergents Liquid Detergents Bar Detergents Fabric Softeners

Category Market Value, USD

mn Evolution vs 2010, % 2010 2011

Laundry Care 2,377.0 2,636.4 +10.9% Powder detergents 1,740.1 1,936.2 +11.3% Liquid detergents 58.1 64.7 +11.4% Bar Detergents 88.4 93.1 +5.3% Fabric Softeners 303.8 336.5 +10.8%

Source: Euromonitor

Tide

Ariel

Mif

Losk

Floral

Fruity

Green

Citrus

Floral

Fruity

Green

Citrus

Floral

Fruity

Green

Citrus

Floral

Fruity

Green

Citrus

Persil Expert Freshness of Vernel

Persil Expert tabs

Persil Expert Color tabs

now contain encapsulated

fragrances

first Persil tabs in Russia

Tide Alpine Freshness

Tide package relaunched, with same “cleanness

guaranty” claim

LOSK Lemon 2in1

Losk launched new 2in1

Mif Freshness of Blue Lagune

Mif launched new 2in1

floral fruity green

floral citrus fruity

fougère fresh fruity

citrus green

aromatic

floral citrus

cologne

Tide Color with Lenor

new Tide Color with

Lenor

floral fruity green

337.2

377.1

455.5 450.5

491.4

532.6

199.9

229.3 255.3

268.4

303.2 317.7

47.5 53.1 58.1 58.1 62.6 71.0

0.0

100.0

200.0

300.0

400.0

500.0

600.0

2006 2007 2008 2009 2010 2011

Bar Soap Body Wash/Shower Gel Liquid Soap

Source: Euromonitor

in $mn

Herbal Mint & Raspberry

new Vesna range called

“Vesna”

Herbal Jasmine & Green tea

Milk Peach & Yoghurt

Monpari Infinity Sky

Monpari Sweet Night

new soap bar range inspired on

fine fragrance

SPA Skin renewal

skin renewal benefit

Black Orchid

Floriental fragrance

Men+Care Extra Freshness

men care soap bar

• Soap bar market is very scattered • Top 4 brands have 20% market share • Top 10 brands have 33% market share • Main olfactive areas:

Floral Fruity

mainly red fruits

Jasmin, Rose,

Muguet, Lilac

Family:

Specific:

Trends: combinations like

Jasmin & Green Tea; fantasy types: Orchid

combinations like Strawberry & Milk; more tropical types

Moods: desire, tranquility, energy,

happiness Textures: silk, velvet Effect: energy boost

Floriental/Gourmand

woody, vanilla, almond

more subtle types, more floral

various olfactive

types

http://www.lekostyle.com/

CASHMERAN®

ACCORD NUMBER 1306 – INCREASING ROSE AND JASMIN – 0.35% detergent powder

(-) (+)BENZYL ACETATE 4.10GERANIOL 980 IFF 5.60HEXYL CINNAMIC ALDEHYDE 7.50LILY BASE IFF 9.50METHYL IONONE GAMMA A IFF 2.00PHENOXANOL® IFF 15.00STYRALYL PROP IFF 1.90TERPINEOL IFF 3.80TETRAHYDRO MUGUOL® IFF 3.80

● Fruity NECTARATE™ IFF 11.20● Balsamic BENZYL SALICYLATE 11.00● Musk GALAXOLIDE® 50% IFF 5.60● Woody VERTENEX® IFF 15.00● Animalic CASHMERAN® IFF 0.00 1.00

DPG 4.00 3.00Total 100.00 100.00

Floral●

CASHMERAN®

ACCORD NUMBER 1307 – CASHMERAN CARESS – 2.0 % bar soap (-) (+)

● Aldehydic ALDEHYDE C-11 ULENIC 1.00● Citrus LINALYL ACETATE 5.00

AMYL CINNAMIC ALDEHYDE 4.30BENZYL ACETATE 5.00CITRONELLOL 950 IFF 3.50HEXYL CINNAMIC ALDEHYDE 10.00METHYL IONONE GAMMA A IFF 9.00PHENOXANOL® IFF 11.20ROSALVA IFF 1.00STYRALYL ACETATE 3.00CITRONELLYL PROPIONATE IFF 1.60CYCLACET® IFF 3.00DIMETHYL BENZYL CARBINYL ACETATE 2.20EUGENOL 2.00ISO EUGENOL 0.40AMYL SALICYLATE 2.50BENZYL SALICYLATE 10.00BORNAFIX® IFF 2.00IONONE BETA IFF 2.00TIMBERSILK™ IFF 3.30VERTENEX® IFF 8.00VERTOFIX® COEUR IFF 8.00

