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In Green We Trust

Eran Conforty – Founder and CEO econforty@gmail.com

917-349-1695

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“In Green We Trust” revolutionizes plastics recycling by enabling a movement of people to transform plastic trash into coins that have cash value using a home plastic recycling robot.

TM!

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The Pain

50%of consumers say they care...BUT only 7%of plastic is recycled

Why?

not Currency … no real incentives

not Onsite … inconvenient

not Inclusive … not all plastic is recycled

anti Name branding … junk

not Exciting … plastic trash

not Dense … bulky to transport

The Gaps •  Collection •  Sorting •  Transport

Gap creates a PAIN for target consumers

Americans throw the equivalent of 30M tons of plastic into our landfills Annually, covering the area of NYC 65 feet deep, equal to 6 stories high $25B/year wasted in Landfills

The Facts

Problem. Today, only 7% of the plastic consumed in America gets recycled; 93% is wasted, ending up in landfills and polluting the oceans. This is a problem and lost opportunity caused and exacerbated by: (1) lack of density: plastic garbage is bulky, thus cumbersome to transport; (2) non-universality: of the 7 different types of plastic, 3 are not recycled at all, even if consumers try to recycle them; (3) non-currency: used plastic is garbage that not only doesn’t earn money, it can cost money to have it removed; (4) not at home: although plastic is consumed at home, it is not processed into a valuable commodity there; (5) not exciting: “taking out the trash” is not exactly the highlight of anyone’s day; and (6) anti-branding: plastic Coke bottles in landfill or floating in the oceans does damage to that brand.

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Our Solution Develop a plastic recycling robot that shreds plastic trash, melts it and

converts it into a fungible plastic coin that has monetary value.

Solution. Our solution starts with a home machine for recycling used plastic. The machine will output dense plastic coins that are fungible in shape and size, but variable in color and texture. We believe this coin will revolutionize plastic recycling, via its six Magical Attributes: (1) density: one coin is X times more dense than the plastic from which it was generated, making transport of the coins easy; (2) universal: coins will be made by the machine from any and all types of plastic; (3) currency: the coin will serve as “green” currency redeemable at participating retailers; (4) home: the coin will be generated at the same place that the plastic waste is produced – at home; (5) exciting: the coins are delightful – fondle them yourselves; (6) branding: the coin can be stamped with any branding that wants to associate its business with “green”. Since 55% of consumers profess “sustainability”, yet only 7% of plastic is recycled, we believe that in 48% of America, there is a powerful latent demand for a solution like ours. Payback time for the machine is expected to be between 3-6 months for the coins as commodity, and v-w months for coins as currency (i.e. with retail markup). This calculation is based on an expected machine price of $200-$350, and 5 coins being generated per day.

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Consumer buys / uses IGWT device In major retailers

Users melt recyclables into plastic coins with IGWT device at home, office Users redeem coins at retailers, to magnify value, in exchange for $$ & coupons value IGWT owns & resells plastic

IGWT revenue shares with philanthropies

Consumers and partners build a social movement

Business Model – how we make money 1

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Business Model. Consumers will take the universal mixed plastic dense coins they generate at home to participating retailers, like Whole Foods and Wal-Mart, and use the coins as currency. Retailers like this are already making a huge green push and will be paying $0.20 a coin for use of the money in their location. Our solution plays directly into their strategic interests. From the retailers, processors will pick up the coins and transport them to processing centers. Processors like Waste Management and Coca Cola (branding opportunity for the coins) already have trucks for picking up the dense coins, and a strong green business strategy. Our solution plays right into their operations and strategy. We believe that we will be able earn revenue on the coin transactions in two ways. First, we believe the retailers will agree to pay us a percentage of the currency value of the coins. Second, we believe the processors will pay us a percentage of the commodity value of the coins. We anticipate sharing a portion of our profits with non-profit green concerns. We will also have a strong Facebook presence to capture the excitement of our consumer community.

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Our Technology

Technology. We have developed a functional prototype for the home machine, and have filed patents on key aspects of the business. The prototype machine has proven to be a family favorite, with everyone in our extended families now saving every scrap of plastic to feed into the machine. The coins are delightful. Next step is to build a “minimal viable product”. In this business, even the MVP will need to be professionally designed, if not fully functional. New Deal Design has been instrumental in the early planning for the MVP.

