24
Test Paper : III Test Subject : MASS COMMUNICATION AND JOURNALISM Test Subject Code : K-1414 Test Booklet Serial No. : _______________________ OMR Sheet No. : _________________________________ Roll No. (Figures as per admission card) Name & Signature of Invigilator/s Signature: ____________________________________ Signature : ___________________________________ Name : ____________________________________ Name : ___________________________________ Paper : III Subject : MASS COMMUNICATION AND JOURNALISM Time : 2 Hours 30 Minutes Maximum Marks : 150 Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 75 K-1414 1 ±Üâ.£.®æãà. /P.T.O. Instructions for the Candidates 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of seventy five multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the Question Booklet will be replaced nor any extra time will be given. 4. Each item has four alternative responses marked (A), (B), (C) and (D). You have to darken the oval as indicated below on the correct response against each item. Example : A B C D where (C) is the correct response. 5. Your responses to the question of Paper III are to be indicated in the OMR Sheet kept inside the Booklet. If you mark at any place other than in the ovals in OMR Answer Sheet, it will not be evaluated. 6. Read the instructions given in OMR carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your name or put any mark on any part of the OMR Answer Sheet, except for the space allotted for the relevant entries, which may disclose your identity, you will render yourself liable to disqualification. 9. You have to return the test OMR Answer Sheet to the invigilators at the end of the examination compulsorily and must NOT carry it with you outside the Examination Hall. 10. You can take away question booklet and carbon copy of OMR Answer Sheet soon after the examination. 11. Use only Blue/Black Ball point pen. 12. Use of any calculator or log table etc., is prohibited. 13. There is no negative marks for incorrect answers. A»Ü¦ìWÜÚWæ ÓÜãaÜ®æWÜÙÜá 1. D ±Üâo¨Ü ÊæáàÆᤩ¿áÈÉ J¨ÜXst ÓܧÙܨÜÈÉ ¯ÊÜá¾ ÃæãàÇ ®ÜíÃÜ®Üá° ÃæÀáÄ. 2. D ±Ü£ÅPæ¿áá ÖÜá BÁáR Ë«Ü¨Ü G±Ü³ñæô¨Üá ±ÜÅÍæ°WÜÙÜ®Üá° JÙÜWæãíw¨æ. 3. ±ÜÄàPæÒ¿á ±ÝÅÃÜí»Ü¨ÜÈÉ , ±ÜÅÍæ ° ±ÜâÔ¤ Pæ¿á®Üá° ¯ÊÜáWæ ¯àvÜÇÝWÜáÊÜâ¨Üá. Êæã¨ÜÆ 5 ¯ËáÐÜWÜÙÜÈÉ ¯àÊÜâ ±ÜâÔ¤Pæ¿á®Üá° ñæÃæ¿áÆá ÊÜáñÜᤠPæÙÜX®Üíñæ PÜvÝx¿áÊÝX ±ÜÄàQÒÓÜÆá PæãàÃÜÇÝX¨æ. (i) ±ÜÅÍæ ° ±ÜâÔ¤PæWæ ±ÜÅÊæàÍÝÊÜPÝÍÜ ±Üvæ¿áÆá, D Öæã©Pæ ±Üâo¨Ü Aíb®Ü ÊæáàÈÃÜáÊÜ ±æà±Üà ÔàÆ®Üá° ÖÜÄÀáÄ. ÔrPÜRà ÔàÇ CÆÉ¨Ü ±ÜÅÍæ °±ÜâÔ¤Pæ ÔÌàPÜÄÓܸæàw. ñæÃæ¨Ü ±ÜâÔ¤Pæ¿á®Üá° ÔÌàPÜÄÓܸæàw. (ii) ±ÜâÔ¤Pæ¿áÈÉ®Ü ±ÜÅÍæ°WÜÙÜ ÓÜíTæ ÊÜáñÜᤠ±ÜâoWÜÙÜ ÓÜíTæ¿á®Üá° ÊÜááS±Üâo¨Ü ÊæáàÇæ ÊÜ áá©Åst ÊÜ Þ×£Áãí©Wæ ñÝÙæ ®æ ãàwÄ. ±Ü âoWÜ ÙÜ á/±Ü ÅÍæ ° WÜ ÙÜ á PÝOæ ¿Þ¨Ü , A¥ÜÊÝ ©Ì±ÜÅ£ A¥ÜÊÝ A®ÜáPÜÅÊÜáÊÝXÆÉ¨Ü A¥ÜÊÝ CñÜÃÜ ¿ÞÊÜâ¨æà ÊÜÂñÝÂÓÜ¨Ü ¨æ ãàÐÜ ±Ü äÄñÜ ±Ü âÔ¤Pæ ¿á®Ü á° PÜ ãvÜ Çæ 5 ¯ËáÐÜ ¨Ü Ü Ü Wæ , ÓÜ íËàPÜ ÒPÜ Äí¨Ü ÓÜ Ä CÃÜáÊÜ ±ÜâÔ¤PæWæ ¨ÜÇÝÀáÔPæãÙÜÛ¸æàPÜá. B ÚPÜ ±ÜÅÍæ° ±Ü£ÅPæ¿á®Üá° ¨Ü ÇÝÀáÓÜ ÇÝWÜ áÊÜ â©ÆÉ , ¿ÞÊÜ â¨æ à Öæ aÜ ác ÓÜ ÊÜ á¿áÊÜ ®Ü ã° Pæ ãvÜ ÇÝWÜ áÊÜ â©ÆÉ . 4. ±ÜÅ£Áãí¨Üá ±ÜÅÍæ °WÜã (A), (B), (C) ÊÜáñÜᤠ(D) Gí¨Üá WÜáÃÜá£Ô¨Ü ®ÝÆáR ±Ü¿Þì¿á EñܤÃÜWÜÚÊæ. ¯àÊÜâ ±ÜÅÍæ°¿á G¨ÜáÃÜá ÓÜÄ¿Þ¨Ü EñܤÃÜ¨Ü ÊæáàÇæ, PæÙÜWæ PÝ~Ô¨Üíñæ AívÝPÜꣿá®Üá° PܱݳXÓܸæàPÜá. E¨ÝÖÜ ÃÜ Oæ : A B C D (C) ÓÜÄ¿Þ¨Ü EñܤÃÜÊÝX¨ÝªWÜ. 5. ±ÜÅÍæ °WÜÚWæ EñܤÃÜWÜÙÜ®Üá° , ±Ü£ÅPæ III ±Ü âÔ¤Pæ ÁãÙÜ Wæ Pæ ãqr ÃÜ áÊÜ OMR Ü ¤ÃÜ ÖÝÙæ ¿áÈÉ ÊÜ ÞñÜ ÅÊÜ æ à ÓÜ ãbÓÜ ñÜ PÜ Ü áª. OMR EñܤÃÜ ÖÝÙæ¿áÈÉ®Ü AívÝPÜê£ ÖæãÃÜñÜá±ÜwÔ ¸æàÃæ ¿ÞÊÜâ¨æà ÓܧÙܨÜÈÉ WÜáÃÜá£Ô¨ÜÃæ, A¨ÜÃÜ ÊÜåèÆÂÊÜÞ±Ü®Ü ÊÜÞvÜÇÝWÜáÊÜâ©ÆÉ. 6. OMR EñܤÃÜ ÖÝÙæ¿áÈÉ Pæãor ÓÜãaÜ®æWÜÙÜ®Üá° hÝWÜÃÜãPÜñæÀáí¨Ü K©Ä. 7. GÇÝÉ PÜÃÜvÜá PæÆÓÜÊÜ®Üá° ±ÜâÔ¤Pæ¿á Pæã®æ¿áÈÉ ÊÜÞvÜñÜPÜR¨Ü᪠. 8. ¯ÊÜá¾ WÜáÃÜáñÜ®Üá° ×ÃÜíWܱÜwÓÜÖÜá¨Ý¨Ü ¯ÊÜá¾ ÖæÓÜÃÜá A¥ÜÊÝ ¿ÞÊÜâ¨æà bÖæ°¿á®Üá° , ÓÜíWÜñÜÊÝ¨Ü ÓܧÙÜ ÖæãÃÜñÜá ±ÜwÔ, OMR EñܤÃÜ ÖÝÙæ¿á ¿ÞÊÜâ¨æà »ÝWܨÜÈÉ Ãæ¨ÜÃæ, ¯àÊÜâ A®ÜÖÜìñæWæ ¸Ý«ÜÂÃÝXÃÜᣤàÄ. 9. ±ÜÄàPæÒ¿áá ÊÜááX¨Ü®ÜíñÜÃÜ, PÜvÝx¿áÊÝX OMR EñܤÃÜ ÖÝÙæ¿á®Üá° ÓÜíËàPÜÒPÜÄWæ ¯àÊÜâ ×í£ÃÜáXÓܸæàPÜá ÊÜáñÜᤠ±ÜÄàPÝÒ PæãsÜw¿á ÖæãÃÜWæ OMR ®Üá° ¯Êæã¾í©Wæ Pæãívæã¿á PÜãvܨÜá. 10. ±ÜÄàPæÒ¿á ®ÜíñÜÃÜ, ±ÜÄàPÝÒ ±ÜÅÍæ° ±Ü£ÅPæ¿á®Üá° ÊÜáñÜᤠ®ÜPÜÆá OMR EñܤÃÜ ÖÝÙæ¿á®Üá° ¯Êæã¾í©Wæ ñæWæ¨ÜáPæãívÜá ÖæãàWÜÖÜá¨Üá. 11. ¯àÈ/PܱÜâ³ ¸ÝDZÝÀáíp ±æ® ÊÜÞñÜÅÊæà E±ÜÁãàXÔÄ. 12. PÝÂÆáRÇæ àoà A¥Ü ÊÝ ÇÝW pæ àÇ CñÝ©¿á E±Ü ÁãàWÜ ÊÜ ®Ü á° ¯Ðæ àÓÜ ÇÝX¨æ . 13. ÓÜÄ AÆÉ¨Ü EñܤÃÜWÜÚWæ Má| AíPÜ CÃÜáÊÜâ©ÆÉ .