● Animalic CASHMERAN® IFF 0.00 2.00

DPG 2.00 0.00Total 100.00 100.00

● Floral

● Fruity

● Spicy

● Balsamic

● Woody

MELOZONE

ACCORD NUMBER 1309 – ZESTY BURST – 0.35% detergent powder & 2.0% bar soap

(-) (+)● Citrus MANDARINAL 7.50

ALDEHYDE C-8 0.50ALDEHYDE C-12 MNA 1.75MELOZONE 10% IFF 0.00 0.40TRIPLAL® IFF 1.25DAMASCENONE 0.25GERANIUM BOURBON TYPE 1.50HELIONAL™ IFF 7.50JASMAL IFF 7.50LILY BASE IFF 20.00ALLYL CYCLOHEXYL PROP 1.00DELTA DAMASCONE IFF 0.50ETHYL ACETO ACETATE 4.00FRAISTONE IFF 1.00VERDOX™ IFF 5.00

● Balsamic BENZYL SALICYLATE 10.00● Woody OXYOCTALINE FORMATE 5.00

DPG 25.75 25.35Total 100.00 100.00

Fresh●

Green●

Floral●

Fruity●

MELOZONE

ACCORD NUMBER 1320 – RED BERRYLICIOUS – 0.8% shampoo

(-) (+)GALBASCONE IFF 0.30MELOZONE IFF 0.00 2.50STEMONE 0.20CITRONELLYL ACETATE IFF 2.00HEXYL CINNAMIC ALDEHYDE 17.90LILY BASE IFF 14.00UNDECAVERTOL 1.70ALDEHYDE C-16 0.70ALLYL HEPTANOATE 2.20CYCLAPROP® IFF 5.00ETHYL-2-METHYL BUTYRATE 0.90HEXYL ACETATE IFF 2.50RASPBERRY KETONE 1.80VELTOL PLUS 0.70VERDOX™ IFF 6.00

● Musk ETHYLENE BRASSYLATE 4.50● Amber TRISAMBER® IFF 0.10

TIMBERSILK™ IFF 5.00VERTENEX® IFF 8.00

DPG 26.50 24.00Total 100.00 100.00

Woody●

Green●

Floral●

Fruity●

NECTARATE™

ACCORD NUMBER 1311 – MAMBO DANCE – 2.0% bar soap (-) (+)

● Citrus ORANGE FLOWER ETHER IFF 2.50GALBASCONE 1% IFF 1.00VERDURAL B EXTRA IFF 0.10

● Floral AURALVA IFF 1.30ETHYL-2-METHYL BUTYRATE 0.75FRAISTONE IFF 2.50FRUCTONE IFF 2.00HEXALON 10% IFF 10.00HEXANOL,N, 0.10NECTARATE™ IFF 0.00 22.78PHENYL ETHYL ISOBUTYRATE IFF 1.00RASPBERRY KETONE 10% 2.00STRAWBERRY ALDEHYDE 10% 5.10UNDECALACTONE GAMMA 1.00VELTOL PLUS 0.25VERDOX™ IFF 2.00

● Balsamic BENZYL SALICYLATE 36.83● Musk GALAXOLIDE® 50% IFF 2.50● Woody CONIFERAN PURE IFF 4.00● Animalic INDOLAROME 1% IFF 1.00

DPG 24.07 1.30Total 100.00 100.00

Green●

Fruity●

PINOTENE D

ACCORD NUMBER 1308 – CITRUS PINE SPLASH – 0.2% all purpose cleaner (-) (+)