Functional prototype developed

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Marketing and Sales Strategy

Marketing. Once the MVP has been developed, and a few copies made, we will run a pilot market program. In this program, these machines will be installed in a few homes, and the people will take their coins to the checkout stands of one or two test retailers. This pilot market program will teach us much about our six Magical Attributes – i.e. what works well? what doesn’t? We also believe that when people redeem our coins at a public checkout line, viral marketing will ensue. We will need to capture the growing excitement on Facebook and YouTube. During the market test we will be reaching out to OEM to partner up with. And manufacture the machine. We are not planning on making a profit on the machine and will focus instead on making money on the plastic output and our marketing partnerships.

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Competition

Competition. Over the past ten years, a number of businesses have tried to crack the plastics recycling nut. These businesses include RecycleBank, Terracycle, Greenopolis, and RecycleTech. Given the current 7% rate of plastic recycling, it would seem fair to say none has cracked this tough nut. Why? We would argue that the reasons have to do with the six Magical attributes of our coin. All of these companies fall short on at least four of these crucial attributes. !

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Advisors

Gadi Amit President, New Deal Design

Peter Savich IP, entrepreneur

Ed Serrill TrialPay Bus Dev &

Marketing, VC

Craig Samuel Social entrepreneur, C-level

exec at Fortune 500, VC

Team Founder and CEO

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1,000

1,500

500

2,000 $M

0

-500

2012 2019 2017 2015 2013 2014 2016 2018 2020

Net revenue

EBITDA

Cash flow positive

International

Sales

TAM SAM SOM

Machine / households (M) Coins (B)

60 20 5

150 50 10+

5 year addressable market

Installed units M (avg) Value per unit / year IGWT coin rev ($M) Run rate cost ($M)

0.07 50 3.5 3

1.5 60 90 20

0.01 50 0.5 2

0.5 60 30 8

IGWT makes money from reselling commodity plastic in coins, advertising, not selling machines IGWT shares portion of gross revenue with retailer (30 - 40%) Gross margin is 80%+ Each unit generates ~$50 - 60+ value per year (15 lbs / month * $0.6 /lb net * 40%) Advertising revenue is incremental to what is modeled Get to SOM in 5 years – 5% penetration, 10% penetration in 7 years – analog adoption curve Self-funding after ~60k machines, by 2015 Capital intensity of build-out managed through partnering with machine mfg and retailers US could be $500M+ EBITDA, with Global $1B+ EBITDA

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Prototype &

Pilot Initial launch Coin to cash Full-scale launch

Prototypes $0.40M

IP $0.05M

Management $0.1M

Design professional prototype

Execute initial market test with 10 users

Management $1.5M

Working cap $0.4M

Donation $0.1M

Partner with machine manufacturer

Launch in ~100 stores

Create initial buzz / PR through donating 500 machines to schools

Collect coins and re-sell with partners

Development $2M

50 machines $1M

Develop coin to cash machine

Put 50 machines in initial stores as test, with IGWT funding

Development $2M

Management $2.5M

Working cap $0.5M

Develop multiple trash to coin machines at varying price points

Partner with major retailer, CPG to increase value of coins

Get to 50k+ installed base – self-sustaining

Q1'15– Q3'15 2016/ 2017 Q2 '13 – Q1‘14

Develop &

Commercialize

Development $1.5M

Online / FB $0.2M

Management $0.8M

Full development for 50k unit launch

Partner with manufacturer & retail

Build online presence: Website / Facebook

Business development with retail and partners

Q2’14 – Q4'14

Trash to coin – home recycle machine

$0.55M $2.5M $3M $2M $5M

Financing

2016

Seeking $550K to complete “learn & validate” $25K invested up to this point – self funded!

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Sustainability

1. We will incorporate Life cycle analysis and carbon credits on all stages of manufacturing and distribution. 2. Partner with manufactures and distribution channels that have a carbon reduction process in place: Walmart, Waste management, Whole Foods, etc. 3. Design Robots to use recycled materials in their components as much as possible. 4.  Design Robots to be Energy efficient and apply for Energy star certification.

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In Green We Trust is about empowering consumers and partners to be personally involved in increasing the recycling levels around the World.

Together, we will create significant and lasting improvements for our environment,

and incremental value for consumers and partners.

We promise to enroll our communities to participate in the solution and benefit from recycling, while making it easy and fun.

We are undertaking a movement that will have a long-term positive impact for future generations.

Mission

Winning the $50k prize will enable us to develop a 3D design prototype and animation for marketing purposes and focus groups. The rest of the money will be invested in business development activities to enroll potential business partners to join us and help secure the $500k needed to develop 10 robots and conduct the market test. !

We applaud you for your leadership and dedication to this important cause and thank you for taking the time to review and consider our proposal.

If we win…

Thank you!