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Page 1: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Test Paper : III

Test Subject : MASS COMMUNICATIONAND JOURNALISM

Test Subject Code : K-1414

Test Booklet Serial No. : _______________________

OMR Sheet No. : _________________________________

Roll No. (Figures as per admission card)

Name & Signature of Invigilator/s

Signature: ____________________________________ Signature : ___________________________________

Name : ____________________________________ Name : ___________________________________

Paper : IIISubject : MASS COMMUNICATION AND JOURNALISM

Time : 2 Hours 30 Minutes Maximum Marks : 150

Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 75

K-1414 1 ���������/P.T.O.

Instructions for the Candidates1. Write your roll number in the space provided on the top of this page.2. This paper consists of seventy five multiple-choice type of questions.3. At the commencement of examination, the question booklet will

be given to you. In the first 5 minutes, you are requested toopen the booklet and compulsorily examine it as below :

(i) To have access to the Question Booklet, tear off the paperseal on the edge of this cover page. Do not accept a bookletwithout sticker-seal and do not accept an open booklet.

(ii) Tally the number of pages and number of questionsin the booklet with the information printed on thecover page. Faulty booklets due to pages/questionsmissing or duplicate or not in serial order or anyother discrepancy should be got replaced immediatelyby a correct booklet from the invigilator within theperiod of 5 minutes. Afterwards, neither the QuestionBooklet will be replaced nor any extra time will be given.