ALDEHYDE C-10 1.90ALDEHYDE C-12 LAURIC 1.50DIHYDRO MYRCENOL 6.90DIPENTENE 10.00LEMONILE 8.40LIME DIST 2.20LIMOXAL 10% IFF 0.10OCIMENE IFF 0.90ORANGE OIL CP 1.20BORNEOL 1.80DIHYDRO TERPINYL ACETATE IFF 5.00EUCALYPTOL USP 1.30LINALOOL 5.00LINALOOL OXIDE 0.30PINOTENE D IFF 0.00 6.80ALDEHYDE C-8 2.50ALDEHYDE C-12 MNA 1.60BENZYL BENZOATE 0.75CITRONELLOL 950 IFF 4.00DIHYDRO TERPINEOL IFF 7.20DIPHENYL OXIDE 0.16GERANIOL 980 IFF 2.00METHYL DH JASMONATE 1.50STYRALYL ACETATE 3.30TETRAHYDRO MUGUOL® IFF 8.70ALLYL AMYL GLYCOLATE IFF 0.20HEXYL ACETATE IFF 0.10VANORIS IFF 4.00VERDOX™ IFF 0.20GALAXOLIDE® 50% IFF 2.20ZENOLIDE IFF 0.95

DPG 14.14 7.34Total 100.00 100.00

● Musk

● Fresh

● Floral

● Fruity

● Aldehydic

● Citrus

● Herbal

CITROTENE D

ACCORD NUMBER 1315 – CITRUS BOOST – 2.0 % bar soap

(-) (+)● Aldehydic ALDEHYDE C-10 0.36

CITROTENE D IFF 0.00 34.30CITRUS OIL DISTILLED 6.50DIHYDRO MYRCENOL IFF 18.60ORANGE OIL CP 6.50

● Green TRIPLAL® IFF 0.22BENZYL ACETATE 2.10FLORBUTANIFF IFF 0.10CYCLACET® IFF 2.90HEXANOL,N 0.10MANZANATE 0.22UNDECALACTONE GAMMA 0.75VERDOX™ IFF 5.50

● Musk APPLELIDE IFF 3.60● Woody KOAVONE® IFF 3.60

DPG 48.95 0.00Total 100.00 100.00

Citrus●

Floral●

Fruity●

LIFFAROME™

ACCORD NUMBER 1319 – VELVET VIOLET LEAF – 0.35% detergent powder (-) (+)● Aldehydic ALDEHYDE C-9 10% 0.20

ISO CYCLO CITRAL 10% IFF 0.80LIFFAROME 10% IFF 0.00 1.00MELOZONE IFF 0.10METHYL HEPTIN CARBONATE 10% 0.30MONTAVERDI® IFF 0.10TRIPLAL® IFF 0.30AMYL CINNAMIC ALDEHYDE 4.20BENZYL ACETATE 5.00CYCLAMAL 0.30HEXYL CINNAMIC ALDEHYDE 15.80JESSEMAL® IFF 4.80METHYL OCTIN CARBONATE 10% 0.30PHENYL ETHYL ALCOHOL 7.00STYRALYL ACETATE 1.20VIOLIFF IFF 0.20ALDEHYDE C-18 0.10CYCLAPROP® IFF 7.50FRUCTONE IFF 14.30MELONAL 10% 1.10NECTARATE™ IFF 1.60PHENYL ETHYL ISOBUTYRATE IFF 2.00

● Spicy ISO EUGENOL 0.10● Balsamic BENZYL SALICYLATE 9.00● Musk GALAXOLIDE® 50 IFF 11.00

IONONE BETA IFF 0.80VERTENEX® IFF 5.50

● Powdery/sweet ETHYL VANILLIN 10% 2.00● Tobacco/hay COUMARIN 0.10

DPG 4.30 3.30Total 100.00 100.00

Woody●

Green●

Floral●

Fruity●

LIFFAROME™ AND VERTOLIFF

ACCORD NUMBER 1322 – SHAMPOOMING GREENNESS – 0.8% shampoo

(-) (+)CIS-3 HEXENOL 0.40LIFFAROME™ IFF 0.00 0.75TRIPLAL® IFF 5.00VERTOLIFF IFF 0.00 0.75BENZYL ACETATE 3.50DAMASCONE ALPHA 10% 1.00HEXYL CINNAMIC ALDEHYDE 1.00ALLYL CYCLOHEXYL PROP 0.20ALLYL HEPTANOATE 12.00CYCLAPROP® IFF 1.50DECALACTONE, GAMMA 0.10ETHYL-2-METHYL BUTYRATE 1.00HEXENAL,TRANS 2 0.50ISO AMYL BUTYRATE 0.50PRENYL ACETATE IFF 3.50UNDECALACTONE GAMMA 4.00VELTOL 1% 0.30VERDOX™ IFF 25.00

