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Launched in 1989, KRBB has been serving the Wichita area continuously with a mix of variety from yesterday and today plus some of the markets more
endearing personalities.
As the only true AC in the market, KRBB has long been Wichita’s #1 Listen-At-Work station, and at night, love is in the air with the very popular Delilah
Show. B98 is a radio station that has long been woven through the fabric of our community, touching lives , listeners and causes year after year. From the Komen Foundation’s Race for the Cure, to our annual Turkey Drive for
United Methodist Open Door, Stuff-The-Bus Drive for Domestic Abuse victims or promoting a myriad of important community initiatives, B98 is a leader in
service to Wichita and its people.
The B98 Morning Show is an entertaining and informative way to start the day. Lukas & Careth are plugged into the community and spend each
morning talking about local events, playing great music and giving away prizes. Features like Couples Court, Road To The Oscars and regular
appearances by local dignitaries like Wichita Mayor Jeff Longwell make the B98 Morning Show unique in Wichita.
KRBB – consistent, involved, and family friendly – a combination which
continues to place the station at the top of the important 25-54 Female demo.
KRBB-FM 97.9 Wichita’s Variety Station
KRBB B98-FM
Format Adult Contemporary
Primary target Adults 25-54
Male 31.4%
Female 68.6%
Education 16.0% College Grad
Income
17.3% <$25K
25.2% $25K-$50K
57.6% $50K+
Work full time 43.3%
Children in the home 58.5% None
41.5% One or more
Website www.b98fm.com
Source: LAN International; Scarborough / Wichita Release 2 12-Aug: July 15 P18+ M-SU 6a-12m
Title Artist
Try Pink
Love Never Felt So Good Michael Jackson
Dark Horse Katy Perry
Lucky Star Madonna
She Will Be Loved Maroon 5
Landslide Fleetwood Mac
Catch My Breath Kelly Clarkson
Just The Way You Are Bruno Mars
All of Me John Legend
Rolling In The Deep Adele
I’m Yours Jason Mraz
All About That Bass Meghan Trainor
Sample Playlist
B98-FM Coverage Map
KTHR-FM 107.3 Wichita’s Alternative
The emerging Rock trend centers on new rock music for both men and women. A station that plays the right blend of new rock with 2000’s and
90’s rock and does it in a gender neutral way that both men and women will embrace.
Listeners discover new music on the radio. At this point they have a way to do that for Country and they have a way to do that with Pop. They
don’t have a way to do that with Rock.
ALT1073 is music focused in the morning playing as many as 13 songs per
hour when other stations are talk intensive. Personalities in AM Drive, Middays and Afternoons accompany the music with artist info and
Wichita concert and event content to compliment the station’s music. The Sixx Sense airs each night on the station from 7-Midnight
hosted by Nikki Sixx. The station is also home to game broadcasts of the Kansas City Chiefs.
KTHR-FM 107.3 Wichita’s Alternative
KRBB ALT 107.3
Format Alternative
Primary target Adults 25-49
Male 62.7%
Female 37.3%
Education 12.3% College Grad
Income
13.3% <$25K
25.6% $25K-$50K
61.1% $50K+
Work full time 49.8%
Children in the home 44.5% None
55.5% One or more
Website www.alt1073.com
Source: LAN International; Scarborough / Wichita Release 1 12-Month: Feb 14 – Jan 15 P18+ M-SU 6a-12m
Title Artist
Radioactive Imagine Dragons
Scar Tissue Red Hot Chili Peppers
Do I Wanna Know? Arctic Monkeys
I Will Wait Mumford & Sons
Smells Like Teen Spirit Nirvana
Madness Muse
Little Black Submarines The Black Keys
My Songs Know What You Did In The Dark
Fall Out Boy
Basket Case Green Day
Out Of My League Fitz & The Tantrums
My Hero Foo Fighters
In The End Linkin Park
Say It Ain’s So Weezer
Sample Playlist
ALT 107.3 Coverage Map
KZCH-FM 96.3 Wichita’s Hit Music Station Channel 963
Channel 963 launched in the summer of 2004 and we have been growing ever since!