4. Each item has four alternative responses marked (A), (B), (C)and (D). You have to darken the oval as indicated below on thecorrect response against each item.

Example : A B C D

where (C) is the correct response.

5. Your responses to the question of Paper III are to be indicatedin the OMR Sheet kept inside the Booklet. If you mark at anyplace other than in the ovals in OMR Answer Sheet, it will not beevaluated.

6. Read the instructions given in OMR carefully.7. Rough Work is to be done in the end of this booklet.8. If you write your name or put any mark on any part of the OMR

Answer Sheet, except for the space allotted for the relevantentries, which may disclose your identity, you will render yourselfliable to disqualification.

9. You have to return the test OMR Answer Sheet to the invigilatorsat the end of the examination compulsorily and must NOTcarry it with you outside the Examination Hall.

10. You can take away question booklet and carbon copy ofOMR Answer Sheet soon after the examination.

11. Use only Blue/Black Ball point pen.12. Use of any calculator or log table etc., is prohibited.13. There is no negative marks for incorrect answers.

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4. ��'&+� ������'3"4���(A)9�(B)9�(C)����1����(D)�/ ����4�����&�����7 �,����DE��F1����4�G%��������'3"���/���������$�D���F1����������9�(��4�(7H��� 1> :7(�I&�����"��(��70���C�(��%G&,E�7�0��H A B C D

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Page 2: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 2 K-1414

������� Total Number of Pages : 24

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Page 3: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 3 Paper III

������� Total Number of Pages : 24

1. The term Auteur Theory was firstcoined by

(A) Francois Truffaut

(B) Satyajit Ray

(C) Akira Kurosawa

(D) Dudley Andrew

2. Which branch of social sciences wouldbe most useful in studying cross-mediaownership ?

(A) Cultural Studies

(B) Political Economy

(C) Anthropology

(D) Psychology

3. Which light is considered the principalsource of light in video production ?

(A) Fill light

(B) Back light

(C) Key light

(D) Background light

4. A microphone that can record audiosignals from long distances is called

(A) Lapel microphone

(B) Ribbon microphone

(C) Parabolic microphone

(D) Boom microphone

5. ‘CPM’ in advertising refers to

(A) Cost per thousand

(B) Cost per million

(C) Cost per lakh

(D) Cost per hundred

6. Which TV news channel was in the eyeof a recent controversy (2014) after ananchor attempted suicide ?

(A) India TV

(B) Mahua TV

(C) Aaj Tak

(D) ABP News

7. Laughter is classified as this type ofcommunication

(A) Occulisics

(B) Artifacts

(C) Para linguistics

(D) Gestures

8. The two member sub-committee set upby the Press Council of India to examinepaid news scandal, comprised

(A) Anupam Kher and Sharmila Tagore

(B) Sharmila Tagore and PrananjoyGuha Thakurta

(C) P. Sainath and Aroon Puri

(D) K. Sreenivas Reddy and ParanjoyGuha Thakurta

MASS COMMUNICATION AND JOURNALISM

PAPER – III

Note : This paper contains seventy-five (75) objective type questions. Each questioncarries two (2) marks. All questions are compulsory.

Page 4: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 4 K-1414

������� Total Number of Pages : 24

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(B) ������(���D1�'

(C) ������(��+�.�B��1��c�(���+�Wi��+���I3�M4����

(D) ������(��+�Wi�

16. 7(����1����>v�M=���7B1� 1�'wM����"���� -.7�����D����$Nx���������� [����!E .�4�G4�� ! q���^

(A) 19�(1)

(B) 19�(2)

(C) 19�(3)

(D) 19�(4)

17. ��(�������D������4�����*���Y����D.�M��(,�� ! q� ���^

(A) ���%�*��%�/��%

(B) )N�%�i%�/ %�/��%

(C) 47'�oM��

(D) C7M(�� (�l

18. *5U��!�M����*X����(��ME��3����A�����"��'&�q���1���

(A) �u��7�����&'(7���'�7����� mM

(B) ��7=4�G47��O7Q�71���1��D$��������

(C) ��&'(7 ��4�����������-�7M�����DEc

(D) ��&'(7��� �����*`E(���Q7i�����Iy�(���c

Page 5: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 5 Paper III

������� Total Number of Pages : 24

9. Researching specific subjects over aperiod of time is called

(A) Historical research

(B) Longitudinal research

(C) Experimental research

(D) Content analysis

10. Which of the following films is not directedby Satyajit Ray ?

(A) Pather Panchali

(B) Charulatha

(C) Kabuliwala

(D) Agantuk

11. Who is the author of “The AccidentalPrime Minister” ?

(A) Sanjaya Baru

(B) Natwar Singh

(C) Mani Shankar Aiyer

(D) Nalin Kohli

12. The process of recreating and recordingsounds is called

(A) Foleying

(B) Reproduction

(C) Copy/Pasting

(D) Stretching

13. In print media, ‘deck’ means

(A) Recording

(B) One unit of a headline

(C) Formulae

(D) Footage

14. Kinesics is the study of

(A) Body movements

(B) Clothing

(C) Intimate relationships

(D) Facial expressions

15. A TV news package includes

(A) Anchor + Visuals only

(B) Anchor only

(C) Anchor + Sound Byte + PTC +Visuals

(D) Anchor + PTC

16. Which Article of the Constitution containsreasonable restrictions to freedom ofspeech and expression ?

(A) 19 (1)

(B) 19 (2)

(C) 19 (3)

(D) 19 (4)