● Musk GALAXOLIDE® 50% IFF 20.00● Woody APHERMATE IFF 5.00

DPG 15.50 14.00Total 100.00 100.00

Green●

Floral●

Fruity●

HERBALIME™ ACCORD NUMBER 1312 – CITRUS LINEN – 0.35% detergent powder

(-) (+)DIHYDRO MYRCENOL 21.00HERBALIME™ IFF 0.00 10.00LINALYL ACETATE 3.60

● Herbal ISO BORNYL ACETATE 4.20AMYL CINNAMIC ALDEHYDE 0.60AURALVA IFF 2.00CITRONELLOL 950 IFF 3.60DIMETHYL ANTHRANILATE 10% 1.20METHYL BETA NAPH KETONE 10% 1.20METHYL PHENYL ETH ETHER 0.60NEROLIN 2.40PHENYL ETHYL ALCOHOL 10.00CYCLACET® IFF 3.60CYCLAPROP® IFF 1.80GERANYL ACETATE IFF 2.40METHYL ANTHRANILATE 10% 1.20

● Aromatic LAVANDIN GROSSO PURE IFF 3.00● Musk GALAXOLIDE® 50 IFF 8.50

PATCHOULI OIL LIGHT IFF 0.40TIMBERSILK™ IFF 12.00

DPG 16.70 6.70Total 100.00 100.00

Citrus

Floral

Fruity

Woody

●

●

●

●

HERBALIME™ ACCORD NUMBER 1321 – JUICY FRUITS – 0.35% detergent powder

(-) (+)CITRUS OIL DISTILLED 7.00HERBALIME™ IFF 0.00 15.00CIS-3-HEXENOL 10% 10.00HEXENYL ACETATE,CIS-3 10% 5.00TRIPLAL® IFF 3.00UNDECAVERTOL 4.00ALLYL AMYL GLYCOLATE IFF 1.00ALLYL CAPROATE 10% 10.00DELTA DAMASCONE IFF 2.00DIMETHYL BENZYL CARBINYL ACETATE 10.00ETHYL-2-METHYL BUTYRATE 5.00GERANYL ACETATE IFF 5.00HEXYL ACETATE IFF 2.00ISO AMYL ACETATE 10% 2.00MANZANATE 2.00STRAWBERRY ALDEHYDE 10% 5.00VERDOX™ IFF 10.00