Hitting our stride in the Spring of 2007 and never looking back, Channel 963 is clearly
the Wichita’s Hit Music Station!
Channel 963 is excited to be the home of the Elvis Duran Morning Show, one of the
most recognizable and fun morning shows in America! Channel 963 also has the
connection to the heart of Hollywood each weekday with “ON AIR with Ryan
Seacrest”. Channel 963 also has great local talent like Tommy in mid-mornings, Sassy
in afternoon drive, and the newest show each weeknight, The Tight Pants Party with
Tight Pants! Channel 963 is definitely the place to be! Our ratings and audience
growth have been nothing short of impressive over the past several years and
advertisers agree KZCH is a great value for their dollar.
KZCH is the most visible radio station in the Wichita community with nonstop street
presence and top of mind awareness and has also led the way in bringing Wichita
national concerts and artists, such as Sean Kingston, Boys Like Girls, Daughtry, Jay
Sean, Natasha Bedingfield, Bruno Mars, Jason Derulo, 3oh!3, and Cody Simpson.
KZCH is known for hosting signature annual events, like Opening Night of Riverfest
(May), Sexy Summer Ticket Hits (June-Aug), and other annual concerts and events.
KZCH Channel 96.3-FM
Format Top 40/CHR
Primary target Adults 18-49
Male 28.0%
Female 72.0%
Education 8.9% College Grad
Income
18.1% <$25K
16.3% $25K-$50K
65.5% $50K+
Work full time 51.7%
Children in the home 33.8% None
66.2% One or more
Website www.channel963.com
Source: LAN International; Scarborough / Wichita Release 2 12-Aug: July 15 P18+ M-SU 6a-12m
Title Artist
Bad Blood Taylor Swift
Can’t Feel My Face The Weeknd
Photograph Ed Sheeran
Want To Want Me Jason Derulo
Uptown Funk Bruno Mars/Mark Ronson
Love Me Like You Do Ellie Goulding
Good For You Selena Gomez
See You Again Wiz Khalifa
Take Me To Church Hozier
Sugar Maroon 5
Shut Up And Dance Walk The Moon
Habits Tove Lo
Sample Playlist
Channel 963 Coverage Map
KZSN-FM 102.1 Wichita’s New Country
102.1 The Bull is Wichita’s radio station specializing in New Country. We’ve
reinvented country radio to be the most modern and current-based format
available. The Bull is hyper-focused on new country music by the headlining
stars of today. The Bull is also very involved throughout Wichita in charity
events such as the Children’s Miracle Network Radiothon and Race for the
Cure, concerts and celebrations throughout the city which highlight the values
of the modern country listener. Monthly free concerts are featured through
“Free Range Bull Series” favored by Bull listeners of all demographics.
Leading the charge every morning is The Bobby Bones Show, with Bobby,
Amy & Lunchbox. The show is high energy, interactive, fun and full of the
hottest music coming out of Nashville, as well as weekly live interviews with
country’s biggest stars and country’s most promising up-and-comers. The
show is a proven leader in the Wichita market with a variety of demographics,
including Adults 25-54, 18-49 & 18-34.
KZSN 102.1 The Bull
Format Country
Primary target Women 25-34
Male 40.6%
Female 59.4%
Education 8.3% College Grad
Income
20.9% <$25K
14.9% $25K-$50K
64.3% $50K+
Work full time 52.9%
Children in the home 29.2% None
70.8% One or more
Website www.1021thebull.com
Source: LAN International; Scarborough / Wichita Release 2 12-Aug: July 15 P18+ M-SU 6a-12m
Title Artist
Cruise Florida Georgia Line
House Party Sam Hunt
Sure Be Cool If You Did Blake Shelton
Homegrown Zac Brown Band
Gunpowder & Lead Miranda Lambert
Play It Again Luke Bryan
Top of the World Tim McGraw
Need You Now Lady Antebellum
Dirt Road Anthem Jason Aldean
Girl Crush Little Big Town
American Kids Kenny Chesney
Before He Cheats Carrie Underwood
Sample Playlist
102.1 The Bull Coverage Map