17. Which of the following terms is NOTrelated to online media ?

(A) URL

(B) HTML

(C) Gravure

(D) Backlinks

18. Audit Bureau of Circulation (ABC)signifies

(A) Authentic newspaper circulationfigures

(B) Preparation of advertisements forclients

(C) Preparation of page layouts innewspaper offices

(D) Authentication of finances ofnewspaper organization

Page 6: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 6 K-1414

������� Total Number of Pages : 24

19. ��)�(7����:1������!4z� �(��7E�(�����D����&'(��'+��4�����"����:�1���^

(A) �� ���(���(��7E�(�

(B) ��� 47���

(C) (�3����&'(

(D) F����7H

20. (�U�{wl����1�����7[��l|���<��������������"

��'&�7�������

(A) (7��E���?��� :��

(B) �7B���7 �

(C) �B)� 1��)�$��

(D) �� 4���

21. 1929�$ ���*(73�7H������(�,��(7��E(�'��4������"��A�� ����7'�� v�1��

(A) ���7'��

(B) C7 C

(C) �)��

(D) (� ,17�

22. -�������)�17���������(����(�1�I

(A) �����U�!���C7�K�

(B) �� (�"��C7�K��}�/�����

(C) ��4'�U��A 5������7��

(D) )7X��4���EX' :�

23. 37�������1����-���������������� ���

(A) �1��E�7(7���������

(B) ��~����������

(C) &'(���7(�I&�������

(D) ������G�������

24. f��&'(��7 ,���> 4��g�/ !����5�����"���D������W�������̂

(A) �7:�E��(7��

(B) /:�� :��!(E

(C) �71�E�=�X�

(D) �7!U�E��YU�

25. 87��1������� �i-�.7�77Q�f)��K�����4�g����'+��[(����

(A) (�l

(B) !�'

(C) � R7��

(D) �DM������:���l

26. X7'wM NY���/ ���

(A) ��1�

(B) ������;����1������Q���$4���1��N��7#�����)�(��,

(C) ��Q���$4��D1�'���1��N��7#������)�(��,

(D) ������;�$4��D1�'���1��N��7#������)�(��,

27. (��7E�(�������f��&'(7����g����"�������*N�$���17��

(A) [����5

(B) [��Y�1

(C) ��@ !���10

(D) �� !���2

28. 2013��������7�7��7)�C���7�,����'3������������_1������D����̂

(A) 37M �C�4���

(B) -%�(%����&E

(C) >:�����4���7 (�I;����

(D) �7'n��=������(� :�

Page 7: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 7 Paper III

������� Total Number of Pages : 24

19. Which newspaper in Karnatakaexperimented with co-operativeownership ?

(A) Samyukta Karnataka

(B) Mungaaru

(C) Lankesh Patrike

(D) Udayavani

20. Katz and Lazersfield envisaged thefollowing model

(A) Agenda setting

(B) Gate keeping

(C) Two-step flow

(D) Convergence

21. All India Radio started programmes forchildren in 1929 from

(A) Madras

(B) Bombay

(C) Delhi

(D) Calcutta

22. Vinod Mehta is the author of

(A) The Suitable Boy

(B) The Lucknow Boy – A Memoir

(C) The Great Indian Novel

(D) Half Girl friend

23. Shannon and Weaver Model is a

(A) Circular Model

(B) Linear Model

(C) Triangular Model

(D) Helical Model

24. Who coined the phrase “Press is thefourth estate” ?

(A) Lord Macaulay

(B) Edmond Burke

(C) North Cliff

(D) Robert Knight

25. The first soap opera in India, ‘Hum Log’was sponsored by

(A) Lux

(B) Bru

(C) Cinthol

(D) Maggi Noodles

26. Franchise means

(A) Vote

(B) Right to vote for men and women

(C) Right to vote for women only

(D) Right to vote for men only

27. Press Day is celebrated in Karnataka on

(A) June 5

(B) July 1

(C) September 10

(D) November 2

28. Who is the recipient of Dada SahebPhalke Award for 2013 ?

(A) Shyam Benegal

(B) V. K. Murthy

(C) Adoor Gopalakrishnan

(D) Pran Kisan Sikhand

Page 8: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 8 K-1414

������� Total Number of Pages : 24

29. (���":�����D������J7)�(��������9���@�9���� 1���/ !����54��@���"��)� ���^

(A) i-�9

(B) (�����$�����J� 24 × 7

(C) �����������J��24 × 7

(D) ����cE�����J��24 × 7

30. 3����M��7'(�(� 0������"����$�&����(�����17��

(A) ������7'(�(� 0�

(B) ���DE����7'(�(� 0�

(C) ��'(��n7��7'(�(� 0�

(D) ����� �����7'(�(� 0�

31. (�������4��������D�����"��f-;��D�7M�7$4����g/ ����(�����74��1����̂

(A) ��E)�n7�4�����4����

(B) ri����4����

(C) �� �7��(����

(D) O7Q��71���[�����

32. ���Z����F��"1��p(�6c�+��[��D���7;��7MW�1���4�&�����D74��7'�� 8�7#�1���^

(A) 1975

(B) 1982

(C) 1984

(D) 1990

33. ��(�������4��������D����&'(����1���"�125���;7EN���n�����"��*N�$�(� 51���^

(A) UY�K�l��*X��A 5�D

(B) �Y�(��87��,��

(C) �� �D������������

(D) �Y�(��O74���n�

34. f!)��[���Q17��9�!)��[������m7��g�/ !