● Gourmand BENZALDEHYDE 10% 2.00

DPG 15.00 0.00Total 100.00 100.00

Citrus

Fruity

●

●

Green●

Cost effective IFF accords for the Russian market

that work well in local bases

AMBER, BALSAMIC & MUSK

ACCORD NUMBER 1302 – 10% DPG

● Green HEXENYL SALICYLATE CIS 3- IFF 1.50● Balsamic BENZYL SALICYLATE 1.30

AMBRETTOLIDE IFF 0.50GALAXOLIDE® 50% IFF 10.20

● Amber GRISALVA 10% IFF 0.20ETHYL VANILLIN 0.20VANILLIN 0.30

Total 14.20

Musk●

Powdery/sweet●

● Citrus LINALYL ACETATE 2.00● Herbal LINALOOL 7.50

CIS-3-HEXENOL 10% 0.60LIFFAROME™ IFF 0.10VERTOLIFF IFF 0.10

● Floral FLORALOZONE 10% IFF 0.50Total 10.80

Green●

DEEP GREENS & HERBAL ROOTS

ACCORD NUMBER 1303 – 10% DPG

ROUND WHITE FLORALS OF HYACINTH AND MUGUET

ACCORD NUMBER 1304 – 10% DPG

CYCLAMAL 0.30CYCLEMAX IFF 0.10FLORIFFOL IFF 2.00LILY BASE IFF 6.50LYRAL® IFF 2.40

Total 11.30

Floral●

BLACK SPICE, SMOOTH LEATHER AND ENRICHING WOODS

ACCORD NUMBER 1305 – 10% DPG

● Spicy PEPPER OIL BLACK 10% 0.50PATCHOULI OIL LIGHT IFF 3.10SANJINOL IFF 0.40TIMBERSILK™ IFF 5.00

● Mossy VERAMOSS 0.10● Tobacco/hay COUMARIN 0.35

DPG 11.10Total 20.55

Woody●

BERGAMOT OIL C'LESS MD 3.20DIHYDRO MYRCENOL 1.40LINALYL ACETATE 2.00ORANGE OIL CP 4.90

● Herbal LINALOOL 7.50● Fresh CALONE 0.10

CIS-3-HEXENOL 10% 0.60HEXENYL SALICYLATE CIS 3- IFF 1.50LIFFAROME™ IFF 0.10VERTOLIFF IFF 0.10BENZYL ACETATE 2.00CITRONELLOL 950 IFF 0.90CITRONELLYL ACETATE IFF 0.30CYCLAMAL 0.30CYCLEMAX 0.10FLORIFFOL IFF 2.00GERANIOL 980 IFF 0.80HELIONAL™ IFF 1.50HEXYL CINNAMIC ALDEHYDE 1.05JASMONE DH#2 0.10LILY BASE IFF 6.50LYRAL® IFF 2.40METHYL DH JASMONATE 20.00PHENYL ETHYL ALCOHOL 1.90STYRALYL ACETATE 0.50TAGETTE OIL 10% 0.30CYCLOGALBANATE 0.10DAMASCONE DELTA 10% IFF 0.50FLORALOZONE 10% 0.50GERANYL ACETATE IFF 0.90UNDECALACTONE GAMMA COEUR 10% 0.50VELTOL PLUS 10% 0.10

● Spicy PEPPER OIL BLACK 10% 0.50● Balsamic BENZYL SALICYLATE 1.30

AMBRETTOLIDE IFF 0.50GALAXOLIDE® 50% IFF 10.20

● Amber GRISALVA 10% IFF 0.20IONONE BETA IFF 2.10PATCHOULI OIL LIGHT IFF 3.10SANJINOL IFF 0.40TIMBERSILK™ IFF 5.00

● Mossy VERAMOSS 0.10ETHYL VANILLIN 0.20VANILLIN 0.30

● Tobacco/hay COUMARIN 0.35

DPG 11.10Total 100.00

Citrus●

●

Floral●

Woody●

Green

Powdery/sweet●

Fruity●

Musk●

COCO MADEMOISELLE TYPE

ACCORD NUMBER 1301 10% DPG

KEY BASE MASCULINE FLORAL GREEN

ACCORD NUMBER 1316 – 10% DPG

BERGAMOT OIL CP 0.50GAMMA TERPINENE COEUR 1.00GERALDEHYDE 10% IFF 0.20LIFFAROME 10% IFF 0.30VERTOLIFF 10% IFF 0.40

● Musk GALAXOLIDE® 50% IFF 7.40● Woody TRIMOFIX® O TT IFF 1.00● Mossy ISO BUTYL QUINOLINE 10% IFF 0.30

Total 11.10

Citrus

Green

●

●

INSPIRED BY FAHRENHEIT ACCORD NUMBER 1317 – 10% DPG

ACCORD BASEBERGAMOT OIL CP 13.00 13.00GAMMA TERPINENE COEUR 1.00 1.00GERALDEHYDE 10% IFF 0.20 0.20LIFFAROME 10% IFF 0.30 0.30VERTOLIFF 10% IFF 0.50 0.50

● Musk GALAXOLIDE® 50 IFF 7.40 7.40● Woody TRIMOFIX® O TT IFF 1.00 1.00● Mossy ISO BUTYL QUINOLINE 10% IFF 0.30 0.30

DIHYDRO MYRCENOL 1.80LINALYL ACETATE 0.80MANDARIN OIL ITALY 6.50HYDROXYCITRONELLAL PURE 10% 0.20LYRAL® IFF 5.30METHYL DH JASMONATE 3.80METHYL OCTIN CARBONATE 0.70METHYL IONONE BETA IFF 0.25CLOVE BUD OIL 0.10NUTMEG OIL 1.00