���54���@���D���� ��������̂

(A) *(73�7H

(B) �������3�E��

(C) p'� (7���'�7����� ��

(D) U7U7��,wY

35. fA��U(�lw@g�/���"��U���S�M��������"

�������3�E�������7 (��� �����7'�� v�1��

(A) *4���@��1965

(B) [���$�1977

(C) *4���@��1982

(D) �� !���1985

36. ��(�������4��������D���7[M��� (SITE)��YU�

/ !�[4�&����>1�M 1����:�<���7t�����F��4�')�

+��[����X��7���8�-�D���� ���^

(A) (��7E�(�

(B) (�����

(C) * .�'���'��3�

(D) ��.�M���'��3�

37. �D����)�(��,4����O74�&(�����;�n�����"��-3�B�� ��

�D74���W04���51���^

(A) 1927

(B) 1946

(C) 1948

(D) 1933

Page 9: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 9 Paper III

������� Total Number of Pages : 24

29. Which Kannada TV News channel hasthe slogan : Nera, Ditta, Niranthara

(A) TV9 News

(B) Kasturi News 24 × 7

(C) Samaya News 24 × 7

(D) Suvarna News 24 × 7

30. Null hypothesis is also called

(A) Direct hypothesis

(B) Alternative hypothesis

(C) Declarative hypothesis

(D) Indirect hypothesis

31. Who among the following are called ‘IdeaMerchants’ ?

(A) Management Gurus

(B) IT moghuls

(C) Editors

(D) Advertising people

32. The UGC Higher Education Projectpopularly known as Country-WideClass Room was launched in

(A) 1975

(B) 1982

(C) 1984

(D) 1990

33. Which of the following newspaperscelebrated its 125th year of existencerecently ?

(A) Times of India

(B) Dainik Bhaskar

(C) Malayala Manorama

(D) Dainik Jagran

34. ‘Bahujana Hitaya, Bahujana Sukhaya’

the tag line of

(A) All India Radio

(B) Doordarshan

(C) Sri Lanka Broadcasting Corporation

(D) Tata Sky

35. Teletext services of Doordarshan –

INTEXT was introduced in

(A) August 1965

(B) January 1977

(C) August 1982

(D) November 1985

36. Which of the following states was NOT

a beneficiary of the world’s largest

domestic satellite project, SITE ?

(A) Karnataka

(B) Kerala

(C) Andhra Pradesh

(D) Madhya Pradesh

37. In which year was the Universal

Declaration of Human Rights approved

by the UN ?

(A) 1927

(B) 1946

(C) 1948

(D) 1933

Page 10: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 10 K-1414

������� Total Number of Pages : 24

38. ��5+���:7U�]������/ !�> 1����7t����

C7�����O7 �����(��(� :���7;��(,����$�%

(A) ������7M :�l

(B) [��E�

(C) ������D

(D) X7'��l

39. U7U7����fO74�����g�O7Q��71���* ��� ����

A�����"��[��W'��4�G�1��

(A) �a�7��

(B) �74�$(����(�1�E�M4����

(C) )c������4��

(D) C7 �(7-�E(�

40. N� �7�7��$4�i-��� (�1�4������"����7��� �

MSO !)�������V&��7E)�(�����

(�������4������ ����='+������"���D:��1����^

(A) i-��� (�1�4������ (�&(���c

(B) i-��� (�1�4����*�1�E����M17M��

(C) i-��� (�1�4������"��5Z���4���$�&E���1���

(D) i-��� (�1�4������"��)�$�����-���M1�l ��(�E

41. ��'&�O7Q��7&4���O7Q��71����� ���/;��@

3�(�:77����(�-�3������:���1����̂

(A) 10%

(B) 20%

(C) 15%

(D) 25%

42. (�������4��������D��F1�0��"���O7Q��71����"�;�q���7���^

(A) ���4� .���'�M

(B) 7)���4����

(C) �4���U�(D) ��4��-���*)7��

43. >���3����1� 1�'������-�5+�����DEc����"��$�&��D:��74��1���

(A) �� ��ocE7�(B) ��'1M�(�7�9�)� 1��)� 1�7�

(C) ��� 1���7�

(D) 874�4��7�

44. 5Z����[� ���������"��A��(,���� ! q��� 1!�����74��1���

(A) 5Z����.�B���� (� ��

(B) 5Z������I3�M��� (� ��(C) 5Z����(7M����

(D) U��7' ���

45. f(775g�/ !�O7���������I1�M������Y-�3�=�4>WE���7��(A) p'��>��M��0

(B) p'��������4���

(C) ��-�(7G

(D) ��-���17

46. ASCI – //���r����-�����n7R�E�A�7��

(A) 87��&����O7Q��71�����'�Dc!��V���� :�G

(B) 87��&����O7Q��71�����'�Dc!��V���� ��4����

(C) 87��&����O7Q��7&���F��"1���� :�G

(D) 87��&����O7Q��71�����1������'�Dc!��V�����

Page 11: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 11 Paper III

������� Total Number of Pages : 24

38. Radio Deutsche Welle is an international

radio network from

(A) Netherlands

(B) Germany

(C) Romania

(D) France

39. ‘Jago Re’ ad campaign by Tata

popularized

(A) Feminism

(B) Duties of a citizen

(C) Girl Child

(D) Child Labour

40. The Multi-Systems Operator does the

following to supply TV signals to

subscribers

(A) Encodes TV signals

(B) Descrambles and Scrambles TV

signals

(C) Digitizes TV signals

(D) Plugs in TV signals

41. What commission do ad agencies get on

every insertion ?