● Balsamic AMYL SALICYLATE 0.50GALAXOLIDE® 50 IFF 8.50TONALID 9.10INDISAN 5.76IONONE BETA EXTRA 10% 0.70PATCHOULI OIL LIGHT IFF 1.80TIMBERSILK™ IFF 17.00VERTOFIX® COEUR IFF 8.60ISO BUTYL QUINOLINE 1% IFF 0.80VERAMOSS 0.30

● Tobacco/hay COUMARIN 1.00Animalic INDOLE 10% 0.35

ISO PROPYL MYRISTATE 1.44Total 100.00 23.70

Citrus●

Floral●

Spicy●

Musk

Woody●

Mossy●

●

● Citrus

● Green

MASCULINE FINE FRAGRANCE TYPE

ACCORD NUMBER 1318 – 10% DPG ACCORD BASEBERGAMOT OIL CP 0.50 0.50GAMMA TERPINENE COEUR 1.00 1.00GERALDEHYDE 10% IFF 0.20 0.20LIFFAROME 10% IFF 0.30 0.30VERTOLIFF 10% IFF 0.40 0.40

● Musk GALAXOLIDE® 50 IFF 7.40 7.40● Woody TRIMOFIX® O TT IFF 1.00 1.00● Mossy ISO BUTYL QUINOLINE 10% IFF 0.30 0.30

DIHYDRO MYRCENOL 3.00LEMON OIL 11.50LINALYL ACETATE 5.50TERPINYL ACETATE 10% IFF 0.10CLOVE LEAF OIL IFF 0.05LINALOOL 1.90THYME OIL WHITE 10% 0.30DIMETHYL ANTHRANILATE 10% 0.10HYDROXYCITRONELLAL PURE 10% 0.10LYRAL® IFF 4.50METHYL DH JASMONATE 3.40METHYL OCTIN CARBONATE 0.75METHYLYL IONONE BETA IFF 0.30

● Fruity GERANYL ACETATE COEUR 10% IFF 0.50● Aromatic LAVANDIN GROSSO PURE IFF 1.00● Spicy NUTMEG OIL 1.20

AMYL SALICYLATE 1.30BENZYL SALICYLATE 0.80GALAXOLIDE® 50% IFF 12.80TONALID 5.40INDISAN 3.00IONONE BETA EXTRA 10% 0.50PATCHOULI OIL LIGHT IFF 1.60SANJINOL IFF 0.50TIMBEROL 0.30TIMBERSILK™ IFF 18.20VERTOFIX® COEUR IFF 9.00

● Mossy VERAMOSS 0.20● Tobacco/hay COUMARIN 1.00● Animalic INDOLE 10% 0.10

Total 100.00 11.10

● Citrus

● Green

● Citrus

●

●

●

●

●

Herbal

Floral

Balsamic

Musk

Woody

GREEN APPLE ACCORD WITH GREEN APPLE KEY BASE

ACCORD NUMBER 1323 – 0.2% all purpose cleaner & 0.35% detergent powder

ACCORD BASEDIHYDRO TERPINYL ACETATE IFF 24.30 24.30LINALOOL 1.80 1.80CIS-3 HEXENOL 0.15 0.15LIFFAROME™ IFF 0.70 0.70VERTOLIFF IFF 0.20 0.20

● Floral UNDECAVERTOL 1.40 1.40● Musk APPLELIDE IFF 10.00 10.00

HEXYL 2 METHYL BUTY,N 0.43VERDURAL B EXTRA IFF 0.28CYCLAMAL 0.30METHYL DH JASMONATE 1.70ALLYL CAPROATE 0.10ALLYL CYCLOHEXYL PROP 0.20CASSIFFIX® IFF 0.43ETHYL-2-METHYL BUTYRATE 0.85HEXYL ACETATE IFF 1.70ISO AMYL BUTYRATE 0.85METHYL-2-METHYL BUTY 0.43UNDECALACTONE GAMMA 6.70VELTOL 10% 0.10VERDOX™ IFF 13.40