(A) 10%

(B) 20%

(C) 15%

(D) 25%

42. The advertising of which of the followingproducts is banned ?

(A) Perfumes

(B) Automobiles

(C) Cigarettes

(D) Baby Food

43. Animation is a technique in which thevideo is produced ?

(A) As a whole

(B) Individually, step by step

(C) Continuously

(D) In parts

44. Digital zoom is a term used in referenceto

(A) Digital Audio editing

(B) Digital Video editing

(C) Digital cameras

(D) Teleprompter

45. The folk dance ‘Kavadi’ is devoted to

(A) Lord Ayyappa

(B) Lord Murugan

(C) Goddess Kali

(D) Goddess Sita

46. ASCI stands for

(A) Advertising Standards Council ofIndia

(B) Advertising Standard Agencies ofIndia

(C) Advertising Supreme Council ofIndia

(D) Advertising and Standard Code ofIndia

Page 12: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 12 K-1414

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47. ��.�M���1������.�M����KL M�����4�����A��(,

�� ! q��

(A) �7��N7$��D4�E

(B) �� m7M37��a

(C) �����;�M���4��c

(D) ��S�M���-3��;�n

48. �D����3������&'(7��D.�M��(,��� ! q��� 1

)�i]��l��*+��4����1���"�����������"����51���^

(A) 87��1�

(B) >��$(7

(C) k'���

(D) ��=6c�*|'(7

49. -�5+���(7M������������ND 3��.�(�� ���

(A) �7 ��'1�A ����3��.�(�

(B) ���M��� [����7 ��'1�3��.�(�

(C) 1�������7 ��'1�3��.�(�

(D) �7�D��M��7 ��'1�3��.�(�

50. *��O�> ���

(A) ���=��O7=

(B) ��5+���O7=

(C) �����@���O7=

(D) ��5+���O��= 4�

51. ��"��2����� (A)� ��m7����/X�%/ %�7Q�4���

*4������ �7����5+��-�����B������!���7��%

�,7�R�(R)�����5+�������[�7 4����*��=���

��'.7����D.�M��7��%

(A) (A)���1����(R)�4����:�����1�M

(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)

4���$�D���-���n�� �

(C) (A)���1�M�*����(R)�>��1�M

(D) (R)���1�M�*����(A)�>��1�M

52. ��"��2�����(A)�����1�'(�1�E����.���E8�';�@���%

�,7�R�(R)���(�5���1���� �7��>�����*`E(�

�� (�;�@�����7J�%

(A) (A)���1����(R)�4����:�����1�M

(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)4

��$�D���-���n�� �

(C) (A)���1�M�*����(R)�>��1�M

(D) (R)���1�M�*����(A)�>��1�M

53. ��"��2�����(A)������D[��������D.�M��4�������

-;����)N��]����'87��k����1���%

�,7�R�(R)����D.�M��4���������'�7��74����-;���

���D[���Q17��=������"���D1�'�k k���1���%

(A) (A)���1����(R)�4����:�����1�M

(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)

4���$�D���-���n�� �

(C) (A)���1�M�*����(R)�>��1�M

(D) (R)���1�M�*����(A)�>��1�M

Page 13: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 13 Paper III

������� Total Number of Pages : 24

47. Mean and Median are terms related to

(A) Footpaths

(B) Statistics

(C) Character of a person

(D) Textual analysis

48. The Hutchins Commission gave its

report in connection to the press of

which country ?

(A) India

(B) USA

(C) Great Britain

(D) South Africa

49. ND Filter in a video camera means

(A) No density filter

(B) Neuringer density filter

(C) Neutral density filter

(D) Normal-density filter

50. RJ means

(A) Rookie Jockey

(B) Radio Jockey

(C) Rooster Jockey

(D) Radio Joking

51. Assertion (A) : Radio has changed its

face after the entry of private FM

channels.

Reason (R) : Radio has become the

prime medium of interest for the youth.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is

not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

52. Assertion (A) : Journalists are a

demoralized lot.

Reason (R) : They are not economically

sound because of the meager pay scales.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is

not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

53. Assertion (A) : Media content has a great

influence on the society.

Reason (R) : Media content only reflects

the interests of the society.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) is

not the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

Page 14: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 14 K-1414

������� Total Number of Pages : 24

54. ��"��2����� (A)� ���D���(�U@� �3�=�4�����87��&�����&'(����M������"��!�:��� ���D5%

�,7�R�(R)���87��&�����D.�M���F��M������'87-�(7�oE��;������ ��4����*3�'������">���8�-���&�%

(A) (A)���1����(R)�4����:�����1�M

(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)

4���$�D���-���n�� �

(C) (A)���1�M�*����(R)�>��1�M

(D) (R)���1�M�*����(A)�>��1�M

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59. ��"��2�����(A)����D.�M����� ��4�G4��7�D��M(6�1�'���[�����>�3�M(�1�A�������$ ���>����$c1������"����7(�$���1��%�,7�R� (R)���A ������ 4�������4�������� �����E;�@� � (6�1�'������� ��$c1�$� 1��!)�����~(L3� M�)� ���������>�3�M(�1�)?]�%(A) (A)���1����(R)�4����:�����1�M(B) (A)���1����(R)�4����:�����1�M9�*����(R),�(A)

4���$�D���-���n�� �

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Page 15: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 15 Paper III

������� Total Number of Pages : 24

54. Assertion (A) : Market forces subvertIndian Journalism.

Reason (R) : Indian media industryenjoys the patronage of powerfulcorporate institutions.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

55. Assertion (A) : Technologies areimportant in updating oneself.

Reason (R) : Convergence oftechnologies has decreased the digitaldivide.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

56. Assertion (A) : The Press Council’seffective functioning should be thebasis on which it should be convertedinto a Media Council.

Reason (R) : Since issues across themedia are similar, this sounds like agood proposition.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is false, (R) is also false

(D) (A) is false, but (R) is true

57. Assertion (A) : Quality of highereducation and reach is not uniformbecause of disparity in quality offeredby different universities.

Reason (R) : Online education is theonly way quality education can beoffered by universities.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is false, (R) is also false

(D) (A) is false, but (R) is true

58. Assertion (A) : The increase in FDI inFM radio channels from 20% to 26%will definitely give a fillip to the sectorby encouraging foreign investors.