● Musk GALAXOLIDE® 50% IFF 20.00APHERMATE IFF 6.70TIMBERSILK™ IFF 6.70

● Animalic CASHMERAN® IFF 0.60Total 100.00 38.55

Fruity●

Woody●

● Herbal

● Green

Floral

● Green

●

RED BERRY ACCORD WITH RED BERRY KEY BASE

ACCORD NUMBER 1324 - 0.8% shampoo ACCORD BASE

ETHYL-2-METHYL BUTYRATE 7.20 7.20ETHYL-3-PHENYL GLYCIDATE IFF 9.00 9.00FRUCTONE IFF 1.80 1.80NECTARATE™ IFF 11.90 11.90RASPBERRY KETONE 6.75 6.75

● Citrus ORANGE TERPENES EX 5X 4.53● Green CIS-3-HEXENOL 10% 0.45

AMYL CINNAMIC ALDEHYDE 1.80ANISYL ACETATE 1.80BENZYL ACETATE 1.80CITRONELLOL 950 IFF 1.80GERANIOL 980 IFF 5.43STYRALYL ACETATE 1.80ALDEHYDE C-16 1.25DECALACTONE,GAMMA 0.45ETHYL ACETATE 1.45ETHYL BUTYRATE 10.40ETHYL CAPROATE 1.80METHYL ANTHRANILATE IFF 2.70PHENYL ETHYL ISOBUTYRATE IFF 1.80VELTOL 9.10

● Balsamic BENZYL SALICYLATE 2.70● Musk GALAXOLIDE® 50 IFF 11.75● Gourmand BENZALDEHYDE 10% 0.10● Powdery/sweet ETHYL VANILLIN 0.45

DPG 0.00 63.35Total 100.00 100.00

Fruity●

Floral●

Fruity●

CITRUS BURST WITH CITRUS KEY BASE

ACCORD NUMBER 1325 – 0.2% all purpose cleaner

ACCORD BASECITROLATE™ IFF 0.33 0.33DIHYDRO MYRCENOL 13.50 13.50DIPENTENE 2.00 2.00HERBALIME™ IFF 33.74 33.74ALLYL CAPROATE 0.85 0.85ALLYL HEPTANOATE 0.85 0.85ALDEHYDE C-9 0.33ALDEHYDE C-10 8.45CITRAL 1.70CITRATHAL 85 % 0.17LEMONILE 0.17

● Herbal EUCALYPTUS CITRIODORA 0.33ALDEHYDE C-8 1.70ALDEHYDE C-12 MNA 0.33BENZYL ACETATE 3.38CITRONELLOL 950 IFF 5.00GERANIOL 980 IFF 3.38HEXYL CINNAMIC ALDEHYDE 8.45ALDEHYDE C-16 0.17CYCLACET® IFF 6.75VERDOX™ IFF 8.45

DPG 0.00 48.73Total 100.00 100.00

Citrus●

Fruity●

Aldehydic●

Fruity●

Citrus●

Fresh●

Floral●

Stable IFF Ingredients

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Chemical Structure Reason Why Stable pH Range Perfumery Use

Coniferan Pure: sterically hindered ester,

resistant to hydrolysis and oxidation

Coniferan Pure can be used in bleach, bar soap and even in fine

fragrances. It adds a woody, balsamic, strawberry, pear note.

Suitable for encapsulation.

Diola: ether, no reactive groups, stable to

hydrolysis and oxidation

Diola is very performing in acid cleaners, bleach and personal

wash. It adds a natural complex to chamomile, pine and ginger

accords and marries well with clary sage.

Cashmeran®: ketone, stable to oxidation

Cashmeran® provides spicy, musky, woody clean facets that blend well

with natural and synthetic ingredients. Very useful for backing white powdery creamy floral notes.

1-13

1-13

2-12

Chemical Structure Reason Why Stable pH Range Perfumery Use

Clonal: nitrile, saturated, resistant to oxidation, not

easy to hydrolyse

Clonal is useful in supporting citrus, lime top notes as well as adding

impact to fresh clean green floral notes. It has melon cucumber facets and works well in natural violet and

fresh pine accords.