Reason (R) : Increased FDI will resultin variety in programming.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

59. Assertion (A) : Media organizationsreject specialists since they needgeneralists.

Reason (R) : The age of convergencerequires one to be multi-skilled ratherthan be a specialist in just one field.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

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Paper III 16 K-1414

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60. ��"��2�����(A)���87��&�����D.�M��4�����7�E[�(���� 7��(,���7(�;��@��>������D5(�i@�%

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(D) (R)���1�M�*����(A)�>��1�M

61. �7B1� 1�'wM��o�E������k:��4�:�D���N� ��?1�'4�����$�D�������H�����"��4�����&���

I) * �*�7

II) �7O7�)�$3�] ��'

III) ��� :���(�

IV) (7��D���������

(A) II, III, IV, I

(B) I, II, III, IV

(C) IV, I, III, II

(D) III, II, IV, I

62. �7�E[�(��C7 .��M�����'='+������$�D������H�����"��4�����&���

I) O7$4�G��������

II) +��[�

III) ��$�����-3��;�n

IV) Q���"H���-((A) I, II, III, IV(B) IV, III, II, I

(C) III, II, I, IV(D) II, III, IV, I

63. ����J������������(7c�4������$�D������H�����"��4�����&���

I) ����J�3�$���

II) 1��!��)�

III) :�U��Y��

IV) ��'�7���

(A) I, II, III, IV

(B) II, III, IV, I

(C) IV, II, III, I

(D) III, I, IV, II

64. �7B1� 17'wM�� 1�����7'�� 8�7���(���":�������&'(4�����$�D�������H�����"��4�����&���

I) (���":����'8�

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IV) ��'O77H

(A) I, II, III, IV

(B) III, IV, II, I

(C) IV, III, I, II

(D) IV, III, II, I

65. ��$;�,$������'����c���'='+������$�D������H�����"��4�����&���

I) �DQ&

II) >���5(

III) ����o�(

IV) ��Iy�(���c

(A) I, II, III, IV

(B) I, II, IV, III

(C) I, III, II, IV

(D) IV, II, III, I

Page 17: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 17 Paper III

������� Total Number of Pages : 24

60. Assertion (A) : Indian media providesample space for public discourse.

Reason (R) : Corporate interests are atthe helm of media affairs.

(A) Both (A) and (R) are true

(B) Both (A) and (R) are true, but (R) isnot the correct explanation of (A)

(C) (A) is true, but (R) is false

(D) (A) is false, but (R) is true

61. Identify the correct sequence of filmsreleased in the pre-independence era.

I) Alam Ara

II) Raja Harishchandra

III) Pundalik

IV) Kaliya Mardan

(A) II, III, IV, I

(B) I, II, III, IV

(C) IV, I, III, II

(D) III, II, IV, I

62. Identify the correct sequence in PublicRelations process.

I) Implementation

II) Planning

III) Environmental Analysis

IV) Feedback

(A) I, II, III, IV

(B) IV, III, II, I

(C) III, II, I, IV

(D) II, III, IV, I

63. Identify the correct sequence in theappearance of a news story.

I) Body

II) Headline

III) Dateline

IV) Lead

(A) I, II, III, IV

(B) II, III, IV, I

(C) IV, II, III, I

(D) III, I, IV, II

64. Identify the correct sequence of launchof Kannada newspapers in the post-independence period.

I) Kannada Prabha

II) Samyukta Karnataka

III) Vijayavani

IV) Prajavani

(A) I, II, III, IV

(B) III, IV, II, I

(C) IV, III, I, II

(D) IV, III, II, I

65. Identify the correct sequence in therevised concept of the diffusion process.

I) Information

II) Adoption

III) Persuasion

IV) Confirmation

(A) I, II, III, IV

(B) I, II, IV, III

(C) I, III, II, IV

(D) IV, II, III, I

Page 18: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 18 K-1414

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66. ��i@� – I��� �4���i@��– II���"��)� ��!�#�$��

��IJ��– I ��IJ��– II

a) �D.�M���+��[� 1) ������(73

b) F:��4�� 2) (7 ���1���������

c) Z 4��� 3) F1��[(�

d) *�� v(����m7?1�' 4) ��5+��

a b c d

(A) 3 4 2 1

(B) 2 3 4 1

(C) 1 2 3 4

(D) 3 2 1 4

67. ��i@� – I��� �4���i@��– II���"��)� ��!�#�$��

��IJ��– I ��IJ��– II

a) -%�37 17�7 1) ���7'����(��,�(��7-������)7�7�(

b) Q�D��3����7�K� 2) 75�D���-U����

c) O%k%)N�%�75�D 3) ��'871��?1�'(� ���

d) (%����!'��cM 4) C7 C�U7=���

a b c d

(A) 2 3 4 1

(B) 4 3 2 1

(C) 3 4 2 1

(D) 1 2 3 4

68. ��i@� – I��� �4���i@��– II���"��)� ��

!�#�$��

��IJ��– I ��IJ��– II

a) ���(��������� 1) �7�E[�(�

C7 .��M

b) �D�7��F1��[�� 2) O7Q��71��

c) *���Y�� 3) (�����-(

d) ���E(�I1� 4) �D���(�U@

a b c d

(A) 1 2 3 4

(B) 1 3 4 2

(C) 1 4 3 2

(D) 4 1 2 3

69. ��i@� – I��� �4���i@��– II���"��)� ��

!�#�$��

��IJ��– I ��IJ��– II

a) >:��C��*53��� 1) :��,U7��

��'(��n

b) >:��C��W'�-����� 2) �7�D?1�'

�M17M��(�

c) >:��C� 3) .�B���� (� ��

Xo�U��37��

d) >:��C��A��5�Y�� 4) -�5+��

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a b c d

(A) 3 4 2 1

(B) 4 2 1 3

(C) 1 2 3 4

(D) 2 1 3 4

Page 19: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 19 Paper III

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66. Match List – I with List – II :

List – I List – II

a) Media Plan 1) Layout

b) Premium 2) Time and

space

c) Jingle 3) Incentive

d) Thumbnail 4) Radio

a b c d

(A) 3 4 2 1

(B) 2 3 4 1

(C) 1 2 3 4

(D) 3 2 1 4

67. Match List – I with List – II :

List – I List – II

a) V. Shantaram 1) Madras

United

Artistes

Corporation

b) Himanshu Rai 2) Wadia

Movietone

c) J.B.H. Wadia 3) Prabhat Film

Company

d) K. Subrahmanyam 4) Bombay

Talkies

a b c d

(A) 2 3 4 1

(B) 4 3 2 1

(C) 3 4 2 1

(D) 1 2 3 4

68. Match List – I with List – II :

List – I List – II

a) Open House 1) Public

Relations

b) Sales Promotion 2) Advertising

c) Online 3) Shopping

d) Classified 4) Marketing

a b c d

(A) 1 2 3 4

(B) 1 3 4 2

(C) 1 4 3 2

(D) 4 1 2 3

69. Match List – I with List – II :

List – I List – II

a) Adobe Audition 1) Desktop

publishing

b) Adobe Premiere 2) Photo

Manipulation

c) Adobe Photoshop 3) Audio editing

d) Adobe Indesign 4) Video editing

a b c d

(A) 3 4 2 1

(B) 4 2 1 3

(C) 1 2 3 4

(D) 2 1 3 4

Page 20: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 20 K-1414

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!�#�$��

��IJ��– I ��IJ��– II

a) 1�:�(�� 1) �M17M��4�G ��

�����M4����

b) (� �(�4���� 2) >:�N�n4�G ��

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c) ��DM i(�l 3) 7Mm7M���-O7\��

d) �DQ& 4) �� (�&(���c

a b c d

(A) 1 2 3 4

(B) 2 1 3 4

(C) 2 1 4 3

(D) 4 3 2 1

(��������S�M����"��P�9���'3"��� mM�71�. &��75�4

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Page 21: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 21 Paper III

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70. Match List – I with List – II :

List – I List – II

a) Noise 1) Problems due to

differences

b) Barriers 2) Problems due to

disturbances

c) Semantics 3) The science of

meanings

d) Information 4) It is encoded

a b c d

(A) 1 2 3 4

(B) 2 1 3 4

(C) 2 1 4 3

(D) 4 3 2 1

Read the following passage carefully and

answer questions 71 to 75 :

Contrary to colonial and educated Bengali

expectations, the coming of the printing press

in Bengal actually made for an unprecedented

democratization of the printed word. Contrasted

with the past, when reading was limited

largely to the upper castes, and the scarcity

of manuscripts meant an even more limited

diffusion of literary ideas, the arrival of print

made for a much border social initiative and

participation in the production of literature.

Cheap printing techniques and growing literacy

figures among the less privileged sections

made for a booming market in the ‘small book’

trade. Publishing such works was less capital

intensive than intensive markets. Consequently,

these genres which were produced primarily

for people for, such ephemeral works carried

with them little regard for literary quality, and

thus defined contesting tastes within the world

of print. It was the demands and aspirations

of these reader groups that guided the

commercial book market at Battala and were

voiced in its productions.

Such approaches are useful for the Indian

situation. They help remind us that when print

arrived in India, earlier oral traditions held

sway in wider society. Availability of multiple

copies of the same work did not inevitably

prompt the demise of communal reading and

popular performances. Much of the printed

literature continued to be read aloud and

performed to collective audiences right

through into the twentieth century. In fact, in

many ways, the printed Bengali book was the

direct heir of the manuscript, and preserved

on many occasions its formats, genres, and

uses. Manuscript composition not only provided

the initial ingredients to the printing industry,

they themselves continued to flourish alongside

Page 22: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 22 K-1414

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> 1���B&E��KL~(�14� ��$���J� 9� >���� �����'c��

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Page 23: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

K-1414 23 Paper III

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for a long time. Quite typically, most of the

writing of the period neither belongs to a

residual orality nor to high literacy but to an

‘intermediate orality’ that successfully evaded

the closures of print.

The study of ways in which various reader

groups used print also helps us modify

another set of emphases in recent discussion

on colonial literature. Gauri Viswanathan and

Krishna Kumar argue that school book literature

played a unique role in producing and

maintaining the structures of domination in

colonial India. However, neither has explored

the reception of these ideologies among Indian

readers themselves. Analysing readership and

audience for the new print literature, and the

ways in which this world understood and used

printed texts are important for challenging

ideas of passive reception.

71. According to the passage, the arrival of

the printing press

(A) Further limited access to texts

(B) Democratised the printed word

(C) Did nothing

(D) Made books expensive

72. What factors guided the market atBattala ?

(A) Literary sensibilities of the readers

(B) Price of the books

(C) Quality of printing

(D) Supply of paper for printing

73. The printed book in Bengali was a direct

heir of

(A) To elite educated

(B) A complete divergence from oral

traditions

(C) Just technology from the West

(D) Residual strong oral traditions

74. One of the problems with the researchby Gauri Vishwanathan and Krishna

Kumar was that

(A) They did not read all the books

printed during those times

(B) They assumed readers to be passive

(C) They did not research at all

(D) They read only fictional works

75. According to the passage who discussed

the efficacy of the written text ?

(A) Gauri Vishwanathan

(B) Krishna Kumar

(C) Roger Chartier

(D) All Bengalis

Page 24: III Test Booklet Serial No. : MASS COMMUNICATION …kset.uni-mysore.ac.in/question_papers_2014/Question Paper...MASS COMMUNICATION AND JOURNALISM PAPER – III Note : This paper contains

Paper III 24 K-1414

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