Galaxolide®: ether, no reactive groups, stable to oxidation and hydrolysis

Galaxolide® is an excellent perfumery foundation ingredient

which is widely used for its strength, adaptation, tenacity and economic use. Excellent retention

on cloth, works well in encapsulation systems.

Damascol: aromatic, ketone, stable to

oxidation

Damascol gives the deep, spicy, peppery, woody facets of Rose

Absolute.

1-13

2-12

2-12

Chemical Structure Reason Why Stable pH Range Perfumery Use

Fleuramone: saturated ketone, stable to

oxidation

Fleuramone provides diffusion when blended with Floriffol, HelionalTM, and or Melafleur.

Provides support for white floral accords, adds freshness to violet and melon notes and can also be useful when simulating red berry

notes.

MeijiffTM: saturated alcohol, hydrolysis

resistant, only sensitive to stronger oxidizing

conditions

MeijiffTM is very good at producing lift in white florals and accentuates soft petal facets. Blends well with

citrus, bergamot and lime top notes and helps to raise the soft woody

notes to the surface.

Piconia: saturated ketone, stable to

oxidation

Piconia is excellent for imparting naturalness to amber, balsam, herbal, mossy, woody notes.

Excellent extension of sandalwood and vetiver while adding a deep richness. Interesting effect when

blended with α-Ionone.

1-13

1-11

1-11

1-11

Chemical Structure Reason Why Stable pH Range Perfumery Use

TimbersilkTM: ketone, stable to oxidation

TimbersilkTM is an excellent foundation ingredient for producing strength,

volume and tenacity. Acts as a floralizier at high levels. Economical performer in

all categories.

Syvertal: saturated ketal, resistant to oxidation and

high pH

Syvertal is a strong green, wet, earthy note with a vegetal facet. Useful in supporting citrus, herbal and floral

blends.

Trisamber®: saturated ether, no hydrolysis and

oxidation

Trisamber® is a solid woody amber note of great tenacity. Imparts a natural

amber feel and provides a powdery, soft woody nuance. Also effective for

imparting gourmand effects.

Tetrahydro Muguol®: saturated, tertiary

alcohol: no oxidation and hydrolysis

Tetrahydro Muguol® is an excellent starting material for fruity, citrus, fresh

pine, floral muguet lily, herbal fresh clean scents. Very popular & good performer in

Laundry and Home Care fragrances for POP, Bloom and damp cloth

performance. Affordable for use in all end use categories with levels ranging

between 0.4 % 5.0%.

1-11

2-12

3-13

1-13

1-13

CITRUS 35037 Citronalva

35223 Clonal

110581 Khusinil

151381 Octacetal

203509 Tetrahydro Myrcenol

HERBAL 62144 Fleuranil

82615 Herbac

98422 Isobutyl Quinoline

99475 Isoproxen

158661 Oxaspirane

160362 Pinane

FLORAL 22080 Beta Naphthyl Iso-Butyl Ether

44151 Dihydro Terpineol

44819 Dimethyl Octanol

45176 Diola

62930 Fleuramone

88732 Hyacinth Body

088746 Hyacinth Body No.3

89051 Hydratropic Aldehyde DMA

93560 Indolarome

131542 Muguesia

151170 Orriniff 25% IPM

160529 Phenafleur®

182502 Reseda Body

186682 Rosalva

203492 Tetrahydro Muguol®

FRUITY 222496 Verdox™

220758 Verdox ™ HC

AMBER 77450 Grisalva

201113 Trisamber®

WOODY 14566 Andrane

32869 Cedarwood White

36110 Coniferan Pure

204701 Tobacarol

222635 Vertenex®

222645 Vertenex® HC

ANIMALIC 32329 Cashmeran®

33412 Celestolide

70076 Galaxolide®

GREEN 199900 Syvertal

MOSSY 71044 Geosmin

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The IFF Demo Formulas that are shown in this booklet are offered as an aid to the Perfumer’s creativity and have no regulatory significance. The recommended end use and dosage levels of these Demo Formulas are shown as a guidance only. This information should not be relied upon as any warranty of the ingredients performance in any end product. It is the perfumer’s responsibility to fully test and satisfy themselves that the ingredient is suitable for use in the customer’s end product. The user should also check the safe use of the Demo Formulas with IFRA, the customers’ and local regulatory requirements.